RKS MOTOR

What RKS MOTOR does

RKS MOTOR (legal entity: RKS Otomotiv Sanayi Ticaret Anonim Şirketi) is a Turkish motorcycle and electric bicycle manufacturer founded in 2004 in Gaziantep's 4th Organized Industrial Zone. The company designs, manufactures, and sells a broad portfolio of two-wheeled vehicles spanning 11 categories — Scooter, Maxi Scooter, Touring, Naked, Racing, Adventure, Cruiser, Cross, Cub, ATV, and Cross & Chopper — under both the premium RKS brand and the standard KUBA brand, with prices ranging from approximately 73,554₺ (entry-level 50cc) to 670,320₺ (premium 1000cc cruiser). Technical features include Euro5 emissions compliance across the lineup, ABS and TCS braking systems on premium models, TFT digital displays, and LED lighting. The company also distributes international brands Benelli, Segway, Zontes, Loncin, BENDA, APE RYDER, and SKYJET in Turkey under the MJ Group umbrella.

RKS operates four manufacturing facilities with combined annual capacity exceeding 530,000 motorcycles and 220,000 electric bicycles: Gaziantep (50,000 m², 700 employees, 200,000 motorcycles + 100,000 E-Bikes), Manisa Ahmetli (30,000 m², 400 employees, 100,000 motorcycles), Bilecik Osmaneli (120,000 m², 300 employees, 250,000 motorcycles/ATV/UTV + 120,000 E-Bikes), and Constanta, Romania (25,000 m², 120 employees, 80,000 E-Bikes for European export). The company's GTM motion combines a tiered Premium and Standard dealer network, an e-commerce storefront at kubaotomotiv.com, and dedicated service centers with spare parts channels, supported by annual dealer meetings and digital marketing through Facebook and Instagram. TÜİK (Turkish Statistical Institute) data confirms RKS has held the Turkish motorcycle market leadership position for seven consecutive years (2018-2024), and the company maintains ISO 9001, 14001, and 45001 certifications. The business model is hardware sales-driven with one-time/perpetual licensing pricing, installment plans of 8-12 months at 0% interest available, and an after-sales service revenue stream.

Name

RKS MOTOR

Legal name

RKS Otomotiv Sanayi Ticaret Anonim Şirketi

Website

https://rksmotor.com.tr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RKS MOTOR is a Turkish motorcycle and electric bicycle manufacturer (founded 2004, MJ Group subsidiary) that designs, produces, and distributes an 11-category vehicle lineup plus E-Bikes and ATVs across Turkey and Europe through a dual-tier dealer network, holding TÜİK-confirmed Turkish motorcycle market leadership for seven consecutive years (2018-2024).

Ownership category

akta.pro rank

Product category

Motorcycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

Keywords

• Motorcycle manufacturing
• Electric bicycles
• Scooter production
• ATV manufacturing
• Two-wheeler mobility

Headquarters

HQ city

Sehitkamil

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Motorcycle Sales: Core revenue from manufacturing and selling motorcycles across 11 categories: Scooter, Maxi Scooter, Touring, Naked, Racing, Adventure, Cruiser, Cross, Cub, ATV, and Cross & Chopper. Price range from ~73,554₺ to ~670,320₺ (Turkish Lira).
2. E-Bike Sales: Production and sale of electric bicycles (E-Bike) under RKS brand, with manufacturing facilities in Turkey and Romania.
3. ATV/UTV Sales: Manufacturing and selling All-Terrain Vehicles (ATV) and Utility Task Vehicles (UTV) with capacities including SFA 600, SFA 1000, and BENDA Redstone550 R2 DL models.
4. Spare Parts: Dedicated spare parts channel through yedek-parca.html page and service network.
5. Service and After-Sales: Premium and Standard service network providing maintenance and repair services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RKS MOTOR designs, manufactures, and distributes a portfolio of two-wheeler and light utility vehicles for the Turkish market, including motorcycles across multiple engine displacement classes, electric and combustion scooters, electric bicycles, and ATVs. Vehicles are equipped with Euro5-compliant engines and modern electronics such as ABS, TCS, TFT displays, and LED lighting, and are sold through a tiered dealer network, authorized service centers, and an e-commerce platform with a 3-year warranty.

Product overview

RKS MOTOR is a Turkish motorcycle and electric vehicle manufacturer offering a diverse portfolio of vehicles across multiple segments. The company produces two primary model lines: Premium models under the RKS brand (targeting quality-conscious riders in Turkey) and Standard models under the KUBA brand. Premium models span 11 categories: Scooter (10 models ranging 50-125cc including ICON 50 ST, ROSA 50 PRO, PARMIDA 50, NEON125, VPS125, DES125, VRS125 PRO, SPONTINI 110, LT50PRO PLUS, LTR125, LTM125), Maxi Scooter (10 models ranging 125-350cc including REALE125, REALE125X, LINCE125, SC150RE, FRECCIA 150, RZ250S, VIESTE 249, FORT250, BLADE 250, BLADE 350, PRECIO 250 MAX), Touring (3 models ranging 50-250cc including GTR50, RK125S, RK250S), Naked (8 models ranging 125-550cc including SRK125S, RZ125, RZ150, SRK250, SRK250S, A250, M502N, SRK550), Racing (8 models ranging 125-550cc including SRK125R, SRK250RS, R250, SRK250RR, SRK400RR, SRK450RA, SRK550RS, M250), Adventure (5 models ranging 125-904cc including RZ125X, RZ150X, SVT650X, SRT800SX, SRT900SX/SRT902S), Cruiser (6 models ranging 125-1000cc including 125N, SRV125, K-LIGHT 250, SRV250VS, SRV700, C1002V), Cross (2 models including RT250, BLACKWOLF), Cub (1 model: RODOS), and ATV (3 models: SFA 600, SFA 1000, BENDA Redstone550 R2 DL). Standard 2023 models include 7 models (WILDCAT, BITTER 50, BITTER 125, GRACE 202 PRO, TNT125 PRO, TNT202, 125R). The company also distributes E-Bike electric bicycles and maintains a nationwide premium and standard dealer/service network. Manufacturing facilities are located in Gaziantep, Manisa (Turkey), and Romania, with additional facilities under development.

Differentiator

Problem solved

Functional benefit

Products and services

• RKS Motorcycles Motorcycles in multiple displacement classes equipped with Euro5-compliant engines and electronic safety features including ABS, TCS, TFT displays, and LED lighting, targeted at Turkish consumers for commuting and recreational riding.
• RKS Scooters Combustion and electric scooters designed for urban mobility, including Euro5-compliant combustion models and electric variants for short-distance commuting in Turkish cities.
• RKS Electric Bicycles (E-Bikes) Electric bicycles sold under the RKS brand in Turkey for personal mobility, last-mile commuting, and recreational use.
• RKS ATVs (All-Terrain Vehicles) All-terrain vehicles built for off-road, agricultural utility, and recreational riding, sold under the RKS brand for Turkish consumers.
• Authorized Service and Warranty Support After-sales service and warranty support delivered through authorized service centers across the dealer network, backed by a 3-year manufacturer warranty on RKS vehicles.

Quantifiable outcome

• Market leader position maintained for 7 consecutive years (2018-2024)
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• BenellimajorTechnology or IntegrationBenelli is an Italian motorcycle brand whose Turkey operations are managed by RKS MOTOR through benelliturkiye.com. RKS distributes Benelli motorcycles in Turkey as part of their premium brand portfolio.
• SegwaymajorChannel Partner/ Reseller/ DistributorRKS MOTOR manages Segway Turkey operations (segwayturkiye.com), distributing Segway personal transporters and electric vehicles in the Turkish market.
• ZontesmajorChannel Partner/ Reseller/ DistributorRKS MOTOR distributes Zontes motorcycles in Turkey through zontesturkiye.com, representing the Chinese Zontes brand in the Turkish market.
• LoncinmajorChannel Partner/ Reseller/ DistributorRKS MOTOR manages Loncin Turkey operations (loncinturkiye.com), distributing Loncin motorcycles and power equipment in Turkey.
• APE RYDERminorChannel Partner/ Reseller/ DistributorRKS distributes APE RYDER brand products in Turkey through aperyder.com.tr.
• SKYJETminorChannel Partner/ Reseller/ DistributorRKS distributes SKYJET brand products in Turkey through skyjet.com.tr.
• BENDAminorChannel Partner/ Reseller/ DistributorRKS distributes BENDA motorcycles and ATV vehicles in Turkey, including models like BENDA Redstone550 R2 DL ATV.
• MJ GroupcoreStrategic or Co-development PartnerMJ Group is the parent company of RKS MOTOR. RKS Motor is described as 'bir MJ GROUP iştirakidir' (an MJ GROUP subsidiary). MJ Group portfolio includes KUBA and RKS brands, with operations spanning manufacturing facilities in Turkey and Romania.

Scale indicators8 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Piaggio Group: Italian parent of Vespa, Aprilia, and Moto Guzzi; global scooter leader with premium positioning. Comparable to RKS for scooter specialization and multi-brand portfolio strategy within Europe and emerging markets.
• Hero MotoCorp: World's largest motorcycle manufacturer by volume, dominant in India and Africa with strong commuter/scooter franchise. Comparable to RKS in market-leader economics and price-sensitive entry-level focus.
• Bajaj Auto: India's largest motorcycle exporter and a price-volume mass-market leader across scooters, commuter bikes, and premium motorcycles. Highly comparable to RKS in strategy: domestic dominance, broad segment coverage, and emerging-market export ambitions.
• Benelli (Q.J. Group / Geely): Italian-Chinese motorcycle brand whose Turkish distribution is operated by RKS itself. Comparable as a mid-displacement premium brand, and instructive for cross-brand portfolio dynamics within MJ Group.
• Lifan Group: Chinese motorcycle, ATV, and powersports manufacturer with broad small-displacement lineup and emerging-market export focus. Mirrors RKS's strategy across motorcycles and ATVs in price-sensitive markets.
• TVS Motor Company: Indian two-wheeler manufacturer with broad motorcycle and scooter portfolios, distribution in 60+ countries, and growing premium-segment presence. Mirrors RKS's combination of mass-market strength and premium product expansion.
• Kymco: Taiwanese scooter and motorcycle manufacturer with strong export franchise, broad product portfolio, and growing electric two-wheeler exposure. Direct peer in scooter manufacturing scale and global export orientation.

Broad incumbents

• Yamaha Motor: Global two-wheeler manufacturer with strong scooter (NMAX) and premium motorcycle presence. Comparable as a competitive incumbent across RKS's scooter and mid-displacement segments.
• Polaris Inc. US-based powersports leader (Indian Motorcycle, RZR, Ranger). Relevant benchmark for RKS's ATV/UTV segment (SFA 600, SFA 1000) and premium powersports positioning.
• Honda Motor (Motorcycle Division): Global motorcycle leader with dominant share across scooter, commuter, and premium segments. Relevant as the competitive benchmark for Turkish and European markets where Honda maintains well-established dealer networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rksmotosiklet
• Instagraminstagram.com/rksmotorofficial
• LinkedInlinkedin.com/company/rksebike

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RKS MOTOR