What Mirmorax does

Mirmorax AS is a Norwegian private limited company headquartered in Sandnes, Norway (with a representation office in Kuala Lumpur, Malaysia) that designs and manufactures ultrasonic oil-in-water monitoring analyzers and multiphase sampling systems for the global oil and gas industry. Founded in 2010 by Eivind Gransæther, formerly Commercial Manager and Subsea Engineering Manager at Roxar, the company acquired its core Oil in Water analyzer technology from Roxar Flow Measurements in 2011 and has since developed patented, in-house subsea sampling technology. The product portfolio is organized into two sub-brands — Mirmorax Oil in Water Monitoring and Mirmorax Multiphase Sampling — comprising topside analyzers (LR100, LR2500, LR25K), a by-pass Ready-To-Go analyzer (RTG100), a subsea-qualified analyzer (SOIW 2500 rated for 690 bar and 3000m depth), low-pressure and high-pressure multiphase sampling systems (LP900X and HP15KX), a subsea multiphase sampler, and a portable analyzer (DT250). The underlying technology uses highly focused ultrasonic transducers inserted into produced water flow, with acoustic echoes from solids and oil droplets analyzed via proprietary signal processing to deliver real-time concentration and particle size distribution data, including automatic cleaning, auto-calibration, and salinity/density compensation features.

The company generates revenue through hardware sales, equipment rentals, customized analyzer builds, and professional services including training, field calibration, engineering support, maintenance, and consultancy. It pursues a dual go-to-market combining direct enterprise field sales (with documented installations at Statoil's Kristin Platform and major Norwegian/Danish operators) and a global channel partner network of 10 regional distributors across Australia, Canada, Denmark, Egypt, Iran, Kuwait, Malaysia, the Netherlands, the UK, and the USA. Credibility markers include the Enger Innovation Award from the Norwegian Polytechnic Society (2010), full ISO 9001:2008 certification (2013), and patented subsea sampling technology. Mirmorax is described as fast-growing, serves offshore and onshore oil & gas operators as well as subsea production operators, and has been operating for more than seven years with field-proven technology.

Name

Mirmorax

Legal name

Mirmorax AS

Website

https://mirmorax.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirmorax AS is a Norwegian oil and gas instrumentation company that designs and supplies ultrasonic oil-in-water analyzers and multiphase sampling systems to offshore, onshore, and subsea production operators globally, selling through direct enterprise sales and a channel partner network spanning 10 countries.

Ownership category

akta.pro rank

Product category

Oil & Gas Process Monitoring Equipment

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132), Support Activities for Mining (2131), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Oil & Gas Field Machinery & Equipment (3533), Laboratory Analytical Instruments (3826), Oil & Gas Field Services, Nec (1389)

akta.pro primary industry

Subsea Services & Equipment (Subsea Trees, Umbilicals, Installation, IMR) (EUALABAI)

akta.pro secondary industries

Wastewater & Industrial Effluent Monitoring (NPDES/Permit Compliance) (EUAHACAD), Field Treating & Separation (Heater Treaters, Separators, LACT) (EUALACAI)

Keywords

• Oil-in-water analyzers
• Produced water monitoring
• Multiphase sampling systems
• Subsea monitoring instruments
• Water quality monitoring

Headquarters

HQ city

Sandnes

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Oil in Water Analyzer Sales: Sale of off-the-shelf analyzers including LR100, LR2500, LR25K models and customized analyzers tailored to client requests. Subsea designs also available.
2. Analyzer Rental: Rental options available for Oil in Water analyzers for short-term or project-based needs.
3. Professional Services: Training, field calibration, engineering support, maintenance, and consultancy services. Service engineers with extensive experience across different installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels4 records

Core offering

Mirmorax designs, manufactures and supplies ultrasonic oil-in-water analyzers and multiphase sampling systems used by oil and gas operators to measure oil, solids and gas concentrations in produced water and to obtain representative well fluid samples. Offerings include off-the-shelf analyzers (LR100, LR2500, LR25K, RTG100), customized analyzers, subsea analyzers (SOIW 2500) and topside/subsea multiphase samplers (LP900X, HP15KX, Subsea Multiphase Sampler), with rentals and professional services for training, calibration, engineering support, maintenance and consultancy.

Product overview

Mirmorax is a leading provider of sampling and monitoring systems for the oil and gas industry, organized into two main branches: Mirmorax Multiphase Sampling and Mirmorax Oil in Water Monitoring. The product portfolio consists of ultrasonic oil-in-water analyzers (Oil-in-Water Analyzer with LR100, LR2500, LR25K models; RTG100 Ready-To-Go by-pass analyzer; and Subsea Oil-in-Water Analyzer SOIW 2500) and multiphase sampling systems (In-Line Multiphase Sampling System LP900X for low-pressure applications; Multiphase Sampling System HP15KX for high-pressure/high-temperature topside use; and Subsea Multiphase Sampler for subsea deployment). The company acquired the Oil in Water analyzer technology from Roxar Flow Measurements in 2011 and has since further developed and enhanced the product range. Solutions include portable analyzers (DT250) and complementary services such as training, field calibration, engineering support, maintenance, and consultancy. The technology is based on ultrasonic measurement techniques that analyze acoustic echoes from individual particles to provide real-time measurements of oil, solids, and gas concentrations and particle size distributions.

Differentiator

Problem solved

Functional benefit

Brands

• Mirmorax Multiphase Sampling: Sampling solutions providing true volumetric sampling on oil, gas and water in the well without interrupting production. Technical solutions for topside and subsea sampling.
• Mirmorax Oil in Water Monitoring

Products and services

• Oil-in-Water Analyzer (LR100, LR2500, LR25K) 3rd generation ultrasonic analyzer that transmits focused acoustic signals into produced water flow to calculate mean particle size, size distributions, and concentration values for oil and sand in water. Models include LR100 (low range), LR2500 (0-2500 ppm for discharge/water treatment), and LR25K (high range up to 25,000 ppm). Targeted at oil and gas operators needing accurate oil-in-water measurement.
• Oil-In-Water Analyzer RTG100 By-pass Ready-To-Go oil-in-water analyzer with integrated numeric digital display showing real-time and 24-hour average oil concentration. Features 1-inch NPTF inlet/outlet, stainless steel 316 housing with EX Zone 1 classification, and approximately 20 kg weight. Designed for oil and gas operators needing a compact, ready-to-install analyzer.
• Subsea Oil-in-Water Analyzer (SOIW 2500) Subsea ultrasonic analyzer with dual probes in series within a spool piece, retrievable electronics canister with redundant electronics, 690 bar design pressure, 3000 meter water depth capability, and 25-year design life. Measures 0-2500 ppm for subsea re-injection applications. Targeted at subsea production operators.
• Subsea Multiphase Sampler Subsea volumetric sampling system providing true volumetric representative samples independent of flow regime and compositional mix. Features double pressure barriers, sour service compliant alloys, metal seals, HP/HT capabilities, and modular design with fully ROV-retrievable option. Targeted at subsea production operators needing per-well PVT analysis and metering verification.
• In-Line Multiphase Sampling System LP900X Low-pressure in-line multiphase sampling system for 2-inch flange connections. Provides true volumetric representative sampling without side-branching, with retractable intrusive probe and modular design including sampling bottle, docking station, and operator control console. Targeted at oil and gas operators needing topside low-pressure representative sampling.
• Multiphase Sampling System HP15KX High-pressure/high-temperature (HP/HT) topside multiphase sampling system rated up to 15,000 PSI / 1000 Bar and 350°F / 180°C. Features double pressure barriers, sour service compliant alloys, metal seals, and non-intrusive in-line installation for continuous production. Targeted at oil and gas operators requiring HP/HT topside multiphase sampling.
• DT250 Portable Oil-in-Water Analyzer Portable oil-in-water analyzer for offshore field verification, usable as in-line analyzer connected to process locations or as lab instrument for analyzing collected samples within 5 minutes. Designed to monitor hydro cyclone efficiency and troubleshoot process variations. Targeted at oil and gas operators needing portable or temporary measurement capability.
• Training Services Training for client personnel in operation and data analysis of Mirmorax Oil-in-Water analyzers and Multiphase Sampling Systems, delivered by Mirmorax service and software engineers with experience across multiple installations. Targeted at oil and gas operators purchasing Mirmorax equipment.
• Field Calibration Services On-site or remote calibration of Oil-in-Water monitoring systems, including inline calibration against existing reference systems and use of Mirmorax's own portable sampling system for collecting high quality volumetric representative samples. Targeted at operators of Mirmorax Oil-in-Water analyzers.
• Engineering Support Services FEED-phase and project engineering support for placement, integration and performance of Mirmorax products in the wider production system, including subsea design and analysis. Targeted at oil and gas operators integrating Mirmorax analyzers and samplers into new or existing installations.
• Maintenance Services Maintenance support on Mirmorax Multiphase Sampling and Oil-in-Water Monitoring Systems, including ROV-based inspections, re-certifications and refurbishment of subsea multiphase sampling systems, plus ongoing maintenance training and dedicated service agreements. Targeted at operators of installed Mirmorax equipment.
• Consultancy Services Consulting from Mirmorax senior engineers covering meter calibration support, tailored reports, and establishment of comprehensive sampling and monitoring programs for future field development plans. Includes long-term data analysis to assess effectiveness of water purification and metering uncertainties. Targeted at oil and gas operators and reservoir management teams.

Quantifiable outcome

• 35% increase in separation system capacity
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• Hobré InstrumentscoreChannel Partner/ Reseller/ DistributorRegional distribution partner handling sales and service for Netherlands and Great Britain markets. Also handles USA distribution from Houston, TX office.
• Analytical Control EngineeringcoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Australia covering Unit 8, 8-20 Anderson Road, Smeaton Grange, NSW 2567. Contact: Dinesh Prasad.
• KentroncoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Canada, based in Calgary, Alberta. Contact: Joe Schuler.
• Knowhow AlliancecoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Denmark located in Kolding. Contact: Thomas Jeppesen / Kim Lorenzen.
• ReDecoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Egypt based in Maadi, Cairo. Contact: Ismail Mofta.
• PTS EnergycoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Iran based in Tehran. Contact: PTS N.Panahzadeh.
• Golden Palm Petroleum ServicescoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Kuwait located in Abu Halifa. Contact: Bharath Samvel D.
• Evolve Oilfield BhdcoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Malaysia. Contact: Hasril via email.
• Roxar Flow MeasurementscoreTechnology or IntegrationTechnology acquisition partner. Mirmorax acquired the Oil in Water analyzer technology from Roxar Flow Measurements in 2011 and has since further developed the technology and enhanced the range of products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Endress+Hauser: Global leader in process instrumentation with a directly competing oil-in-water analyzer portfolio (e.g., Liquiline/Memosens OIW sensors) targeting produced water monitoring and discharge compliance in oil and gas — same product category, same customer set, and same regulatory use cases as Mirmorax.
• Emerson (Roxar): Emerson owns the Roxar multiphase measurement business whose Oil-in-Water analyzer technology Mirmorax acquired in 2011. Emerson continues to offer competing OIW and multiphase solutions to the same offshore operators, making it the closest technology heritage peer.
• SICK AG: SICK supplies oil-in-water and turbidity analyzers (e.g., OIS/OIW family) for offshore produced water treatment and discharge monitoring, overlapping directly with Mirmorax's core OIW monitoring product line.
• ABB Measurement & Analytics: ABB offers oil-in-water analyzers (e.g., Navigator 500/600 series) for upstream produced water monitoring with similar accuracy and PPM-range claims as Mirmorax's LR100/LR2500/LR25K, targeting the same offshore operator base.
• Proserv: Subsea production equipment and sampling systems provider with strong North Sea/UK presence and ROV-retrievable subsea instrumentation comparable to Mirmorax's Subsea Multiphase Sampler.

Regional players

• Aker Solutions: Norway-headquartered subsea production systems and services company with adjacent sampling and monitoring offerings for North Sea operators, sharing Mirmorax's home geography and customer base.

Broad incumbents

• SLB (Schlumberger): Global oilfield services major providing integrated multiphase measurement and produced water solutions (including via OneSubsea) that compete with Mirmorax at the integrated-package tier rather than the standalone-instrument tier.
• Halliburton: Major oilfield services company with produced water management, testing, and sampling offerings that overlap thematically with Mirmorax's monitoring portfolio across upstream operators worldwide.
• Hach (Danaher): Broad water-quality analytical instrument manufacturer serving industrial and environmental water monitoring; an indirect but commonly cited competitor for oil-in-water and produced water analyzers.
• Teledyne Technologies: Diversified industrial instrumentation group with oil-in-water and laboratory analytical instruments comparable to Mirmorax's monitor and analyzer products, particularly in environmental compliance and produced water use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mirmorax
• Facebookfacebook.com/mirmorax

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirmorax