Project Sweet Peas
Project Sweet Peas is a 501(c)(3) nonprofit, founded in 2009 and based in Warwick, Rhode Island, that provides care packages, bereavement keepsakes, peer support, and financial aid to NICU and bereaved families through 15 regional U.S. divisions, hospital partnerships, and a consumer e-commerce shop.
- Company typePrivate
- Founded2009
- HeadquartersWarwick, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Project Sweet Peas does
Project Sweet Peas is a 501(c)(3) national nonprofit organization founded in 2009 and headquartered at 860 West Shore Road, Warwick, Rhode Island. It supports families with infants in the Neonatal Intensive Care Unit (NICU) and families affected by pregnancy or infant loss through care packages, bereavement keepsakes, peer-to-peer support, educational materials, and direct financial assistance via the Food & Fuel Program. The organization is coordinated entirely by volunteers — many of whom have personal NICU experience — and operates through 15 regional divisions across more than 13 U.S. states, distributing items through hospital partnerships (Women & Infants Hospital, Boston Medical Center) as well as through consumer and B2B e-commerce channels.
Its product portfolio spans care packages (Care Package at $25, NICU Essentials Kit at $15, NICU Grad Kit at $25), bereavement remembrance products (Memory Kit at $12, Individual Memory Box at $30), and signature proprietary items such as the CuddlePea Bonding Doll and SwaddlePea blanket. Handmade donation programs include Scent Hearts, NICU Friendly Costumes, and Books for Babies. There is no proprietary technology platform; the business runs on a Wix-based consumer storefront (Sweet Pea Shop) and a dedicated Hospital & Nonprofit Partners Shop with a quote-request workflow.
Its business model combines charitable donations and grants (the Foxwynd Foundation renewed a $20,000 grant for the Food & Fuel Program in November 2025) with e-commerce revenue from the Sweet Pea Shop, where proceeds support NICU and bereaved families. Cumulative impact disclosed includes 168,300+ NICU packages, kits and gifts delivered, 14,453+ bereavement memory boxes, 226,000+ support items, and $311K awarded to NICU parents since inception.
Project Sweet Peas firmographics
Firmographics- Name
- Project Sweet Peas
- Legal name
- Project Sweet Peas
- Website
- https://projectsweetpeas.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Project Sweet Peas is a 501(c)(3) nonprofit, founded in 2009 and based in Warwick, Rhode Island, that provides care packages, bereavement keepsakes, peer support, and financial aid to NICU and bereaved families through 15 regional U.S. divisions, hospital partnerships, and a consumer e-commerce shop.
- Ownership category
- akta.pro rank
Project Sweet Peas industry classification
Industry- Product category
- NICU and Bereavement Family Support Services
- NAICS
- Community Food and Housing, and Emergency and Other Relief Services (6242), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)
- akta.pro secondary industry
- Food & Nutrition Assistance Programs (BPAIAKAF)
Keywords
Where Project Sweet Peas is headquartered
LocationHeadquarters
- HQ city
- Warwick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Project Sweet Peas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Donations and Grants: Primary funding comes from charitable donations from individuals and grants from foundations. The Foxwynd Foundation renewed a $20,000 grant for the Food & Fuel Program. Total funding awarded to NICU parents is over $311K.
- E-commerce Product Sales: The Sweet Pea Shop sells NICU-related merchandise including apparel, keepsakes, milestone items, holiday products, and remembrance items. Proceeds support NICU and bereaved families. Shipping is flat rate $5, free on orders $50+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing for individual purchasers |
| Other | Pay-as-you-go | Hospital & Nonprofit Partner bulk pricing via quote request |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Project Sweet Peas product offering
Product offeringCore offering
Project Sweet Peas is a national 501(c)(3) nonprofit organization that distributes NICU care packages, bereavement memory boxes, keepsake items, milestone celebration kits, and related merchandise to families with premature or sick infants and to families affected by pregnancy or infant loss. It also provides direct financial assistance through the Food & Fuel Program, peer-to-peer emotional support, and educational resources, with all operations coordinated by volunteers across 15 US regional divisions.
Product overview
Project Sweet Peas operates as a nonprofit organization offering a portfolio of support products and services for NICU and bereaved families. The core offerings include consumer e-commerce through the Sweet Pea Shop and a B2B Hospital & Nonprofit Partners Shop for bulk orders. The main product categories span care packages (Care Package at $25, NICU Essentials Kit at $15), graduation celebration items (NICU Grad Kit at $25), and bereavement remembrance products (Memory Kit at $12, Individual Memory Box at $30). Signature proprietary products include the CuddlePea Bonding Doll and SwaddlePea blanket. Handmade donation programs include Bonding Scent Hearts, Handmade Baby Hats, and NICU Friendly Costumes distributed through care packages. The Food & Fuel Assistance Program provides direct financial aid to families. All shop proceeds fund the organization's mission of supporting families through NICU stays and infant loss.
Differentiator
Problem solved
Functional benefit
Products and services
- Care Package Comprehensive NICU support kit containing 16+ items including an insulated cooler bag, NICU journal, handbook, milestone cards, affirmation cards, mental health cards, sensory sticker set, self-care bingo, CuddlePea bonding doll, SwaddlePea blanket, water bottle, lip balm, pennant, buttons, wristband, handwash car seat sign, and Tiny But Mighty story book. Multiples packages include extra items. Priced at $25 with free shipping.
- NICU Essentials Kit A smaller version of the care package including a scent heart set, NICU parent button and wristband, self-care bingo and tracker, and Waterwipes sample. Multiples kits include extra items for twins and triplets. Priced at $15 with free shipping.
- NICU Grad Kit A celebration package for NICU graduates containing a NICU Grad stole, certificate, vinyl sticker, welcome door sign, STOP car seat sign, proud parent silicone bracelet, and graduation cap with tassel. Available with optional grad gown and cape add-ons. Priced at $25.
- Memory Kit A keepsake box with soft watercolor background featuring a heart-shaped footprint, containing silicone bracelet, glass votive with candle, awareness ribbon pin, keepsake ornament, remembrance charm, forget-me-not seeds, footprint magnet, and note card. Priced at $12 with free shipping.
- Individual Memory Box A comprehensive bereavement keepsake box containing a 'Forever' cuff bangle, glass votive with candle, awareness ribbon pin, keepsake ornament, remembrance charm, forget-me-not seeds, footprint magnet, handkerchief, vinyl footprint decal, grief and healing journal, and teddy bear. Priced at $30 with free shipping.
- CuddlePea Bonding Doll Sensory bonding doll designed to absorb a parent's scent to help soothe and comfort infants when they cannot have skin-to-skin contact. Made from 100% cotton fabric with polyester fiber filling. Buy-one-give-one program donates one doll to a NICU family for each purchase.
- SwaddlePea Blanket A lightweight, stretchable knit swaddle blanket designed for NICU and newborn use. Features original artwork by NICU grads and siblings. Made from 100% polyester, measures 28" x 32" and weighs 4.8 oz. Phthalate-free, latex-free, BPA-free, and DEHP-free.
- Milestone Badge Base Kit A tracking system for NICU milestones containing 22 enamel pins on cards, a ribbon display, and a rack card explaining the program. Includes milestone badges for admission, weekly progress, weight gain, first cuddles, first outfit, first bath, first bottle, first diaper, first book, and graduation.
- Pop Up Bouquet Cards Greeting cards for Mother's Day and Father's Day that support NICU families. For every card purchased, Project Sweet Peas provides two NICU parents with a special gift. Available as sent directly to recipient, self-shipped, or donated to a NICU mom.
- Food & Fuel Assistance Program Financial assistance program providing aid for food, fuel, and travel expenses to low- and moderate-income families with infants in the NICU. Funded through foundation grants.
- Hospital & Nonprofit Partners Shop A wholesale ordering portal for hospitals and nonprofit partners to purchase bulk quantities of care package items and merchandise at discounted pricing. Requires account setup and quote requests, with quotes provided within 2 business days and accepted with purchase orders.
Quantifiable outcome
- 168,300+ NICU care packages, kits, and gifts distributed
- +4 more outcomes
Companies that use Project Sweet Peas
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Project Sweet Peas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Project Sweet Peas partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- WaterWipesminorCorporate sponsor supporting Project Sweet Peas' mission to provide comfort and support to NICU families.
- UPPAbabyminorCorporate sponsor supporting Project Sweet Peas' mission through product donations or funding.
- Happiest BabyminorCorporate sponsor supporting Project Sweet Peas' mission.
- MallinckrodtminorCorporate sponsor supporting Project Sweet Peas' mission.
- ProlactaminorCorporate sponsor supporting Project Sweet Peas' mission.
- National Perinatal AssociationminorPartnership with NPA for collaboration in perinatal care support and resources.
- Women & Infants HospitalcoreActive hospital partnership for NICU events, volunteer coordination, and care package distribution. Corin Nava serves on the NICU Family Advisory Committee.
- 4momsminorPartnership for nationwide 'Nominate a NICU Nurse' initiative to recognize outstanding NICU nursing staff.
- Willow InnovationsminorPartnership for Giving Tuesday support of NICU parents.
- Boston Medical CentercoreHospital partnership for NICU events including Halloween costume program for babies.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Project Sweet Peas competitors and assessment
Company assessmentDirect peers
- Hand to Hold: Nonprofit providing peer-to-peer mentoring, educational resources, and direct support to NICU families. Highly comparable in target audience, peer support delivery model, and family-centered care mission.
- NICU Helping Hands: Nonprofit offering NICU family support, education, and care package programs. Comparable in product portfolio (care packages), target population, and hospital partnership-led distribution.
- First Candle: Nonprofit dedicated to reducing SIDS, sudden unexpected infant death, and supporting bereaved families. Comparable in infant loss support mission and bereavement programming.
- Now I Lay Me Down to Sleep: Nonprofit providing remembrance photography and bereavement support to families experiencing infant loss. Directly comparable in bereavement/infant loss mission and hospital-partnered service delivery.
- Preemie Parent Alliance: Network organization supporting NICU parent-focused nonprofits with shared resources and best practices. Comparable as a peer-and-ecosystem player in the NICU support nonprofit segment.
- M.E.N.D. (Mommies Enduring Neonatal Death): Nonprofit supporting families who have experienced pregnancy or infant loss through peer support, remembrance events, and bereavement resources. Comparable in bereavement peer-support model and infant loss focus.
- Star Legacy Foundation: Nonprofit focused on stillbirth, pregnancy loss, and infant death awareness, support, and research. Comparable in pregnancy/infant loss mission and peer-support-driven programming.
- Graham's Foundation: National nonprofit that provides care packages, peer support, and resources to families of premature infants. Directly comparable in mission (NICU support), product offering (care packages), and volunteer-driven operating model.
Broad incumbents
- The Compassionate Friends: Large established bereavement nonprofit supporting families after the death of a child of any age. Comparable as a broader bereavement incumbent whose infant-loss programming overlaps with Project Sweet Peas' bereavement segment.
- March of Dimes: Large established nonprofit focused on the health of mothers and babies, including NICU support and prematurity research. Comparable as a broader incumbent in the same mission space with significantly larger scale and resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Project Sweet Peas social profiles
Digital presenceProject Sweet Peas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Sweet Peas leadership team
Management profileNumber of profiles
Profiles11 records
Project Sweet Peas funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Sweet Peas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Sweet Peas
What does Project Sweet Peas do?
Project Sweet Peas is a national 501(c)(3) nonprofit organization that distributes NICU care packages, bereavement memory boxes, keepsake items, milestone celebration kits, and related merchandise to families with premature or sick infants and to families affected by pregnancy or infant loss. It also provides direct financial assistance through the Food & Fuel Program, peer-to-peer emotional support, and educational resources, with all operations coordinated by volunteers across 15 US regional divisions.
Is Project Sweet Peas a public or private company?
Project Sweet Peas is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project Sweet Peas founded?
Project Sweet Peas was founded in 2009. It employs 11 to 50 people.
Where is Project Sweet Peas based?
Project Sweet Peas is headquartered in Warwick, United States, in the North America region.
How does Project Sweet Peas make money?
Two revenue lines are on record. Donations and Grants are the primary driver. The others are E-commerce Product Sales.
Who are Project Sweet Peas's main competitors?
Direct peers on record are Hand to Hold, NICU Helping Hands, First Candle, Now I Lay Me Down to Sleep, Preemie Parent Alliance, M.E.N.D. (Mommies Enduring Neonatal Death), Star Legacy Foundation and Graham's Foundation. Broad incumbents are The Compassionate Friends and March of Dimes.
Does Project Sweet Peas have an API?
No public API is recorded for Project Sweet Peas.
What industry is Project Sweet Peas in?
Project Sweet Peas's product category is NICU and Bereavement Family Support Services. Its primary akta.pro industry code is BPAGAAAD, Food Assistance & Nutrition Relief (Emergency Feeding), with a secondary code of BPAIAKAF, Food & Nutrition Assistance Programs. Its NAICS code is 6242 and its SIC code is 8300.