NICO Jamones

What NICO Jamones does

NICO Jamones, S.L. is a family-owned Spanish producer of artisanal Iberian and Serrano hams, founded in 1965 and headquartered in Ciudad Real, Spain, with manufacturing and curing facilities in Luciana (Montes Norte comarca, Castilla-La Mancha). The company exploits the extreme continental climate of the region — long cold winters and dry hot summers — to drive natural curing in mountain bodegas, with each piece hand-selected by Master Ham Makers and individually reviewed prior to shipment. Curing times range from approximately 12 to over 36 months depending on the Iberian quality grade (100% Bellota, Bellota 50%, Cebo de Campo, Cebo) and the Serrano tier (Gran Reserva Duroc with ETG certification). The portfolio spans Iberian hams and paletas, Serrano hams, embutidos (chorizo, salchichón, fuet, lomo), premium cheeses (CARMEN Manchego and Queso al Pedro Ximénez), and cutting accessories, presented in whole-piece, knife-cut (corte a cuchillo), pre-sliced loncheado, and curated gift-pack formats. Two independent certifications from CERTICAR (Iberian breed certification CP/NCI/002/12 and ETG Serrano certification CP/ETG JS/001/12) anchor quality provenance.

The business operates as a multi-channel direct-to-consumer and B2B operation. The primary channel is the nicojamones.com e-commerce storefront, supported by free shipping on orders above €109 in mainland Spain and payments processed through PayPal, Visa, Mastercard, Bizum, Google Pay, bank transfer, and cash on delivery. Secondary B2B channels target Export (international catalog and shipping), Retail, HORECA (hotels, restaurants, catering) under special professional pricing, and Empresas (corporate gifting with themed bundles). Geographic reach covers Spain, the European Union, and selected international markets, with 2025 active expansion supported by European Regional Development Fund co-financing via the Xpande Digital and Mentoring/Internationalization programs (including trade-show activity in Belgium and Brazil). Marketing is driven by an extensive educational blog (guías, glosario, recetas, nutrición), an online product advisor, active social profiles (Facebook, Instagram, LinkedIn, TikTok), a Mailchimp newsletter offering a 10% discount, and seasonal promotional campaigns tied to World Cup football, Father's Day, Mother's Day, Valentine's Day, Black Friday, and Christmas.

Revenue mechanics are exclusively transactional, one-time-purchase per order, with per-unit or per-pack pricing ranging from approximately €1.50 for accessories through €39-€99 for mid-range Iberian products up to €175-€399 for whole-piece 100% Iberian Bellota. Customer-facing policies include a 15-day return right for undamaged products and a replacement-or-refund guarantee for defects, alongside WhatsApp-based customer service Monday-Friday 9:00-18:00. Leadership consists of CEO Nicolas Gonzalez Espadas. The company is non-listed (S.L. private limited), has no disclosed funding rounds, and operates with a headcount of 51-100 employees.

Name

NICO Jamones

Legal name

NICO JAMONES S.L.

Website

https://nicojamones.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

NICO Jamones is a family-owned Spanish artisanal producer founded in 1965 in Luciana (Ciudad Real), specializing in Iberian and Serrano hams, embutidos, premium cheeses, and accessories. It sells through a direct e-commerce storefront alongside B2B channels serving HORECA, corporate gifting, retail, and export markets across Spain, the EU, and selected international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Ciudad Real

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Online Product Sales: One-time purchase model for physical ham and pork products sold through the company's e-commerce website. Products include whole pieces, sliced portions, gift packs, and accessories. Free shipping for orders over 109 euros in mainland Spain.
2. B2B/HORECA Sales: Special pricing programs for restaurants, hotels, and catering businesses (HORECA channel), as well as corporate gift solutions for businesses.
3. Export/Distribution: International distribution through dedicated export catalog for markets outside Spain.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

NICO Jamones is an artisanal Spanish producer and direct seller of Iberian and Serrano hams, paleta, embutidos (chorizo, salchichón, fuet, lomo), premium cheeses, and curated gourmet gift packs. The company cures its hams in natural mountain bodegas in Luciana (Ciudad Real) using a traditional artisanal process with extended curing times of 12 to over 36 months, selling whole pieces, knife-cut slices, and sliced packs directly to consumers and HORECA clients via its online storefront.

Product overview

NICO Jamones is an artisan Iberian and Serrano ham producer founded in 1965, based in Luciana (Ciudad Real), Spain. Its product portfolio centers on Iberian hams and paletas (forequarters) across four quality tiers defined by breed percentage and feed: 100% Bellota Ibérico (black seal), Bellota Ibérico 50–75% (red seal), Cebo de Campo Ibérico (green seal), and Cebo Ibérico (white seal), complemented by a range of Serrano hams. Products are offered in three presentation formats: whole pieces (piezas), knife-cut slices (corte a cuchillo), and deli-sliced packs (loncheados), as well as curated gift packs (lotes especiales, packs de regalo, packs de ahorro). The offering extends to embutidos (chorizo, salchichón, fuet, lomo), premium cheeses (Manchego D.O., Queso al Pedro Ximénez), and cutting accessories (jamoneros, knives). The company operates a B2C e-commerce platform alongside B2B channels for export, retail, and HORECA (hotel/restaurant/catering) sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Pack de 2 Fuets con Tabla y Cuchillo

Quantifiable outcome

• Over 60 years of experience in artisanal ham production
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cinco Jotas (5J): Premium 100% Ibérico Bellota producer in Huelva with deep brand equity in haute-gastronomy channels. Directly comparable to NICO on craft Ibérico ham, premium positioning, and export/gifting-led GTM.
• Joselito: Family-owned Guijuelo-based producer of 100% Ibérico de Bellota hams and embutidos. Same artisanal, family-controlled model, same premium Ibérico category, same export and HORECA focus as NICO.
• Arturo Sánchez: Multi-generational Salamanca Ibérico producer with a portfolio spanning whole pieces, sliced formats, and embutidos. Overlaps with NICO on cured Ibérico/Serrano master-jamonero heritage and export-led growth.
• Sánchez Romero Carvajal (Ibérico): Historic Jabugo Ibérico house selling 5J-grade and lower tiers via its own e-commerce and HORECA channels. Direct match on portfolio structure (whole, sliced, packs) and DTC-plus-export GTM.
• Fermín: Spanish Ibérico charcuterie (jamón, lomo, chorizo, salchichón) specialist with strong US export and online gifting presence. Closely comparable product mix including loncheados, gift packs, and additive-free variants.

Emerging players

• COVAP: Andalusian agri-food cooperative with an Ibérico line and growing direct-to-consumer online channel. Overlaps with NICO in Ibérico production and Iberian-region export, but operates as a multi-category co-op.
• Balfego Balfego Ibérico: Extremadura-based premium Ibérico producer (including 100% Bellota) selling via own e-commerce, select gourmet retailers, and HORECA. Comparable niche-premium positioning and DTC-first model.
• Señorío de Montanera: Extremadura Ibérico producer of 100% Bellota, cebo de campo, and cebo tiers plus embutidos, with its own e-commerce and export channel. Mirrors NICO's tiered product structure and certifying-jamonero approach.

Broad incumbents

• El Pozo: One of Spain's largest processed-meat groups, with broad charcuterie (jamón, embutidos, sliced packs) and nationwide retail distribution. Overlaps with NICO on Serrano/cured-meat products and sliced-pack formats but competes via scale, not artisanal curation.
• Campofrío: Multinational Spanish processed-meat incumbent with leading retail brands across jamón, embutidos, and sliced packs. Comparable product categories but mass-market positioning vs NICO's artisanal premium focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/NicoJamonesSL
• Facebookfacebook.com/NicoJamonesSL
• LinkedInlinkedin.com/company/nico-jamones-s.l.
• Instagraminstagram.com/nicojamones
• TikToktiktok.com/@nicojamones

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NICO Jamones