Master Gage & Tool

What Master Gage & Tool does

Master Gage & Tool Co. is a privately held, woman-owned regional distributor and service provider of precision metrology products and calibration services, founded in 1986 and headquartered in Danville, Virginia, with a secondary operations facility in Greer, South Carolina. The company serves automotive, aerospace, medical device, and education customers across the Southeastern United States, with a stated service footprint covering Virginia, West Virginia, North Carolina, and South Carolina. Operations span four primary revenue streams: distribution of specialty tooling and gaging products from world-leading manufacturers, exclusive regional distribution of Mitutoyo Coordinate Measuring Machines (CMM) and Vision Measurement Systems across VA/NC/SC, ISO/IEC 17025 accredited calibration services delivered through two A2LA-accredited labs (Danville, VA and Greenville/ Greer, SC), and an Integrated Metrology Services (IMS) practice offering customized inspection and on-site calibration solutions.

The firm's underlying technology stack is a combination of third-party metrology equipment platforms (Mitutoyo CMMs, Starrett, Renishaw, Nikon, Mahr, Hexagon, Alicona, Vision Engineering, and others) plus proprietary operational systems, including the Dataview job management platform for tracking calibration certificates and customer-specific data, and a password-protected customer portal delivering free downloadable certificates with automated recalibration reminders. MG&T also performs specialty gage design and build, producing customized metrology hardware for applications that off-the-shelf products cannot satisfy. The company holds two A2LA ISO 17025 accreditations (scope numbers 2200-01 and 2200-02), a WBENC woman-owned certification, and maintains an e-commerce storefront at shop.mastergt.com alongside traditional field and inside sales channels.

Go-to-market combines enterprise field sales (sales staff with 120+ years of combined metrology experience), channel partnerships with manufacturer OEMs, direct-to-consumer e-commerce, and an educational outreach layer including the Metrologist Program, the Rosalie C. Mead Women in Manufacturing Scholarship, and partnerships with the Gene Haas Center for Integrated Machining and the Institute for Advanced Learning and Research. Pricing is unit-based for distributed products (ranging from a $32 Fowler Poly-Cal caliper to a $7,356 Fowler-Sylvac Bluetooth Ultralight IV caliper), quote-based for calibration services with a 5–8 day standard turnaround and a 3–4 day rush option, and contract-based for IMS engagements. In January 2025 the company was acquired by MSI Viking, with MG&T continuing to operate under its own brand as part of a larger Southeast-focused metrology services platform.

Name

Master Gage & Tool

Legal name

Master Gage & Tool Co.

Website

https://mastergt.com

Company type

Private

Founded year

1986

Operating status

Acquired

Headcount range

11–50 employees

Short description

Master Gage & Tool Co., founded in 1986 and acquired by MSI Viking in January 2025, is a woman-owned regional distributor of precision metrology products, specialty gaging, and Mitutoyo coordinate measuring machines serving automotive, aerospace, medical device, and education manufacturers across the Southeastern United States, with two ISO 17025 accredited calibration labs.

Ownership category

akta.pro rank

Product category

Metrology and Precision Measurement Services

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)

akta.pro secondary industries

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK), Precision Metrology, Inspection & Quality (CMM, GD&T) (EDAOAGAD)

Keywords

• Precision metrology solutions
• Calibration services
• Specialty tooling
• Coordinate measuring machines
• Gaging inspection equipment

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Specialty Tooling and Gage Product Sales: Revenue generated from the sale and distribution of specialty gaging, tooling, and metrology products representing world-leading manufacturers. The company sells hand tools, calipers, micrometers, bore gages, hardness testers, and capital equipment as an exclusive regional distributor.
2. Calibration and Inspection Services: Revenue from mechanical calibration services performed in the company's environmentally secure laboratory or on-site at customer facilities, including inspection and repair services. Standard turnaround is 5-8 days with a 3-4 day rush option.
3. Capital Equipment Distribution: Revenue as the exclusive regional distributor for Mitutoyo Coordinate Measuring Machines and Vision Measurement Systems in Virginia, North Carolina and South Carolina, covering equipment sales, installation, training, and service support.
4. Integrated Metrology Services (IMS): Comprehensive, customized inspection and metrology solutions engineering for precision measuring, testing, and on-site calibration requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Master Gage & Tool Co. distributes precision metrology, gaging, and inspection equipment from world-leading manufacturers and provides customized metrology solutions. The company operates two ISO/IEC 17025 accredited calibration laboratories and serves as the exclusive regional distributor for Mitutoyo Coordinate Measuring Machines and Vision Measurement Systems across Virginia, North Carolina, and South Carolina.

Product overview

Master Gage & Tool Co. is a customized metrology solutions provider founded in 1986, operating as a single unified offering that combines premium products with comprehensive services. The core offering includes metrology solutions (calibration, inspection, and maintenance services), specialty tooling (custom gage design and build), and capital equipment distribution (exclusive Mitutoyo distributor). The company complements its product portfolio with value-added services including Integrated Metrology Services (IMS), on-site calibration, custom inspection, and the Dataview workflow management tool. Educational initiatives through the Metrologist Program and Rosalie C. Mead Women in Manufacturing Scholarship support workforce development. The company represents world-leading manufacturers including Starrett, Renishaw, Nikon, Mahr, Hexagon, Mitutoyo, and others, positioning itself as a one-stop provider for precision measurement needs in automotive, aerospace, medical, and education markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Capital Equipment Distribution (Mitutoyo CMM) Exclusive regional distribution of Mitutoyo Coordinate Measuring Machines (CMM) and Vision Measurement Systems covering precision 3D measuring applications across all accuracy classes. Products include installation, training, and service support for manufacturing customers.
• Integrated Metrology Services (IMS) Comprehensive dimensional calibration and inspection services delivered in environmentally secure laboratory settings. Covers mechanical, dimensional, electronic, and pressure calibration with standard 5-8 day turnaround.
• Customer On-Site Calibration Technician-delivered calibration services performed at customer facilities for equipment not listed on standard accreditation scope, enabling operations without spare gages to maintain calibrated instruments.
• Custom Inspection Specialized inspection and repair services ensuring seamless operation of precision measurement equipment, supporting manufacturing customers with quality assurance needs.
• Specialty Tooling (Custom Gage Design and Build) Customized gage design and build services providing specialty tooling solutions for unique manufacturing requirements beyond off-the-shelf products.
• Calibration Services ISO 17025 accredited calibration services provided across two labs in Danville, Virginia and Greenville, South Carolina, covering mechanical, dimensional, electronic, and pressure calibration with traceable uncertainty budgets.
• Rush Calibration Service Expedited calibration service with a 3-4 day turnaround time for customers needing faster service compared to the standard 5-8 day turnaround.

Quantifiable outcome

• 120+ years combined metrology and cutting tool experience across sales team
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• MSI VikingflagshipStrategic or Co-development PartnerIn January 2025, Master Gage & Tool Co. was acquired by MSI Viking. This acquisition increases the capabilities of metrology services in the Southeast. MG&T continues to operate under its own brand while expanding service capacity through the MSI Viking platform.
• MitutoyocoreChannel Partner/ Reseller/ DistributorExclusive regional distributor for Mitutoyo Coordinate Measuring Machines and Vision Measurement Systems in Virginia, North Carolina, and South Carolina. MG&T offers Mitutoyo products across a wide range of sizes and accuracy classes, covering virtually all precision 3D measuring applications.
• Gene Haas Center for Integrated MachiningcoreStrategic or Co-development PartnerMG&T is a partner in The Institute for Advanced Learning and Research in Danville, Virginia, which focuses on career development through advanced skills in precision manufacturing and metrology. The company supports the Gene Haas Center with scholarships and internship programs.
• Bartlett MaritimeminorStrategic or Co-development PartnerMGT Partners with Bartlett Maritime on a collaboration announced in the news section of the company website, indicating a partnership in maritime metrology solutions.
• StarrettcoreChannel Partner/ Reseller/ DistributorRepresents Starrett products including optical comparators, electronic height gages, multi-sensor measuring systems, video optical comparators, and precision hand tools.
• RenishawcoreChannel Partner/ Reseller/ DistributorRepresents Renishaw products including the Equator 300 gauging system, precision styli, and CNC machine tool probes.
• Fowler High PrecisioncoreChannel Partner/ Reseller/ DistributorDistributes Fowler High Precision products including electronic calipers, bore gages, height gages, micrometers, and force measurement equipment. The company also runs Fowler promotions including spring and fall campaigns.
• MahrcoreChannel Partner/ Reseller/ DistributorRepresents Mahr precision measurement instruments and metrology solutions.
• HexagoncoreChannel Partner/ Reseller/ DistributorRepresents Hexagon TESA products including Brown & Sharpe and TESA-HITE measurement systems.
• GS GagecoreChannel Partner/ Reseller/ DistributorRepresents GS Gage thread gaging products.
• Dorsey MetrologycoreChannel Partner/ Reseller/ DistributorRepresents Dorsey Metrology products including cutting tools and metrology systems integrated with Metlogix M2 software.
• NikoncoreChannel Partner/ Reseller/ DistributorRepresents Nikon industrial metrology products.
• AliconacoreChannel Partner/ Reseller/ DistributorRepresents Alicona optical measurement and roughness testing products. MG&T hosted Bruker Alicona TechDays 2021.
• Mountz TorquecoreChannel Partner/ Reseller/ DistributorRepresents Mountz torque tools including pneumatic screwdrivers and torque arms for precision fastening applications.
• Meyer GagecoreChannel Partner/ Reseller/ DistributorRepresents Meyer Gage precision plug gages and related products.
• Vermont GagecoreChannel Partner/ Reseller/ DistributorRepresents Vermont Gage thread gaging products.
• Vision EngineeringcoreChannel Partner/ Reseller/ DistributorRepresents Vision Engineering optical and video measurement products including the Swift PRO Elite.
• Zero CheckcoreChannel Partner/ Reseller/ DistributorRepresents Zero Check precision gage products.
• Hardness Testers (Ametek)coreChannel Partner/ Reseller/ DistributorRepresents Ametek/Newage Hardness Testing products including Rockwell, Microhardness, and Portable hardness testers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trescal: Global calibration services provider with ISO 17025 accredited labs; directly comparable in accredited calibration, metrology services, and on-site offerings.
• Transcat: Public calibration services and measurement instrument distributor with ISO 17025 labs; directly comparable in calibration-as-a-service plus product distribution across the U.S.
• MSI Viking: Acquiring parent company and Southeast metrology services platform; directly comparable as a regional calibration, inspection, and capital equipment distributor serving the same geography.

Broad incumbents

• MSC Industrial: Large U.S. industrial distributor of metalworking and MRO supplies including metrology products; comparable as a broad-line channel competitor with overlapping product categories but less specialized in precision metrology services.
• Hexagon Manufacturing Intelligence: Global metrology software and hardware manufacturer (CMMs, portable arms, laser trackers); comparable as a brand MG&T distributes while also competing for end-customer capital equipment budgets.
• Grainger: Major U.S. industrial MRO distributor offering hand tools, calipers, and measurement instruments; comparable in distribution of metrology consumables but without MG&T's ISO 17025 calibration specialization.

Others

• Renishaw: Manufacturer of CMM probes, Equator gauging systems, and machine tool probing; comparable as one of MG&T's principal represented brands and as a competing metrology technology vendor.
• Starrett: Manufacturer of precision hand tools, optical comparators, and metrology instruments; comparable as a principal represented brand and as an upstream supplier of products MG&T distributes.
• Mahr: Manufacturer of precision metrology instruments including dimensional measurement and surface metrology; comparable as a represented brand and as a peer manufacturer serving the same end markets.
• Mitutoyo: Global leader in precision measurement and CMM manufacturer; comparable as the principal exclusive brand MG&T distributes in VA/NC/SC and as the dominant upstream metrology OEM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mastergtco
• YouTubeyoutube.com/channel/UC75SiYjydgwa0_VkrzlkAKQ
• Facebookfacebook.com/mastergtco
• LinkedInlinkedin.com/company/master-gage-&-tool-co.
• Instagraminstagram.com/mastergagetoolco
• TikToktiktok.com/@mastergagetoolco?lang=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Gage & Tool