Heartland Industries

What Heartland Industries does

Heartland Industries Inc. is a Minnesota-based nonprofit organization founded in 1990 that provides disability services across six communities in the state: Moorhead, Montevideo, Dawson, Granite Falls, Redwood Falls, and Alexandria. The organization delivers day support services, employment training, job placement, prevocational services, and individualized home supports for adults with developmental disabilities, individuals with traumatic brain injuries, individuals with serious and persistent mental illness, and individuals with complex medical and behavioral needs. Revenue is generated primarily through Minnesota Medicaid waiver programs (Developmental Disabilities, Traumatic Brain Injury, and Community Alternatives for Disabled Individuals waivers), Medical Assistance funding, county Community Services and Social Services Act (CSSA) funds, client-directed community supports, and private pay arrangements. Access to services is gated through county disability services case managers, who make referrals and authorize funding, creating a community-referral go-to-market model.

The organization operates two primary program lines: Heartland Industries (employment and day support) and Hearth Residential Homes-Adult Life Programs (day support and individualized home supports, founded 2008). A wholly-owned social enterprise, Second Time Around Thrift Stores, operates five retail locations across the service area, generating revenue through donated-item sales while providing vocational training opportunities for program participants. Additional service delivery channels include mobile work crews deployed to business partner sites, individual supported employment placements, and center-based contract work (mailings, light assembly, packaging). Leadership consists of a small administrative team: Barb H. (President), Mike H. (Vice President), Shannon S. (Executive Director, Moorhead), and Londa F. (Designated Manager, Midwest Locations).

No proprietary technology platform, AI capabilities, APIs, or digital product surface are documented. Marketing and customer acquisition are relationship-driven, relying on county case manager referrals, AmazonSmile fundraising, Facebook presence, community events, and Indeed.com recruitment postings. The organization does not have venture capital or private equity backing and operates as a public-benefit nonprofit governed by a board of directors.

Name

Heartland Industries

Legal name

Heartland Industries Inc.

Website

https://heartland-industries.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartland Industries Inc. is a Minnesota nonprofit founded in 1990 that provides day support, employment training, individualized home supports, and thrift store-based vocational programs for people with disabilities across six Minnesota communities, funded primarily through state Medicaid waivers and county disability services.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Vocational Rehabilitation Services (6243), Residential Intellectual and Developmental Disability Facilities (62321), Vocational Rehabilitation Services (624310)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industries

Employment & Job Readiness Support Services (BPAGAEAJ), Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Disability support services
• Employment training services
• Day support services
• Individualized home supports
• Vocational rehabilitation programs

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Government Waiver Funding: Primary revenue stream from government-funded programs including Developmental Disabilities (DD) waiver, Traumatic Brain Injury (TBI) waiver, and Community Alternatives for Disabled Individuals (CADI) waiver programs. Services are authorized and funded through county case managers.
2. Medical Assistance: Medical Assistance funding as a payment source for eligible clients receiving disability services.
3. County CSSA Funds: County-funded services through Community Services and Social Services Act (CSSA) funding.
4. Client-Directed Community Supports: Client-directed funding option allowing individuals more control over their service funding.
5. Private Pay: Private pay option for individuals who do not qualify for or prefer not to use government-funded services.
6. Thrift Store Operations: Second Time Around Thrift Stores generate revenue through retail sales. These stores also provide employment and training opportunities for people with developmental disabilities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Heartland Industries is a Minnesota-based nonprofit providing day support, employment training, job placement, and individualized home support services to people with disabilities. It also operates five Second Time Around Thrift Stores that generate revenue and serve as a social enterprise for employment training of clients with developmental disabilities.

Product overview

Heartland Industries operates as a nonprofit organization providing disability services across Minnesota. The organization offers three interconnected program areas: (1) Heartland Industries - Day Support & Employment Services offering employment training, job placement, and work skills development; (2) Hearth Residential Homes - Adult Life Programs providing day support services and individualized home supports; and (3) Second Time Around Thrift Stores, a network of five thrift stores functioning as social enterprises that provide employment opportunities for people with disabilities while generating revenue. Additional services include Business Solutions for employer partnerships, Mobile Work Crews, Individual Supported Employment, and Contract Work - Center Based services. The organization serves six communities across Minnesota including Moorhead, Montevideo, Dawson, Granite Falls, Redwood Falls, and Alexandria.

Differentiator

Problem solved

Functional benefit

Products and services

• Heartland Industries Day Support & Employment Services Day support and employment support services for individuals with disabilities, providing employment training, job placement, work skills development, and community-based competitive employment with ongoing job coaching across six Minnesota communities.
• Hearth Residential Homes Adult Life Programs Day support services and individualized home supports for people with developmental disabilities across Minnesota, providing refuge through services, activities, and community opportunities.
• Second Time Around Thrift Stores Network of five thrift store locations across Minnesota offering donated item sales to the general public while providing employment and training opportunities for people with developmental disabilities.
• Business Solutions (Day Training and Habilitation) Day Training and Habilitation (DT&H) program preparing people with disabilities for employment through work skills assessment, job coaching, and workforce placement services for business partners.
• Employment Options Mobile Work Crews Teams of workers supervised by professional staff working at business partner sites with ongoing quality control and supervision. Heartland Industries transports workers to partner businesses for employment.
• Employment Options Individual Supported Employment Individual placement of workers working independently at business partner locations, with staff available for initial training, transportation, and follow-up services.
• Contract Work Center Based Outsource service performing mailings, light assembly, and packaging of products at the center, with completed work returned to clients.
• Assessment Training Services Employment preparation services including School Transition Services, Employment Planning Services, and Employee Development Services focused on positive employment outcomes.

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mains'l Services: Minnesota-based nonprofit offering employment, day, and residential services for people with disabilities, competing for the same county-managed waiver-funded clients as Heartland.
• Goodwill Industries International: National nonprofit operating thrift-store social enterprises that fund employment programs for people with disabilities and other barriers to work — the closest large-scale analogue to Heartland's thrift-store-plus-disability-employment model.
• Merrick, Inc. Minnesota nonprofit providing vocational services, day training and habilitation, and employment placement for individuals with disabilities, drawing on similar state waiver funding.
• Opportunity Partners: Minnesota-based nonprofit providing employment services, day support, and community-based programs for people with disabilities, operating in the same waiver-funded ecosystem as Heartland Industries.
• Rise, Inc. Minnesota-headquartered nonprofit providing employment services, vocational training, and support for people with disabilities — overlaps with Heartland's prevocational and supported-employment programs.
• Lifeworks Services: Minnesota nonprofit serving individuals with developmental disabilities through employment, day support, and individualized home supports — directly comparable service mix and Minnesota waiver funding model.
• Hearth Connections (Minnesota Hearth Project): Minnesota-based supportive housing and services nonprofit serving people with disabilities and other barriers; comparable in its regional nonprofit service model and government-contracted delivery.

Broad incumbents

• Easterseals: National nonprofit providing disability and community-based services including employment supports and day programs across a wide affiliate network — overlaps with Heartland's mission but at far greater scale and geographic reach.
• Sevita Health (formerly The MENTOR Network): National provider of home- and community-based disability services, including day and employment supports — a much larger scaled competitor operating across many states with similar waiver-funded services.
• Volunteers of America: National nonprofit operating housing, disability, and community-support programs including employment services — relevant adjacent operator with similar government-contract funding structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HeartlandIndustries
• Xx.com/heartlandmhd
• LinkedInlinkedin.com/company/heartland-industries-of-dawson-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Industries