Pragmatic Data
Pragmatic Data LLC builds FDA regulatory submission software (SPL validation, Pragmatic ESG) and healthcare data integration platforms (PragmaConnect, Pragmatic ID) for pharmaceutical companies, animal health firms, cosmetics manufacturers, and EHR-dependent healthcare organizations in the US and globally.
- Company typePrivate
- Founded2008
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pragmatic Data does
Pragmatic Data LLC is a privately held, bootstrapped healthcare and pharmaceutical software vendor founded in 2005 and headquartered in Indianapolis, USA, with an offshore engineering office in Pune, India. The company builds software for two closely related regulatory and interoperability workflows: US FDA Structured Product Labeling (SPL) lifecycle management and healthcare EHR data integration. Its SPL-focused offering originated in proprietary SPL validation procedures, SPL XForms, the SPL Stylesheet, and the Pragmatic ESG submission gateway that connects validated files to FDA. A second product line, PragmaConnect, provides an integration platform that bridges Epic, Cerner, AthenaHealth, and NextGen EHR systems using HL7 V2, CDA, and FHIR standards, with hooks for generative AI models. Additional products include Pragmatic ID, a Global Product Lifecycle Data Management solution for cross-jurisdiction regulatory data, the Medicinal Products APIs for drug database and EHR system integration, and PragmaCart, a healthcare/pharma vertical eCommerce and inventory application.
The company operates with a small team of 1-10 employees under founder Gunther Schadow, with CTO Santosh Chandak leading software development. Its revenue model blends a freemium product-led growth motion on the SPL Services platform with tiered annual API subscriptions for pharmaceutical integrators ($10K-$25K/year), usage-based charges ($4 per request beyond plan limits), professional services at $50/hour for SPL correction and FDA submission assistance, and fixed-fee transactions of $100 for establishment registration and $200 for drug listing SPL files. Over time, Pragmatic Data has reported processing 1,000+ ESG registrations, 5,000+ FDA submissions, and 20,000+ validated SPL files across hundreds of pharmaceutical, animal health, and cosmetics customers.
Distribution is primarily direct and self-serve via the spl-services.pragmaticdata.com web platform, supplemented by dedicated professional services for enterprise pharmaceutical clients who need hands-on regulatory submission support. The company has not raised external venture or private equity capital, has no disclosed parent entity, and provides no public financials, making it a small, founder-led, niche regulatory technology specialist rather than a venture-backed growth company.
Pragmatic Data firmographics
Firmographics- Name
- Pragmatic Data
- Legal name
- Pragmatic Data LLC
- Website
- https://pragmaticdata.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pragmatic Data LLC builds FDA regulatory submission software (SPL validation, Pragmatic ESG) and healthcare data integration platforms (PragmaConnect, Pragmatic ID) for pharmaceutical companies, animal health firms, cosmetics manufacturers, and EHR-dependent healthcare organizations in the US and globally.
- Ownership category
- akta.pro rank
Where Pragmatic Data is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pragmatic Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Software Subscriptions (SPL Services): Annual subscription plans for SPL validation and FDA submission services. Includes tiered API access plans ranging from Basic ($10,000/year for 0-250 monthly requests) to Enterprise ($25,000/year with no request limit), plus Web-based subscription at $600/year for 15 hours of support.
- API Usage-based Services: Per-request charges for API usage beyond plan limits ($4 per additional request), combined with subscription base. Server uptime guaranteed at 99% with SLA support.
- Professional Services - SPL Content Correction: Hourly consulting services at $50/hour for resolving SPL validation errors, SPL content correction, and FDA submission assistance. Fixed pricing for establishment registration ($100) and listing SPL files ($200).
- Medicinal Products and Pragmatic ID: API-based revenue from drug database and EHR system APIs, as well as product lifecycle data management solutions for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Users - Basic SPL Services |
| Subscription | Annual | Web Yearly Plan - $600/year |
| Subscription | Annual | API Basic - $10,000/year |
| Subscription | Annual | API Premium - $15,000/year |
| Subscription | Annual | API Enterprise - $25,000/year |
| Usage-based | Pay-as-you-go | Additional API Requests - $4 per request |
| Unit Pricing | Pay-as-you-go | Professional Services - $50/hour |
| Unit Pricing | One time/ perpetual license | Establishment/Facility Registration - $100 |
| Unit Pricing | One time/ perpetual license | Drug Listing SPL Files - $200 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Pragmatic Data product offering
Product offeringCore offering
Pragmatic Data builds and sells specialized healthcare and pharmaceutical software products, anchored by its SPL Services platform for creating, validating, storing, and submitting Structured Product Labeling (SPL) files to the FDA, and complemented by PragmaConnect (EHR integration via HL7/FHIR), Medicinal Products APIs (drug database and patient data APIs), Pragmatic ID (Global Product Lifecycle Data Management), and PragmaCart (healthcare eCommerce and inventory). The company monetizes through freemium access, annual API subscriptions, usage-based API fees, and enterprise professional services for FDA establishment registration, drug listing, and SPL error resolution.
Product overview
Pragmatic Data offers a portfolio of specialized healthcare and pharmaceutical software products organized around data management and regulatory compliance. The core offerings include PragmaConnect (healthcare EHR integration platform), SPL Services (FDA SPL file creation, validation, and submission), Pragmatic ID (product lifecycle data management), Medicinal Products APIs (drug database and EHR APIs), and PragmaCart (eCommerce and inventory management for healthcare/pharma). SPL Services is the free central workspace for SPL content management, while premium subscription tiers provide priority support, validation error resolution, and FDA submission assistance through Pragmatic ESG.
Differentiator
Problem solved
Functional benefit
Brands
- PragmaConnect: One Platform for All Healthcare Integrations - streamlines healthcare data integration with EHR systems including Epic, Cerner, AthenaHealth, and NextGen
- SPL Services
- PragmaCart
- Pragmatic ID
- Pragmatic ESG
Products and services
- PragmaConnect Healthcare integration platform that streamlines data integration across major EHR systems (Epic, Cerner, AthenaHealth, NextGen), providing unified patient, clinician, and backend system APIs with support for HL7 V2, CDA, and FHIR standards, an integrated FHIR server, and optional generative AI model integration. Targeted at healthcare providers, hospitals, clinics, and digital health teams needing multi-EHR interoperability.
- SPL Services Central web-based workspace for creating, validating, storing, versioning, and submitting Structured Product Labeling (SPL) files to the FDA via Pragmatic ESG, with SPL XForm-based authoring, FDA rule validation, version management, visualization, analytics, and reporting. Available via freemium and tiered paid plans for pharmaceutical, animal health, and cosmetics regulatory teams.
- Medicinal Products APIs Drug database and EHR system APIs providing comprehensive medicine information to healthcare professionals, patients, and the general public, with SPL, FHIR, and HL7 data conversion, robust and country-specific drug search, drug information views, and APIs for storing and managing patient information. Targeted at EHR vendors, healthcare applications, and information portals.
- Pragmatic ID Global Product Lifecycle Data Management (G-PLDM) solution for validation, versioning, and management of structured and unstructured data and formats, with configurable business rules, international regulatory requirement support, freestyle SDF editing, and data traceability across files. Targeted at pharmaceutical and product lifecycle teams managing regulatory data across regions.
- PragmaCart Custom eCommerce and inventory management web application for healthcare and pharmaceutical companies, providing online shop, inventory, customer, vendor, billing, and invoicing management with high-performance product search, order management, customizable admin panel, multiple payment options, mobile compatibility, and analytics dashboards. Targeted at healthcare and pharmaceutical sellers needing a domain-specific commerce platform.
Quantifiable outcome
- 1,000+ ESG registrations completed
- +2 more outcomes
Companies that use Pragmatic Data
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pragmatic Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature6 records
Pragmatic Data partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pragmatic Data competitors and assessment
Company assessmentBroad incumbents
- Veeva Systems: Leading life sciences cloud software vendor whose Vault RIM suite competes with Pragmatic Data's SPL submission tooling by bundling regulatory content, submissions, and product information management for pharmaceutical manufacturers.
- ArisGlobal: Life sciences technology platform with regulatory information management and product lifecycle modules that compete with Pragmatic Data's SPL/RIM-adjacent functionality for pharma customers.
- Certara: Regulatory science and modeling platform providing software and services for pharmaceutical submissions, intersecting with Pragmatic Data's regulatory submission tooling in adjacent buyer use cases.
- IQVIA: Global life sciences data, technology, and services conglomerate whose regulatory and clinical technology offerings compete for the same pharmaceutical regulatory buyer that Pragmatic Data serves.
- Parexel International: Large CRO with regulatory consulting services and submission-related software, competing for the same pharmaceutical regulatory compliance budget as Pragmatic Data.
Direct peers
- Rels Information (an Inmar company): Direct competitor providing FDA regulatory submission services, drug listing, and product information management — overlapping heavily with Pragmatic Data's SPL Services and ESG offerings.
Emerging players
- L7 Informatics: Life sciences data and workflow orchestration platform with comparable SPL-aware ingestion and validation tooling, directly competing with Pragmatic Data's regulatory data layer.
- Redox: Healthcare API integration platform connecting EHRs and applications using HL7/FHIR, directly comparable to PragmaConnect's value proposition for healthcare data integration.
- 1upHealth: FHIR-based healthcare data integration and API platform serving payers, providers, and digital health apps — directly overlapping with PragmaConnect's HL7 V2/CDA/FHIR integration capabilities.
- DrugBank (Alberta Innovates / Omix): Drug database and medicinal product API vendor with comparable API-first monetization to Pragmatic Data's Medicinal Products APIs, serving pharma, EHR, and developer customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pragmatic Data social profiles
Digital presencePragmatic Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pragmatic Data leadership team
Management profileNumber of profiles
Profiles2 records
Pragmatic Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pragmatic Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pragmatic Data
What does Pragmatic Data do?
Pragmatic Data builds and sells specialized healthcare and pharmaceutical software products, anchored by its SPL Services platform for creating, validating, storing, and submitting Structured Product Labeling (SPL) files to the FDA, and complemented by PragmaConnect (EHR integration via HL7/FHIR), Medicinal Products APIs (drug database and patient data APIs), Pragmatic ID (Global Product Lifecycle Data Management), and PragmaCart (healthcare eCommerce and inventory). The company monetizes through freemium access, annual API subscriptions, usage-based API fees, and enterprise professional services for FDA establishment registration, drug listing, and SPL error resolution.
Is Pragmatic Data a public or private company?
Pragmatic Data is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pragmatic Data founded?
Pragmatic Data was founded in 2008. It employs 1 to 10 people.
Where is Pragmatic Data based?
Pragmatic Data is headquartered in Indianapolis, United States, in the North America region.
How does Pragmatic Data make money?
Four revenue lines are on record. Software Subscriptions (SPL Services) is the primary driver. The others are API Usage-based Services, professional Services - SPL Content Correction and medicinal Products and Pragmatic ID.
Who are Pragmatic Data's main competitors?
Broad incumbents on record are Veeva Systems, ArisGlobal, Certara, IQVIA and Parexel International. Rels Information (an Inmar company) is listed as a direct peer. Emerging players are L7 Informatics, Redox, 1upHealth and DrugBank (Alberta Innovates / Omix).
Does Pragmatic Data have an API?
Yes. Pragmatic Data offers multiple APIs including: (1) SPL Validation API - provides access to validation services for SPL files with subscription plans ranging from 0-250 monthly requests ($10,000/year) to unlimited requests ($25,000/year); (2) Medicinal Products APIs - provide drug information to healthcare professionals, patients, and the public, including data conversion for SPL, FHIR and HL7 formats; (3) Patient information APIs for storing and managing patient data. The SPL Validation API is available via subscription with tiered plans supporting web-based and API-only access. Developer documentation is at spl-services.pragmaticdata.com/validator.