EasyBox Self Storage

What EasyBox Self Storage does

EasyBox Self Storage S.p.A. is Italy's first and largest self-storage operator, founded in 2001 and headquartered in Milan at Via Piero Portaluppi 9, 20138 Milan. The company operates 12 storage centers across Italy's five principal cities — Milan, Rome, Turin, Genoa, and Florence — providing 5,221 private storage units totaling 44,734 m² of rentable space, alongside 60 furnished offices and meeting rooms for rent at select locations. Unit sizes range from 1 sqm (comparable to a car boot) to 50 sqm commercial units, accommodating individual, household, and business use cases including moving, renovation, travel storage, inventory, document archiving, and e-commerce logistics support.

The underlying technology stack is conventional physical-storage infrastructure rather than a software platform: 24-hour CCTV surveillance, individual unit alarms, climate-controlled and dry storage environments, individual access codes enabling 7-day 365-day access between standard hours 07:00–20:00, and a website-driven quote-and-booking system that allows postcode-based search and online reservation. Distribution combines self-serve web, inside sales via the toll-free number 800 202 662, and physical walk-ins at center receptions. Ancillary revenue streams include van rental (with or without driver), packing materials (boxes, tape, bubble wrap, locks), StoreProtect insurance covering fire/theft/natural disasters, and partnerships with external moving companies for end-to-end relocations.

Revenue mechanics are predominantly recurring subscription: monthly contracts with no long-term commitment, with promotional offers including a 50% discount for the first two months, a 10% discount for 12-month prepay, and €1 first-month promotions at selected locations. Customer concentration is broad, with more than 25,000 cumulative customers served and no disclosed anchor accounts. Since 2023, EasyBox has been a wholly owned subsidiary of Safestore Holdings PLC (LSE-listed), the UK's largest and one of Europe's leading self-storage groups with over 200 centers and 98,000+ customers across seven countries. As of the most recent disclosure, EasyBox has 31 employees operating a network that earned a 4.7/5 Google rating across 3,500+ reviews.

Name

EasyBox Self Storage

Legal name

EasyBox Self Storage S.p.A.

Website

https://easybox.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

EasyBox Self Storage is Italy's leading self-storage operator, with 12 centers and over 5,200 units across Milan, Rome, Turin, Genoa, and Florence. Wholly owned by Safestore Holdings PLC since 2023, it serves individual consumers and businesses with monthly subscription storage, offices, packing, and moving services.

Ownership category

akta.pro rank

Product category

Self Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113), Warehousing and Storage (4931)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Climate-Controlled Self-Storage (HSAKAGAA), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Property Management (BPAJAGAM), Storage Insurance (Self-Storage Unit Contents Coverage) (HSAKANAF)

Keywords

• Self storage services
• Storage unit rental
• Business storage solutions
• Personal storage solutions
• Storage facility operations

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Self Storage Unit Rental: Core revenue comes from renting self storage units to individuals and businesses. Customers pay recurring fees based on unit size, rental duration, and location within the facility. Units are rented on flexible monthly contracts with no long-term commitments required. Pricing varies by city and specific location.
2. Office and Meeting Room Rental: EasyBox offers furnished office spaces (60 ready-to-use offices) and meeting rooms available for rent, primarily targeting businesses, professionals, and startups. These are offered at various sizes with flexible contracts.
3. Packing Materials and Supplies: Sale of packing materials including boxes, tape, bubble wrap, locks, garment bags, and protective covers at reception desks.
4. Moving and Transportation Services: Van rental with or without driver, and full moving services through partnered professional moving companies.
5. Additional Services (StoreProtect): Optional insurance packages covering goods against fire, theft, and natural disasters (Pacchetti Servizi Aggiuntivi).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

EasyBox Self Storage rents self-storage units to individual and business customers across 12 facilities in five Italian cities (Milan, Rome, Turin, Genoa, and Florence), operating 5,221 units with a combined 44,734 m² of storage space. The company's product set includes personal and business storage units, plus complementary offerings such as office and meeting room rentals, van rental, packing materials, and a StoreProtect insurance product. It was founded in 2001 and has been a subsidiary of UK-listed Safestore Holdings since 2023.

Product overview

EasyBox Self Storage operates as a self-storage service provider with 12 centers across 5 major Italian cities (Milan, Rome, Turin, Florence, and Genoa). The core offering consists of private storage units ranging from 1 sqm to 50 sqm, available in two main categories: Personal Storage Solutions for individuals (moving, renovation, travel, furniture storage) and Business Storage Solutions for companies (inventory, documents, equipment). The company also offers complementary services including furnished office rental, meeting rooms, van rental (with or without driver), packing materials supplies, and StoreProtect insurance coverage. All storage units feature 24/7 access, CCTV surveillance, and individual alarms. EasyBox is part of the Safestore Group, the UK's largest self-storage operator.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Storage Units - Personal Rental storage units of varying sizes for individuals and households needing space for personal belongings during moves, renovations, or seasonal storage. Available across 12 Italian centers in Milan, Rome, Turin, Genoa, and Florence.
• Self Storage Units - Business Rental storage units targeted at small and mid-sized businesses for inventory, archives, documents, tools, and equipment, on flexible rental terms across 12 Italian centers.
• Office and Meeting Room Rental Rental of offices and meeting rooms at EasyBox facilities, targeted at customers needing a workspace alongside their storage unit, including self-employed professionals and small businesses.
• Van Rental Short-term van rental service available to EasyBox customers to transport goods between their premises and storage units.
• Packing Materials Retail sale of packing materials such as boxes, tape, and protective supplies for customers packing items into storage.
• StoreProtect Insurance Insurance coverage option branded StoreProtect, available to EasyBox storage customers to protect goods stored in their units.

Quantifiable outcome

• 25,657+ satisfied customers served since founding
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Safestore Holdings PLCcoreStrategic or Co-development Partner · 1 January 2023EasyBox was acquired by Safestore Holdings PLC in 2023. Safestore is the largest self storage operator in the UK and one of the leading operators in Europe, managing over 200 centers across 7 countries (UK, France, Netherlands, Belgium, Spain, Germany, Italy). EasyBox operates as part of the Safestore Group, combining local Italian market expertise with European-scale resources, best practices, and operational support.
• Une Pièce en Plus (France)minorOthersFrench sister brand under Safestore Group. Another European self storage operation within the same parent company.
• OhMyBox! (Spain)minorOthersSpanish sister brand under Safestore Group. Another European self storage operation within the same parent company.
• Mijn Safestore (Netherlands)minorOthersDutch sister brand under Safestore Group. Another European self storage operation within the same parent company.
• MySafestore (Belgium)minorOthersBelgian sister brand under Safestore Group. Another European self storage operation within the same parent company.
• MyStorage-Safestore (Germany)minorOthersGerman sister brand under Safestore Group. Another European self storage operation within the same parent company.
• Specialized Moving CompaniesminorStrategic or Co-development PartnerPartnership with professional moving companies (società di traslochi specializzate e di fiducia) to provide complete moving services for customers storing belongings. EasyBox facilitates connections between customers and these moving service providers.

Scale indicators12 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Safestore Holdings PLC: UK-listed parent company of EasyBox and Europe's largest self-storage operator with 200+ centers. Directly comparable in product, customer base, and operating model; comparable as EasyBox's group benchmark and acquirer.
• Shurgard Self Storage SA: Publicly listed pan-European self-storage operator with presence across multiple countries including Western Europe. Closely comparable in product offering, unit-economics profile, and multi-country expansion strategy.
• Big Yellow Group PLC: UK-listed self-storage operator with a leading UK network and selective European presence. Comparable in business model, premium urban positioning, and revenue mix including ancillary services.
• Box Self Storage (Italy): Italian self-storage operator with multiple centers in major Italian cities. Direct domestic competitor with comparable unit sizes, customer segments, and pricing model.
• LocalBox Italia: Italian self-storage brand operating facilities in Italian metropolitan areas. Direct competitor for individual and SME storage customers with overlapping geographic coverage.
• Une Pièce en Plus: French sister brand under Safestore Group operating self-storage facilities across France. Directly comparable as a European Safestore subsidiary with similar operating model and target customer segments.
• OhMyBox!: Spanish sister brand under Safestore Group operating self-storage centers in Spain. Directly comparable as a European Safestore subsidiary with overlapping service model and SMB/consumer customer mix.

Emerging players

• Storebox: Austrian-headquartered self-storage operator expanding across Europe including parts of Italy. Comparable in modern digital booking and flexible unit-sizes offering, though smaller and at an earlier expansion stage.

Broad incumbents

• Extra Space Storage Inc. Large US-listed self-storage REIT and operator with thousands of locations. Comparable in core self-storage economics and operational scale; broader geographic footprint and capital markets access.
• Public Storage: Largest US self-storage REIT, the global category benchmark. Comparable in product, customer segmentation, and unit-economics discipline; broader incumbent with global brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyBox Self Storage