NebraskaLand National Bank

What NebraskaLand National Bank does

NebraskaLand National Bank is a privately held, FDIC-insured community bank headquartered in North Platte, Nebraska, founded in 1998 by Mike Jacobson. The bank operates five branches across North Platte (four locations: Main, Downtown, North, and Westfield) and Kearney (one location), serving individuals, families, small/mid-market businesses, nonprofits, and agricultural operations in Nebraska. Its product portfolio spans personal banking (checking, savings, money market, CDs, IRAs, HSAs, credit cards, consumer loans, mortgages), business banking (checking, lending, credit cards, merchant processing, ACH origination, wires), and specialized agricultural lending (operating loans, equipment financing, livestock and real estate loans), with mortgage originations supplemented by a first-time homebuyer grant program (up to $7,500 per household).

The technology stack is conventional community-bank infrastructure: iOS and Android mobile banking apps, online banking portals for personal and business customers (nebraskalandbank.net and .biz), a third-party mortgage application platform (nlnbmortgage.mymortgage-online.com), Zelle for person-to-person payments, Positive Pay for business fraud protection, and transaction exports to Quicken and QuickBooks. The bank holds no proprietary technology assets, no AI/ML capabilities, and no public API or developer ecosystem; mobile and online channels are end-customer self-serve tools rather than platform plays. Card issuance for Visa Gift Cards is outsourced to Pathward, N.A.

Revenue mechanics are those of a traditional spread-based community bank: net interest income from the loan portfolio (mortgages, agricultural, commercial, consumer) is the primary driver, supplemented by deposit-related service fees, transaction fees on business banking products, mortgage origination revenue, and ancillary fees (e.g., safe deposit box rentals of $35–$60 annually). Total assets reached approximately $940 million as of early 2024, with capital reported as well above regulatory minimums and loan portfolio quality described as "rock-solid." The go-to-market motion is direct-to-consumer community banking, supported by community sponsorships, content marketing (blog, podcast, NebraskaLand University financial literacy program), and active social media presence, all reinforcing a local, relationship-led brand position rather than scale-based competition.

Name

NebraskaLand National Bank

Legal name

NebraskaLand Bank

Website

https://nebraskalandbank.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

NebraskaLand National Bank is a privately held, FDIC-insured community bank founded in 1998 in North Platte, Nebraska, operating five branches in North Platte and Kearney. It provides personal, business, and agricultural banking services, including mortgages, ag lending, and digital banking, to individuals, businesses, and farms in Nebraska.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Agricultural & Rural Development Banks (FSABAKAE)

Keywords

• Community banking
• Agricultural lending
• Mortgage loans
• Retail deposits
• Small business banking

Headquarters

HQ city

North Platte

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Lending: Traditional banking revenue from interest earned on personal mortgages, agricultural loans, business loans, and consumer loans. The bank reports strong loan portfolio performance with rock-solid asset quality.
2. Deposit Account Fees and Charges: Revenue from checking accounts, savings accounts, money market accounts, CDs, IRAs, and HSAs. Includes various service fees and charges.
3. Mortgage Banking Revenue: Revenue from mortgage originations, including first-time homebuyer grants and home loans with various term options
4. Business Banking Services: Revenue from business checking, business lending, merchant processing services, ACH origination, wire transfers, and business credit cards
5. Agricultural Lending: Specialized lending services for farmers, ranchers, and agribusiness operations including operating loans, equipment financing, and real estate loans

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

NebraskaLand National Bank is a privately held community bank that provides personal checking, savings, CDs, IRAs, HSAs, mortgages, consumer loans, and credit cards to individuals and families, alongside business checking, business lending, business credit cards, and merchant services for commercial customers. The bank also offers specialized agricultural lending including operating loans, equipment financing, and real estate loans for farmers, ranchers, and agribusinesses in Nebraska. Services are delivered through five branch locations in North Platte and Kearney, complemented by online and mobile banking, Zelle payments, and a digital mortgage application platform.

Product overview

NebraskaLand Bank is a community bank offering a unified suite of banking products and services through multiple delivery channels including branch locations in North Platte and Kearney, online banking, and mobile applications. The product portfolio spans Personal Banking (checking, savings, CDs, IRAs, HSAs, mortgages, credit cards, consumer loans, and Visa gift cards), Business & Agricultural Banking (business checking, commercial lending, agricultural lending, merchant services, and business CDs), Digital Banking (online and mobile platforms with bill pay, ACH, wire transfers, and dual approval features), and Fraud Protection Services (Positive Pay, real-time debit monitoring, and account alerts). Educational initiatives include NebraskaLand University for financial literacy and My Fair Share community giving program.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Personal checking accounts offered in multiple options to simplify personal financial management, with integration to digital and mobile banking.
• Savings and Money Market Accounts Savings accounts and money market accounts offering competitive interest rates with various access levels for personal customers.
• Certificates of Deposit (CDs) Time deposit accounts with fixed interest rates and various term lengths for personal savings growth.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts including Traditional and Roth IRA options for individuals.
• Health Savings Accounts (HSAs) Tax-favored savings accounts for individuals with high-deductible health plans to save for medical expenses.
• Mortgages Home mortgage loans with flexible terms and competitive rates, processed through the digital mortgage application portal at nlnbmortgage.mymortgage-online.com and supported by on-site mortgage officers.
• Personal Credit Cards Personal credit cards providing flexible financing options for consumers.
• Consumer Loans Personal loan products including auto loans and personal credit lines for consumer financing needs.
• Mobile Banking App Smartphone application available on iOS and Android providing 24/7 banking services including account management, bill payment, mobile check deposit, money transfers, and fraud alerts.
• Zelle Person-to-Person Payments Real-time person-to-person payment service integrated into the digital banking platform for secure money transfers.
• Business Checking Business checking accounts tailored for small businesses, growing companies, commercial customers, and nonprofits with digital banking access.
• Business Lending Commercial loans and credit facilities supporting business growth, equipment purchases, and operational financing.
• Business Credit Cards Credit card products designed for business spending with expense management capabilities.
• Business Savings and Money Market Business savings and money market accounts for short-term liquidity and interest earnings.
• Business CDs Certificate of deposit accounts for business savings with fixed rates and terms.
• Agricultural Lending Specialized financing solutions for farmers, ranchers, and agribusiness operations including operating loans, equipment financing, livestock loans, and real estate loans.
• Business Digital Banking Online banking platform for businesses including bill pay, ACH origination, wire manager, and dual approval features.
• Business Payables Management Business bill payment services including Business Bill Pay, ACH origination, and wire transfer management.
• Business Receivables Management Services for managing business incoming payments and collections.
• Business Fraud Protection Services Business fraud prevention including Positive Pay for check and ACH verification, real-time debit card monitoring, and customizable account alerts.
• First-Time Homebuyer Grants Down payment and closing cost assistance grants through the Homeownership Set-aside Program providing $2,500 to $7,500 per household with a five-year retention requirement.
• Visa Gift Cards Prepaid Visa gift cards available for purchase through the bank, with cards issued by Pathward, N.A. under license from Visa U.S.A. Inc.
• Safe Deposit Boxes Secure storage for valuables and important documents available in multiple sizes (3x10, 5x10, 10x10) at branch locations, priced $35-$60 per year with Advantage Club member discounts.

Quantifiable outcome

• Recognized as Best Banks to Work For in America for five consecutive years
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• Pathward, N.A.minorOthersPathward, N.A. is the issuing bank for Visa Gift Cards offered by NebraskaLand Bank. Pathward is an FDIC member bank that provides card issuance services under license from Visa U.S.A. Inc.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Great Plains State Bank: Independent community bank in Nebraska with an agricultural and small-business lending focus, broadly comparable in product mix and rural-market operating model.
• Heartland Tri-State Bank: Heartland Financial USA subsidiary operating a community-bank model with comparable consumer and ag banking products; analogous in scale and operating philosophy to NebraskaLand.

Broad incumbents

• First Interstate Bank: Large regional banking franchise (formed via Great Western Bank acquisition) that competes with NebraskaLand for ag and commercial customers across western and central Nebraska.

Direct peers

• Pinnacle Bank (Nebraska): Nebraska-based community bank with comparable personal, business, and agricultural lending offerings; competes directly in the same regional markets for retail and ag-banking relationships.
• Heritage Bank (Nebraska): Nebraska community bank focused on personal, business, and ag lending; comparable mix of deposit-gathering and agricultural/small-business credit underwriting.
• Five Points Bank: Independent community bank headquartered in Grand Island, Nebraska, offering consumer, business, and agricultural banking — a close comparable in size, geography, and product set.
• Cornerstone Bank: Privately held Nebraska community bank operating in the same agricultural belt with personal, business, and farm lending products directly comparable to NebraskaLand's suite.
• Adams County Bank: Small Nebraska community bank with personal and agricultural lending focus; directly comparable rural Nebraska competitor with a similar deposit-gathering model.
• First Bank Nebraska: Nebraska-headquartered community bank offering personal, business, and ag lending products; competes with NebraskaLand for similar customer segments in overlapping geographic markets.
• Platte Valley Bank: Long-standing Nebraska community bank with consumer and agricultural loan offerings and a similar relationship-driven model to NebraskaLand's two-city footprint strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/neblandbank
• YouTubeyoutube.com/user/NebraskaLandBank
• Facebookfacebook.com/nebraskalandbank
• LinkedInlinkedin.com/company/nebraskaland-bank
• Instagraminstagram.com/nebraskalandbank

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NebraskaLand National Bank