What Findlay Toyota does

Findlay Toyota is a privately held, single-location Toyota franchised dealership operating as part of the Findlay Automotive Group (founded 1970 by Pete Findlay). Headquartered at 7733 Eastgate Road in Henderson, Nevada, it serves individual consumer buyers and vehicle service customers across the Southern Nevada region including Henderson, Las Vegas, Paradise, Enterprise, Spring Valley, Boulder City, Moapa, Mesquite, Pahrump, and Summerlin. The dealership employs 101-250 staff across sales, internet sales, finance, service, parts, rentals, and customer relations, with personnel proficient in 14 languages.

The core offering is a full Toyota retail and aftersales franchise: sales of new Toyota vehicles (937+ unit inventory across sedans, hybrids/EVs, SUVs, trucks), pre-owned vehicles (359+ unit inventory including Toyota Certified Pre-Owned Gold and Silver tiers), 145,000-square-foot Master Certified service department staffed by factory-trained technicians using genuine OEM parts, genuine Toyota parts and accessories retail, and a Toyota rental fleet. Ancillary lines include a Glass Shop providing windshield repair/replacement with direct insurance billing ($75 chip repair), a Vehicle Finder concierge service, trade-in/sell-us-your-car instant-quote tooling, and customer-facing finance origination through Toyota captive and third-party lenders. Customer-acquisition channels span the physical showroom, the SmartPath digital sales platform (dealer code 27020), telephone inside sales across four dedicated phone lines, and third-party listings on Cars.com, DealerRater, Edmunds, and Google Reviews (4.6 stars across 11,183 reviews).

Revenue is generated through four discrete streams: one-time gross on new and used vehicle sales, professional-services billing on service and parts, transaction-fee economics on F&I (financing, leasing, extended service contracts), and usage-based billing on rentals. Pricing is quote-based and not publicly disclosed; buyer-side rebates (College, Military, Members Discount) and Toyota Incentives are the primary disclosed promotional mechanisms. The dealership is not publicly traded; no funding rounds, M&A activity, or institutional investors are disclosed, and ownership resides with the parent Findlay Automotive Group operating multiple Nevada franchises.

Name

Findlay Toyota

Legal name

Findlay Automotive Group

Website

https://findlaytoyota.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Findlay Toyota is a privately held Toyota franchised dealership in Henderson, Nevada, operating under the Findlay Automotive Group. It sells new and certified pre-owned Toyota vehicles and provides factory-certified service, parts, financing, and rentals across the Southern Nevada region.

Ownership category

akta.pro rank

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including sedans, hybrids, crossovers, trucks, and SUVs. Maintains inventory of 937+ new vehicles.
2. Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned inventory. Inventory of 359+ used vehicles.
3. Service & Parts: Factory-trained technicians providing maintenance, repairs, and genuine Toyota parts. Includes 145,000-square-foot Master Certified service department.
4. Finance & Insurance: Vehicle financing, leasing, and extended warranty/protection products offered through finance department.
5. Rent-a-Car: Toyota rental vehicles for customers needing temporary transportation while their vehicle is serviced or for travel purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Findlay Toyota is a Toyota franchise car dealership that sells new Toyota vehicles (cars, trucks, SUVs, and hybrid/electrified models) and used/pre-owned vehicles, including Toyota Certified Pre-Owned inventory. It complements vehicle sales with on-site vehicle financing, trade-in valuation, a full-service maintenance and repair department, genuine Toyota parts and accessories, and a rental car service, all operating from a 145,000-square-foot facility in Henderson, Nevada.

Product overview

Findlay Toyota is a traditional Toyota car dealership offering a unified portfolio of vehicle sales and automotive services. The core offering consists of new Toyota vehicles (cars, trucks, SUVs, and electrified models), used vehicles including Toyota Certified Pre-Owned programs, complemented by full-service maintenance/repair, genuine parts & accessories, vehicle financing, trade-in/sell services, and rental vehicles. The company operates as a single-location franchise dealer in Henderson, NV, with no modular software products or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Sale of new Toyota vehicles including cars, trucks, SUVs, and electrified/hybrid models such as Corolla, Camry, Tacoma, Tundra, RAV4, 4Runner, Highlander, Sienna, Prius, GR Supra, and GR86 for individual consumers.
• Used Vehicles Sale of pre-owned vehicles including Toyota Certified Pre-Owned models and other makes, with various warranty options and inspections, for individual consumers seeking used cars.
• Toyota Certified Pre-Owned Vehicles Toyota's official certification program offering Gold Certified and Silver Certified vehicles with enhanced inspection standards, extended warranty coverage, and roadside assistance benefits for individual buyers.
• Vehicle Service & Maintenance Full-service maintenance and repair center offering oil changes, brake service, tire replacement, battery service, windshield repair/replacement, and Toyota Express Maintenance staffed by factory-trained technicians using genuine Toyota parts.
• Parts & Accessories Genuine Toyota OEM parts and accessories available for purchase online and in-store, including performance parts and aesthetic accessories for vehicle owners.
• Vehicle Financing Auto financing services including loan origination, lease options, trade-in valuation, and buy vs. lease comparison tools with payment calculator and online finance application for vehicle buyers.
• Toyota Rental Cars Short-term vehicle rental service for customers whose vehicle is in for service or for those wanting to test drive a model before purchase, offering cars, SUVs, trucks, and hybrids.

Quantifiable outcome

• Toyota President's Cabinet Award for 2013, 2014, and 2015 recognizing outstanding sales and customer service performance
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Findlay.Toyota
• Xx.com/FindlayToyota
• LinkedInlinkedin.com/company/findlay-toyota-henderson

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Findlay Toyota