The California Manufacturing and Technology Association

What The California Manufacturing and Technology Association does

The California Manufacturers and Technology Association (CMTA) is a non-profit trade association founded in 1918 and headquartered at 1121 L Street in Sacramento, California. It represents 45,000 California manufacturing firms and the 1.24 million workers they employ, serving as the unified industry voice before the California State Legislature, the Governor's Office, and at least nine regulatory agencies. CMTA operates a sales-led GTM motion targeting both large enterprise manufacturers and the 89% of California manufacturers classified as small and medium-sized businesses; its membership roster includes Boeing, Lockheed Martin, Chevron, Tesla, 3M, GM, Google, ExxonMobil, Northrop Grumman, Eli Lilly, Clorox, Coca-Cola, and others, alongside associate members from financial, legal, energy, insurance, and technical services. The core product is the membership program, anchored by advocacy, government relations, a bill tracker, and the CMTA PAC. Revenue is generated primarily through annual membership dues, advertising products (Friday Five newsletter at $500-$800 per issue, ABC10 TV segments at $1,500-$2,500 per segment, digital/social media packages), event sponsorships (Annual Meeting, Coolest Thing Made in California contest, CMTA Foundation Golf Tournament), and administration of the state's Employment Training Panel (ETP) program, through which CMTA secures close to $2 million annually in training funding for manufacturer members since 1987. CMTA also offers a Workers' Compensation Program with AmTrust, CompScience, and Bender Insurance Solutions, providing a 10% member credit across 300+ manufacturing class codes, a 20% Peak Performance training discount, and an Aerospace & Defense Alliance of California (ADAC) subgroup. Its owned media properties include the Friday Five weekly newsletter (8,000+ subscribers), the member-exclusive Manufacturing Matters newsletter, ABC10 Sacramento TV segments, and a social media audience of 9,500+ followers. The company's strategic posture is currently defined by defense of California's regulatory environment, including opposition to SB 954 and CARB cap-and-trade rules and active advocacy for SB 587 (Manufacturers' Investment Credit).

Name

The California Manufacturing and Technology Association

Legal name

California Manufacturers and Technology Association

Website

https://cmta.net

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

The California Manufacturers and Technology Association (CMTA) is a Sacramento-based non-profit trade association, founded in 1918, that represents 45,000 California manufacturing firms and 1.24 million workers through state-level policy advocacy, cost-saving member programs, and industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Dues: CMTA generates primary revenue through annual membership fees from manufacturer members (including large enterprises like Boeing, Lockheed Martin, Chevron, Tesla, and small businesses) and associate members (service providers including financial services, legal, insurance, energy, and technical services). Membership pricing varies by company type and size.
2. Advertising & Media: CMTA sells advertising slots in its 'Friday Five' weekly newsletter (Member: $500/issue, Non-member: $800/issue), TV segments on Sacramento ABC affiliate ABC10 (Member: $1,500/segment, Non-member: $2,500/segment), and digital/social media ad packages. Newsletter reaches 8,000+ subscribers; social media reaches 9,500+ followers.
3. Event Sponsorships: CMTA generates revenue through sponsorship opportunities at events including the Annual Membership & Board Meeting, the Coolest Thing Made in California contest, and the CMTA Foundation Golf Tournament. Sponsorship packages are available at various tiers and include brand visibility, event access, and media exposure.
4. Employment Training Panel (ETP) Administration: CMTA administers California's Employment Training Panel program for manufacturers since 1987, helping employers secure state training funds. CMTA applies for close to $2 million annually in individual and group contracts for manufacturers. Revenue may include administrative fees or is a member benefit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

The California Manufacturers & Technology Association (CMTA) is a membership-funded trade association that provides California manufacturers with policy advocacy before the State Legislature, Governor's Office, and regulatory agencies, plus cost-saving programs including Employment Training Panel (ETP) administration, Peak Performance training discounts, and an exclusive Workers' Compensation program. Member benefits also include visibility channels (Friday Five newsletter, ABC10 TV segments, Coolest Thing Made in California contest) and access to policy committees that shape the association's advocacy positions.

Product overview

CMTA is a membership-based industry association offering advocacy, training, and cost-saving programs for California manufacturers. The core offering is membership providing policy advocacy before California legislature and agencies, with services including the Government Relations & Advocacy program, Bill Tracker system, and CMTA PAC. Supporting programs include Employment Training Panel (ETP) administration since 1987, Peak Performance Training (20% member discount on workforce courses), Workers' Compensation Program (partnered with AmTrust/CompScience/Bender Insurance), and the Coolest Thing Made in California awards. The organization also hosts the Annual Membership & Board Meeting, CMTA Foundation Golf Tournament, and publishes newsletters including the member-exclusive Friday Five and Manufacturing Matters. Policy committees cover Energy, Climate & Environment, Labor & Employment, and Aerospace & Defense through ADAC. The association advocates for specific initiatives like the Manufacturers' Investment Credit (MIC/SB 587).

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Annual membership providing California manufacturers and associate service providers with advocacy representation, policy influence, cost-saving programs (ETP, Workers' Comp, Peak Performance), networking, and access to legislative updates.
• Government Relations & Advocacy Advocacy services before the California Legislature, Governor's Office, and regulatory agencies (CARB, SWRCB, CPUC, OEHHA, DTSC, CalRecycle, CalOSHA, CPPA, CEC), including engagement on hundreds of bills per year and direct member access to CMTA's GR team.
• Employment Training Panel (ETP) Program CMTA-administered program helping manufacturers secure state Employment Training Panel funds; CMTA applies for close to $2 million annually in individual and group contracts and handles administration, funds, and paperwork.
• Peak Performance Training Workforce training offering for CMTA members providing 20% off Peak Performance's on-demand, mobile-friendly courses in safety, leadership, operational excellence, and advanced manufacturing.
• Workers' Compensation Program Exclusive workers' compensation program for manufacturers, offered with AmTrust, CompScience, and Bender Insurance Solutions. Includes 10% member credit, CompScience Loss Control analytics proven to reduce injury rates by 35%, and coverage across 300+ manufacturing class codes.
• Advertising Opportunities (Friday Five Newsletter, ABC10 TV, Digital/Social) Sponsored advertising placements in CMTA's owned media: newsletter ad slots (Member $500/issue, Non-member $800/issue), ABC10 TV segments (Member $1,500, Non-member $2,500), and customizable digital/social media packages reaching 8,000+ newsletter subscribers and 9,500+ social followers.
• Coolest Thing Made in California Annual contest celebrating innovation and creativity in California's manufacturing sector; open to CMTA members, with sponsorship packages that include brand visibility and statewide media coverage. Next event October 28, 2026.
• Annual Membership & Board Meeting Two-day annual gathering bringing CMTA members, board directors, industry leaders, and policy leaders together to push forward the California manufacturing narrative; 2026 event March 25-26 at Parker Palm Springs with 100+ attendees from 70+ companies. Sponsorship packages available.
• CMTA Foundation Golf Tournament Annual golf tournament raising scholarship funds for manufacturing students through the CMTA Research & Education Foundation; 5th Annual scheduled for October 19, 2026, with 100+ companies participating across four past fundraisers. Sponsorship packages available.
• Bill Tracker (Legislation Tracking Service) Legislative tracking service on cmta.net identifying 'maker' bills that strengthen manufacturing and 'breaker' bills that impose costs or restrictions on manufacturers, supporting CMTA's advocacy and member updates.

Quantifiable outcome

• ETP funding of close to $2 million annually secured for manufacturers through CMTA administration since 1987
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• California Employment Training Panel (ETP)coreStrategic or Co-development Partner · 1 January 1987CMTA has partnered with California's Employment Training Panel (ETP) since 1987 to help manufacturers secure state training funds. CMTA handles administration, funds, and paperwork, applying for close to $2 million annually in individual and group contracts for manufacturers. This partnership is a core member benefit enabling workforce development cost savings.
• Peak PerformancecoreStrategic or Co-development PartnerCMTA partners with Peak Performance to provide workforce training to members at a 20% discount. Peak Performance's PEAK Workforce Training Center offers on-demand, mobile-friendly courses in safety, leadership, operational excellence, and advanced manufacturing. This is a key membership benefit.
• AmTrustcoreStrategic or Co-development PartnerAmTrust is a partner in CMTA's exclusive Workers' Compensation Program for manufacturers. The program provides preferred coverage and pricing across 300+ manufacturing class codes, with a 10% credit for eligible CMTA members.
• CompSciencecoreStrategic or Co-development PartnerCompScience provides specialized Loss Control analytics as part of CMTA's Workers' Compensation Program. Their analytics are proven to reduce injury rates by 35%, helping member manufacturers lower workplace injuries and control insurance costs.
• Bender Insurance SolutionscoreStrategic or Co-development PartnerBender Insurance Solutions partners with CMTA to deliver the Workers' Compensation Program, offering competitive pricing, flexible payment plans (including pay-as-you-owe and credit card options), and broad underwriting appetite covering 300+ manufacturing class codes.
• Manufacturers' Council of the Inland Empire (MCIE)minorStrategic or Co-development PartnerMCIE is a regional manufacturing association representing manufacturers in Riverside and San Bernardino counties. CMTA and MCIE collaborate on events such as the Manufacturing Innovation Awards, where CMTA President & CEO Lance Hastings serves as keynote speaker.
• California State Legislature and Regulatory AgenciescoreOthersCMTA represents 45,000 California manufacturers before the State Legislature, Governor's Office, and regulatory agencies including CARB, SWRCB, CPUC, OEHHA, DTSC, CalRecycle, CalOSHA, CPPA, and CEC. This is the organization's core advocacy function.
• Aerospace & Defense Alliance of California (ADAC)coreStrategic or Co-development PartnerADAC is formed by CMTA members to address state policy issues unique to the aerospace and defense industry. CMTA works alongside ADAC to promote a competitive business climate, support workforce development, and encourage continued investment in research, technology, and advanced manufacturing. ADAC participation is by invitation only.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/calmanufacturers
• Xx.com/cmta

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The California Manufacturing and Technology Association