AgruniekRijnvallei

What AgruniekRijnvallei does

AgruniekRijnvallei is a Dutch agricultural cooperative (L.T.C. AgruniekRijnvallei u.a.) founded in 1897 and headquartered in Wageningen, the Netherlands, that produces and distributes compound animal feeds, feed additives, raw feed materials, crop protection products, fertilizers, and organic feed across virtually all Dutch livestock and arable verticals. Its core product portfolio spans feeds and supplements for dairy cattle, beef cattle, pigs, poultry, goats, sheep, horses, and organic-certified livestock, with notable proprietary processing including Maxammon grain barley and Sodagrain-treated wheat under its 'Zuiver Voer' (Pure Feed) philosophy emphasizing individual processing of each raw material. The company also sells grain, potato, sugar beet, and onion inputs and offers specialized services such as Vers Gras Inzicht (weekly fresh-grass sampling and analysis tracking crude protein, sugar, and VEM through the grazing season) and AR Robotanalyse (robotic milking performance analytics). Its business model is a member-owned cooperative selling primarily through bulk and bagged physical distribution plus the MijnAR customer portal, AR Webshop, and telephone ordering, supported by sector-specialist field representatives who conduct on-farm advisory visits across ruminants, pigs, poultry, goats, and sheep; revenue streams consist of transaction-based product sales across feed, plant, organic, coproduct, horse, and retail subsidiaries, plus business-advisory and fruit-cultivation consulting fees via AR Bedrijfsontwikkeling B.V. and Centrale Adviesdienst Fruitteelt B.V. Customer pricing is per-unit (e.g., €22–€28 per 100 kg for flaked barley, €282.15/ton for Maxammon grain) with pallet discounts and VLOG/organic-certified variants available, and the cooperative structure means farmer-members simultaneously own the entity, eliminating external capital sources while reinforcing long-term commercial alignment.

Name

AgruniekRijnvallei

Legal name

L.T.C. AgruniekRijnvallei u.a.

Website

https://agruniekrijnvallei.nl

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

251–500 employees

Short description

AgruniekRijnvallei is a Dutch agricultural cooperative founded in 1897 and headquartered in Wageningen, producing compound animal feeds, feed additives, fertilizers, and crop protection products while providing on-farm advisory and data-driven services for member farmers across dairy, beef, pig, poultry, goat, sheep, horse, arable, and organic sectors in the Netherlands.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119), Farm Supplies Merchant Wholesalers (42491), Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Food And Kindred Products (2000), Agricultural Services (700)

akta.pro primary industry

On-Farm Custom Ration Formulation (TMR/PMR, Species-Specific) (AFADAMAA)

akta.pro secondary industries

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Organic Certified Feed Ingredient Sourcing & Trading (AFADAJAL), Sustainability & Low-Impact Formulation (low-carbon, deforestation-free, circular ingredients) (AFADAMAH)

Keywords

• Compound animal feed
• Feed additives
• Agricultural cooperative
• Dairy cattle nutrition
• Farm advisory services

Headquarters

HQ city

Wageningen

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animal Feed Products: Sale of compound feeds, feed supplements, feed additives, and raw feed materials to member farmers and other agricultural businesses. Includes products for dairy cattle, beef cattle, pigs, poultry, goats, sheep, horses, and organic farming.
2. Business Advisory Services: Agricultural business development consulting including farm advice, manure management, mineral regulations, and production rights. Provided through AR Bedrijfsontwikkeling B.V.
3. Subsidiary Companies: Various subsidiary companies including AR Coproducten (coproducts), AR Biologisch (organic feed), AR Paard (horse feed), AgruniekRijnvallei Plant (crop protection), and retail operations through AgruniekRijnvallei Winkels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AgruniekRijnvallei is a Dutch agricultural cooperative that manufactures and distributes compound animal feeds, feed additives, supplements, and raw feed materials for dairy cattle, beef cattle, pigs, poultry, goats, sheep, horses, and organic farming operations, primarily in the Netherlands. The cooperative supplements product sales with on-farm advisory, business development consulting, robotic milking analysis, weekly fresh-grass monitoring, and crop protection/fertilizer distribution through multiple wholly-owned B.V. subsidiaries. Pricing follows per-unit (per 100 kg, per ton) and per-article-code models with volume discounts on full pallets.

Product overview

AgruniekRijnvallei is a Dutch agricultural cooperative founded in 1897, offering a comprehensive portfolio of animal feed products and advisory services. The product range includes feed additives (NutriTek yeast fermentation, Buffer AR Maxima rumen buffers, AR VetEfficiënt bypass fat), feed ingredients (Maxammon grain barley, Sodagrain treated wheat, rolled barley), and complete feed products for dairy cattle, beef cattle, goats, sheep, calves, and poultry. Services include Vers Gras Inzicht (weekly grass quality monitoring), AR Robotanalyse (robotic milking management analysis), farm advisory, and ration calculations. Products are available in both conventional and VLOG/organic certified variants, distributed through the MijnAR customer portal, AR Webshop, and customer service channels.

Differentiator

Problem solved

Functional benefit

Brands

• Zuiver Voer: AR's feed philosophy featuring pure raw materials, each processed in their own specific way with guaranteed nutritional value.
• Buffer AR Maxima
• NutriTek
• Maxammon grain gerst
• Sodagrain
• AR Coproducten
• AR Biologisch

Products and services

• NutriTek Yeast fermentation product from Diamond V that enhances feed efficiency, feed utilization, and milk yield by stimulating beneficial rumen bacteria growth. Article codes 21481K25 (NutriTek) and 22439K25 (NutriTek LS non-GMO). Marketed to dairy farmers seeking milk yield and component improvements, including a documented 4 L/cow/day production gain at VOF Jochemsen.
• Buffer AR Maxima Rumen buffer mixture containing sodium bicarbonate, chalk, and magnesium oxide that stabilizes rumen pH and prevents rumen acidosis and heat stress in dairy and beef cattle. Article code 22599K20.
• Maxammon grain gerst Treated rolled barley with substantially elevated crude protein content and high pH (8.5-9.5) providing buffering effect in the rumen, suitable for all ruminants. Net price €282.15 per ton at average consumption (excl. VAT). Documented results include replacing soy in 330-cow Verhoef herd and 80 grams higher daily growth in beef cattle with €0.38 higher feed balance per bull per day.
• Sodagrain Wheat treated with natronloog (sodium hydroxide) which converts in-product to sodium bicarbonate, offering high pH for rumen buffering and gentle/slow carbohydrate digestion. Marketed as a rumen-friendly starch source for dairy and beef rations.
• AR VetEfficiënt Rumen-protected fat containing 50% C16:0 fatty acids and 50% C18:1 fatty acids that maintains milk fat percentage, improves energy balance, and supports fertility during lactation and heat stress. Documented outcome: Bos family achieved 300,000 kg more milk with three fewer cows producing ~1.65 million kg milk in 2024.
• VLOG Productiebrok Weide Power VLOG-certified production concentrate/block specifically developed to compensate for variations in fresh-grass feed value during grazing season, supporting milk production and health.
• Natriumbicarbonaat (sodium bicarbonate) Natural buffer that stabilizes rumen pH, supports healthy rumen function, and prevents rumen acidosis in high-concentrate rations.
• Geplette gerst (rolled barley) Rolled barley providing starch as an energy source for rumen microbes, creating rumen stability and supporting milk protein production. Available as standard (€22.75 per 100 kg) and EU28 VLOG certified (€23.50 per 100 kg).
• BLG Buffer Uniek Supplementary animal feed for organic livestock farming, suitable for regulating rumen pH in bio-certified operations.
• Selko TMR Mold inhibitor containing organic acids that preserves TMR (total mixed ration) feed value by controlling yeast growth in mixed rations. Available in 225L (article 2101K225) and 1000L (21302K1000) pack sizes.
• AR Bypass Vet Protected fat product containing fatty acids that support milk fat percentage, particularly suitable for extensive grazing or summer pasture feeding. Article code 21464K25.
• AR Coproducten (subsidiary) Subsidiary supplying co-products and by-products from the food industry (operated through AR Coproducten B.V., located at Didam) for use in animal feed applications.
• Kalvermelk AR Maxima Premium calf milk powder with luxury raw materials including significant skimmed-milk powder content for optimal calf development.
• Kalverbrok Maxima Vitaal Calf concentrate containing components supporting digestive health and gut flora for maximum growth.
• Droogstandsbrok Uniek Dry-cow concentrate containing B vitamins, mycotoxin binders, and yeast for liver support and optimal rumen fermentation during the dry period.
• Mineralen AR Droogstand Maxima Complete mineral mixture with organic-bound minerals for dry cows, supporting liver function, fertility, and immunity.
• Geiten Vitaal Voeders Vital goat feeds supporting resistance and productivity in dairy goat and lamb-rearing operations.
• Vleesveebrok Vitaal Specially composed beef concentrate providing all required vitamins, minerals, and extra energy for suckler cows and beef cattle.
• Schapen Weerstandsbrok Sheep resistance concentrate with extra vitamins and energy supporting body condition, particularly relevant for bluetongue recovery.
• Structomix-voeders Feed products with additives that support resistance and gut health of laying hens during outdoor access (returning after mandatory indoor housing).
• Oppepmix Recovery mix that can be prepared as slobber with water, containing specific additives and easily absorbable energy to support sick animals.
• Vers Gras Inzicht Weekly fresh-grass sampling service tracking crude protein, sugar, and VEM (feed unit for milk) throughout the grazing season to support ration optimization. Data used by member farmers and AR specialists to adjust rations in real time.
• AR Robotanalyse Management analysis service for robotic milking operations providing insight into robot performance, cow health metrics, rumen health, and rejection rates via tables and graphs.
• AR Bedrijfsontwikkeling (business development advisory) Agricultural business-development consulting including farm advice, manure management, mineral regulations, and production rights, delivered through AR Bedrijfsontwikkeling B.V. and supported by advisers Daniel van Steenbergen, Dik-Jaap Wentink, and Gert-Jan Vliem.
• AgruniekRijnvallei Plant (crop protection and fertilizer supply) Crop protection products, fertilizers, silage additives, and grass seed for grains, potatoes, sugar beets, onions, corn, grass, fodder beets, and cover crops, plus fruit cultivation advisory through Centrale Adviesdienst Fruitteelt B.V., operated from Waardenburg.
• AR Paard (horse feed) Horse feed products covering various life stages and activity levels, delivered via AR Paard B.V. based in Lienden.
• MijnAR portal (online ordering) Online ordering portal for existing customers with features including order history, invoices, heat-stress alerts, mineral overviews, and fertilizer declarations.
• AR Webshop Webshop for one-time purchases of bagged goods, with free delivery for orders over 300 kg within the Netherlands (Wadden Islands included) and Belgian delivery available with surcharge.

Quantifiable outcome

• VOF Jochemsen achieved 4 liters more milk per cow per day (38 to 42 liters) using NutriTek
• +4 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wageningen University & Research (WUR)coreStrategic or Co-development PartnerCollaborated with Klimaatplatform Varkenshouderij to develop a practical leaflet for pig farmers considering the use of a crawl space for weaned piglets, part of the 'biggenterras' (piglet terrace) initiative.
• Klimaatplatform VarkenshouderijminorStrategic or Co-development PartnerClimate platform for pig farming that collaborated with WUR and AgruniekRijnvallei on developing practical guidance for piglet terraces.
• Bureau ErkenningenminorOthersGovernment body overseeing professional certification requirements; grass demonstrations count toward renewal of the 'Bewijs van Vakbekwaamheid' (Certificate of Competence) for the Cultivation module.
• Diamond VcoreTechnology or IntegrationManufacturer of NutriTek, a yeast fermentation product that enhances feed efficiency, feed utilization, and milk production. NutriTek contains metabolites that stimulate beneficial rumen bacteria growth.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ForFarmers: Dutch-headquartered feed cooperative serving livestock farmers across Northwestern Europe with compound feed, specialty feeds, and on-farm advisory — directly comparable business model, customer base, and product mix to AgruniekRijnvallei but at significantly larger pan-European scale.
• De Heus Animal Nutrition: Dutch family-owned animal feed manufacturer active globally with compound feeds, premixes, and specialty nutritional products for swine, poultry, ruminants, and aquaculture; comparable product portfolio and direct competitor in Dutch feed market.
• Agrifirm: Dutch agricultural cooperative providing animal feeds, crop products, and advisory services to Dutch and Northwest-European farmers; very similar cooperative model, sector coverage, and integrated crop-and-feed offering to AR.
• Vilofoss (Danish Agro group): European premix and specialty feed manufacturer (part of Danish Agro) supplying vitamins, minerals, and additives to feed mills and integrators; comparable specialty feed-additive and premix product lines to AR.
• ABZ Diervoeding: Dutch animal feed cooperative producing compound feeds and concentrates for cattle, pigs, and poultry with on-farm advisory; direct domestic cooperative peer serving overlapping Dutch farmer base.

Broad incumbents

• Nutreco (Trouw Nutrition): Global animal nutrition major (owned by SHV) producing compound feeds, premixes, and specialty feed ingredients; competes broadly with AR's feed additive and premix lines, especially via Trouw Nutrition's ruminant nutrition portfolio.
• Cargill Animal Nutrition: Global agribusiness giant with a large European animal-nutrition footprint offering compound feeds, premixes, and digital advisory tools; broad incumbent competitor across multiple of AR's product categories.
• Veronesi: Italian-based integrated animal feed manufacturer producing compound feeds and feed additives for cattle, pigs, and poultry across Europe; comparable species coverage and compound-feed manufacturing capability.
• DLG Group (Denmark): Danish farmer-owned cooperative with broad agribusiness portfolio including animal feed, crop inputs, and farm advisory across Northern Europe; comparable cooperative model and integrated farmer-services offering at larger international scale.

Emerging players

• Lallemand Animal Nutrition: Specialty microbial and yeast-based feed additive producer (maker of Diamond V-type products) supplying rumen-health solutions similar to AR's NutriTek (Diamond V yeast) and Buffer AR Maxima; comparable in additive category rather than full-feed offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AgruniekRijnvallei

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgruniekRijnvallei