Property Academy

What Property Academy does

Leaders.inc operates a UK-based peer-group membership program targeted at SME and mid-market business leaders, with most public customer evidence concentrated in the property, real estate, interior design, and adjacent professional services sectors. Members join small cohorts of 10-15 non-competing leaders in the same sector, meeting five times per year under the guidance of a Leaders.inc chair, with an additional annual two-day event featuring world-class business speakers such as Seth Godin and Stephen MR Covey. The offering is delivered as a community-led service rather than a software product: there is no proprietary platform, no mobile app, and no published API or integration surface; the digital layer consists of a content website plus a Calendly booking funnel for prospective members to schedule a 30-minute chair appointment. Customers cited on the company website include Lemon and Lime Interiors, Henderson Connellans, James Du Pavey Estate Agents, Maddison Residential, Redbrik, Carver Residential, and GCG (Goddard Consulting Group), representing a mix of SMB and mid-market accounts. Distribution is purely direct: growth is driven by member referrals, word-of-mouth, and events rather than paid acquisition or self-serve sign-up.

The commercial model is annual subscription membership priced through a consultative, quote-based engagement with chairs rather than publicly listed tiers, and pricing is not disclosed. Geographic reach is UK-centric, anchored by a headquarters at 5 Eleanors Cross, Dunstable (company registration number 08762965), and operationalised through a multi-city 'Intelligent Agency Mornings' event series that travels to Brighton, York, Birmingham, Cardiff, Edinburgh, and Lincoln. Marketing channels combine content (testimonials and case studies on the homepage), live regional events, and a Calendly-driven appointment funnel. The firm states experience building businesses from startup to £10-300 million valuations, and frames its offering around helping leaders reach the 'top 5%' of business outcomes rather than competing on technology or scale. Note: input firmographics reference 'Property Academy', but the underlying legal name, trading style, contact channels, and all enriched detail point to Leaders.inc; these are treated as the same subject for this analysis.

Name

Property Academy

Legal name

Leaders.inc

Website

https://propertyacademy.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Leaders.inc is a UK-based peer-group membership organization that helps SME and mid-market business leaders, primarily in property and professional services, fulfil leadership and growth ambitions through facilitated groups of 10-15 non-competing leaders guided by expert chairs and guest speakers.

Ownership category

akta.pro rank

Product category

Executive Leadership Development

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Leadership development
• Peer group membership
• Executive coaching
• Business mentoring
• Professional development

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: The primary revenue stream is membership fees for the peer-group program. Members pay to join small groups of business leaders (10-15 per group) that meet five times per year with guidance from a Leaders.inc chair. The membership includes access to world-class speakers, annual two-day events with business luminaries, and peer collaboration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Property Academy / Leaders.inc runs a peer-group membership programme that places business leaders into small cohorts of 10-15 non-competing operators in the same sector. Each cohort meets five times a year under the guidance of a Leaders.inc chair, supplemented by world-class guest speakers and an annual two-day event featuring speakers such as Seth Godin and Stephen MR Covey. Members develop personalised implementation plans with peer and chair support, focused on leadership capability and business growth.

Product overview

Leaders.inc is a business leadership membership organization offering a single unified product: its peer-group membership program. Members join small cohorts of 10-15 non-competing business leaders who meet regularly with expert chairs and world-class speakers such as Seth Godin and Stephen MR Covey. The offering includes the core membership program with peer-group meetings, annual conferences, and events like Intelligent Agency Mornings, all centered on helping leaders achieve personal and business potential from startup to valuations of £10–300 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Leaders.inc Membership

Quantifiable outcome

• Members report gaining access to conversations and answers they have sought for years
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YPO (Young Presidents' Organization): Global peer-group membership for chief executives, organised into small, non-competing forums with regular meetings, speakers and events. Overlaps with Leaders.inc on the small-cohort, recurring-meeting, content-and-speaker model.
• Vistage: The largest CEO and business-leader peer-group membership globally, running non-competing advisory groups on a recurring subscription model. Directly comparable to Leaders.inc in core format, target buyer (mid-market leaders), and recurring-fee economics.
• EO (Entrepreneurs' Organization): Membership peer-group for entrepreneurs with small cohort-based forums, peer mentoring and signature events. Comparable to Leaders.inc in cohort structure and target audience of growth-stage business leaders.
• Academy for Chief Executives: UK-based peer-group network for SME and mid-market chief executives, running facilitated small-group meetings with recognised speakers. Nearest UK-headquartered analogue to Leaders.inc's small-cohort, sector-themed model.
• The Alternative Board (TAB): Peer-advisory board format for SME business owners, operating monthly facilitated meetings. Comparable to Leaders.inc on subscription peer-group structure and SME/mid-market buyer profile.

Emerging players

• Strategic Coach: Subscription coaching programme for entrepreneurs with structured small-group workshops and renowned speakers. Comparable on speaker-led group format and premium pricing for entrepreneur leaders.
• FocalPoint Business Coaching: Global business-coaching and peer-group franchise serving SME leadership teams. Comparable via the recurring, cohort-driven leadership-development model targeting UK and international mid-market leaders.

Broad incumbents

• Propertymark: The principal UK professional membership body for estate and lettings agents, offering training, events and member services. Comparable to Leaders.inc as a property-industry membership organisation serving agency leaders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/propacad
• Facebookfacebook.com/PropertyAcademy
• LinkedInlinkedin.com/company/property-academy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Academy