CodeHQ

What CodeHQ does

CodeHQ (legal entity Augen (NZ) Limited) is a New Zealand-headquartered software development outsourcing specialist founded in 1993 as Augen and rebranded to CodeHQ in 2021. The company provides a blended onshore (Auckland) and offshore (Ho Chi Minh City) delivery model, with a wholly-owned Vietnam subsidiary operating for 20+ years, enabling a 14-hour working day across the 6-hour timezone gap. Its core service lines span enterprise development, web and mobile development, systems integration, legacy migration, data migration and validation, chatbot/AI solutions, and technical consultancy, delivered through three team models: offshore teams, onshore embedded resources, and blended teams. The portfolio is supported by an Agile delivery stack (Scrum, Kanban, Jira, Confluence, CI/CD, automated testing with Selenium, Cucumber, Cypress.io, Protractor, JMeter).

CodeHQ serves primarily NZ enterprise and mid-market clients across at least eight verticals — Banking/Finance/Insurance, Transport & Logistics, Technology & SaaS (primary) plus Media, Retail/E-commerce, Education, Government, and Healthcare — with named enterprise customers including NZME, Amova Asset Management, and Port Nelson (QuayConnect). The GTM is sales-led enterprise field sales with senior leadership involvement and a consultative 60-minute readiness check offering, supplemented by content marketing (Discover blog), social presence, and a dedicated procurement/ESG outreach motion. Revenue is generated through professional services (staff augmentation, managed services, project delivery) billed predominantly in NZD, with no public pricing or revenue disclosure; Vietnam-based resources deliver approximately 30% cost savings versus local employment and over 50% on local contract rates. The leadership team (CEO Peter Vile, CTO Mike Hibbert, CFO Angela Tobin-Vile, Chief Talent & Operating Officer Winston Chow, Vice Director Vietnam Tam Ho) is founder-led and long-tenured, with no external institutional investment disclosed.

Name

CodeHQ

Legal name

Augen (NZ) Limited

Website

https://codehq.nz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

CodeHQ is a New Zealand software development outsourcing specialist that delivers blended onshore (Auckland) and offshore (Vietnam) teams to NZ enterprises and mid-market clients across finance, transport, media, government, and SaaS verticals, with services spanning enterprise development, web/mobile, AI integration, systems integration, and legacy migration.

Ownership category

akta.pro rank

Product category

IT Outsourcing Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

Keywords

• Software development outsourcing
• Offshore development teams
• Team augmentation services
• Enterprise software development
• Blended onshore offshore

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Development and Engineering Services: Professional services revenue from providing software developers, QA specialists, engineers, project managers, business analysts, technical leads, and architects embedded in or augmenting client teams. Engagements range from short-term outsourced projects to long-term augmented team arrangements. Revenue is generated through staff augmentation and project delivery fees, with Vietnam-based resources offering approximately 30% cost savings compared to local employment costs and over 50% savings on contract rates.
2. Solution Consulting and Architecture: Engagement at any level from Management & Strategy Consultancy to Solution Architecture, Planning, Project Services and Technical Leadership. Delivered by senior NZ-based resources.
3. Managed Services (Team Extension): Long-term augmented team arrangements where CodeHQ fully manages the offshore team on behalf of the client, including communication management, performance oversight, and team continuity. Clients pay in New Zealand dollars and CodeHQ handles all foreign exchange, transfer pricing and employment law requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CodeHQ is New Zealand's software development outsourcing specialist, providing blended onshore (New Zealand) and offshore (Vietnam) teams that deliver enterprise development, web and mobile development, AI solutions, systems integration, legacy migration, and team augmentation services. The company embeds developers, QA specialists, business analysts, and project managers as extensions of client teams under three delivery models: offshore teams, onshore teams, and blended teams. Engagements range from short-term projects to long-term augmented team arrangements, with a 6-hour timezone gap enabling a 14-hour delivery framework.

Product overview

CodeHQ is New Zealand's software development outsourcing specialist offering a portfolio of professional technology services. The company provides a comprehensive suite of service offerings including Professional Services (solution consulting, architecture, business analysis, project management, integration, development, and testing) and Technology Services (web, mobile, desktop, databases, generative AI, and enterprise software development). Key service lines include Enterprise Development, Chatbot & AI Solutions, Web & Mobile Development, Customer & Employee Portals, Systems Integration, Legacy System Migration, Data Migration & Validation, Software Audit, and Technical Consultancy. The company operates through multiple service delivery models: Offshore Development Teams (Vietnam-based resources managed on clients' behalf), Onshore Development Teams (NZ-based CodeHQ resource), and Blended Teams combining both for optimal outcomes. CodeHQ engages clients at any level from Management & Strategy Consultancy through to Technical & Support Services, positioning itself as a comprehensive outsourcing partner rather than a product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise Development
• Web and Mobile Development
• Chatbot and AI Solutions Development of conversational AI and chatbot solutions, including AI Agents, RAG Solutions, LLM Integrations, and Prompt Engineering, for clients such as government agencies needing AI assistants.
• Systems Integration Integration services connecting various enterprise systems to streamline operations and enable seamless data flow across platforms, including ERP, port, shipping, and car manufacturer systems.
• Legacy System Migration Migration services to transition organizations from outdated legacy systems to modern, efficient technology solutions, often paired with systems integration work.
• Data Migration and Validation Data migration and validation services including big data pipelines, transformation, and data integrity verification for enterprise clients.
• Software Audit and Technical Consultancy Technical consultancy and software audit services to assess code quality, architecture, and compliance with standards, including solution architecture and planning for technology initiatives.
• Offshore Development Teams Vietnam-based offshore software development teams managed on behalf of clients, providing cost-effective development resources with 14-hour day delivery framework using NZ and Vietnam time zones.
• Onshore Development Teams New Zealand-based CodeHQ resources embedded directly in client teams, providing local expertise, leadership, and direct collaboration within the client's environment.
• Blended Teams Hybrid onshore-offshore team model combining New Zealand leadership with Vietnam-based development resources, providing optimal cost and productivity outcomes for clients needing both local oversight and offshore scale.
• Customer and Employee Portals Development of customer-facing and employee-facing portal solutions including integrations, e-commerce functionalities, and online assessment tools for various industries.

Quantifiable outcome

• 30% cost savings on Vietnam-based resources compared with local employment costs; over 50% savings compared with local contract rates
• +4 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Theta: Theta is a long-established New Zealand IT services firm offering custom development, consulting, and offshore delivery to NZ enterprises. It competes head-to-head with CodeHQ for NZ enterprise software development and team augmentation engagements.
• Datacom: Datacom is a New Zealand-headquartered IT services company providing custom software development, systems integration, and managed services to NZ enterprises and government. It is one of the largest NZ-based IT services competitors to CodeHQ in the same enterprise field-sales motion.
• Intergen: Intergen is a New Zealand and Australia-based IT services and Microsoft-focused solutions provider offering custom development, enterprise application, and managed services. It targets a similar NZ/AU enterprise customer base with comparable offshore capability to CodeHQ.

Emerging players

• Toptal: Toptal is a global freelance talent marketplace connecting enterprises with on-demand software developers, designers, and finance experts. It overlaps with CodeHQ's on-demand developer and QA talent offering as an alternative sourcing channel for NZ enterprise buyers.
• BairesDev: BairesDev is a nearshore software development company providing dedicated engineering teams to US and global enterprises. It is comparable to CodeHQ as a dedicated-team offshore delivery model, though focused on LATAM talent rather than Vietnam.

Broad incumbents

• Accenture: Accenture is a global IT services and consulting firm that competes with CodeHQ for large NZ enterprise modernisation and digital transformation work. While it is a much broader incumbent, it directly contests CodeHQ's enterprise field sales motion on bigger deals.
• Tata Consultancy Services (TCS): TCS is one of the largest global IT services and offshore development providers with a significant presence in New Zealand and Australia. It competes with CodeHQ on large custom development, application maintenance, and digital transformation engagements.
• Infosys: Infosys is a global IT services and consulting firm with established offshore delivery in India and a growing presence in ANZ. It directly competes with CodeHQ's value proposition of offshore development teams for enterprise clients.
• Cognizant: Cognizant is a global IT services provider with deep enterprise modernisation and digital engineering capabilities. It competes with CodeHQ on enterprise application development and BFSI sector engagements in Australia and New Zealand.
• Wipro: Wipro is a global IT services firm offering custom software development, cloud, and digital transformation with large offshore delivery. It competes for the same enterprise application modernisation and team augmentation budgets as CodeHQ in ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100086409673759
• LinkedInlinkedin.com/company/codehq

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CodeHQ