Jasa
SÜDO JASA AG is a privately held Swiss B2B e-commerce distributor, founded 1988, headquartered in Spreitenbach, that sells professional automotive workshop and body shop supplies to Swiss garages and carrosserie businesses through a multi-brand catalog of 60+ international brands and a private-label cable range.
- Company typePrivate
- Founded1988
- HeadquartersSpreitenbach, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Jasa does
SÜDO JASA AG is a privately held Swiss B2B e-commerce distributor headquartered in Spreitenbach, Switzerland, founded in 1988, specializing in professional automotive workshop and body shop supplies. The company operates a German- and French-language e-commerce storefront (suedojasa.ch) that serves professional automotive workshops and carrosserie businesses across Switzerland, offering catalogs in two main verticals: Werkstatt- und Fahrzeugbedarf (workshop and vehicle supplies) covering lighting, vehicle accessories, electrical materials, charging and starting equipment, workshop tools, chemical products, industrial hygiene, and work safety equipment; and Carrosseriebedarf (body shop supplies) covering consumables, paint technology, sanding, masking, spray gun equipment, and body shop hygiene. The product portfolio spans more than 60 international brands including SATA, GEDORE, Milwaukee, KS TOOLS, FLEX, Knipex, RHODIUS, HELLA, CARSYSTEM, MOTOREX, NOCO, and CTEK, alongside a proprietary private-label cable assortment (0.75mm² to 6.0mm²). The firm functions both as a direct e-commerce retailer to workshops and as an authorized channel partner/distributor for its principal brands.
The company's commercial model is straightforward one-time B2B product sales through its proprietary online storefront at unit pricing denominated in Swiss Francs (CHF), supplemented by promotional campaigns (e.g., 'RADIKAL REDUZIERT', brand-specific 'TOPDEAL' series, and an apprentice promotion). Customer-facing tooling includes user accounts, comparison lists, wish lists, and cart functionality. Go-to-market is omnichannel within a Swiss-only footprint: the e-commerce storefront sits at the bottom of funnel, mid-funnel promotional content and 'AKTIONEN' campaigns feed consideration, and top-of-funnel awareness is built via owned social channels (Facebook, LinkedIn, YouTube, Instagram) and participation in trade shows ('Messeplan'). The company employs 11-50 staff, is incorporated as a Swiss Aktiengesellschaft (public limited company under Swiss law) but remains privately held with no disclosed funding, M&A, or leadership change history in the input. Revenue, customer counts, and GMV are not publicly disclosed.
The competitive position rests on the breadth of authorized brand principals concentrated under one specialist distributor serving a niche German- and French-speaking professional buyer base in Switzerland. Defensible elements include a registered word mark 'SÜDO JASA AG' and the proprietary cable product line. Forward-looking commercial signals include the addition of an E-Mobility product category (covering EV charging stations, boosters, and battery management), French-language storefront activation extending reach into Suisse romande, and an apprentice-targeted promotional program aimed at cultivating next-generation workshop decision-makers. No AI/ML capabilities, APIs, or proprietary software platforms are evidenced in the input; the technology stack is described as a standard B2B e-commerce distribution platform.
Jasa firmographics
Firmographics- Name
- Jasa
- Legal name
- SÜDO JASA AG
- Website
- https://jasa-ag.ch
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SÜDO JASA AG is a privately held Swiss B2B e-commerce distributor, founded 1988, headquartered in Spreitenbach, that sells professional automotive workshop and body shop supplies to Swiss garages and carrosserie businesses through a multi-brand catalog of 60+ international brands and a private-label cable range.
- Ownership category
- akta.pro rank
Jasa industry classification
Industry- Product category
- Automotive Workshop Supplies Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industries
- Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM), Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)
Keywords
Where Jasa is headquartered
LocationHeadquarters
- HQ city
- Spreitenbach
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Jasa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (B2B E-commerce): Revenue generated through direct online sales of professional automotive workshop equipment, tools, vehicle supplies, and body shop materials to workshops and garages across Switzerland. Sales occur through one-time transaction model via their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Jasa product offering
Product offeringCore offering
SÜDO JASA AG distributes professional automotive workshop equipment, tools, vehicle supplies, body shop materials, chemical products, industrial hygiene items, and work safety gear to professional automotive workshops and body shops in Switzerland through its own e-commerce storefront. The company is an authorized distributor for more than 60 international brands and also sells a private-label cable product line under its own name.
Product overview
SÜDO JASA AG is a B2B e-commerce platform and distributor of automotive workshop supplies and equipment based in Switzerland. The company operates as a multi-brand reseller offering a comprehensive portfolio organized into two main categories: Werkstatt- und Fahrzeugbedarf (Workshop and Vehicle Supplies) including lighting, vehicle accessories, electrical materials, charging/starting equipment, workshop tools, chemical products, industrial hygiene, and work safety; and Carrosseriebedarf (Body Shop Supplies) including consumables, paint technology with SATA spray guns, and chemical products. The platform features SÜDO JASA AG's own private label cable products (0.75mm² to 6.0mm²) alongside an extensive range of branded products from partners including GEDORE, MILWAUKEE, KS TOOLS, CARSYSTEM, RHODIUS, SATA, HERTH & BUSS, CTEK, NOCO, and ABARTH. New products are regularly introduced through the Neuheiten (New Arrivals) section.
Differentiator
Problem solved
Functional benefit
Products and services
- Workshop and Vehicle Supplies (Werkstatt- und Fahrzeugbedarf) Comprehensive range of workshop and vehicle supplies including lighting, vehicle accessories, electrical materials, workshop tools, chemical products, industrial hygiene, and work safety equipment, offered to professional automotive workshops and garages in Switzerland.
- Body Shop Supplies (Carrosseriebedarf) Body shop supplies including consumables, covering materials, paint finishing, mixing cups and filters, separating/grinding products, paint technology with SATA spray guns, pumps, cabin supplies, air filters, chemical products, and body shop hygiene products, targeted at auto body repair shops and painting professionals in Switzerland.
- SÜDO JASA AG Own Brand Cable Products Private label cable products sold under the SÜDO JASA AG brand, including cable assortments in sizes 0.75mm², 1.0mm², 1.5mm², 2.5mm², 4.0mm², and 6.0mm², available as complete assortments and in two-color variants, intended for automotive electrical applications in professional workshops.
Companies that use Jasa
Customer profileSegments2 records
Ideal customer profiles2 records
Jasa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Jasa partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- SATAcoreAuthorized distributor of SATA products including spray guns (SATA jet X, SATAjet 100 B Black), RPS multi-purpose cups, and SATA 100 Years Edition products. SATA is a leading manufacturer of spray painting equipment for automotive refinishing.
- GEDORE and GEDORE REDcoreAuthorized distributor of complete GEDORE product range including torque tools, puller tools, automotive special tools, measuring/marking/checking tools, striking tools, cutting tools, screwdrivers, workshop organization, clamping tools, socket tools, and GEDORE RED consumer line.
- MILWAUKEEcoreAuthorized distributor of Milwaukee power tools and accessories including cordless and cable devices, batteries and chargers, hand tools, and lighting equipment.
- KS TOOLScoreAuthorized distributor of KS TOOLS hand tools and automotive special tools including hand tools, car special tools, truck special tools, and fan shop merchandise.
- FLEXcoreAuthorized distributor of FLEX power tools including electric power tools for workshop and body shop applications.
- KNIPEXminorAuthorized distributor of KNIPEX pliers and hand tools for professional workshop use.
- RHODIUSminorAuthorized distributor of RHODIUS grinding and cutting tools including cutting, cleaning, rough grinding, grinding/polishing, milling, diamond tools, and tool sets.
- HELLAminorAuthorized distributor of HELLA lighting and electrical products for automotive applications.
- HERTH & BUSSminorAuthorized distributor of HERTH & BUSS electrical connection products including connectors, fasteners, cable ties, seals/grommets, insulating tape, hoses/tubes, cables/connections, plugs/sockets, battery accessories, plug housings, fuses, and assortments.
- CTEKminorAuthorized distributor of CTEK battery chargers including NXT 5 Batterieladegerät (12V, 5A) and PRO 2440 autonomous battery charger (24V, 40A).
- CARSYSTEMminorAuthorized distributor of CARSYSTEM body repair and painting products including covering film, multi-flow polyester filler, and body shop merchandise.
- NOCOminorAuthorized distributor of NOCO battery boosters and jump starters including AX65 starter booster (2000A) with air compressor.
- ASPÖCKminorAuthorized distributor of ASPÖCK vehicle lighting systems ('The art of lights').
- OCHSENKOPFminorAuthorized distributor of OCHSENKOPF forestry and wood processing tools including wood pulling tools, woodworking tools, wedges and driving hammers, marking tools, and handles/accessories.
- ABARTHminorAuthorized distributor of ABARTH safety shoes including S1-S3 category safety footwear for professionals.
- PB SWISS TOOLSminorAuthorized distributor of PB SWISS TOOLS professional hand tools.
- DRESTERminorAuthorized distributor of DRESTER equipment including ACE LINE pistol wash devices for workshop use.
- MOTOREXminorAuthorized distributor of MOTOREX chemical products for automotive applications.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Jasa competitors and assessment
Company assessmentBroad incumbents
- Würth: Würth is the global leader in B2B distribution of fastening and assembly materials, tools, and workshop supplies. It is highly comparable to Jasa as a multi-brand authorized distributor serving professional automotive and industrial workshops, though operating at far greater scale and across many more countries.
- Conrad Electronic: Conrad is a European distributor of electronics, tools, and technical supplies serving professional and B2B customers. Comparable to Jasa on the tools and electrical materials side, though broader in scope beyond automotive.
- Alliance Automotive Group: Alliance Automotive Group is a major European B2B distributor of automotive parts, accessories, and workshop supplies across multiple countries. Comparable to Jasa in target customer and category, though significantly larger and geographically broader.
Direct peers
- Berner SE: Berner is a European B2B distributor of automotive, construction, and industrial supplies with a multi-brand assortment and direct sales to professional workshops. It directly competes with Jasa in the automotive aftermarket and shared workshop customer segment, with deeper geographic reach across Europe.
- Stahlgruber: Stahlgruber is one of the leading German B2B distributors of automotive parts, accessories, and workshop equipment, part of the LKQ group. It overlaps closely with Jasa's product portfolio (tools, workshop consumables, body shop supplies) and target customer (professional workshops).
- Trost Auto Service Technik: Trost is a German B2B distributor specializing in automotive tools, workshop equipment, and service supplies for professional garages. Comparable to Jasa's workshop and tools category, though focused primarily on the German market.
- FRISTO Fahrzeugteile: FRISTO is a German B2B automotive parts and accessories wholesaler serving workshops and resellers. It is comparable to Jasa as a multi-brand authorized automotive parts distributor, though with a heavier emphasis on vehicle parts versus tools and body shop supplies.
- PV Automotive: PV Automotive is a German automotive parts distributor serving workshops and dealers. Comparable to Jasa as a B2B parts and workshop supplies distributor, with a similar breadth across consumables and tools.
Emerging players
- AutoDoc: AutoDoc is a European e-commerce platform for automotive parts and accessories targeting both workshops and end consumers. Comparable to Jasa as a digital-first B2B/B2C automotive parts distributor, though with a different balance of online versus offline presence and broader geographic coverage.
Others
- KS Tools (Werkzeughersteller): KS Tools is a German hand tools and automotive specialty tools manufacturer. Listed as a peer rather than competitor because it is a brand supplier of Jasa; comparable as a player in the same workshop tools category, illustrating both partnership overlap and potential supply-side risk.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Jasa social profiles
Digital presenceJasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jasa leadership team
Management profileNumber of profiles
Jasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jasa
What does Jasa do?
SÜDO JASA AG distributes professional automotive workshop equipment, tools, vehicle supplies, body shop materials, chemical products, industrial hygiene items, and work safety gear to professional automotive workshops and body shops in Switzerland through its own e-commerce storefront. The company is an authorized distributor for more than 60 international brands and also sells a private-label cable product line under its own name.
Is Jasa a public or private company?
Jasa is a private company. It is classified as unknown and is currently operating.
When was Jasa founded?
Jasa was founded in 1988. It employs 11 to 50 people.
Where is Jasa based?
Jasa is headquartered in Spreitenbach, Switzerland, in the Europe region.
How does Jasa make money?
One revenue line is on record: product Sales (B2B E-commerce).
Who are Jasa's main competitors?
Broad incumbents on record are Würth, Conrad Electronic and Alliance Automotive Group. Direct peers are Berner SE, Stahlgruber, Trost Auto Service Technik, FRISTO Fahrzeugteile and PV Automotive. AutoDoc is listed as an emerging player. KS Tools (Werkzeughersteller) is listed as an others.
Does Jasa have an API?
No public API is recorded for Jasa.
What industry is Jasa in?
Jasa's product category is Automotive Workshop Supplies Distribution. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of CRAOAGAM, Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution. Its NAICS code is 42312 and its SIC code is 5010.