Agua Bendita SAS

What Agua Bendita SAS does

Agua Bendita SAS is a Colombian specialty fashion company founded in 2003 by Catalina Álvarez and Mariana Hinestroza that designs, manufactures, and sells hand-embroidered swimwear, beachwear, and resort wear for women, men, and children. The company's core product proposition is built on Colombian artisanal craftsmanship — including hand-embroidered details and proprietary in-house botanical prints — branded under a "Hecho a Mano" (handmade) positioning. Manufacturing is Colombian-anchored and the brand identity is inseparable from its national origin and craft heritage.

The company operates an omnichannel commercial model spanning 54 retail stores (34 company-owned, 20 franchised), direct e-commerce, and curated wholesale through partners such as Moda Operandi and Stoney Clover Lane. Pricing is tiered across a mass-market essentials line (approximately $38–$46 USD), mid-range premium pieces, and a luxury sub-brand, AGUA by Agua Bendita, with individual pieces reaching $310–$850 USD. The company also pursues brand-building capsule collaborations with high-visibility partners including Victoria's Secret, The Colony Palm Beach, and de Gournay, and in 2026 named Colombian artist Ryan Castro as creative director alongside the launch of the AWAA By Ryan Castro Resort 2027 collection.

Geographically, Agua Bendita generates approximately 60% of its revenue internationally, reflecting established demand beyond Colombia. The company is headquartered in Medellín, Colombia, employs between 101 and 250 people, and has announced plans to open three new retail stores in the United States in 2027 — its first material direct retail push into North America. The company operates as a privately held Colombian S.A.S. (Simplified Joint-Stock Company) entity and has not disclosed funding rounds or revenue.

Name

Agua Bendita SAS

Legal name

AGUA BENDITA S.A.S.

Website

https://www.aguabendita.com.co

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Agua Bendita is a Colombian swimwear brand created in 2003 by Catalina Álvarez and Mariana Hinestroza.

Ownership category

akta.pro rank

Product category

Premium Swimwear & Beachwear

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

akta.pro secondary industries

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Handbags & Purses (CRAAAJAA)

Keywords

• Artisanal swimwear
• Colombian beachwear
• Hand-embroidered fashion
• Resort clothing
• Reversible bikinis

Headquarters

HQ city

Cundinamarca

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Retail Sales: Revenue from owned e-commerce platform and 34 company-owned physical stores across Colombia and internationally
2. Franchise Revenue: Revenue from 20 franchise store locations generating income through royalty and wholesale arrangements
3. Luxury Capsule Collaborations: Limited-edition collaborations with luxury partners like The Colony Hotel and de Gournay, distributed through premium retailers like Moda Operandi at $310-$850 price points
4. Artist Collaboration Collections: Revenue from artist co-designed collections (Ryan Castro AWAA, Victoria's Secret capsule) with premium pricing ranging from $150,000 to $1,000,000 COP

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Agua Bendita SAS designs, manufactures, and sells Colombian artisan-crafted swimwear, beachwear, and resort clothing under two brands—Agua Bendita (core) and AGUA by Agua Bendita (luxury sub-brand). Products include hand-embroidered bikinis, one-piece swimsuits, reversible swimwear, pareos, dresses, and accessories for women, men, and children, sold through owned e-commerce, 34 company-owned retail stores, and 20 franchise locations across Colombia, the US, Mexico, the EU, and the Middle East.

Product overview

Agua Bendita SAS operates as a Colombian fashion company offering two distinct brands: the core Agua Bendita brand specializing in artisan-crafted swimwear, beachwear, and resort clothing for women, men, and children; and the premium sub-brand AGUA by Agua Bendita focused on luxury resort and swimwear collaborations. The product portfolio spans multiple seasonal collections (Zafra, Varsity, Solstice, Ivy, Plume, Bowly, Cherish, Bleu, Basket, Batik, Fiore, Matches, Quilt, Sereia, Alina, Aura) plus collaboration lines including AWAA By Ryan Castro and AB x Stoney Clover. Key product categories include swimwear (bikinis, one-piece swimsuits), beachwear (pareos, kimonos, tunics), ready-to-wear (dresses, crop tops, shirts, shorts, pants, skirts), and accessories. The company emphasizes Colombian artisanal craftsmanship with hand-embroidered details, reversible designs, and eco-friendly materials across its offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Agua Bendita Swimwear & Beachwear Core brand offering hand-embroidered bikinis, one-piece swimsuits, reversible swimwear, beachwear, pareos, and accessories featuring in-house botanical and tropical prints for women, men, and children.
• AGUA by Agua Bendita Premium luxury swimwear and resort line offering high-end designs and limited-edition collaborations with luxury partners such as de Gournay and The Colony Palm Beach, distributed at $310–$850 USD price points.
• AB Essentials Core swimwear collection featuring reversible bikini tops and bottoms with mix-and-match wardrobe essentials starting at $150,000–$185,000 COP.
• AB Kids Children's swimwear and beachwear collection including family matching pieces designed for coordinated family beach looks.
• Hombre Collection Men's swim trunks, beach shorts, shirts, and accessories featuring tropical prints and Colombian craftsmanship.
• AWAA by Ryan Castro Collaboration swimwear and resort wear line with handwoven details and bold Latin aesthetics featuring feminine silhouettes in earth, wine, black, and cream tones.
• Victoria's Secret x Agua Bendita Capsule Capsule collection of artisanal swimwear co-developed with Victoria's Secret, distributed through Victoria's Secret retail network.
• The Colony Palm Beach x AGUA by Agua Bendita x de Gournay Capsule Luxury resort capsule collection of one-piece swimsuits, bikinis, pareos, and minidresses with hand-finished embroidery translating hand-painted de Gournay murals into fashion.
• AB x Stoney Clover Collaboration collection featuring coordinated embroidered swimwear and beachwear pieces co-designed with lifestyle brand Stoney Clover Lane.
• Agua Bendita Gift Card Digital gift cards available for purchase as gifts for use on the Agua Bendita e-commerce platform.

Quantifiable outcome

• 60% of revenues generated internationally
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Ryan CastroflagshipStrategic or Co-development Partner · 31 July 2026Colombian urban music artist Ryan Castro debuted as guest creative director for Agua Bendita at Colombiamoda 2026, presenting 'Felina' collection for Resort 2027. The collaboration represents a broader trend of integrating musicians as active creative partners rather than mere brand ambassadors, featuring bold Latin aesthetics with animal prints and artisanal details.
• Victoria's SecretflagshipStrategic or Co-development PartnerLimited-edition capsule collection collaboration featuring Agua Bendita's Colombian artisanal swimwear designs through Victoria's Secret retail channels. Represents brand's entry into major international lingerie retail partnerships.
• The Colony Palm BeachcoreStrategic or Co-development PartnerLuxury boutique hotel partnered with Agua by Agua Bendita and de Gournay to create a limited-edition swimwear and resort capsule collection translating the hotel's iconic lobby mural into women's fashion. Launched exclusively on Moda Operandi.
• de GournaycoreStrategic or Co-development PartnerHand-painted wallpaper house collaborated to adapt their bespoke hotel mural into swimwear and resort wear designs. First time the de Gournay mural has been adapted beyond wallpaper into fashion.
• Moda OperandicoreChannel Partner/ Reseller/ DistributorLuxury fashion e-commerce platform serving as exclusive retailer for The Colony Hotel x Agua by Agua Bendita x de Gournay capsule collection, featuring prices from $310 to $850.
• Stoney Clover LaneminorStrategic or Co-development PartnerAB x Stoney Clover collaboration featuring coordinated swimwear and beachwear pieces. Stoney Clover is known for colorful, travel-inspired children's and lifestyle products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maaji: Colombian swimwear brand with vibrant prints, artisanal craftsmanship, and similar price points. Most direct geographic and product peer, also founded in Colombia with international retail expansion.
• Triangl: Australian-born direct-to-consumer swimwear brand known for neoprene bikinis and fashion-forward digital marketing. Comparable in DTC strength and target demographic to Agua Bendita's core women segment.
• Beach Bunny Swimwear: California-based luxury swimwear brand with celebrity following and premium pricing. Comparable in tier and aspirational positioning to AGUA by Agua Bendita.
• L*Space: California-based swimwear and beachwear brand with mix-and-match separates and resort wear. Comparable in product categories, mix-and-match merchandising, and women-focused positioning.
• Vitamin A: California sustainable swimwear brand with eco-friendly fabrics and California-cool aesthetic. Comparable in premium positioning and design-forward women-focused swimwear.
• Seafolly: Australian heritage swimwear brand with global retail distribution. Comparable in international expansion from Oceania base and resort wear extensions.
• Cupshe: Global mass-market swimwear brand with strong DTC e-commerce and broad size range. Comparable in DTC swimwear specialization but at lower price tier than Agua Bendita core.
• Mara Hoffman: Designer swimwear and ready-to-wear brand with bold prints and sustainable production. Comparable in resort wear, statement prints, and premium positioning similar to AGUA by Agua Bendita.

Broad incumbents

• Billabong: Global surf lifestyle brand with extensive swimwear, beachwear, and accessories. Broader incumbent offering; overlapping target market in surf/beach consumers but wider product portfolio.

Emerging players

• Stoney Clover Lane: Lifestyle brand known for customizable pouches and travel accessories. Existing collaboration partner (AB x Stoney Clover) and adjacent in beach/travel lifestyle space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAEH68MYQlMhQVinjGNDltA/videos
• Facebookfacebook.com/AguaBenditaSW
• Instagraminstagram.com/aguabenditasw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agua Bendita SAS