Webgoal
Webgoal is a privately held Brazilian holding company founded in 2011 that operates four wholly owned subsidiaries - Atelie do Software (custom software development), Granatum (online financial management), Floz Autoservice (hospitality-tech), and Lumiar School (project-based education) - under a shared organic, non-hierarchical management style with a team of approximately 30 people.
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Webgoal does
Webgoal is a privately held Brazilian holding company founded in 2011 in Poços de Caldas (Minas Gerais), headquartered in São Paulo, that operates a portfolio of wholly owned subsidiary businesses under a shared 'organic' management philosophy emphasizing democracy, autonomy, and self-organization over formal hierarchy. The company's stated purpose is to 'sustain disruptive businesses that transform people's lives,' and it explicitly rejects command-and-control structures in favor of emerging leadership and trust-based coordination among its approximately 30-person team.
The four operating subsidiaries span distinct verticals and revenue models. Atelie do Software is a custom software development studio targeting enterprises and startups, using agile methods and fast product-discovery techniques (professional services revenue). Granatum Financial Control is an online subscription-based financial management service for companies and startups, evolving from an internal financial tool first launched publicly as Granatum Pessoal in 2009. Floz Autoservice is a hospitality-tech platform that serves draft-beer venues with stock and payment management (transaction-fee revenue). Lumiar School Poços de Caldas is an innovative K-12 school using project-based, multiethnic teaching methodology (subscription tuition revenue). The group additionally reports two businesses 'in development,' suggesting ongoing internal incubation.
Go-to-market is per-subsidiary: Atelie do Software relies on direct enterprise engagement and contact forms; Granatum operates as a self-serve online platform targeting SMBs; Floz and Lumiar transact directly with their respective end customers (bars/restaurants and families). Webgoal has no external institutional shareholders, no recorded funding rounds, no disclosed revenue, no published pricing, and no named customer logos. Distribution is concentrated entirely in Brazil. The company's competitive position rests less on any single product's technical moat and more on its differentiated organizational culture and the holding-company model that allows cross-business learning and talent sharing within a compact team.
Webgoal firmographics
Firmographics- Name
- Webgoal
- Legal name
- Webgoal
- Website
- https://webgoal.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Webgoal is a privately held Brazilian holding company founded in 2011 that operates four wholly owned subsidiaries - Atelie do Software (custom software development), Granatum (online financial management), Floz Autoservice (hospitality-tech), and Lumiar School (project-based education) - under a shared organic, non-hierarchical management style with a team of approximately 30 people.
- Ownership category
- akta.pro rank
Where Webgoal is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Webgoal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Software Development: Atelie do Software creates digital solutions for big companies and startups developing customized software using fast methods of product discovery
- Online Financial Management: Granatum Financial Control provides online financial management services for companies and startups
- Auto Service Platform: Floz provides auto service startup for serving draft beer, connecting people, managing stock and payments
- Educational Services: Lumiar School operates an innovative teaching-learning methodology based on developing skills and abilities through projects and multiethnic groups
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Webgoal product offering
Product offeringCore offering
Webgoal is a Brazilian holding company that sustains multiple disruptive businesses through an organic, democracy-based management model. Its primary subsidiary, Atelie do Software, creates customized digital solutions and software products for big companies and startups using fast product discovery methods and agile techniques. The group also operates Granatum Financial Control (online financial management for companies and startups), Lumiar School Poços de Caldas (project-based education), and Floz Autoservice (draft beer self-service technology).
Product overview
Webgoal is a group of companies with organic, democracy-based management that sustains disruptive businesses. The portfolio includes Atelie do Software (customized software development for enterprises and startups), Granatum Financial Control (online financial management), Floz Autoservice (draft beer service and management), and Lumiar School (innovative education). The group operates with a unique management style based on autonomy, collaboration, and emerging leadership rather than traditional hierarchy.
Differentiator
Problem solved
Functional benefit
Brands
- Atelie do Software: Digital solutions for big companies and startups developing customized software using fast methods of product discovery
- Granatum Financial Control
- Lumiar School Poços de Caldas
- Floz Autoservice
Products and services
- Atelie do Software Creates customized digital solutions and software products for big companies and startups using fast product discovery methods and agile development techniques. Provides professional software development services for digital transformation projects.
- Granatum Financial Control An online financial management service providing complication-free financial intelligence for companies and startups. Enables users to manage and control their finances through a web-based platform.
- Lumiar School Poços de Caldas An innovative school using a teaching-learning methodology based on developing skills and abilities through projects and multiethnic groups. Considered one of the most innovative schools in the world for its project-based learning approach.
- Floz Autoservice An auto service startup for serving draft beer, connecting people, and managing stock and payments. Provides technology-enabled self-service draft beer dispensing for hospitality venues.
Companies that use Webgoal
Customer profileSegments4 records
Ideal customer profiles4 records
Webgoal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Webgoal partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Webgoal competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Webgoal social profiles
Digital presenceWebgoal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webgoal leadership team
Management profileNumber of profiles
Profiles1 record
Webgoal subsidiaries and ownership
Company hierarchySubsidiaries4 records
Webgoal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webgoal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webgoal
What does Webgoal do?
Webgoal is a Brazilian holding company that sustains multiple disruptive businesses through an organic, democracy-based management model. Its primary subsidiary, Atelie do Software, creates customized digital solutions and software products for big companies and startups using fast product discovery methods and agile techniques. The group also operates Granatum Financial Control (online financial management for companies and startups), Lumiar School Poços de Caldas (project-based education), and Floz Autoservice (draft beer self-service technology).
Is Webgoal a public or private company?
Webgoal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webgoal founded?
Webgoal was founded in 2011. It employs 11 to 50 people.
Where is Webgoal based?
Webgoal is headquartered in São Paulo, Brazil, in the Latin America region.
How does Webgoal make money?
Four revenue lines are on record. Custom Software Development is the primary driver. The others are online Financial Management, auto Service Platform and educational Services.
Does Webgoal have an API?
No public API is recorded for Webgoal.