Engage Health Group
Engage Health Group is a UK-based, FCA-authorised independent insurance intermediary broking group health, protection, and international employee benefits for SMEs, corporates, and fast-growing scaling businesses across 70 countries, earning revenue primarily via insurer commissions.
- Company typePrivate
- Founded2016
- HeadquartersBrighton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Engage Health Group does
Engage Health Group is an FCA-authorised (No. 812846) UK-based independent insurance intermediary and employee benefits brokerage, founded in 2016 and headquartered in Brighton/Hove. The company brokers group health, life, income protection, critical illness, dental, and cash plan insurance alongside employee assistance programmes, corporate wellness initiatives, and benefits platforms for UK SMEs through to large corporates, plus a parallel international benefits division covering global workforces across 70 countries. Distribution is enabled by relationships with 50 insurer partners providing access to 1,000+ product combinations, supplemented by a curated Marketplace of 30+ third-party partner solutions spanning HR software, EV salary sacrifice, financial wellbeing, neurodiversity, and health screening.
The technology layer is principally human-advisory rather than platform-native, with the proprietary differentiator being Xcelerate — an exclusive international health insurance product launched in 2023 for fast-growing scaling businesses — combined with structured service workflow (Learn, Source, Implement, Manage, Review) and a Knowledge Hub of content, case studies, and sector research. Revenue is generated primarily through insurance commissions paid as a percentage of annual premium, supplemented by occasional disclosed advisory fees; the freemium, no-contract pricing model and the Engage Charity Health Fund social-value initiative form part of the broader commercial proposition.
Engage Health Group firmographics
Firmographics- Name
- Engage Health Group
- Legal name
- Engage Health Group Ltd
- Website
- https://engagehealthgroup.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Engage Health Group is a UK-based, FCA-authorised independent insurance intermediary broking group health, protection, and international employee benefits for SMEs, corporates, and fast-growing scaling businesses across 70 countries, earning revenue primarily via insurer commissions.
- Ownership category
- akta.pro rank
Engage Health Group industry classification
Industry- Product category
- Employee Benefits Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Small Group Health Insurance (2–50/100) (FSAIAFAD)
- akta.pro secondary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
Keywords
Where Engage Health Group is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Engage Health Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commission: Remuneration is primarily commission paid by insurers, based on a percentage of the total annual premium. Commission levels can be disclosed upon request for both consumer and commercial clients. For individual protection products, commission is automatically disclosed at quotation stage.
- Advisory Fees: On occasion, fees may be charged for services. If decided to charge a fee, this is discussed with the client and confirmed in writing. Sometimes remuneration is a combination of both commission and fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Advisory Service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Engage Health Group product offering
Product offeringCore offering
Engage Health Group is an independent insurance intermediary and employee benefits consultancy that brokers UK group health, life, income protection, critical illness, dental, EAP and wellness products, alongside international health, life, income protection and specialist cover for globally mobile workforces. The firm runs a 5-stage Learn, Source, Implement, Manage, Review service with no fees and no contractual tie-in, and sells its own exclusive Xcelerate international health insurance product targeted at scaling businesses.
Product overview
Engage Health Group is an employee benefits brokerage providing a comprehensive portfolio of insurance and wellbeing products for UK and international businesses. The core offering consists of Group Health Insurance, Group Life Insurance, Group Income Protection, Group Critical Illness, Group Dental Insurance, Corporate Wellness Programmes, Employee Assistance Programmes, and Group Health Cash Plans under the UK Employee Benefits umbrella. The International Benefits division covers global workforces through International Business Health Insurance, International Group Life Insurance, International Group Income Protection, International Group Critical Illness, Group Business Travel Insurance, Kidnap and Ransom Insurance, Short-Term International Health Insurance, US Company Health Insurance, and Cultural Training Services. The flagship exclusive product is Xcelerate, an International Health Insurance plan designed for fast-growing businesses. Supporting this portfolio is a Marketplace platform featuring 30+ curated third-party partner solutions including Zest Technology (benefits administration), Heka (wellbeing), Zinc Works (background checks), CultureMonkey (engagement surveys), Sworkit (fitness), various EV salary sacrifice schemes, HR platforms (Zelt, BreatheHR, ELMO), financial wellbeing tools (Maji, WellFi, Sync Savings), health providers (HCA UK, Bluecrest, MediGold), and specialist support services (Neuro Tide, Fertifa). The Engage Charity Health Fund provides pro-bono health cover for small charities.
Differentiator
Problem solved
Functional benefit
Brands
- Xcelerate: Global health insurance product designed for fast-growing businesses
Products and services
- Xcelerate International Health Insurance Exclusive international health insurance product designed for fast-growing scaling businesses, providing global health cover through a single plan solution combining global and local plans for multinational workforces, not available direct to insurer.
- Group Health Insurance
- Group Life Insurance
- Group Income Protection
- Group Critical Illness
- Group Dental Insurance
- Corporate Wellness Programmes
- Employee Assistance Programmes (EAP)
- Group Health Cash Plan
- Key Person Insurance
- Relevant Life Insurance
- Employee Health Screening
- Employee Benefits Platforms
- International Business Health Insurance
- International Group Life Insurance
- International Group Income Protection
- International Group Critical Illness
- Group Business Travel Insurance
- Kidnap and Ransom Insurance
- Short-Term International Health Insurance
- US Company Health Insurance
- Engage Charity Health Fund
Quantifiable outcome
- 98% client retention rate
- +3 more outcomes
Companies that use Engage Health Group
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Engage Health Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Engage Health Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Engage Charity Health FundcoreCharitable initiative providing free health cover benefits to employees of small charities, ensuring access to everyday healthcare treatment. Part of the company's Shared Value model and commitment to community support.
- Loch Associates GroupminorIntegrated HR, legal, and business consultancy covering employment law, HR services, and advisory. HR Health Check available.
Scale indicators5 records
Recent moves3 records
Expansion highlights6 records
Engage Health Group competitors and assessment
Company assessmentDirect peers
- Drewberry Insurance: Drewberry Insurance is a UK independent employee benefits and protection broker offering group health, life, income protection, and individual cover to SMEs and corporates. Directly comparable to Engage Health Group in target market, product mix, and sales-led brokerage model.
- Bruce & Partners (Brown & Brown): Brown & Brown is a US-headquartered insurance brokerage with UK operations including employee benefits advisory (notably James Dwyer's previous firm). Direct competitor for international group benefits placements and comparable in serving UK-based multinational employers.
Broad incumbents
- Aon UK: Aon is a global professional services firm with a large UK Employee Benefits practice covering health, wellbeing, pensions, and risk. Engages with many of the same enterprise clients as Engage Health Group, but as a broad incumbent with vastly greater scale, advisory teams, and technology investments.
- Mercer UK: Mercer, a Marsh McLennan business, offers employee benefits consulting, health, and wealth advisory across the UK. Overlaps with Engage Health Group in group health and benefits advisory, particularly for multinational clients needing cross-border coverage.
- Willis Towers Watson (WTW): WTW is a global advisory, broking, and solutions firm with a strong UK employee benefits and health & benefits practice. Comparable in serving large corporate clients with multinational workforces, but operates at significantly larger scale and with broader service offerings than Engage Health Group.
- Howden Group: Howden is a UK-headquartered global insurance intermediary with significant employee benefits and health & protection broking capability. Comparable in product breadth and UK SME to mid-market focus, but with substantially greater geographic reach and capital backing.
- Marsh UK: Marsh, also part of Marsh McLennan, is a global insurance broker with a UK Employee Health & Benefits practice. Competes with Engage Health Group in group health, life, and disability brokerage, particularly for larger UK corporates with complex needs.
Others
- Bupa Global: Bupa Global is an international health insurance carrier (and Engage's International Director Ian Abbott's former employer). Functions as a key supplier of international health cover that Engage Health Group places with clients, while also competing for end-customer relationships via direct distribution.
- Now-Health International: Now-Health International is a specialist international health insurance carrier serving individuals, SMEs, and corporate groups across multiple jurisdictions. Functions as both a supplier partner to Engage Health Group for international placements and a competitor for end-client relationships in the international PMI market.
Emerging players
- Vitality UK (Corporate): Vitality Corporate provides group private medical insurance and wellbeing programmes to UK employers. Comparable in the UK group health and corporate wellness segment where Engage Health Group places cover, and an emerging player pushing direct employer relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Engage Health Group social profiles
Digital presenceEngage Health Group compliance and trust
Trust signalCompliance3 records
Engage Health Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engage Health Group leadership team
Management profileNumber of profiles
Profiles6 records
Engage Health Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engage Health Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engage Health Group
What does Engage Health Group do?
Engage Health Group is an independent insurance intermediary and employee benefits consultancy that brokers UK group health, life, income protection, critical illness, dental, EAP and wellness products, alongside international health, life, income protection and specialist cover for globally mobile workforces. The firm runs a 5-stage Learn, Source, Implement, Manage, Review service with no fees and no contractual tie-in, and sells its own exclusive Xcelerate international health insurance product targeted at scaling businesses.
Is Engage Health Group a public or private company?
Engage Health Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Engage Health Group founded?
Engage Health Group was founded in 2016. It employs 11 to 50 people.
Where is Engage Health Group based?
Engage Health Group is headquartered in Brighton, United Kingdom, in the Europe region.
How does Engage Health Group make money?
Two revenue lines are on record. Insurance Commission is the primary driver. The others are advisory Fees.
Who are Engage Health Group's main competitors?
Direct peers on record are Drewberry Insurance and Bruce & Partners (Brown & Brown). Broad incumbents are Aon UK, Mercer UK, Willis Towers Watson (WTW), Howden Group and Marsh UK. Others are Bupa Global and Now-Health International. Vitality UK (Corporate) is listed as an emerging player.
Does Engage Health Group have an API?
No public API is recorded for Engage Health Group.
What industry is Engage Health Group in?
Engage Health Group's product category is Employee Benefits Brokerage. Its primary akta.pro industry code is FSAIAFAD, Small Group Health Insurance (2–50/100), with a secondary code of HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its NAICS code is 5242 and its SIC code is 6411.