RIECKE SERVICE

What RIECKE SERVICE does

RIECKE SERVICE is a Hamburg-based B2B service provider founded in 2004 by Anthony J. Riecke, operating as a sole proprietorship that delivers outsourced data processing, survey programming, and hosting services to European market research institutes and corporate market research departments. The company offers seven interconnected service modules: Charts (PowerPoint visualization), Erfassung/Scanning (manual and automated data entry of paper-and-pencil interviews with intelligent entry masks), Hosting (cloud-based survey and studio-test servers), Mobile/CAMI (iOS/Android point-of-sale surveys with offline mode, geolocation, and barcode scanning), Programmierung (questionnaire scripting for CATI/CAPI/PPI on Voxco, GESS, and Ingress platforms), Tabellierung (cross-tabulations and statistical analysis), and Vercodung (human-based multilingual coding of open-ended responses in 17 European languages). Production capacity is anchored by a fixed in-house team processing over 35,000 questionnaire pages per month under permanent employment contracts, with very low staff turnover cited as a quality differentiator.

The company generates revenue primarily through professional-services engagements billed per project or under recurring support arrangements, supplemented by subscription-based revenue from cloud hosting and mobile device rentals. Its go-to-market is direct enterprise field sales, with no intermediary channel and no public pricing. Customers span three tiers — large full-service institutes, smaller field organizations, and individual studios/consultants — positioning RIECKE as a flexible full-service outsourcing partner rather than a software vendor. In May 2017 the company spun off its CATI on Demand cloud telephone studio into RIECKE CATI GmbH (now operating as Transpera), retaining data processing as its core business under the renamed RIECKE SERVICE brand. Technology partnerships with Voxco, GESS, and Ingress provide cross-platform scripting and tabulation capabilities, but the offering remains fundamentally labor-intensive human data processing rather than an AI or software-led platform.

Name

RIECKE SERVICE

Legal name

RIECKE SERVICE (Anthony J. Riecke)

Website

https://riecke-mafo.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

RIECKE SERVICE is a Hamburg-based B2B provider of outsourced market research data processing, survey programming, hosting, mobile CAMI surveys, and multilingual coding for European market research institutes and corporate researchers.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Survey data processing
• CATI CAPI programming
• Open-ended response coding
• Mobile survey hosting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Data Processing Services: Professional services revenue from data processing for market research including scanning/entry, coding, tabulation, and data analysis. B2B services billed per project or through regular support arrangements.
2. Technology and Hosting Services: Cloud-based hosting for online and email surveys, mobile device rental for CAMI surveys, and questionnaire programming services.
3. Survey Programming and Scripting: CATI/CAPI questionnaire programming and PPI data capture program creation for third-party platforms (VOXCO, GESS, Ingress).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RIECKE SERVICE provides outsourced market research data processing and survey support services to market research institutes and corporate market researchers. Its portfolio covers paper questionnaire (PPI) scanning and data entry, multilingual open-ended response coding, data tabulation and statistical analysis, PowerPoint chart creation, cloud-based survey hosting, mobile (CAMI) point-of-sale surveys on iOS and Android devices, and CATI/CAPI questionnaire programming for Voxco, GESS, and Ingress platforms, delivered as customized project-based or regular support engagements.

Product overview

RIECKE SERVICE operates as a full-service provider for market research data collection and processing. The company offers a comprehensive portfolio of seven interconnected service modules: Charts (presentation visualization), Erfassung/Scanning (manual and automated data entry), Hosting (survey server infrastructure), Mobile/CAMI (tablet and smartphone surveys), Programmierung (survey programming for CATI/CAPI/PPI), Tabellierung (data tabulation and statistical analysis), and Vercodung (open-ended response coding). The company also partners with Transpera for CATI field services. Founded in 2004 and headquartered in Hamburg, RIECKE SERVICE supports all major market research software platforms including Voxco, GESS, and Ingress.

Differentiator

Problem solved

Functional benefit

Products and services

• Charts Creation of PowerPoint charts (bar, column, line, pie) for research reports and management summaries, integrating the client's corporate design and based either on pre-tabulated tables or raw datasets.
• Erfassung / Scanning (PPI Data Entry) Manual data entry and automated scanning of paper-and-pencil interviews (PPI) by an in-house team of experienced typists, using intelligent entry masks designed to the questionnaire's structure to prevent filter errors, implausible inputs, and data entry mistakes; capacity of over 35,000 questionnaire pages per month.
• Hosting High-performance and secure cloud server hosting for online surveys, email surveys, and studio tests, requiring no client-side software or programmers and particularly suited to institutes running studio tests with rotating studio partners.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• TransperacoreStrategic or Co-development PartnerTranspera is a cloud-based telephone studio (CATI on Demand) spun off from RIECKE in May 2017 as an independent GmbH. RIECKE SERVICE refers CATI/telephone survey clients to Transpera. The companies maintain a strategic referral relationship where RIECKE handles data processing services while Transpera handles telephone fieldwork.
• RIECKE CATI GmbHcoreStrategic or Co-development PartnerRIECKE CATI GmbH was established in May 2017 as a spin-off of RIECKE SERVICE. It operates CATI on Demand, a virtual telephone studio for international CATI research. Marc Puschzian serves as managing shareholder. RIECKE CATI focuses on fieldwork while RIECKE SERVICE handles data processing.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Toluna: Global online panel and MR data-collection/insights provider. Comparable because it sells survey data collection and processing services to brands and research buyers, overlapping with RIECKE's B2B data-processing and survey-programming offering (Toluna at larger scale, RIECKE at niche/back-office scale).
• Norstat: European data-collection specialist operating CATI, CAPI, online, and mobile fieldwork across the Nordics and DACH. Strongly comparable because it offers the same kind of multi-country, multilingual European survey fieldwork and data services that RIECKE supports with processing, scripting, and coding.
• Bilendi: European panel and data-collection provider with operations in multiple EU countries. Comparable as a B2B supplier of survey data and online-research services to market-research buyers, overlapping with RIECKE's market-research service portfolio and multilingual coverage.
• Schlesinger Group: Global market-research services firm offering qualitative and quantitative fieldwork, recruitment, and processing for research agencies. Highly comparable because it serves the same B2B research-services buyer with end-to-end data-collection and processing capabilities that include scripting, hosting, and tabulation.
• Dynata: Large-scale online first-party data and survey/panel provider. Comparable as a B2B supplier of survey data collection, processing, and programmatic research services, with overlapping language coverage and an established position as an outsourced research-services partner.
• Forsta: Survey technology and insights platform (incorporating Decipher, FocusVision, etc.) serving research firms with survey programming, hosting, and analysis. Directly comparable because RIECKE's CATI/CAPI/online programming and hosting services compete for the same research-firm buyer budget.

Broad incumbents

• Cint: Global panel-orchestration marketplace connecting research buyers with supply partners. Comparable as a broader incumbent in the same MR data-collection ecosystem where RIECKE provides its specialised processing and scripting services, but operating at platform scale rather than niche services.
• Kantar: One of the world's largest full-service market-research firms with deep presence in Germany and across Europe. Comparable as a major incumbent in the same MR services market that RIECKE serves, but at vastly larger scale and as a customer/competitor at different tiers of the value chain.
• Ipsos: Global full-service market-research firm with significant European operations and a broad portfolio of data-collection services. Comparable as a large incumbent addressing the same MR-services demand that RIECKE supports at the back-office level.

Regional players

• GMO Research: Online panel and research-services provider primarily serving APAC markets. Comparable as a market-research services and data-collection specialist in a different geography, serving similar B2B research-services demand patterns that RIECKE addresses in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/riecke.mafo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIECKE SERVICE