My Green World

What My Green World does

My Green World Pty. Ltd. is an Australian proprietary limited company headquartered in Melbourne, Victoria, founded and directed by Natalie Kyriacou OAM. The organization operates as a youth-focused conservation education platform, delivering two core products: (1) "World of the Wild," a freemium educational mobile game on the iTunes App Store in which users complete virtual wildlife rescue and rehabilitation scenarios tied to 18 partner conservation charities, each linked to a specific species; and (2) "Kids' Corner," a digital classroom offering curriculum-aligned learning materials (infographics and booklets on topics such as taxonomy, food webs, climate change, and endangered species) targeted at children and educators.

The underlying technology is a content-driven mobile game and web-based learning portal — there is no indication of advanced AI/ML, proprietary models, or platform APIs. The product is supplemented by a wildlife and environmental blog, email newsletter, and active social media channels (Facebook, Instagram, YouTube) featuring youth wildlife advocates.

The business model combines freemium mobile-app revenue (in-app purchases, with 50% of proceeds donated to partner charities including Borneo Orangutan Survival Australia and Whale and Dolphin Conservation), direct donations through the website, and content marketing aimed at educators and schools. The company is privately held with no disclosed funding rounds, no institutional investors, and operates with a founder-led, mission-driven structure consistent with a small nonprofit-adjacent entity rather than a venture-backed technology business.

Name

My Green World

Legal name

My Green World Pty. Ltd.

Website

https://mygreenworld.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

My Green World is an Australian conservation education nonprofit that delivers the World of the Wild mobile game and Kids' Corner digital classroom to children and educators, funded by donations and in-app purchases with 50% of proceeds directed to partner wildlife charities.

Ownership category

akta.pro rank

Product category

Educational Mobile Games and Conservation Education

NAICS

Environment, Conservation and Wildlife Organizations (813312), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural & Environmental Education Expeditions (Citizen Science, Conservation Volunteering) (THAAAOAH)

akta.pro secondary industries

Environmental Conservation & Sustainability Volunteering (EDAIAGAB), Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO)

Keywords

• Wildlife conservation education
• Educational mobile games
• Conservation curriculum resources
• Youth environmental learning
• Digital conservation classroom

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-app purchases and upgrades: World of the Wild generates revenue through in-app purchases and upgrades within the mobile game. Half of all proceeds generated (through in-app purchases and upgrades) are donated to partner charities such as Borneo Orangutan Survival Australia.
2. Donations: The organization accepts donations through its website. Donations support wildlife and environmental conservation education programs for young people.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

My Green World delivers wildlife and environmental conservation education for young people through two core programs: World of the Wild, a free-to-download iOS mobile game app where users participate in virtual wildlife rescue and rehabilitation scenarios featuring 18 partner conservation charities; and Kids' Corner, a digital classroom providing curriculum-aligned learning materials, infographics, and booklets for children and educators. The mobile app generates revenue through in-app purchases, with 50% of proceeds donated to partner charities such as Borneo Orangutan Survival Australia.

Product overview

My Green World offers a platform centered around two core products: World of the Wild, an educational mobile game app for iOS, and Kids' Corner, an inclusive digital classroom with curriculum-aligned learning materials. The mobile game app allows users to participate in virtual wildlife conservation scenarios by rescuing and rehabilitating endangered species across 18 partner charities. Kids' Corner provides educational infographics and booklets covering wildlife, ecosystems, and environmental topics. The company also maintains a wildlife and environmental blog as supplementary educational content.

Differentiator

Problem solved

Functional benefit

Brands

• World of the Wild: Educational, game-based mobile game app encouraging young people to participate in virtual wildlife and environmental conservation scenarios. Features 18 partner charities, each supporting a particular species which users can rescue and rehabilitate.
• Kids' Corner

Products and services

• World of the Wild An educational mobile game app encouraging young people to participate in virtual wildlife and environmental conservation scenarios. The app profiles 18 charities from around the world, each supporting a particular species which users can rescue and rehabilitate. Features include educational pop quizzes, interactive games, opportunities to build worlds, meet endangered species, and address real-life threats such as poachers and oil spills. Free to download with in-app purchases, with 50% of proceeds donated to partner conservation charities.
• Kids' Corner An inclusive digital classroom inspiring children and educators to participate in wildlife and environmental conservation and sciences through a range of curriculum-aligned learning programs. Includes infographics and booklets on topics such as taxonomy, ecosystems, food webs, climate change, coral reefs, elephants, polar bears, mass extinction, and specific animal species. Designed as a free educational resource for schools and teachers.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Borneo Orangutan Survival Australia (BOSA)coreStrategic or Co-development Partner · 1 August 2017My Green World partners with Borneo Orangutan Survival Australia as its designated charitable partner. World of the Wild donates 50% of all in-app purchase proceeds directly to BOSA. BOSA is a volunteer organization raising funds for rescued orangutans since 2001, working to rescue, rehabilitate, and release orangutans back to protected forest habitats safe from human development, poaching, and farming.
• Whale and Dolphin Conservation (WDC)coreStrategic or Co-development PartnerMy Green World's partner charity for cetacean conservation. WDC has launched the #NotWhaleFood campaign to reduce plastic pollution protecting whales, dolphins, and porpoises. The partnership involves cross-promotional content and awareness campaigns addressing marine conservation threats including bycatch, plastic pollution, and habitat protection.
• Lori Robinson (Author)minorOthersMy Green World Founder Natalie Kyriacou was featured in Lori Robinson's book 'Saving Wild: Inspiration from 50 Leading Conservationists'. This association provides recognition and credibility through inclusion alongside high-profile conservationists such as Daphne Sheldrick, Ric O'Barry, and Paul Watson.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WWF (World Wildlife Fund): Global conservation NGO with a portfolio of educational mobile apps (e.g., WWF Together, WWF Free) and curriculum resources targeting youth. Competes in the same wildlife-conservation-education category but with vastly larger resources and a multi-app portfolio.
• Conservation International: Large international conservation NGO with youth outreach programs and digital educational content. Comparable mission and content category, though with much broader programmatic scope.
• National Geographic Kids: Mainstream youth education brand delivering wildlife, conservation, and environmental content through apps, magazines, and digital resources. Overlaps with My Green World's educational wildlife mission at far greater scale and brand recognition.
• Rainforest Alliance: Global conservation organization running education and awareness campaigns (similar cross-promotional partner role to BOSA/WDC for My Green World). Overlaps in conservation-education content targeting schools and youth.
• National Wildlife Federation (Ranger Rick): US conservation organization publishing Ranger Rick kids' magazines and digital wildlife education resources. Directly comparable to Kids' Corner in curriculum-aligned wildlife/environmental learning materials for children and educators.

Emerging players

• ARKive (Wildscreen): Digital wildlife education archive focused on species storytelling and conservation awareness. Comparable in delivering digital conservation educational content, though more reference-library than gamified.
• iNaturalist: Citizen-science mobile platform for wildlife observation and identification with strong educational overlay. Comparable as a digital wildlife/conservation engagement platform aimed at hobbyists and students, though less youth-targeted than My Green World.

Direct peers

• Earth Rangers: Canadian nonprofit focused on kids' environmental conservation through a mobile app and school programs. Directly comparable to My Green World's youth-focused, app-delivered conservation education model, including similar donation-to-charity mechanics.
• Jane Goodall Institute (Roots & Shoots): Global youth-focused conservation and environmental education program run by the Jane Goodall Institute. Directly comparable in mission (empowering young people in conservation) and founder-led credibility model.

Others

• Smithsonian National Zoo (conservation education): Major US institution providing wildlife conservation education programs and digital resources. Comparable education mission and conservation storytelling, but delivered primarily through a physical zoological park rather than a mobile game.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mygreenworldAU
• Xx.com/mygreenworldau
• LinkedInlinkedin.com/company/my-green-world

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Green World