Production Services International

What Production Services International does

Production Services International (PSI) is a privately held, full-service event production company incorporated in Colorado and headquartered in Denver, with regional sales offices in Boise, Idaho and Murray (Salt Lake City), Utah. Founded in 1986 as AD Audio (later Audio Denver) and rebranded to PSI as it broadened beyond sound reinforcement into lighting, video, staging, rigging, backline, and custom ATA case manufacturing, PSI serves music and concert producers, corporate event organizers, conference and trade show planners, venues, and touring artists across the Rocky Mountain and Intermountain West regions. Core technical assets include a Shure Axient-certified wireless inventory (first dealer delivery, December 2011), L-Acoustics K2/V-DOSC line arrays, comprehensive backline inventory described as the largest in the region, and a proprietary RFID-based attendee tracking and conference registration system deployed at events such as the 2011 National Conference in San Diego.

PSI monetizes through a mix of usage-based equipment rentals, professional services for event production and rigging, hardware sales (including an eBay storefront), custom ATA case sales, and equipment service and repair. Pricing is predominantly quote-based with limited public disclosure; rigging rates at the Wings over the Rockies venue are unit-priced per day. Go-to-market relies on direct enterprise field sales from three offices, preferred-provider relationships with venues worldwide, and event-driven lead generation through marquee productions such as America's Freedom Festival Stadium of Fire at BYU, Denver Botanic Gardens concerts, Treefort Music Fest, Marriott World Center Orlando corporate events, and the Smart Women Smart Money conference. The customer mix spans event sizes from 10 to 20,000 attendees with over 2,000 events historically produced by the corporate meeting staff, who carry 75+ years of combined experience.

Name

Production Services International

Legal name

Production Services International, Inc.

Website

https://psiiusa.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Production Services International is a privately held, full-service event production company headquartered in Denver with regional offices in Boise and Salt Lake City, providing audio, video, lighting, rigging, staging, backline, RFID registration, and custom ATA case manufacturing to concerts, corporate events, conferences, and venues across the Rocky Mountain and Intermountain West regions.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

akta.pro primary industry

Corporate Event Production & AV Services (HSACADAB)

akta.pro secondary industries

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA), Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Event Power, Electrical Distribution & Temporary Utilities (Generators, Distro, Cabling) (THAHAEAF), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Event production services
• Audio visual rentals
• Concert production management
• Corporate event services
• Stage lighting rigging

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rentals: Rental of audio, video, lighting, rigging, staging, and backline equipment for events. Includes daily and weekly rental rates for various equipment categories.
2. Event Production Services: Full-service event management and production including creative design, staging, audio, lighting, video, backline, catering support, and technical direction for concerts, corporate events, and conferences.
3. Equipment Sales: Sales of new and used professional audio, video, and lighting equipment from multiple manufacturers including expendables like lighting gel, gaff tape, batteries, and stage products.
4. Rigging Services: Professional rigging services including chain motor rental, rigging point charges, truss rental, banner hanging, and labor. Rates are per day with additional service charges and taxes.
5. Custom ATA Case Sales: Manufacturing and sales of custom and standard ATA road cases for audio, video, lighting, IT, and production equipment. Two-week lead time typical with rush options available.
6. Equipment Service and Repair: Full-service repair department for all professional equipment with loaner/replacement equipment available during repair period.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

PSI provides full-service event production including audio, video, lighting, staging, rigging, and backline equipment combined with on-site event management for concerts, corporate events, conferences, and festivals. The company also rents and sells professional AVL equipment from manufacturers such as L-Acoustics, Shure, Blackmagic, Avid, and Elation, and manufactures custom ATA road cases for equipment protection. It is one of the only companies in the entertainment industry offering proprietary RFID-based attendee tracking and turnkey conference registration systems.

Product overview

Production Services International (PSI) is a comprehensive event production company offering a one-stop shop approach to event management. The company operates as a platform-plus-services model combining core production services (event management, corporate event management, concert production services) with specialized equipment divisions (audio, lighting, video, rigging/staging, backline). Key product offerings include Custom ATA Cases for equipment protection, RFID-based Event Registration systems for attendee tracking, and professional equipment sales/rentals/installs. PSI also provides equipment repair services and works with numerous equipment vendors including L-Acoustics, Shure, Blackmagic, Avid, and Elation.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Productions Full-service event production covering corporate event planning, concert production, and event management services for clients ranging from small private gatherings to large-scale public events.
• Concert Production Services Concert event management including creative design and staging for celebrity entertainment, award shows, broadcast television, event marketing, concert tours, and special event planning.
• Corporate Event Management Corporate meeting and event management services with over 75 years combined staff experience, handling events from 10 to 20,000 attendees including event planning, production, transportation, banquet services, and IT support.
• Event Management Destination management, meeting planning, and production management services including venue/location planning and contracting, travel coordination, attendee registration, full-service A/V, press and photo-op management, trade show management, and event theme design.
• Pro Audio Video Sales, Rentals and Installs Sales, rentals, and installation of professional audio, video, and lighting equipment from multiple manufacturers including expendables and tour supplies.
• Backline Rental Backline rental equipment and technicians for concerts, festivals, casinos, fairs, corporate and private events, including amps, keyboards, drums, percussion, and DJ gear from Korg, Marshall, Vox, Fender, SWR, Ampeg, Yamaha, DW, Pearl, Hammond, Rhodes, Nord, and Pioneer.
• Custom ATA Cases In-house manufactured stock and custom ATA (Air Transport Association) cases for protecting audio, video, lighting, IT equipment, and workboxes during shipping and transport, with a typical two-week lead time and rush options.
• Equipment Service and Repair Full-service repair department for audio, backline, and lighting equipment with rental loaner/replacement equipment available during the repair period.
• RFID Event Registration and Attendee Tracking State-of-the-art RFID attendee tracking and access control systems for conferences, including barcode and magstripe options for badge encoding, with turnkey online registration, hotel booking, ground transportation, class registration, payment processing, and post-conference surveys.

Quantifiable outcome

• Events handled range from 10 to 20,000 attendees
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• L-AcousticscoreTechnology or Integration · 12 February 2014PSI expanded L-Acoustics Audio inventory adding K2 to existing V-DOSC, DvDOSC, Arcs, and other products. Includes SB28 Subs and LA8 Power amplifiers. PSI has been part of L-Acoustics network for years.
• TransformitminorStrategic or Co-development Partner · 29 March 2012Transformit partnered with PSI to transform the ballroom at Marriott World Center in Orlando for a private corporate event. Transformit Crescendos were creatively lit by PSI, providing a spectacular backdrop for an annual corporate dinner with 2,300 guests.
• Shure (Axient)coreTechnology or Integration · 1 December 2011PSI was hand-picked to be among the first certified Shure Axient dealers, taking delivery of the new Shure Axient wireless system in December 2011 even before its anticipated 2012 release. PSI is the first dealer to take delivery of Shure Axient technology.
• Swallow Hill MusiccoreStrategic or Co-development Partner · 1 January 2011Non-profit concert promotions partner for Denver Botanic Gardens summer concert series. Swallow Hill hired PSI to manage all staging and production of the 13-concert series. PSI installed L-Acoustics V-DOSC sound system to comply with 55-decibel noise ordinance.
• Denver Botanic GardenscoreStrategic or Co-development Partner · 1 January 2011PSI became exclusive AV provider for Denver Botanic Gardens after successfully resolving noise ordinance issues at York Street concert series. The venue is home to 2,500-seat UMB Bank Amphitheater and 5,000-seat Chatfield Green venue.
• America's Freedom FestivalflagshipStrategic or Co-development Partner · 1 January 2011PSI has an ongoing role providing significant production for America's Freedom Festival's Stadium of Fire event at BYU Football Stadium in Provo, Utah. The event includes national touring entertainment, worldwide television broadcast on armed forces network, and nation's largest stadium fireworks show.
• Preferred Provider VenuescoreChannel Partner/ Reseller/ DistributorPSI provides production support to thousands of venues worldwide. These venues take great pride in ensuring events are second to none and insist PSI is their Preferred Provider for all production needs. Provides access to state-of-the-art equipment matched with talented and creative industry professionals.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Production Resource Group (PRG): One of the world's largest event production companies, offering audio, video, lighting, and staging across concerts, corporate events, and broadcast. Comparable to PSI as a broader incumbent serving the same concert and corporate event verticals with much larger scale.
• Clair Global: Integrated live event production and touring sound company with extensive audio, lighting, and backline inventory. Mirrors PSI's concert production, backline rentals, and corporate event capabilities, but at national/international scale.
• Freeman: Large-scale event production and brand experience company serving trade shows, conventions, and corporate events. Comparable to PSI in conventions/conferences and corporate events, but operating at much larger scale across geographies.
• Encore (formerly PSAV): Global provider of event technology, AV production, and venue services for hotels, convention centers, and corporate clients. Overlaps directly with PSI's corporate event production, AV rental, and preferred-provider venue relationships at a much larger scale.
• On Location Experience: Premium live event experience company producing concerts, sports, and corporate hospitality events with AV, staging, and talent activation. Overlaps with PSI's concert and corporate event production offerings, especially for flagship-tier clients.

Direct peers

• LD Systems: Texas-based AV, lighting, and event production company providing concert and corporate event production, equipment rental, and integration. Directly comparable to PSI in service mix, customer segments, and regional operator model.
• Swank Audio Visuals: National AV rental, staging, and event production company serving corporate events, conventions, and hospitality clients. Closely aligned with PSI's corporate event AV production, rigging, and staging service lines.
• Brown Note Productions: Colorado-headquartered full-service concert and event production company with concert touring, corporate events, and AV rental offerings. Direct regional competitor to PSI in the Mountain West with a similar service portfolio.
• ShowPros Event Staffing and Production: Event staffing, production, and AV services provider serving trade shows, corporate events, and conventions. Directly comparable to PSI's corporate event management and conference/event registration offerings.

Others

• GearSource: Online marketplace for new and used professional AV, lighting, and production equipment. Related to PSI's equipment sales (via its eBay store) and adjacent to its ATA case manufacturing business rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/prodservintl
• YouTubeyoutube.com/user/prodservintl
• Facebookfacebook.com/productionservicesinternational
• LinkedInlinkedin.com/company/production-services-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Production Services International