Fire Farm
Fire Farm, a division of Empire Distributing, manufactures and distributes outdoor fireplace kits, modular masonry and aluminum outdoor kitchen cabinets, pizza oven kits, fire pit kits, and stainless steel grills. It serves dealers, contractors, designers, and homeowners across 12 northeastern U.S. states.
- Company typePrivate
- Founded2015
- HeadquartersMonroe, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fire Farm does
Fire Farm is the outdoor living products division of Empire Distributing, headquartered in Arcade, New York, with manufacturing and distribution operations in Monroe, Connecticut. It distributes and manufactures outdoor fireplace kits, modular outdoor kitchen cabinets (both masonry and aluminum), outdoor pizza oven kits, fire pit kits, stainless steel grills, and outdoor-rated accessories, serving dealers, masonry contractors, landscape contractors, designers, and homeowners across 12 northeastern U.S. states (Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, and Virginia).
Fire Farm firmographics
Firmographics- Name
- Fire Farm
- Legal name
- Fire Farm
- Website
- https://thefirefarm.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fire Farm, a division of Empire Distributing, manufactures and distributes outdoor fireplace kits, modular masonry and aluminum outdoor kitchen cabinets, pizza oven kits, fire pit kits, and stainless steel grills. It serves dealers, contractors, designers, and homeowners across 12 northeastern U.S. states.
- Ownership category
- akta.pro rank
Where Fire Farm is headquartered
LocationHeadquarters
- HQ city
- Monroe
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fire Farm business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Outdoor Fireplace Kits: Sale of Stone Age modular outdoor fireplace kits (Contractor, Standard, and New Age series) to dealers and contractors. These are one-time product sales for masonry installations.
- Outdoor Kitchen Cabinets: Sale of Challenger Designs aluminum outdoor kitchen cabinets and Stone Age modular masonry kitchen kits. Products include in-stock and custom configurations.
- Pizza Oven Kits: Sale of outdoor pizza oven kits (Amerigo, Mezzo, Brick Oven, Vecchio models) and fireplace-oven combo units.
- Fire Pit Kits: Sale of stone and modular fire pit kits with various shapes (short round, large round, tall round, square) and gas burner insert options.
- Stainless Steel Grills & Accessories: Sale of professional-grade stainless steel grills (Saber, Alfresco brands) and outdoor kitchen accessories including refrigerators, sinks, drawers, and storage solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-Stock Cabinet Program - 2 week delivery |
| Unit Pricing | Multi-year contract | Custom Cabinet Configurations |
| Unit Pricing | Pay-as-you-go | Fireplace Kit Series (Contractor, Standard, New Age) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fire Farm product offering
Product offeringCore offering
Fire Farm is a division of Empire Distributing that manufactures and distributes outdoor living products including outdoor fireplace kits, aluminum and masonry outdoor kitchen cabinets, pizza oven kits, fire pit kits, stainless steel grills, and related accessories. The company operates across 12 northeastern U.S. states primarily through a dealer network while also selling directly to contractors and homeowners.
Product overview
Fire Farm is a division of Empire Distributing that distributes outdoor living products, specializing as the licensed manufacturer and distributor for Stone Age Manufacturing modular kits across the Mid-Atlantic and New England. Its product portfolio comprises two main categories: Fire for Cooking products (outdoor kitchen cabinets in both aluminum and masonry formats, outdoor pizza oven kits, and stainless steel grills from Saber and Alfresco) and Fire for Entertaining products (outdoor fireplace kits in Contractor, Standard, and New Age series; outdoor fire pit kits; and gas fire pit burner inserts from The Outdoor Plus). Challenger Designs aluminum cabinets serve as the primary non-masonry cabinet option, while Stone Age kits handle masonry fireplace, kitchen, and fire pit installations. The company also offers a comprehensive line of SunFire/Summerset outdoor kitchen accessories including sinks, refrigerators, kegerators, trash drawers, and storage solutions. Products are distributed through a network of dealers across Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, and Virginia.
Differentiator
Problem solved
Functional benefit
Brands
- Fire Farm Living: Brand identity used for content marketing and blog posts
Products and services
- Outdoor Fireplace Kits
- Aluminum Outdoor Kitchen Cabinets
- Masonry Outdoor Kitchen Cabinets
- Pizza Oven Kits
- Fire Pit Kits
- Stainless Steel Grills
Quantifiable outcome
- Contractors can install a 15-foot stone outdoor kitchen in 1.5 hours using modular kits
- +3 more outcomes
Companies that use Fire Farm
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Fire Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fire Farm partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Stone Age ManufacturingcoreFire Farm is the licensed manufacturer and distributor for Stone Age Modular Outdoor Fireplace Kits and Outdoor Kitchen Kits in the Mid-Atlantic and New England areas. Stone Age panels are hand-poured at Fire Farm's Monroe, CT warehouse. Stone Age Manufacturing was chosen for their quality and reputation in outdoor stone fireplace kits.
- Challenger DesignscoreFire Farm distributes Challenger Designs aluminum outdoor kitchen cabinets. Challenger manufactures powder-coated aluminum cabinets with weather-resistant sealed doors and drawers, self-leveling stainless steel legs, and modular configurations. Cabinets are built start to finish in Nappanee, Indiana with a limited lifetime warranty.
- The Outdoor PluscoreFire Farm partnered with The Outdoor Plus to provide gas fire pit burners capable of emitting large flames and heat. Products include patented Bullet Burners in brass and stainless steel, flat plates, and drop-in pans. The Bullet Burner technology uses 30% less gas and produces 50% larger flame.
- Saber GrillscoreFire Farm teamed up with Saber to offer professional quality stainless steel grills, burners and components. Saber products feature 304 stainless steel construction, heat zone separators, and integrated or interior lighting.
- AlfrescocoreFire Farm partnered with Alfresco to offer professional quality stainless steel grills. Alfresco grills feature exclusive Accufire heat system, titanium and stainless steel burners, Signature Taste smoking system, and are made in the USA.
- Silo Cooking SchoolminorFire Farm partnered with Silo Cooking School to create and share grilling recipes for content marketing purposes. First collaborative recipe was BBQ Chicken Wings on the Grill.
- Empire DistributingcoreFire Farm is a division of Empire Distributing based in Arcade, NY. Empire handles order placement and dealer management while Fire Farm focuses on training for quoting and selling Empire products and answering product installation questions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fire Farm competitors and assessment
Company assessmentDirect peers
- Stone Age Manufacturing: Original manufacturer of the modular masonry fireplace and outdoor kitchen kits Fire Farm licenses for the Mid-Atlantic and New England. Directly comparable product category (Stone Age panel-and-bracket kits) and customer base (mason/landscape contractors and homeowners).
- Challenger Designs: Manufacturer of the powder-coated aluminum outdoor kitchen cabinets Fire Farm distributes. Same product category (modular aluminum outdoor kitchen cabinets), overlapping customer base (contractors and homeowners), and parallel value proposition around weatherproof, modular cabinetry.
- The Outdoor Plus: Manufacturer of gas fire pit burners (including patented Bullet Burner) sold through Fire Farm. Directly competes in gas fire pit burner kits and fire features with overlapping dealer/contractor channels.
- Warming Trends: Manufacturer of premium brass gas fire pit burners offered as an option on Fire Farm's stone fire pit kits. Competes head-to-head with The Outdoor Plus burner line that Fire Farm also carries, making it both a partner and a partial channel competitor.
- Saber Grills: Manufacturer of professional-grade stainless steel grills that Fire Farm distributes. Same category (premium outdoor grills), overlapping dealer and contractor customers, and directly comparable build quality and price tier.
- Alfresco Grills: Manufacturer of premium stainless steel outdoor grills distributed by Fire Farm. Comparable premium outdoor grilling category and dealer-led GTM, with overlapping contractor and design-build customer base.
Broad incumbents
- Trex Outdoor Kitchens: National brand offering modular outdoor kitchen cabinetry and components with broader retail and dealer distribution. Competes with Fire Farm's Challenger aluminum and Stone Age masonry kitchen lines, with substantially larger marketing and distribution footprint.
- Blaze Outdoor Products: National premium outdoor grill and outdoor kitchen brand with broad dealer and e-commerce distribution. Competes with Fire Farm's grill and outdoor kitchen offerings on price-per-feature and selection.
- Fire Magic by RH Peterson: Established premium outdoor grill and outdoor kitchen brand with national dealer and builder channels. Competes in the same premium stainless steel grill and outdoor kitchen category as Fire Farm's Saber and Alfresco lines.
Regional players
- New England Hearth & Soapstone: Regional Northeast retailer/installer of outdoor fireplaces, masonry heaters, and outdoor living products. Comparable product mix and Northeast geography, but operates at the retail/installation layer rather than the manufacturer-distributor layer Fire Farm occupies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fire Farm social profiles
Digital presenceFire Farm compliance and trust
Trust signalCompliance3 records
Fire Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fire Farm leadership team
Management profileNumber of profiles
Fire Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fire Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fire Farm
What does Fire Farm do?
Fire Farm is a division of Empire Distributing that manufactures and distributes outdoor living products including outdoor fireplace kits, aluminum and masonry outdoor kitchen cabinets, pizza oven kits, fire pit kits, stainless steel grills, and related accessories. The company operates across 12 northeastern U.S. states primarily through a dealer network while also selling directly to contractors and homeowners.
Is Fire Farm a public or private company?
Fire Farm is a private company. It is classified as corporate owned and is currently operating.
When was Fire Farm founded?
Fire Farm was founded in 2015. It employs 11 to 50 people.
Where is Fire Farm based?
Fire Farm is headquartered in Monroe, United States, in the North America region.
How does Fire Farm make money?
Five revenue lines are on record. Outdoor Fireplace Kits are the primary driver. The others are outdoor Kitchen Cabinets, pizza Oven Kits, fire Pit Kits and stainless Steel Grills & Accessories.
Who are Fire Farm's main competitors?
Direct peers on record are Stone Age Manufacturing, Challenger Designs, The Outdoor Plus, Warming Trends, Saber Grills and Alfresco Grills. Broad incumbents are Trex Outdoor Kitchens, Blaze Outdoor Products and Fire Magic by RH Peterson. New England Hearth & Soapstone is listed as a regional player.
Does Fire Farm have an API?
No public API is recorded for Fire Farm.