What EFY Group does

EFY Group (legal entity: EFY Enterprises Pvt Ltd) is an Indian technology media company founded in January 1969 and headquartered in New Delhi's Okhla Industrial Area, Phase 1. The company is privately held by the Chopra family, with Ramesh Chopra as Executive Chairman and Rahul Chopra as Managing Director. It operates a multi-platform portfolio spanning four print magazines (Electronics For You, Open Source For You, Electronics Bazaar, Facts For You), a network of websites (electronicsforu.com, opensourceforu.com, electronicsforyou.biz, eleB2B.com, ProfitfromIOT.com, EFYTimes), digital editions distributed via iOS, Android, Kindle, and web (through Amazon, Scoop, PocketMags, Zinio, and Magzter), Facebook communities with 1 million+ combined fans, and a calendar of annual technology events including India Electronics Week, IoTshow.in, Open Source India, AI DevCon, Pune Expo, and Gujarat Expo. EFY also runs the ELCINA-EFY Awards, EFY Readers' Choice Awards, Innovation in Electronics Awards, and Auto R&D Awards.

EFY's business model combines four revenue streams: subscription-based print and digital publications serving approximately 2 million techies across India, South Asia, and Southeast Asia; advertising and editorial-styled Product Showcase formats sold directly to electronics manufacturers, component suppliers, EMS firms, and OEMs; events and conferences monetized through exhibitor booths, delegate passes, sponsorship packages, and buyer-seller meet programs; and B2B online directories on eleB2B.com plus paid market research under a Knowledge Solutions brand. Pricing for Product Showcase is unit-based across full-page, half-page, and quarter-page tiers with an introductory offer for the first 100 advertisers; subscriptions and advertising rates are quote-based and not publicly disclosed. Distribution is multi-tier: direct sales for enterprise B2B and events, distributor and wholesale for print and newsstands, and self-serve/PLG for digital subscriptions and B2B portals.

EFY maintains approximately 51-100 employees across eight Indian cities (New Delhi, Bengaluru, Chennai, Kolkata, Mumbai with offices, plus representatives in Ahmedabad, Hyderabad, and Pune). The company's competitive position rests on its 55-year content library, the IoTshow.in brand voted World's #1 IoT event by Postscapes in 2016, and long-standing strategic partnerships with industry associations including ELCINA, ELCOMA, and the Tech World Congress platform. No external institutional investment is indicated in the source material.

Name

EFY Group

Legal name

EFY Enterprises Pvt Ltd

Website

https://efy.in

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

EFY Group is a 55-year-old, privately held Indian technology media company operating print magazines, websites, Facebook communities, and annual conferences that serve 2 million+ techies and electronics B2B advertisers across South Asia and Southeast Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print and Digital Publications: Sale and subscription of print magazines and digital e-zine editions including Electronics For You, Open Source For You, Electronics Bazaar, and Facts For You. Publications are available on iOS, Android, Kindle, and web browser platforms, distributed through Amazon, Scoop, PocketMags, Zinio, and Magzter.
2. Marketing Solutions and Advertising: Marketing solutions including Product Showcase formats (full-page, half-page, quarter-page), 'Response Guaranteed' marketing solutions, and B2B advertising across print, digital, and event platforms.
3. Events and Conferences: Revenue from organizing and exhibiting at technology events including India Electronics Week, Open Source India, IoTshow.in, Electronics Rocks, EFY Expo, Pune Expo, Gujarat Expo, AI DEVCON, and others. Includes conference delegate passes, exhibition booths, sponsorship packages, and buyer-seller meet programs.
4. B2B Directory and Online Services: eleB2B.com and electronicsforyou.biz platforms providing B2B directories, supplier listings, and online lead generation for the electronics industry.
5. Knowledge Solutions: Industry surveys, research reports, and editorial content serving the electronics and technology industry, including ELCINA-IMRB media consumption studies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

EFY Group publishes technology-focused media products including print and digital magazines (Electronics For You, Open Source For You, Electronics Bazaar, electronics for you EXPRESS), operates niche websites (electronicsforu.com, opensourceforu.com, eleB2B.com, ProfitfromIOT.com), and organizes industry events (India Electronics Week, IoTshow.in, Open Source India, AI DevCon, Pune Expo, Gujarat Expo). The group sells B2B marketing solutions (Product Showcase, advertising, Response Guaranteed campaigns) to electronics industry clients and generates reader revenue through subscriptions to individual tech professionals and hobbyists.

Product overview

EFY Group is a technology media publishing company operating a multi-platform portfolio centered around Electronics For You. The company offers print and digital magazine publications (Electronics For You, Open Source For You, Electronics Bazaar, electronics for you EXPRESS), website portals (electronicsforu.com, opensourceforu.com, eleB2B.com, ProfitfromIOT.com, electronicsforyou.biz), and organizes major technology events (India Electronics Week, IoTshow.in, Open Source India, Pune Expo, Gujarat Expo, AI DevCon). Supporting services include Product Showcase advertising, Awards programs (EFY Awards, ELCINA-EFY Awards), training programs (EFY Tech Centers), Events Finder directory, and social media communities. Digital publications are distributed through Amazon, Zinio, Magzter, PocketMags, Scoop, and mobile platforms (iOS, Android, Kindle).

Differentiator

Problem solved

Functional benefit

Products and services

• Electronics For You Magazine Flagship monthly magazine covering electronics technology, circuit designs, construction projects, new product reviews, and DIY content for electronics hobbyists, design engineers, and engineering professionals. Available in print and digital editions.
• Open Source For You Magazine Monthly magazine on open source technology serving sysadmins, IT managers, developers, programmers, CIOs, CTOs, and tech professionals, with a readership of 150,000+.
• electronics for you EXPRESS Electronic magazine (e-zine) version of Electronics For You, providing digital-first content delivery to readers across web, mobile, and Kindle platforms.
• Electronics Bazaar Magazine B2B sourcing magazine for electronics hardware covering manufacturers, buyers, dealers, and distributors; features annual Top 100 Electronics Hardware Companies ranking.
• electronicsforu.com Leading website for electronics enthusiasts and professionals receiving 1 million+ monthly views with 182,000+ verified registrations, featuring news, innovation, technology focus, circuits, videos, careers, and interviews.
• opensourceforu.com Web portal providing articles, resources, and community engagement for open source technology enthusiasts and IT professionals.
• eleB2B.com B2B portal for the electronics industry connecting suppliers and buyers, featuring past inquiry viewing capability for lead tracking and supplier discovery.
• India Electronics Week (IEW) Annual flagship event combining conferences, expos, and networking, with co-located shows including Electronics For You Expo, Electronics Rocks, Test & Measurement India, LEDAsia.in, IoTshow.in, Raksha India, and DIY Expo.
• IoTshow.in Annual exhibition and conference focused on Internet of Things solutions, integrations, and deployments, voted World's #1 IoT event by Postscapes.com; features 8 conference tracks across 3 days with 10,000 sqm expo.
• Open Source India (OSI) Asia's largest open source convention (formerly LinuxAsia); annual event bridging open source community and industry with multiple tracks, workshops, and success story presentations.
• AI DevCon Focused conference for developers and engineers working in AI, diving into real-world applications and practical implementations.
• Pune Expo EFY flagship expo bringing together the entire electronics ecosystem from design to manufacturing, featuring hands-on tech showcases, live demos, and industry leader conversations.
• Gujarat Expo Regional expo focused on electronics manufacturing and innovation in Western India, providing a platform for discovering suppliers, partners, and emerging technologies.
• RISC Conference (Real-world IoT Security Conference) Conference focused on cybersecurity best practices, secure coding, and hardware vulnerability protection for IoT deployments.
• EFY Marketing Solutions Marketing services for B2B clients including Response Guaranteed guaranteed marketing solutions for B2B lead generation across EFY's print, digital, and event platforms.
• Product Showcase Editorial-styled advertising section allowing companies to showcase products in full-page, half-page, or quarter-page formats across Electronics For You print, e-zine, EXPRESS, and LinkedIn, with B2B Connect box for reader inquiries.
• EFY Awards Annual Readers' Choice Awards recognizing leading brands and individuals in the Indian electronics industry across 26 product categories; includes jury awards for Leader of the Year, Organisation of the Year, Lifetime Achievement, and Special Jury Award.
• ELCINA-EFY Awards Awards for Excellence in Electronics Hardware Manufacturing & Services, instituted by ELCINA in 1976 and renamed ELCINA-EFY Awards in 2010; covers R&D, Exports, Quality, Environment Management, Business Excellence, Entrepreneurial Excellence, and SME Innovation categories.
• Knowledge Solutions Editorial and knowledge-sharing services providing technology information, industry surveys, and research reports to help audiences make informed technology decisions.
• EFY Tech Centers Hands-on training program working with industry and academia to create industry-ready engineers through practical electronics training.

Quantifiable outcome

• 91.5% of surveyed clients read Electronics For You regularly
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ELEXCON (China's Leading Electronics Trade-show)minorGTM or Marketing Partner · 20 November 2017EFY partnered with ELEXCON to promote investments in India's electronics sector. The partnership includes a senior-level business conference titled 'India's Electronics Market: Opportunities & Challenges' at ELEXCON in Shenzhen, with B2B meetings between Indian and Chinese firms. Expected attendance of 150-200 Chinese business decision-makers interested in expanding to India.
• KitsNspares.com (KNS)minorChannel Partner/ Reseller/ Distributor · 4 August 2017EFY Group tied up with kitsNspares.com to promote subscriptions of the e-zine edition of its publications. Joint subscription schemes were launched enabling electronics enthusiasts to subscribe to EFY e-zines through KNS platform.
• ELCOMA (Indian Lighting Manufacturers Association)minorStrategic or Co-development Partner · 1 March 2017ELCOMA, the apex body of lighting manufacturers in India, co-organized the LED Lighting Summit at India Electronics Week 2017 with EFY. The summit discussed business and technology trends in the LED industry with experts from the LED industry and government bodies.
• Tech World CongresscoreStrategic or Co-development Partner · 15 January 2017World's leading 'Online only' expo-cum-conference platform for tech events. EFY uses Tech World Congress as a platform for design-led conferences and eBooths for the Truly Innovative Electronics recognition program, providing a platform for innovative product teams to demonstrate solutions to design engineers.
• ELCINA (Electronic Industries Association of India)coreStrategic or Co-development Partner · 1 January 2013Long-term strategic partnership between EFY Group and ELCINA for organizing EFY Expo and ELCINA-EFY Awards. Partnership established from the beginning of EFY Expo in 2011. ELCINA serves as Knowledge & Exhibition Partner for EFY Expo, co-organizes CEO Summit and industry conferences, and jointly promotes the Indian electronics manufacturing ecosystem. The partnership has been continuously renewed over multiple years, aiming to create an Indian electronics show for the global industry.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hackster.io: Hackster.io is an online community and editorial platform for hardware developers and IoT makers, owned by Avnet/SparkFun-adjacent ecosystem. It overlaps with EFY's electronicsforu.com hobbyist audience, IoTshow.in community, and Truly Innovative Electronics recognition program.
• EE Times: EE Times is a leading global electronics industry trade publication covering design engineers and the semiconductor ecosystem, owned by AspenCore Media. It is the closest direct peer to EFY's Electronics For You because it targets the same engineering audience with news, technical articles, and B2B media products.
• OpenSource.com: OpenSource.com is a Red Hat-affiliated open source technology publication serving sysadmins, developers, and IT decision-makers. It is directly comparable to EFY's Open Source For You magazine and OSI conference because it covers the same open source community with editorial content and ecosystem programming.
• EDN (Electronic Design Network): EDN is an electronics engineering trade publication and part of the AspenCore network alongside EE Times. It directly competes with Electronics For You for design engineer readership across product, component, and design technique coverage, making it a closely comparable trade media brand.
• 9.9 Media: 9.9 Media is an India-based B2B and consumer technology publisher operating titles such as Voice & Data, Digit, and Connected World. It is directly comparable to EFY because it runs Indian technology media brands, B2B events, and editor-led online communities serving overlapping IT, electronics, and decision-maker audiences in India.
• Embedded.com (AspenCore): Embedded.com is a trade publication covering embedded systems design and is part of AspenCore Media alongside EE Times. It directly competes with EFY for embedded engineering, IoT, and design-led content readers across the same Electronics For You / Open Source India audiences.

Broad incumbents

• Questex: Questex is a global B2B media and events operator serving technology, healthcare, and other industries. It is a broad incumbent comparable to EFY because it pairs trade media with industry events for technology audiences, though at a smaller scale than Informa and with a less electronics-specialized focus.
• Informa Tech: Informa Tech (incorporating legacy UBM tech brands) operates a large portfolio of B2B technology events, media, and research businesses worldwide. It is a broad incumbent comparable to EFY because it competes in the same category of technology exhibitions and media (e.g., Embedded World) but with vastly greater scale and a global event calendar.
• TechTarget: TechTarget is a global B2B technology media and purchase-intent data company serving IT decision-makers. It is a broad incumbent comparable to EFY's marketing solutions and B2B directory offerings because both monetize access to technology buyers, though TechTarget operates at much greater scale.
• IDG Communications: IDG Communications is a global B2B technology media company publishing CIO, Computerworld, and CSO across multiple geographies including India. It is a broad incumbent comparable to EFY because it monetizes the same IT decision-maker audience through advertising, events, and research, but with a much wider portfolio and international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EFYindia
• YouTubeyoutube.com/channel/UCJbnMYV_yigckub3RjtXD1Q
• Facebookfacebook.com/EFYindia
• LinkedInlinkedin.com/company/efy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EFY Group