What Perfecthair.ch does

PerfectHair.ch is a Swiss online beauty and personal care retailer founded in 2007 and headquartered in Wallisellen, Switzerland. The platform offers a catalog of over 32,273 products across four primary categories: hair care and styling, face and body care, makeup and nails, and health/hygiene/intimate wellness, with curated sub-categories including premium cosmetics, dermocosmetics, Korean beauty, and sustainable alternatives. It serves two customer segments: individual consumers purchasing for personal use, and professional salons sourcing professional-grade products and equipment. The business operates standard e-commerce mechanics via its own storefront at perfecthair.ch with no disclosed AI capabilities, API, or proprietary technology beyond basic product comparison tools, wishlists, and a bonus program. Products are priced individually in CHF with standard promotional activities (sales, cashback, introductory offers). Distribution is direct-to-consumer across Switzerland, fulfilled from a warehouse in Willisau with pickup points at Mägenwil and Willisau. Since 2026, PerfectHair has been owned by the Handelsgruppe Brack.Alltron trading group and operates as 'PerfectHair - Beauty by Brack,' integrating customer accounts, loyalty (Brack Plus), and customer service with Brack.ch, the largest independent online shop in Switzerland.

Name

Perfecthair.ch

Legal name

PerfectHair.ch

Website

https://perfecthair.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

PerfectHair.ch is a Swiss online beauty and personal care retailer offering 32,000+ products across hair care, skincare, makeup, and wellness categories to Swiss consumers and professional salons, operating as a subsidiary of Brack.Alltron since 2026.

Ownership category

akta.pro rank

Product category

Online Beauty and Personal Care Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Professional Hair Styling & Finishing (CRABALAC), Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Online beauty retail
• Personal care products
• Hair care e-commerce
• Cosmetics online store
• Professional salon supplies

Headquarters

HQ city

Wallisellen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: PerfectHair generates revenue through direct retail sales of beauty and personal care products. The platform sells a wide range of cosmetics, skincare, haircare, makeup, health products, and hygiene items directly to consumers. Orders are fulfilled from warehouses in Willisau, with pickup options at Mägenwil and Willisau locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Perfecthair.ch is a Swiss online beauty and personal care retailer selling hair care, skincare, makeup, fragrances, health, hygiene, and wellness products from multiple brands through its e-commerce storefront at perfecthair.ch. The platform carries over 32,000 SKUs across four main product categories and serves both individual consumers and professional salons in Switzerland with next-day delivery and physical pickup options in Mägenwil and Willisau.

Product overview

Perfecthair.ch is a Swiss online beauty retailer operated by Brack (Alltron) since 2026, offering a comprehensive e-commerce platform for beauty and personal care products. The platform operates across four main product categories: Haarpflege & Styling (hair care and styling including shampoos, conditioners, treatments, coloring, and styling tools), Gesicht & Körper (face and body care including skincare, body care, oral care, sun protection, and fragrances), Make-Up & Nägel (makeup and nail products including teint, eye, lip, and nail categories), and Gesundheit, Hygiene & Erotik (health, hygiene, and wellness products). The platform features specialized sub-categories including Premiumkosmetik (premium brands), Dermokosmetik (dermatological cosmetics), and Koreanische Kosmetik (K-beauty). Additional offerings include sustainable 'Bewusste Alternativen' products and professional salon services. With over 32,000 products across 32,273 listings, the platform serves both consumers and professional salons in Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Haarpflege & Styling (Hair Care & Styling) Hair care and styling assortment including shampoos, conditioners, hair treatments, styling products, hair colorations, and beauty and care tools sold directly to Swiss consumers and salon professionals.
• Gesicht & Körper (Face & Body) Face and body care assortment including facial skincare, body care, hand and foot care, shaving and hair removal, oral care, sun and insect protection, and fragrances.
• Make-Up & Nägel (Make-up & Nails) Make-up and nails assortment including teint (foundation, concealer, powder, blush, highlighter), eye products (mascara, eyeshadow, eyeliner), lip products (lipstick, gloss), nail products (nail polish, care), and accessories.
• Gesundheit, Hygiene & Erotik (Health, Hygiene & Erotica) Health, hygiene, and intimate wellness assortment including health supplements, wound care, sanitation aids, medical devices, hygiene products, and intimate wellness items.
• Salons (Professional Salon Services) Professional salon service offering for hair and beauty salons in Switzerland, providing exclusive salon-only products, salon treatments, professional equipment, and dedicated promotional offers supporting operational and bulk procurement needs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brack.AlltroncoreChannel Partner/ Reseller/ Distributor · 1 January 2026PerfectHair was acquired by Handelsgruppe Brack.Alltron in 2026. Customer inquiries, order processing, and account management are now handled by Brack's award-winning customer service. PerfectHair operates as a beauty-focused arm within the Brack e-commerce ecosystem, sharing logistics infrastructure (warehouses in Willisau) and customer service operations. Customers use Brack accounts to access both PerfectHair and Brack services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flaconi: Flaconi (German online beauty pure-play) operates flaconi.ch serving Switzerland with a comparable curated multi-brand beauty assortment across perfume, skincare, hair care, and makeup. Directly comparable in business model, target consumer, and category mix.
• Lookfantastic: Lookfantastic (THG holding) is an online beauty pure-play shipping into Switzerland with a comparable multi-brand assortment spanning skincare, haircare, makeup, and wellness. Directly comparable as an online-only multi-brand beauty retailer competing for the same digitally native Swiss consumer.
• Strawberrynet: Strawberrynet is a global online beauty retailer offering discounted prestige beauty and fragrance brands with international shipping to Switzerland. Comparable as an online-only multi-brand beauty reseller competing on assortment breadth and price.
• Notino: Notino is one of Europe's largest online beauty retailers (Czech-headquartered) operating notino.ch in Switzerland. Directly comparable as a multi-category online beauty pure-play with similar SKU breadth, pricing-driven positioning, and D2C delivery model targeting the same Swiss consumer.

Broad incumbents

• Douglas: Douglas is Europe's largest premium beauty retailer with a strong Swiss presence via douglas.ch, offering a similarly broad multi-category beauty assortment (perfume, skincare, makeup, hair care). Comparable as a direct competitor in the Swiss online beauty market with overlapping brand portfolio and target consumer.
• Zalando Beauty: Zalando operates a growing beauty category on zalando.ch in Switzerland, leveraging its general apparel platform to cross-sell prestige beauty brands. Comparable as a large general e-commerce platform expanding into the same beauty categories PerfectHair specializes in.
• Sephora: Sephora operates sephora.ch as a global multi-brand beauty retailer with a strong curated assortment across makeup, skincare, fragrance, and hair. Comparable as a premium-positioned online beauty competitor targeting similar Swiss consumers with overlapping prestige brand selection.
• Amazon Switzerland: Amazon sells a wide assortment of beauty, personal care, and health products on amazon.ch with Prime-eligible fast delivery. Comparable as a broad e-commerce competitor with overlapping catalog and similar D2C convenience-driven positioning, exerting pricing and traffic pressure on PerfectHair.

Regional players

• Marionnaud: Marionnaud is a European perfumery and beauty retail chain operating in Switzerland with both physical stores and online sales. Comparable as a multi-category beauty retailer with overlapping product categories (perfume, skincare, makeup) targeting the same Swiss consumer base.

Others

• Brack.ch: Brack.ch is the parent brand under Brack.Alltron that acquired PerfectHair in 2026, sharing customer accounts, logistics, and customer service. While Brack is broader general-merchandise e-commerce, the shared infrastructure and customer overlap make it the most directly comparable operational entity for PerfectHair.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PerfectHairch-136090639739076
• LinkedInlinkedin.com/company/perfecthair-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfecthair.ch