Selling Online Made Simple

What Selling Online Made Simple does

Selling Online Made Simple (SOMS) is a privately held Perth-based digital marketing agency founded in 1997 that sells web design, custom web development, SEO, Google AdWords management, cPanel hosting, custom mobile apps, graphic design, and a Vtiger-based CRM (ihub) to Australian small and medium businesses. The company builds primarily on WordPress with cPanel hosting infrastructure and Magento for eCommerce, integrates Google Analytics and Google Ads for client campaigns, and layers its own ihub CRM for sales, marketing automation, project management, and workflow automation. Its revenue model blends one-time project fees (website packages from $299-$850+, graphic design from $99) with recurring subscriptions (cPanel hosting $9.95-$29.95/month; SEO retainers from $650/month; Google AdWords management from $199/month), and it reaches customers through a sales-led motion centered on direct website enquiries, phone sales, free 30-minute consultations, and case-study-driven lead generation from its Wangara, WA office. SOMS markets itself on 20+ years of local Perth/WA experience and quantifiable customer outcomes (e.g., $81,235+ from a single strategy for one client, 270% lead increase for another), targeting SMBs that need integrated digital infrastructure rather than standalone point services.

Name

Selling Online Made Simple

Legal name

Selling Online Made Simple

Website

https://sellingonlinemadesimple.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Selling Online Made Simple (SOMS) is a privately held Perth-based digital marketing agency founded in 1997 that provides web design, SEO, Google Ads, hosting, mobile apps, and CRM services to Australian small and medium businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Web Design and Development Services: One-time project-based fees for website design, development, and eCommerce solutions. Services include custom web design, WordPress development, Magento development, mobile app development, and API integration. Pricing varies by complexity and scope.
2. Web Hosting Subscriptions: Monthly and annual subscription-based cPanel hosting services with tiered plans (Starter, Business, Premium+). Recurring revenue from Australian-based hosting infrastructure with various storage, bandwidth, and feature tiers.
3. SEO and Digital Marketing Services: Monthly retainer-based SEO packages (Premium Business Services from $650/month, SEM packages from $800/month), Google AdWords management ($199/month for small business accounts spending $10-50/day), and aggressive AdWords packages from $495. Recurring monthly revenue from ongoing marketing services.
4. Graphic Design Services: One-time fees for logo design, business cards ($99), menu/product brochure design ($99), and other graphic design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Selling Online Made Simple (SOMS) is a Perth-based digital marketing agency that designs, develops, hosts, and promotes websites for small and medium Australian businesses. Core offerings include custom web design and WordPress/Magento development, SEO services, Google AdWords management, cPanel web hosting, custom mobile app development, the ihub CRM platform, and graphic design/branding services.

Product overview

Selling Online Made Simple (SOMS) is a digital marketing agency providing a comprehensive suite of web services. The core offering consists of website design and development using WordPress CMS, with specialized services in SEO, Google AdWords management, and eCommerce solutions. Their product portfolio includes three hosting tiers (cPanel Starter, Business, and Premium+), a proprietary Vtiger-based CRM system called 'ihub' for customer relationship management, custom mobile app development for iOS/Android/Blackberry, and graphic design services. The services are designed to work together as an integrated digital marketing solution, from website creation through hosting, SEO optimization, paid advertising, and ongoing customer relationship management.

Differentiator

Problem solved

Functional benefit

Brands

• SOMSWEB Hosting: Australian-based cPanel web hosting services since 1997
• ihub

Products and services

• SOMSWeb Website Design
• Custom Web Development
• SEO Services
• Google AdWords Management
• Custom Mobile App Development
• cPanel Web Hosting
• Domain Registration
• ihub CRM
• Graphic Design Services
• eCommerce Solutions

Quantifiable outcome

• 270% increase in leads - Kym Phillips achieved 60 new leads in 45 days using SOMS marketing strategy
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/soms_web
• Facebookfacebook.com/SellingOnlineMadeSimple
• LinkedInlinkedin.com/company/pt-ihub-solutions-international

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selling Online Made Simple