F&I Resources

What F&I Resources does

F&I Resources is a privately-held automotive Finance & Insurance (F&I) products and services agency founded in 1993 and based in Westborough, Massachusetts, now operating as a subsidiary of Brown & Brown, Inc. following its September 2018 acquisition. The company sells a portfolio of ten F&I protection products—including Vehicle Service Contracts, GAP Protection, Complete Protection, Tire & Wheel, Paint & Fabric, Excess Wear & Tear, Theft Protection, Pre-Paid Maintenance, Key Replacement, and Lifetime Powertrain—to approximately 250 franchised and independent automotive dealerships across 11 Northeast and Mid-Atlantic states. It also operates three reinsurance profit programs (Reinsurance/CFC & NCFC, Retrospective, and Equity Now) and manages more than 75 dealer reinsurance entities.

The company's underlying technology is a web-based menu selling system integrated with DealerTrack (or any dealer-selected menu platform) that delivers consistent, fast-printing F&I presentations; operational technology also includes CPA-managed reinsurance reporting, tax preparation, and cession/financial monitoring systems. Its core technology differentiator is process standardization rather than proprietary software: a 4-day AFIP-certified instructor-led training school, monthly advanced seminars held at the Westborough training facility, and on-site post-training support reinforce product adoption and compliance. All representatives are AFIP Certified.

Revenue is generated through three streams: (1) commissions and placement fees on F&I products sourced from core carrier partners (Allstate Dealer Services, NAE, GE Auto Warranty Services, Warranty Solutions), (2) tuition and fees from the 4-day Professional F&I Training School plus monthly advanced seminars, and (3) ongoing reinsurance company formation and management services (PARC, DOWC, CFC, NCFC structures) that enable dealers to share in underwriting profit and investment income. Distribution is enterprise field sales, executed by a 19-person team—2 Regional Sales Managers, 1 Business Development Manager, 1 Regional Trainer, 6 Account Executives, and 7 office support personnel—with quote-based, customized pricing rather than published tiers. The company is highly regarded by its carriers, finishing 1st, 2nd, or 3rd in production and overall performance in most years and holding multiple Agency of the Year awards from Allstate, NAE, GE Auto Warranty Services, and Warranty Solutions.

Name

F&I Resources

Legal name

F&I Resources

Website

https://firesources.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

F&I Resources is a privately-held automotive F&I agency serving approximately 250 dealerships across 11 Northeast and Mid-Atlantic states with protection products, AFIP-certified training, and reinsurance company management, operating as a subsidiary of Brown & Brown, Inc.

Ownership category

akta.pro rank

Product category

Automotive F&I Product Distribution and Training Services

NAICS

Other Insurance Funds (52519)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Personal Auto Add-Ons & Endorsements (Roadside, Rental Reimbursement, OEM Parts) (FSAJAAAL)

Keywords

• Automotive F&I products
• Vehicle service contracts
• Dealer reinsurance management
• F&I training programs
• Menu selling systems

Headquarters

HQ city

Westborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. F&I Products and Services: Revenue generated from providing F&I products (Vehicle Service Contracts, GAP Protection, Tire & Wheel, Paint & Fabric, Pre-Paid Maintenance, Key Replacement, Lifetime Powertrain, Theft Protection, Excess Wear & Tear, Complete Protection) to automotive dealerships, along with professional training and reinsurance management services.
2. F&I Training Programs: Revenue from instructor-led 4-day F&I training courses, advanced seminars, and on-site dealership support including compliance training, product training, and sales management training.
3. Reinsurance Management: Revenue from managing reinsurance companies for dealers, including formation, monitoring, reporting, and tax-related matters. Dealers share in underwriting profits and investment income from F&I products through PARC, DOWC, CFC, and NCFC structures.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

F&I Resources distributes and supports a suite of automotive finance & insurance products (Vehicle Service Contracts, GAP, Tire & Wheel, Paint & Fabric, Complete Protection, Excess Wear & Tear, Theft, Pre-Paid Maintenance, Key Replacement, and Lifetime Powertrain) to franchised and independent dealerships, and pairs those products with AFIP-certified 4-day training, monthly advanced seminars, web-based menu selling, and full-service dealer reinsurance company formation and management.

Product overview

F&I Resources is an automotive F&I products and services company offering a comprehensive portfolio of protection products alongside professional training and reinsurance management services. The core product suite includes ten F&I protection products: Vehicle Service Contracts, GAP Protection, Complete Protection, Tire and Wheel, Paint & Fabric, Excess Wear & Tear, Theft Protection, Pre-Paid Maintenance, Key Replacement, and Lifetime Powertrain. Vehicle Service Contracts are offered through three distinct profit programs—Reinsurance (CFC/NCFC), Retrospective (Retro), and Equity Now—giving dealers flexibility in how they earn and receive backend profits. The company also provides professional F&I training services including a 4-day certification school and monthly advanced seminars, plus menu selling solutions. Reinsurance company formation and management services are offered for dealers seeking to maximize underwriting profits. All services are delivered through approximately 19 staff members serving about 250 dealerships across 11 states in the Northeast and Mid-Atlantic.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Service Contracts (VSC) Extended service contracts providing coverage for vehicle repairs beyond the manufacturer's warranty, offered through three profit programs: Reinsurance (CFC or NCFC), Retrospective (Retro), and Equity Now. Sold through franchised and independent automotive dealerships.
• GAP Protection Guaranteed Asset Protection product that covers the gap between what a vehicle is worth and what is owed on the loan, recognized by lenders and manufacturers for its low cost and high profit margins. Sold to dealership F&I offices for resale to vehicle buyers.
• Complete Protection Coverage product available for both lease and retail customers with optional basic or comprehensive coverage levels, designed to appeal to a broad customer base. Sold through dealership F&I offices.
• Tire and Wheel Comprehensive coverage protecting against curb damage, sidewall damage, and cosmetic damage on most wheels, addressing the high frequency of tire and wheel claims. Sold through dealership F&I offices.
• Paint & Fabric Protection product against environmental damages to vehicle paint and interior fabrics, offering brand recognition with 3M or basic coverage options. Sold through dealership F&I offices.
• Excess Wear & Tear Protection against lease-end expenses for customers, eligible on lease terms from 12 to 72 months with coverage up to $5,000. Sold through dealership F&I offices.
• Theft Protection Theft deterrent program that generates income for dealerships due to its low cost and high volume, including etch/theft products. Sold through dealership F&I offices.
• Pre-Paid Maintenance Custom pre-paid maintenance at discount prices designed to increase customer retention and drive traffic to the service department, also popular as a service drive item. Sold through dealership F&I and service departments.
• Key Replacement Product providing insurance coverage for lost or damaged vehicle keys given the rising costs of replacement keys. Sold through dealership F&I offices.
• Lifetime Powertrain Product providing advertising edge through exclusive territory arrangements, designed to increase floor traffic, higher closing ratios, and greater service retention. Sold through dealership F&I offices.
• Professional F&I Training School 4-day instructor-led certification course covering compliance exam, warranty review, menu presentation, up-sell techniques, and objection handling. Includes hands-on training and support at dealerships the following week. All representatives are AFIP Certified. Delivered at the Westborough, MA training facility.
• Advanced F&I Seminars Monthly advanced seminars at the Westborough Training Facility covering qualifying, presentation skills, building value, customer participation, objection handling, cash/credit union conversions, service drive techniques, and lender relations.
• Dealer Reinsurance Company Formation and Management End-to-end formation, monitoring, reporting, and tax preparation for dealer-owned reinsurance companies (PARC, DOWC, CFC, NCFC), including cession statements, bank statement audits, and annual tax returns, enabling dealers to share in underwriting profit and investment income from F&I products. CPA-led financial oversight.
• Web-based Menu Selling System Web-based menu selling program with fast printing menus, integrated with DealerTrack or any menu the dealer chooses, designed to ensure consistency across dealership operations and F&I product presentations.

Quantifiable outcome

• Serving approximately 250 dealerships across 11 states
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Allstate Dealer ServicescoreStrategic or Co-development PartnerPrimary insurance carrier partner providing Vehicle Service Contracts, GAP Protection, Complete Protection, Tire & Wheel, Excess Wear & Tear, Theft Protection, Pre-Paid Maintenance, Key Replacement, and Lifetime Powertrain products. F&I Resources has received numerous agency and top producer awards from Allstate.
• National Automotive Experts (NAE)coreStrategic or Co-development PartnerInsurance carrier partner for F&I products. F&I Resources has received multiple Agency of the Year and Top Producer awards from NAE, including consecutive years of Presidents Awards.
• GE Auto Warranty ServicescoreStrategic or Co-development PartnerInsurance carrier partner providing auto warranty services. F&I Resources received the 5 Year Partnership Award (2007) and 3 Year Partnership Award (2005) from GE Auto Warranty Services, along with multiple Platinum and Gold Agency Awards.
• Warranty SolutionscoreStrategic or Co-development PartnerInsurance carrier partner for F&I products. F&I Resources received the 10 Year Partner Award (2012), Out of the Park Award (2011), and multiple Platinum Agency Awards from Warranty Solutions, including ranking #3 out of 250 agencies in 2010.
• Symphony Management (Bermuda)minorStrategic or Co-development PartnerPartnership for NCFC (Non-Controlled Foreign Corporation) reinsurance structure enabling cession without net premium limitation. This relationship has been in place since 2001, allowing F&I Resources to cede more than just Vehicle Service Contracts into the reinsurance company.
• 3MminorStrategic or Co-development PartnerBrand partnership for Paint & Fabric protection products, offering brand recognition with 3M alongside basic coverage options.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• National Auto Care (NAC): National Auto Care is an F&I administrator offering vehicle service contracts, GAP, tire & wheel, key replacement, and maintenance programs to franchised and independent dealers. Directly comparable to F&I Resources on product breadth, dealer-channel distribution, and product administration services.
• JM&A Group: JM&A Group (a JM Family Enterprises company) is a major provider of F&I training, products, and reinsurance services to franchised auto dealers. It competes head-to-head with F&I Resources in dealer training, menu selling systems, and F&I product distribution.
• Safe-Guard Products International: Safe-Guard Products International is one of the largest administrators of F&I products (VSC, GAP, tire & wheel, theft, key replacement) for automotive dealerships nationwide. It is a direct competitor to F&I Resources across the same product categories, training programs, and dealer-services channel.
• Resource Automotive: Resource Automotive is a specialized F&I product administrator serving franchised dealerships with VSCs, GAP, and ancillary protection products plus compliance training. Comparable to F&I Resources in product mix, dealership focus, and compliance-driven service model.
• EasyCare / APCO Holdings: EasyCare (a brand of APCO Holdings, owned by CUNA Mutual Group) provides F&I products, vehicle service contracts, and dealer training/coaching. It directly overlaps with F&I Resources' product portfolio, dealer-services model, and consolidated back-office services for franchised dealerships.

Others

• Brown & Brown Dealer Services: Brown & Brown Dealer Services is the parent division of F&I Resources and consolidates multiple F&I agencies (e.g., Northeast Dealer Consultants acquired 2020). Provides F&I products, reinsurance, and training through its agency network, making it the platform F&I Resources sits within.

Broad incumbents

• Allstate Dealer Services: Allstate Dealer Services is the carrier program that supplies many of F&I Resources' core products (VSC, GAP, ACP, tire & wheel). As a carrier (not an administrator), it sits one level above F&I Resources in the value chain and is both a supplier and a comparison point for what a fully in-house F&I platform could look like.
• Zurich North America (Dealer & Fleet): Zurich North America offers dealer-related insurance and F&I-adjacent coverage as part of a much larger commercial and consumer insurance portfolio. Comparable to F&I Resources at the dealer-channel level but as a broad incumbent spanning many insurance lines beyond F&I products.
• Endurance Dealer Services: Endurance provides extended vehicle service contracts and ancillary F&I products to dealers and consumers. It is comparable to F&I Resources in VSC product offerings but operates at significantly larger scale with more direct-to-consumer exposure.
• Assurant (Assurant Dealer Services / Ally Dealer Services): Assurant is a large, publicly traded provider of F&I products and dealer-services solutions (including the former Ally Dealer Services business). It overlaps broadly with F&I Resources across VSCs, GAP, and ancillary products but operates at much greater scale and as part of a diversified insurance group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F&I Resources