Fisher

What Fisher does

Fisher Inc. is a family-owned printing and multichannel advertising agency founded in 1933 and headquartered in Bridgeview, Illinois. The company operates as a vertically integrated platform that combines in-house creative services, a fleet of 15 high-speed presses running 24/7, and logistics teams across three US facilities (Bridgeview and Bedford Park in the Chicago area, plus Orange, California), enabling it to reach 90% of the continental US within two days. Fisher's proprietary Auto-Transfer press technology is unique among US insert printers and supports an annual output of 3.5 billion inserts plus 3.25 million direct mail pieces, with 50 million pounds of paper procured annually providing material cost negotiating leverage.

The company's product portfolio spans three coordinated pillars: Print Solutions (inserts, direct mail programs including the New Neighbor Program and Digital Shopper Program, saturation mailing, and in-store signage through the Sign Shop); Digital Solutions (email marketing, social advertising, Google Display/SEM, geofencing, Advanced TV/CTV, website design, the YUVIE video creation tool, and the CometAds Tracker mobile performance dashboard); and Creative Solutions (concept, design, layout, photography from a 120,000+ image library, and content development provided by 75+ creative professionals). A proprietary Digital Shopper tracking pixel bridges digital traffic to physical direct mail by matching filtered website visitors to consumer addresses.

Fisher's go-to-market is sales-led, relying on a dedicated team of sales executives, customer service representatives, and graphic designers available 24/7, complemented by phone (1-877-9PRINT9), email, and an online quote-request form. Revenue is generated primarily through per-unit volume pricing on print contracts, custom multichannel campaign retainers, and à la carte programs. Enterprise clients span furniture (La-Z-Boy, Ashley), grocery (Aldi, Supervalu, Piggly Wiggly), hardware (Ace Hardware, Menards, Orgill), media (DirecTV), and manufacturing (John Deere) verticals, with explicit mid-market retail targeting and no-minimum programs (e.g., New Neighbor at $1/card) broadening the customer base. The company remains privately held by the founding Fischer family, with no disclosed outside investors or public listing.

Name

Fisher

Legal name

Fisher Inc.

Website

https://gofisher.net

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

251–500 employees

Short description

Fisher Inc. is a family-owned, vertically integrated printing and multichannel advertising agency founded in 1933, serving enterprise and mid-market retailers in furniture, grocery, and hardware through in-house creative, a 15-press fleet with proprietary Auto-Transfer technology, direct mail, and digital advertising services.

Ownership category

akta.pro rank

Product category

Commercial Printing and Digital Advertising Services

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Digital Printing (Short-Run, Variable Data) (MPAJALAC)

Keywords

• Commercial printing services
• Direct mail marketing
• Digital advertising solutions
• Multichannel marketing campaigns
• Retail marketing services

Headquarters

HQ city

Bridgeview

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Print Services: High-volume insert printing (3.5 billion inserts annually), direct mail solutions, in-store signage and point-of-sale materials. Revenue generated through per-unit pricing and volume-based contracts with retail clients.
2. Digital Advertising: Email marketing (7 million+ emails sent monthly), Google Display and SEM, social media advertising (Facebook/Instagram), video marketing, geofencing, and advanced TV advertising. Digital ad views total over 300,000 per month.
3. New Neighbor Program: 52-week marketing campaign at $1 per card for direct mail postcards to new residents. Includes design services, postage, mailing, and trackable barcode technology. No contracts or minimums required.
4. Creative Services: Concept and design, layout and production, photography, and content development services. Provided by 75+ creative professionals for both print and digital marketing channels.
5. Website Design and Development: Full-stack web development, responsive design, content management systems, e-commerce solutions, and reporting/analytics. Build experiences that deliver on business goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Fisher is a vertically integrated print and digital advertising provider that combines an in-house creative agency, a fleet of 15 high-speed presses running 24/7, and logistics operations under one roof to deliver multichannel marketing campaigns for retail clients. Core offerings include high-volume insert printing (3.5 billion annually), direct mail programs (New Neighbor, Digital Shopper, Saturation Mailing), in-store signage, email marketing, social advertising, search and display marketing, geofencing, advanced TV, website design, and creative services backed by 75+ creative professionals.

Product overview

Fisher is a print and digital advertising provider operating as a unified platform combining in-house design agency and printing press fleet capabilities. The core offering spans three pillars: Digital Solutions (Email Marketing, Social Advertising, Website Design, Advanced TV, Google Display, Google SEM, Geofencing, Video Marketing via YUVIE, and CometAds Tracker for performance analytics), Print Solutions (Inserts printing over 2.5 billion annually, Direct Mail with multiple programs including the New Neighbor Program and Digital Shopper Program, Saturation Mailing, and Sign Shop in-store signage), and Creative Solutions (concept, design, layout, photography, and content development). These are coordinated through Marketing Strategy Services and the Fisher Fusion program, which integrates direct mail with digital content. The platform's differentiation stems from housing customer service, creatives, printing, and logistics under one roof across Chicago and Los Angeles locations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Neighbor Program A 52-week direct mail campaign targeting new area residents with personalized postcards. Priced at $1 per postcard, the program includes full-color personalized postcards, graphic design services, postage and mailing, and trackable barcode technology. No contracts, no minimums, with start/stop flexibility. Designed for retail businesses seeking cost-effective new-customer acquisition.
• Digital Shopper Program A targeted direct mail program that converts website browsers to buyers by combining online data with print. Uses a proprietary tracking pixel to capture visitor addresses and automatically sends personalized direct mail offers to filtered prospects matching target criteria.
• Direct Mail

Quantifiable outcome

• Coupon redemption rate more than double the national average
• +6 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vericast (formerly Valassis): Vericast is one of the largest US providers of free-standing inserts, direct mail, and retail marketing services — directly comparable to Fisher's core FSI and direct mail business for retail clients.
• InnerWorkings (now part of The Hibbert Company): InnerWorkings/Hibbert provides outsourced print management and marketing execution for mid-market and enterprise retailers, closely matching Fisher's role as an integrated print + creative partner for retail accounts.
• Houchens Industries: Houchens is a diversified, employee-owned conglomerate with significant print, direct mail, and marketing services operations — a structurally similar mid-sized private competitor in retail-facing print and marketing services.
• Allegra Marketing Print Mail: Allegra is a franchise network of marketing, print, and direct mail service centers serving small and mid-sized businesses. Closely comparable to Fisher's mid-market retail segment with overlapping print, signage, and direct mail offerings.
• Multi-Color Corporation (MCC Label): MCC is a large label and packaging printer serving consumer goods brands with high-volume decorated substrates. Comparable to Fisher on the high-volume, multi-substrate, variable-data printing capabilities used for retail marketing collateral.
• Cenveo: Cenveo is a commercial printing and packaging services provider with direct mail, labels, and custom print capabilities — a like-for-like competitor to Fisher's commercial printing, direct mail, and signage offerings for retail and consumer clients.

Broad incumbents

• Quad/Graphics: Quad is a large publicly-traded commercial printing and marketing services company serving retailers and consumer brands. Overlaps with Fisher across retail inserts, direct mail, and integrated marketing, though at significantly greater scale and with a broader service portfolio.
• Taylor Corporation: Taylor Corporation is a large private marketing and printing services conglomerate with capabilities in direct mail, commercial print, signage, and personalized marketing — directly overlapping Fisher's full-stack retail marketing offering at greater scale.
• Cimpress / Vistaprint: Cimpress operates a portfolio of mass-customization and commercial printing brands including Vistaprint. Overlaps with Fisher's variable-data printing and short-run digital production capabilities, though its go-to-market is primarily SMB-direct rather than enterprise-retail.
• FedEx Office: FedEx Office provides document, print, signage, and direct mail services at national retail scale. Competes with Fisher on retail print and signage, particularly for SMB retail accounts, though with a more decentralized production model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fisherprinting
• Facebookfacebook.com/FisherPrintingInc
• LinkedInlinkedin.com/company/fisher-printing-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher