Great Lakes Superior Walls

What Great Lakes Superior Walls does

Great Lakes Superior Walls (GLSW) is a Hamilton, Michigan-based specialty construction company founded in 1997 as a franchisee of Superior Walls of America, Ltd. The company manufactures, delivers, and installs custom precast concrete foundation walls for residential and commercial builders across Michigan, Ohio, Iowa, Minnesota, and Wisconsin. Its flagship product, the Xi (Extra Insulated) Wall System, is a monolithically poured, 5,000+ psi high-strength concrete wall with 2.5 inches of polyisocyanurate insulation delivering an R-16 insulation value, integrated galvanized steel stud facings, and a crushed stone footing system. GLSW supplements the Xi system with Hollow Core prestressed concrete panels for flooring and roofs (via exclusive distribution), and refers customers needing traditional poured walls and flatwork to sister company Miedema Concrete. The company operates two production facilities (Hamilton, MI and Mankato, MN) and is NGBS Green Certified and ICC ESR-1662 approved.

GLSW's go-to-market is sales-led and channel-partner hybrid, targeting homebuilders, contractors, and homeowners in the Midwest. The company runs direct outreach through a toll-free line (800-486-2932), website inquiry forms, and monthly Lunch and Learn seminars at the Hamilton plant, while a Trade Partner Program of certified builders and contractors (DeShano, Heartland, Ideal Modular Homes, Moline Builders) drives referral volume and co-marketing. Installation is performed by GLSW's own certified crews using mobile cranes, with on-site installation completed in approximately five hours per foundation — a key value proposition versus traditional poured or block foundations. Extended warranty programs (Basic complimentary 5-year, Silver $900, Platinum $1,500) add an incremental revenue layer and high-margin post-sale engagement.

GLSW does not disclose financial metrics; headcount is reported at 11-50 employees, and the company installs approximately 1,000 foundation systems per year. Revenue streams are entirely transactional/one-time: foundation wall sales and installation, warranty upgrades, and Hollow Core panel distribution. The business model is a mature, regionally concentrated specialty contractor with no public funding events, no M&A activity, and no disclosed product roadmap beyond incremental extensions of the existing precast portfolio.

Name

Great Lakes Superior Walls

Legal name

Great Lakes Superior Walls

Website

https://glswalls.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Lakes Superior Walls is a Hamilton, Michigan-based franchisee of Superior Walls of America that manufactures and installs custom precast concrete foundation walls — primarily the Xi insulated wall system — for residential and commercial builders across Michigan, Ohio, Iowa, Minnesota, and Wisconsin.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamilton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Precast Foundation Wall Sales and Installation: Custom-designed, job-specific precast foundation walls sold and installed for residential and commercial projects. Walls are manufactured to specification and installed on-site with crane assistance.
2. Extended Warranties: Warranty upgrade options beyond complimentary Basic 5-Year Warranty: Silver warranty ($900) and Platinum warranty ($1,500) offering extended coverage periods (up to 15 years), unlimited transfers, and additional services including excavation, landscape repair, drywall repair, trim repair, and flooring repair.
3. Hollow Core Panel Distribution: Exclusive distributor of Hollow Core panels for flooring and roof systems, sold as precast, prestressed concrete units.
4. Traditional Poured Walls and Flatwork: Traditional poured walls (6-10 inches thick) and flatwork services offered through sister company Miedema Concrete for pole barns, garages, crawl spaces, driveways, sidewalks, patios, and other horizontal concrete surfaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

No detailed product or service description was provided in the input. Based on the company name, the company appears to operate in the foundation wall systems sector, but no specific offerings are documented in the provided source material.

Product overview

Great Lakes Superior Walls is a franchisee of Superior Walls of America, manufacturing and installing precast concrete foundation wall systems for residential and commercial construction in Michigan and the Midwest since 1997. The core product portfolio centers on the Xi (Extra Insulated) Wall System with R-16 insulation value, supplemented by Hollow Core precast panels for floors and roofs, and traditional poured walls and flatwork offered through sister company Miedema Concrete. Extended warranty programs (Basic, Silver, Platinum) provide additional coverage options. All foundation walls are custom-made and job-specific, designed in CAD and installed on-site by certified crews in approximately five hours.

Differentiator

Problem solved

Functional benefit

Brands

• Xi Wall System: The Xi (Extra Insulated) Precast Concrete Wall System with 2½" insulation providing R-16 value for superior warmth and energy efficiency for homes and businesses.
• Hollow Core

Quantifiable outcome

• Reduces heating and cooling costs by $300-500 per year for a 2,000 sq ft home
• +3 more outcomes

Named customers4 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Superior Walls of America, Ltd.coreOEM/ Whitelabel/ Licensing Partner · 1 January 1981Great Lakes Superior Walls is a franchisee of Superior Walls of America, Ltd., which was founded in 1981 by Mel Zimmerman. Superior Walls of America developed the innovative, cost-effective, and eco-friendly precast foundation system. GLSW manufactures and installs licensed Superior Walls products under this franchise agreement.
• DeShano CompaniescoreChannel Partner/ Reseller/ DistributorTrade Partner located in Gladwin, MI, established in 1966, serving central and northern Michigan. Specializes in custom home construction, multi-family and light commercial projects, design-build services, and energy-efficient building solutions.
• Heartland BuilderscoreChannel Partner/ Reseller/ DistributorTrade Partner serving Grand Rapids, MI and Holland, MI. Well-established custom home builder known for on-your-lot building approach, working closely with homeowners to design and construct fully customized homes.
• Ideal Modular HomescoreChannel Partner/ Reseller/ DistributorTrade Partner located in Memphis, MI specializing in designing and building customizable modular homes that combine efficiency, quality craftsmanship, and modern design.
• Moline BuilderscoreChannel Partner/ Reseller/ DistributorTrade Partner located in Toledo, OH, established in 1987. Specializes in custom homes, 100% Energy Star Certified Homes, Superior Walls Foundations, and Zip System Sheathing. First HBA-certified builder in Greater Toledo area, named Builder of the Year eight times.
• Miedema ConcreteminorStrategic or Co-development PartnerSister company offering traditional poured walls and flatwork services. GLSW refers customers needing poured walls, pole barns, garages, crawl spaces, or flatwork (driveways, sidewalks, patios) to Miedema Concrete for non-insulated foundation solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oldcastle Infrastructure: Diversified national precast concrete manufacturer with building, infrastructure, and utility product lines. Comparable as a broad incumbent in precast concrete building products serving overlapping commercial/industrial customer segments.
• Forterra, Inc. Large publicly-traded U.S. building products manufacturer with structural precast, architectural precast, and concrete pipe operations. Comparable broad incumbent in the same general category of precast concrete products for building construction.
• Superior Walls of America, Ltd. The franchisor and parent brand of Great Lakes Superior Walls since 1997. Owns the Xi Wall System IP, NGBS certification, and ICC-ESR that GLSW operates under; comparable as the broader network owner and technology source for all Superior Walls franchisees.

Direct peers

• County Materials Corporation: Family-owned concrete products manufacturer with precast, ready-mix, and masonry operations across the Midwest. Direct peer offering competing precast concrete foundation and wall products with overlapping Midwest geography.
• BuildBlock Building Systems: ICF manufacturer serving residential and commercial foundation/wall markets. Direct peer in the same builder-specification process for insulated foundation systems, competing against GLSW's Xi precast walls.
• Fox Blocks: Manufacturer of Insulated Concrete Forms (ICFs) for foundation and above-grade walls. Direct peer competing for the same builder/contractor specification on energy-efficient residential and light-commercial foundations as an alternative technology to GLSW's precast Xi system.
• Miedema Concrete: Sister company to GLSW offering traditional poured walls and flatwork (driveways, patios, foundations) in the same Michigan/Midwest territory. Direct peer providing complementary (non-precast) concrete foundation services, with documented customer referrals flowing between the two entities.
• Nudura: Manufacturer of ICF systems for foundations and walls across North America. Direct peer offering an alternative energy-efficient foundation technology competing against GLSW's Xi Wall System on builder specifications.

Regional players

• Stresscon Corporation: Colorado-based manufacturer of architectural and structural precast/prestressed concrete products for the Western U.S. Regional peer in the same general product category as GLSW but serving a non-overlapping Western geography.
• Northeast Precast LLC: Regional U.S. precast concrete manufacturer serving Mid-Atlantic and Northeast markets. Regional peer in the same product category (precast concrete building components) as GLSW but operating in a non-overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GreatLakesSuperiorWalls
• Facebookfacebook.com/profile.php?id=61550654557141
• Instagraminstagram.com/glswalls
• LinkedInlinkedin.com/company/great-lakes-concrete-products-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Lakes Superior Walls