Goal
GOAL is an Irish-founded international humanitarian NGO, established 1977, delivering emergency response, health, food security and WASH programmes to over 10 million beneficiaries annually across 13-14 countries, funded by government grants, institutional donors, corporate partnerships and public donations.
- Company typePrivate
- Founded1977
- HeadquartersDún Laoghaire, Ireland
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Goal does
GOAL is an Irish-founded international humanitarian response agency established in 1977 and headquartered in Dún Laoghaire, Ireland, operating as a registered charity in Ireland, the UK and the United States (501(c)(3)). The organisation employs more than 2,500 staff — overwhelmingly local hires in country operations (e.g., 700+ Ethiopian staff, 99% local in-country) — and currently delivers programmes in 13-14 countries across Africa, the Middle East, Latin America and Ukraine, reaching over 10 million beneficiaries in 2023.
GOAL's core programmatic offering is structured around four pillars defined in its GOAL Strategy 2025 framework: Emergency Response, Resilient Health, Food & Nutrition Security, and Sustainable, Resilient, Inclusive World programmes, with WASH (Water, Sanitation and Hygiene) and protection as cross-cutting components. Underlying operational technology includes humanitarian aid delivery platforms, cash transfer systems, MEAL (Monitoring, Evaluation, Accountability and Learning) frameworks, WASH infrastructure, malnutrition screening tools for infants under six months, the TOKEN TAP water innovation unveiled at World Water Week 2024, and a Humanitarian Innovation Fund backing initiatives such as the Pesca+e LPG-powered outboard motor project in Colombia. The "Crisis to Resilience" strategic framework integrates emergency relief with longer-term resilience programming.
GOAL operates a donation-based revenue model with no goods or services sold. Income is drawn from public donations (single, monthly "Give Monthly" recurring, legacy/bequests, tax-effective CHY3 giving), corporate partnerships (AIB as GOAL Mile title sponsor, Mastercard Foundation, Premier Sports), government and institutional grants (Irish Aid, US BHA, EU ECHO, UK FCDO, UNICEF, Sudan Humanitarian Fund), and fundraising events (GOAL Mile, Jersey Day, GOAL Ball, GOAL Golf Classic). Total expenditure was €197.5m in 2023. Customer segments are hybrid: vulnerable crisis-affected communities as programme beneficiaries; individual donors, institutional government donors, corporate partners and partner NGOs as funding-side counterparties.
Goal firmographics
Firmographics- Name
- Goal
- Legal name
- GOAL
- Website
- https://goalglobal.org
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GOAL is an Irish-founded international humanitarian NGO, established 1977, delivering emergency response, health, food security and WASH programmes to over 10 million beneficiaries annually across 13-14 countries, funded by government grants, institutional donors, corporate partnerships and public donations.
- Ownership category
- akta.pro rank
Goal industry classification
Industry- Product category
- Humanitarian Aid Services
- NAICS
- Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230), Community Food Services (624210)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)
- akta.pro secondary industries
- Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK), Emergency Food Assistance & Nutrition Response (BPADADAE), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Emergency Food Security & Nutrition in Humanitarian Crises (BPADAJAI)
Keywords
Where Goal is headquartered
LocationHeadquarters
- HQ city
- Dún Laoghaire
- HQ country
- Ireland
- HQ region
- Europe
Offices12 records
Markets served
Goal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Public Donations: Individual donations from supporters worldwide, including one-time donations, monthly giving (Give Monthly programme), and major gifts. Tax-effective giving schemes available for Irish donors (CHY3 certificate enables 45% additional value at no extra cost).
- Government and Institutional Grants: Funding from government bodies including Irish Aid, European Union, US Bureau of Humanitarian Assistance (BHA), UNICEF, UK FCDO, Sudan Humanitarian Fund. GOAL spent over €197.5m in 2023.
- Corporate Partnerships: Partnerships with corporations including AIB (GOAL Mile sponsor), Mastercard Foundation, and other corporate sponsors for fundraising events and programmes.
- Legacy Donations: Bequests and legacy gifts left in supporters' wills to support GOAL's ongoing work.
- Fundraising Events: Events including GOAL Mile (€750,000 raised in 2024, €800,000 in 2025), Jersey Day, GOAL Ball, GOAL Golf Classic, and the Great Ethiopian Run challenge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Single Donation |
| Subscription | Monthly | Monthly Giving (Give Monthly) |
| Other | Annual | Tax-Effective Giving |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Goal product offering
Product offeringCore offering
GOAL is an international humanitarian response agency that delivers emergency relief and long-term development programmes across 13-14 countries in Africa, the Middle East, Latin America, and Ukraine. Its core offerings include Emergency Response, Resilient Health, Food & Nutrition Security, and Sustainable, Resilient, Inclusive World programmes, alongside fundraising campaigns such as the GOAL Mile and Jersey Day that support field operations. The organisation operates a "Crisis to Resilience" model, integrating life-saving relief with capacity building through programmes in nutrition, WASH, health, livelihoods, and protection.
Product overview
GOAL is an international humanitarian response agency offering a portfolio of humanitarian programmes rather than a traditional technology product. Its core offerings include Emergency Response, Resilient Health, Food & Nutrition Security, and Sustainable, Resilient, Inclusive World programmes. These are complemented by fundraising campaigns (GOAL Mile, Jersey Day), the NextGen Youth Programme for global citizenship education, and innovative initiatives like the Pesca+e project. The organization operates across 13 countries reaching over 10 million people annually, delivering assistance in areas including WASH, nutrition, health, livelihoods, and protection. The programmes work through a Crisis to Resilience model, moving from emergency aid to sustainable development.
Differentiator
Problem solved
Functional benefit
Products and services
- Emergency Response Programme
Quantifiable outcome
- Reached over 10 million people in 2023 across 14 countries
- +6 more outcomes
Companies that use Goal
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Goal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Goal partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ALIMA (The Alliance for International Medical Action)corePartnership in North Darfur and South Kordofan providing emergency medical humanitarian assistance to 208,940 people. ALIMA supports medical operations while GOAL provides programme coordination, reaching 316,740 people with integrated health, nutrition, and WASH services.
- Mercy Corps, CAFOD, VSF SuissecoreTHRIVE Project consortium led by GOAL with UK Government FCDO funding. Four-year Transforming Household Resilience through Inclusive Economic Development project targeting 120,000 households in South Sudan across livelihoods, resilience, social cohesion, and women's empowerment.
- Premier SportsminorTitle sponsor for Jersey Day 2025, GOAL's national fundraising campaign where participants wear sports jerseys to raise funds.
- Right to Protection (Ukraine)core'Building Bricks for Humanitarian Excellence' capacity building project funded by Irish Aid. GOAL provided mentorship and training to strengthen Right to Protection's internal audit, investigations, MEAL, accountability, and management functions.
- AIBcoreAIB has been proud supporter of GOAL Mile since 2021, serving as title sponsor for one of Ireland's most beloved festive fundraising traditions. The partnership involves 200+ locations across Ireland with local branch managers organising events. Raised €750,000 in 2024 and €800,000 in 2025.
- AVSI and CESVIcoreConsortium implementing food security and WASH programmes in Haiti alongside GOAL, funded by BHA. Supporting communities affected by gang violence with food vouchers, psychosocial support, and improved WASH services.
- Taawon (Palestinian NGO)corePartnership for Gaza emergency food response. GOAL and Taawon launched emergency food project as famine was confirmed in Gaza City, supporting medical stations in Northern Gaza.
- COLGASminorPartnership with leading LPG company in Colombia for Pesca+e project providing LPG outboard motors to artisanal fishermen in La Guajira. Supported by GOAL's Humanitarian Innovation Fund and Irish Aid ICSP programme, reducing CO2 emissions by 150kg per boat per year.
- Water-Share IrelandminorInnovation partnership including hackathons at DCU tackling WASH challenges in Sierra Leone. Water-Share Ireland and ACEI partner for sector engagement in water and sanitation programmes.
- Development Action without Borders (Naaba)coreGOAL's local partner in Beirut for Middle East Emergency Appeal, focusing on food parcel distribution to displaced families staying with relatives and in informal hosting arrangements.
- Hockey IrelandminorNew partnership launched in October 2025 to drive global impact and youth empowerment through joint initiatives.
- Irish Consortium on Gender-Based Violence (ICGBV)core13-member consortium with GOAL serving as current Chair. Focuses on scaling up GBV prevention, improving access to justice and protection, and promoting survivor-led accountability.
Scale indicators14 records
Recent moves6 records
Expansion highlights3 records
Goal competitors and assessment
Company assessmentDirect peers
- Concern Worldwide: Irish-founded international humanitarian NGO operating in similar geographies (Africa, Asia, Haiti), with comparable annual budget (~€200M+), overlapping funding sources, and direct competition for Irish Aid and EU grants. Closest peer given shared Irish origin and similar size and programmes.
- Trócaire: Irish overseas development agency operating on similar scale, headquartered in Maynooth, with comparable programmes in food security, WASH, and humanitarian response across developing countries. Direct competitor for Irish public donations and government grants.
- Mercy Corps: Large US-headquartered humanitarian NGO with similar portfolio (emergency response, food security, WASH) operating in comparable crisis geographies. Direct consortium partner on GOAL's South Sudan THRIVE Project. Similar ~$500M+ scale.
- International Rescue Committee (IRC): Major US-based humanitarian NGO providing emergency aid, health, WASH, and livelihoods programming across conflict and disaster zones globally. Overlapping programme structure and donor base (US BHA, EU, UK FCDO) with comparable scale and Crisis-to-Recovery model.
- Action Against Hunger: International humanitarian organisation focused on nutrition, food security, and WASH in crisis-affected countries. Directly comparable through overlapping specialisation in nutrition and food security programmes with similar geographic reach and funding sources.
- Oxfam Ireland: Irish affiliate of Oxfam, operating in similar emergency response and development areas with comparable funding base in Irish individual donors, government grants, and corporate partnerships. Direct competitor in Irish charity sector.
- CAFOD: UK-based Catholic aid agency partnering with GOAL on the THRIVE consortium in South Sudan. Comparable portfolio of emergency response, livelihoods, and resilience programmes with overlapping institutional funding sources (FCDO, EU).
Emerging players
- ALIMA: Medical humanitarian NGO partnering with GOAL in Sudan for emergency health programmes. Smaller and more specialised in medical operations, providing complementary clinical capacity where GOAL leads broader programme coordination.
Broad incumbents
- Plan International: Large international development and humanitarian organisation operating at greater scale, with overlapping programme areas including child-focused food security, WASH, and emergency response. Functions as a broad incumbent spanning humanitarian and longer-term development work.
- UNICEF (country operations): UN children's agency and major donor to GOAL's programmes (Sudan nutrition/health). Functions as both a funder/partner to GOAL and a broader competing implementer in WASH, nutrition, and child-focused humanitarian programming globally.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Goal social profiles
Digital presenceGoal compliance and trust
Trust signalCompliance9 records
Goal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goal leadership team
Management profileNumber of profiles
Profiles15 records
Goal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goal
What does Goal do?
GOAL is an international humanitarian response agency that delivers emergency relief and long-term development programmes across 13-14 countries in Africa, the Middle East, Latin America, and Ukraine. Its core offerings include Emergency Response, Resilient Health, Food & Nutrition Security, and Sustainable, Resilient, Inclusive World programmes, alongside fundraising campaigns such as the GOAL Mile and Jersey Day that support field operations. The organisation operates a "Crisis to Resilience" model, integrating life-saving relief with capacity building through programmes in nutrition, WASH, health, livelihoods, and protection.
Is Goal a public or private company?
Goal is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Goal founded?
Goal was founded in 1977. It employs 1,001 to 5,000 people.
Where is Goal based?
Goal is headquartered in Dún Laoghaire, Ireland, in the Europe region.
How does Goal make money?
Five revenue lines are on record. Public Donations are the primary driver. The others are government and Institutional Grants, corporate Partnerships, legacy Donations and fundraising Events.
Who are Goal's main competitors?
Direct peers on record are Concern Worldwide, Trócaire, Mercy Corps, International Rescue Committee (IRC), Action Against Hunger, Oxfam Ireland and CAFOD. ALIMA is listed as an emerging player. Broad incumbents are Plan International and UNICEF (country operations).
Does Goal have an API?
No public API is recorded for Goal.
What industry is Goal in?
Goal's product category is Humanitarian Aid Services. Its primary akta.pro industry code is BPAGAAAK, Disaster Recovery, Reconstruction & Resilience Programs, with a secondary code of BPADAEAK, Humanitarian-Development-Peace Nexus & Resilience Programming. Its NAICS code is 6242 and its SIC code is 8300.