What WMFE-FM does

Central Florida Public Media (legal name), operating as WMFE (90.7 FM Orlando) and WMFV (89.5 FM Ocala), is a non-profit NPR-affiliated public radio broadcaster founded in 1980 and headquartered in Orlando, Florida. The organization delivers local journalism, public affairs programming, and national NPR content across Central Florida via two FM broadcast signals (including an HD2 classical channel), digital streaming, iOS/Android mobile applications, podcasts, email newsletters, and community events such as Space on Tap. Its content portfolio combines syndicated NPR programming (Morning Edition, All Things Considered, Fresh Air) with original local productions including The Wrap, Engage, Are We There Yet?, Spotlight, Talking Central Florida, The Florida Roundup, Central Florida Seen & Heard, and Growing Bolder.

The underlying technology stack consists of FM broadcast infrastructure with HD radio capability, web streaming, podcast distribution across major platforms, and a donor management portal (Convio). The business model is donation-driven rather than subscription-gated: primary revenue streams are individual listener donations and recurring memberships, corporate underwriting/sponsorship processed through a dedicated Market Enginuity portal, vehicle and property in-kind donations, and federal funding via the Corporation for Public Broadcasting (CPB). Content is free to access across all channels. The customer base is the Central Florida general public, with explicit outreach to Spanish-speaking Latino communities through voter engagement initiatives.

The organization operates with 11-50 employees and maintains strategic partnerships with NPR, PRX, American Public Media, CPB, StoryCorps, and United Arts of Central Florida. As a non-profit public media entity, no parent company, funding rounds, M&A activity, or revenue figures are disclosed in the source material.

Name

WMFE-FM

Legal name

Central Florida Public Media

Website

https://wmfe.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Central Florida Public Media (WMFE/WMFV) is a non-profit NPR-affiliated public radio broadcaster serving Orlando and Ocala via FM signals, HD radio, digital streaming, podcasts, mobile apps, and community events, funded by listener donations and corporate sponsorship.

Ownership category

akta.pro rank

Product category

Public Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)

akta.pro secondary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Public radio broadcasting
• Local news coverage
• News podcasts
• Community engagement events
• Donor-supported media

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Listener Donations and Memberships: Individual listeners contribute through one-time donations and recurring membership programs. Annual fund drives and monthly giving campaigns form core revenue.
2. Corporate Sponsorship: Business underwriting and corporate sponsorship agreements with Central Florida businesses. Sponsorship page available at cfpublic.marketenginuity.com.
3. Vehicle and Property Donations: Accepts donated vehicles including cars, motorcycles, and RVs as alternative giving option for supporters.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WMFE-FM operates public radio stations 90.7 FM Orlando and 89.5 FM Ocala, broadcasting local news, NPR national programming (Morning Edition, All Things Considered, Fresh Air), original podcasts (The Wrap, Engage, Are We There Yet, Spotlight, Talking Central Florida, The Florida Roundup, Growing Bolder, Central Florida Seen & Heard), an HD2 Classical stream, and supporting community events. The content is delivered free over-the-air, via website streaming, podcast platforms, and a dedicated mobile application, funded by listener donations, memberships, and corporate underwriting.

Product overview

Central Florida Public Media operates as a unified public broadcasting organization offering traditional FM radio (90.7 FM Orlando, 89.5 FM Ocala, plus HD2 classical channel), on-demand podcast content (including NPR programs, local shows like The Wrap, Engage, Are We There Yet?, Spotlight, Talking Central Florida, and syndicated NPR programs), a mobile application for streaming, email newsletters, community events (Space on Tap series), and donor management services. The portfolio includes both live broadcast programming and on-demand podcast distribution through the NPR+ Podcast Bundle.

Differentiator

Problem solved

Functional benefit

Products and services

• 90.7 FM Orlando / 89.5 FM Ocala Radio Broadcast Traditional free over-the-air FM radio broadcasting at 90.7 FM in Orlando and 89.5 FM in Ocala, featuring local newscasts, news/talk programming, NPR-distributed content, and an HD2 classical music channel. Targeted at Central Florida residents seeking local news and public affairs programming.
• NPR+ Podcast Bundle On-demand podcast subscription bundle providing access to NPR and partner public radio content. Targeted at listeners wanting flexible, on-demand access to public radio programming beyond the live broadcast schedule.
• Morning Edition Daily national news radio program covering current events, politics, and feature stories, distributed by NPR and carried by WMFE for Central Florida listeners.
• All Things Considered Daily afternoon NPR news magazine program featuring news analysis, interviews, and cultural reporting, distributed by NPR and carried by WMFE.
• Fresh Air NPR interview program featuring conversations with authors, artists, and newsmakers, distributed by NPR and carried by WMFE.
• The Wrap Podcast Original daily news wrap-up podcast delivering top local Central Florida headlines and upcoming event information to listeners on demand.
• Engage Podcast Original podcast focused on community engagement and civic participation content for Central Florida audiences.
• Are We There Yet? Podcast Original podcast series exploring travel and Central Florida destinations, experiences, and events for local listeners and visitors.
• Spotlight Podcast Original podcast featuring in-depth reporting and storytelling on Central Florida local issues and people.
• Talking Central Florida Podcast Original podcast discussing local news and issues relevant to Central Florida communities.
• The Florida Roundup Podcast Weekly podcast covering Florida state politics, policy, and major news stories relevant to Central Florida listeners.
• Central Florida Seen & Heard Podcast Original podcast series featuring stories and voices from across Central Florida communities, tied to the Seen & Heard community reporting project.
• Growing Bolder Podcast Original podcast focused on inspirational stories about aging, wellness, and active living for Central Florida listeners.
• Central Florida Public Media Mobile App Dedicated iOS and Android mobile application for accessing live radio streams, podcasts, and on-demand news content from Central Florida Public Media. Targeted at listeners who prefer mobile audio consumption.
• Space on Tap Event Series Community event series featuring space industry discussions, expert speakers, and networking opportunities, leveraging Central Florida's space industry presence. Targeted at space-interested community members and donors.
• The Wrap Inbox Edition Newsletter Email newsletter providing a daily news digest with top local Central Florida headlines, upcoming events, and ways to get involved. Targeted at subscribers seeking a written summary of local news.
• Corporate Sponsorship Program Corporate underwriting and sponsorship program enabling Central Florida businesses to reach an engaged public radio audience, managed via cfpublic.marketenginuity.com. Targeted at regional businesses seeking trusted public media association.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and secondary.

• NPR (National Public Radio)coreTechnology or IntegrationNPR-affiliated member station with access to NPR news content, programming including Morning Edition, All Things Considered, and Fresh Air, and NPR+ Podcast Bundle distribution.
• PRX (Public Radio Exchange)coreTechnology or IntegrationContent partner providing access to public radio programs and podcasts distributed through the PRX network.
• American Public MediacoreTechnology or IntegrationPartnership with American Public Media for distribution of programs including AP News and other public radio content.
• StoryCorpssecondaryStrategic or Co-development PartnerCollaborates with StoryCorps on the One Small Step initiative, encouraging Central Floridians to share personal stories and connect across differences.
• United Arts of Central FloridasecondaryGTM or Marketing PartnerListed on United Arts Donor Recognition List, indicating partnership in arts and cultural funding community in Central Florida.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WNYC / New York Public Radio: One of the largest US public radio organizations (WNYC, WQXR, WNYC Studios podcasts). Same NPR-affiliate + listener-supported business model but vastly larger scale, national podcast reach, and endowment.
• KCRW (Los Angeles): Public radio station serving the LA market with a well-known music and culture programming focus. Comparable NPR-member model but adds a commercial music-streaming orientation that WMFE does not pursue.
• WAMU 88.5 (DC): Major NPR member station serving the Washington DC market, operated by American University. Significantly larger scale than WMFE but uses the same NPR-affiliate + donor + corporate underwriting business model.

Others

• Corporation for Public Broadcasting (CPB): Federal funding partner and industry counterpart that provides the underlying support dollars flowing through to WMFE and all peer stations. Distinct as an ecosystem enabler rather than a content competitor.

Direct peers

• WJCT Public Media: NPR member public radio station serving Jacksonville and Northeast Florida. Runs a comparable multi-platform local news operation funded by donations and CPB underwriting.
• WGCU Public Media: NPR and PBS member station serving Southwest Florida (Fort Myers). Similar small-to-mid-size public broadcaster model with FM broadcast, podcast, and local news offerings.
• WUSF Public Media: NPR-affiliated public radio member station serving the Tampa Bay area, part of the University of South Florida. Operates FM broadcast, podcasts, and digital news in a comparable Florida market — closest peer in business model, mission, and scale.
• WFSU Public Media: Florida's public radio network operated by Florida State University, distributing NPR and original content across multiple Florida markets. Adjacent peer with similar public-media mission and multi-market reach.
• WLRN Public Media: NPR member public radio and TV station serving South Florida (Miami). Operates a similar local journalism + NPR syndication hybrid model in another large Florida metro, with comparable listener-supported revenue mix.

Regional players

• WMNF Community Radio: Tampa-based listener-supported community radio station. Comparable donor-funded, nonprofit radio business model but with community/LPFM orientation rather than NPR affiliation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgNjcXjLpTQGJd6g5A6kyyw
• Facebookfacebook.com/907news
• LinkedInlinkedin.com/company/wmfe
• Instagraminstagram.com/cfpublicmedia
• TikToktiktok.com/@cfpublicmedia
• Xx.com/wmfeorlando

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMFE-FM