RedHoek+
RedHoek+ is a Brooklyn-based boutique developer founded in 2017 by Lee Cohen that builds and sells luxury residential and mixed-use condominium projects of 5–22 units in Brooklyn neighborhoods and Bay Harbor Islands, Miami.
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What RedHoek+ does
RedHoek+ (DBA RedHoek+Partners) is a privately held boutique residential and commercial real estate development firm founded in 2017 by Lee Cohen in Red Hook, Brooklyn. The company develops, builds, and manages small-footprint luxury condominium and mixed-use projects — typically 5 to 22 units per building — targeting makers and working professionals in Brooklyn neighborhoods (Red Hook, Gravesend, Greenpoint) and Bay Harbor Islands, Miami. Since founding, it has delivered 12 projects across these markets, with unit configurations ranging from studios and one-, two-, and three-bedroom residences to townhouses, penthouses, and live-work spaces (e.g., The Conover, Coffey Haus, Onyx Residences, Opal Residences, Solina, Porto Bay).
The business operates an integrated, vertically oriented model covering property acquisition, construction management, property management, investor relations, and community advocacy. Its go-to-market combines direct-to-buyer condominium sales with capital partnership through the Agora Real investor portal, and it engages high-credentialed architectural firms such as INC Studios (noted for 1 Hotel Brooklyn Bridge and TWA Hotel) for design. Pricing is quote-based with no public price list. Revenue mechanics follow a classic condominium developer model: the firm acquires land, builds the project, sells units to individual end-buyers, and captures development profit and equity returns. The firm is founder-owned and controlled, with no institutional capital raise or acquisition activity in the disclosed record, and runs a lean 13-person team led by CEO Lee Cohen, CFO Jack Tawil, and Director of Operations Laura Syed, supplemented by a recently hired Head of Acquisitions (Alan Chabbott) with prior 80+ transaction experience across NYC, NJ, and FL.
RedHoek+ firmographics
Firmographics- Name
- RedHoek+
- Legal name
- RedHoek+
- Website
- https://redhoek.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RedHoek+ is a Brooklyn-based boutique developer founded in 2017 by Lee Cohen that builds and sells luxury residential and mixed-use condominium projects of 5–22 units in Brooklyn neighborhoods and Bay Harbor Islands, Miami.
- Ownership category
- akta.pro rank
RedHoek+ industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)
- akta.pro primary industry
- New Construction & Builder Sales (BPAJAAAB)
- akta.pro secondary industry
- Residential General Contracting (New Build) (IMAFAAAB)
Keywords
Where RedHoek+ is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RedHoek+ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Property Development and Sales: RedHoek+ generates revenue through developing residential and commercial properties and selling them to end buyers and investors. Specializations include property development, construction management, property management, investor relations and community advocacy. The company has developed 12 projects in Brooklyn and Miami markets.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
RedHoek+ product offering
Product offeringCore offering
RedHoek+ is a residential and commercial property development group and builder that develops boutique luxury condominiums and live-work spaces in the Brooklyn and Miami markets. The company develops, constructs, and sells properties, and also offers property management, construction management, investor relations, and community advocacy services across its 12 completed projects.
Product overview
RedHoek+ is a residential and commercial property development group and builder operating in the New York and Miami markets. The company specializes in property development, construction management, property management, investor relations, and community advocacy. The portfolio consists of luxury condominiums and multi-family residential developments across Brooklyn neighborhoods (Red Hook, Gravesend, Greenpoint) and Bay Harbor Islands, Miami, with 12+ projects completed. Products include standalone residential buildings with unit counts ranging from 5 to 22 units, featuring various configurations including studios, one, two, and three-bedroom apartments, townhouses, and penthouse units.
Differentiator
Problem solved
Functional benefit
Products and services
- Solina
Companies that use RedHoek+
Customer profileSegments1 record
Ideal customer profiles2 records
RedHoek+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RedHoek+ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- INC StudiosminorWorld-renowned architecture firm engaged for the 169 Huron project (996 Manhattan). INC Studios has designed notable projects including 1 Hotel Brooklyn Bridge, TWA Hotel, Sochi Olympic Village, and Momofuku Noodle Bar. The partnership brings high-profile architectural credibility to RedHoek+ developments.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
RedHoek+ competitors and assessment
Company assessmentDirect peers
- Charney Companies: Charney Companies is a New York-based real estate development and investment firm with active operations in both NYC and South Florida. Like RedHoek+, it focuses on luxury residential and mixed-use boutique developments and sells to end buyers and investors in similar product types and price points.
- Naftali Group: Naftali Group is a Manhattan-based luxury residential developer known for high-end condominium projects across NYC neighborhoods. It directly competes with RedHoek+ in the boutique luxury condo segment, targeting similar buyer profiles and pursuing comparable product positioning.
- Avery Hall Investments: Avery Hall Investments is a Brooklyn-focused boutique real estate investment and development firm active in residential and mixed-use projects. It is highly comparable to RedHoek+ in geographic focus (Brooklyn neighborhoods) and boutique luxury condominium product type.
- Adam America Real Estate: Adam America Real Estate is a New York-based residential developer focused on ground-up condominium and rental projects. Its mid-rise luxury residential product in outer-borough NYC neighborhoods overlaps directly with RedHoek+'s Gravesend and Greenpoint developments.
- Magnum Real Estate Group: Magnum Real Estate Group is a NYC-based real estate investment and development firm active in residential and mixed-use projects in Brooklyn and Manhattan. It competes with RedHoek+ for off-market sites and end-buyer demand in Brooklyn neighborhoods.
- Hope Street Capital: Hope Street Capital is a Brooklyn-based boutique real estate development and investment firm active in residential and mixed-use projects. It is comparable to RedHoek+ in its boutique outer-borough Brooklyn focus and luxury residential product mix.
- Skyway Equity Group: Skyway Equity Group is a Florida-active residential development and investment firm focused on South Florida luxury condominiums. Its Miami-area product mix and boutique investor-sale model overlap with RedHoek+'s Bay Harbor Islands portfolio (Solina, Porto Bay).
- Alloy Development: Alloy Development is a Brooklyn-based boutique real estate developer active in residential and mixed-use projects emphasizing design quality and neighborhood sensitivity. Its design-forward Brooklyn product mirrors RedHoek+'s community-advocacy and boutique-luxury positioning.
Broad incumbents
- JDS Development Group: JDS Development Group is a large NYC luxury residential and mixed-use developer with marquee projects across Manhattan and Brooklyn. While operating at a larger scale and broader portfolio than RedHoek+, it competes for the same high-end condominium buyer pool and similar architecture-driven brand positioning.
Regional players
- TDK Construction Group: TDK Construction Group is a Florida-based luxury homebuilder and developer focused on South Florida custom and boutique condominium projects. It competes with RedHoek+'s Bay Harbor Islands developments for similar end buyers and sub-contractor capacity in the Miami market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RedHoek+ social profiles
Digital presenceRedHoek+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedHoek+ leadership team
Management profileNumber of profiles
Profiles12 records
RedHoek+ funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedHoek+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedHoek+
What does RedHoek+ do?
RedHoek+ is a residential and commercial property development group and builder that develops boutique luxury condominiums and live-work spaces in the Brooklyn and Miami markets. The company develops, constructs, and sells properties, and also offers property management, construction management, investor relations, and community advocacy services across its 12 completed projects.
Is RedHoek+ a public or private company?
RedHoek+ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RedHoek+ founded?
RedHoek+ was founded in 2017. It employs 1 to 10 people.
Where is RedHoek+ based?
RedHoek+ is headquartered in Brooklyn, United States, in the North America region.
How does RedHoek+ make money?
One revenue line is on record: property Development and Sales.
Who are RedHoek+'s main competitors?
Direct peers on record are Charney Companies, Naftali Group, Avery Hall Investments, Adam America Real Estate, Magnum Real Estate Group, Hope Street Capital, Skyway Equity Group and Alloy Development. JDS Development Group is listed as a broad incumbent. TDK Construction Group is listed as a regional player.
Does RedHoek+ have an API?
No public API is recorded for RedHoek+.
What industry is RedHoek+ in?
RedHoek+'s product category is Residential Real Estate Development. Its primary akta.pro industry code is BPAJAAAB, New Construction & Builder Sales, with a secondary code of IMAFAAAB, Residential General Contracting (New Build). Its NAICS code is 236117 and its SIC code is 1520.