Data Motion
Data Motion is a Brazilian software company founded in 2005 that builds data quality, deduplication, and ETL tools for enterprise customers, primarily serving financial, insurance, retail, and industrial firms in Brazil with select engagements in Europe and the United States.
- Company typePrivate
- Founded2005
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Data Motion does
Data Motion (legal name Data Motion Tecnologia e Serviços LTDA) is a privately held Brazilian software and services firm founded in 2005 and headquartered in Vila Olimpia, São Paulo. The company builds and sells data quality, deduplication, and ETL software primarily for Brazilian enterprise customers, with additional active engagements in Europe and the United States. Its core platform, Data Motion Data Quality, validates and standardizes addresses (using the Brazilian Correios DNE database), telephones, names, Brazilian tax IDs (CPF/CNPJ), and emails, and includes a deduplication module (Data Motion Deduper) based on proprietary phonetic MatchKeys and string-similarity scoring capable of processing millions of records per hour. Complementary offerings include On Motion (content and customer/employee relationship management) and the Brazilian representation of CloverETL for data preparation and workflow automation.
Data Motion firmographics
Firmographics- Name
- Data Motion
- Legal name
- Data Motion Tecnologia e Serviços LTDA
- Website
- https://datamotion.com.br
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Data Motion is a Brazilian software company founded in 2005 that builds data quality, deduplication, and ETL tools for enterprise customers, primarily serving financial, insurance, retail, and industrial firms in Brazil with select engagements in Europe and the United States.
- Ownership category
- akta.pro rank
Data Motion industry classification
Industry- Product category
- Data Quality Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Quality, Profiling & Validation (within Integration) (HDAEACAI)
- akta.pro secondary industries
- Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Data Strategy & Governance Services (BPAEAHAA)
Keywords
Where Data Motion is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Data Motion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses: Data Motion Data Quality, On Motion, and related software products sold as licenses for data quality, ETL, cadastral validation, and data entry filtering. Can be deployed in online, batch, or web environments.
- Consulting and Implementation Services: Custom solution development and implementation services delivered by highly trained technical teams across various technology platforms. Services include data governance, big data, data reconciliation, CRM campaign management, database marketing, data migration, and API management for cadastral validation.
- CloverETL Distribution: Exclusive Brazilian representation of CloverETL solutions for data preparation, workflow automation, and task integration.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Data Motion product offering
Product offeringCore offering
Data Motion sells proprietary data quality, deduplication, and ETL software (Data Motion Data Quality, Data Motion Deduper, On Motion) and serves as the exclusive Brazilian representative for CloverETL data integration tools. The platform handles cadastral data validation (addresses, telephone, CPF/CNPJ documents, emails, names) and supports online, batch, and web deployment for CRM, ERP, and BI processes. The company also delivers consulting and implementation services for data governance, big data, data migration, database marketing, and API management for cadastral validation.
Product overview
Data Motion is a Brazilian data technology company offering a suite of products for data quality, integration, and management. The core offering is Data Motion Data Quality, a comprehensive platform for data validation, ETL, and deduplication. This is supplemented by On Motion for content and relationship management, and Clover Data Integration (CloverETL) for specialized data preparation and workflow automation. The company also provides related consulting services including data governance, big data, CRM campaign management, and API management for customer data validation.
Differentiator
Problem solved
Functional benefit
Brands
- Data Motion Data Quality: The most powerful data quality tool in the Brazilian market, usable in online, batch, or web environments for cadastral data validation.
- On Motion
- Clover Data Integration
- Data Motion Deduper
Products and services
- Data Motion Data Quality A comprehensive data quality, ETL, and customer data validation platform for online, batch, and web environments. Includes address/telephone validation, name parsing, CPF/CNPJ document verification, email validation, deduplication (Deduper), and data standardization for CRM, ERP, and BI processes, targeted at Brazilian and international enterprises.
- On Motion A content and customer/employee relationship management solution for managing and organizing content and interactions with customers and collaborators, positioned for organizations seeking a unified relationship platform from the same Brazilian data technology vendor.
- Clover Data Integration (CloverETL) Specialized data integration solutions based on CloverETL for Data Preparation, Data Workflow, Automation and Task Integration, offered by Data Motion as the authorized Brazilian representative for enterprise ETL projects.
- Data Motion Deduper Deduplication module featuring phonetic MatchCode generation, string similarity analysis, householding for single customer view, Merge & Purge for marketing/CRM campaigns, and processing capacity of millions of records per hour.
Quantifiable outcome
- Millions of records processed per hour
Companies that use Data Motion
Customer profileSegments6 records
Ideal customer profiles4 records
Data Motion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Data Motion partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CloverETLcoreData Motion is the exclusive representative in Brazil of CloverETL - specialized solutions for Data Preparation, Data Workflow, Automation and Task Integration. This partnership extends Data Motion's data integration capabilities with enterprise-grade ETL tools.
- ABEMD (Associação Brasileira de Marketing de Dados)minorData Motion is an associate member of ABEMD - the Brazilian Association of Data Marketing. This membership provides industry recognition and participation in the Brazilian data marketing community.
- Correios (Brazilian Postal Service)coreData Motion utilizes the DNE (Diretório Nacional de Endereços) database from Correios throughout its data treatment processes for Brazilian address validation and standardization.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Data Motion competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Data Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Motion leadership team
Management profileNumber of profiles
Data Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Motion
What does Data Motion do?
Data Motion sells proprietary data quality, deduplication, and ETL software (Data Motion Data Quality, Data Motion Deduper, On Motion) and serves as the exclusive Brazilian representative for CloverETL data integration tools. The platform handles cadastral data validation (addresses, telephone, CPF/CNPJ documents, emails, names) and supports online, batch, and web deployment for CRM, ERP, and BI processes. The company also delivers consulting and implementation services for data governance, big data, data migration, database marketing, and API management for cadastral validation.
Is Data Motion a public or private company?
Data Motion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Data Motion founded?
Data Motion was founded in 2005. It employs 11 to 50 people.
Where is Data Motion based?
Data Motion is headquartered in São Paulo, Brazil, in the Latin America region.
How does Data Motion make money?
Three revenue lines are on record. Software Licenses are the primary driver. The others are consulting and Implementation Services and cloverETL Distribution.
Does Data Motion have an API?
No public API is recorded for Data Motion.
What industry is Data Motion in?
Data Motion's product category is Data Quality Software. Its primary akta.pro industry code is HDAEACAI, Data Quality, Profiling & Validation (within Integration), with a secondary code of HDAEADAB, Data Governance Platforms (Policies, Stewardship, Workflows). Its NAICS code is 51821 and its SIC code is 7370.