Dermatology Affiliates

What Dermatology Affiliates does

Dermatology Affiliates is a privately-held dermatology practice founded in 2004 by Dr. Rutledge Forney and headquartered in Atlanta, Georgia. The practice operates three clinics across the Atlanta metropolitan area — Buckhead, East Cobb/Marietta, and Midtown — staffed by three board-certified dermatologists (Drs. Forney, Shetty, and Abbott), three physician assistants, and licensed aestheticians. The practice is a member of the QualDerm Partners network, gaining access to centralized business management, revenue cycle support, and operational infrastructure while preserving clinical autonomy.

The service offering spans three integrated pillars: medical dermatology (skin cancer screening and treatment including Mohs surgery, acne, eczema, psoriasis, rosacea, alopecia, vitiligo, and pediatric conditions), cosmetic and laser dermatology (BOTOX, Dysport, injectable fillers, Fraxel laser, VBeam, HydraFacial, microneedling, chemical peels, EMSCULPT NEO, CoolSculpting, Exilis Elite skin tightening, and OMNILUX red light therapy), and surgical procedures (Mohs micrographic surgery, cryosurgery, standard and surgical excision). The practice operates a Modernizing Medicine patient portal and accepts insurance for medical dermatology while offering cash-pay cosmetic procedures. Skincare products are also retailed through the QualDerm network storefront at shop.pinnacleskin.com.

The revenue model is a hybrid of insurance-reimbursed medical dermatology and out-of-pocket aesthetic services, accessed via direct appointment scheduling across three locations with new patients accepted. Marketing is sales-led and community-driven, relying on provider reputation (Atlanta Top Doctor awards 2010-2016, Patients' Choice awards 2008-2016), word-of-mouth referrals, content marketing through the practice blog, and social media (Facebook, Instagram, YouTube). Dr. Forney's active involvement in the Medical Association of Atlanta and Atlanta Dermatological Association provides additional referral network visibility.

Name

Dermatology Affiliates

Legal name

Dermatology Affiliates

Website

https://dermatologyaffiliates.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Dermatology Affiliates is an Atlanta-area dermatology practice with three clinic locations offering medical, surgical, and cosmetic skin care — including Mohs surgery, laser treatments, injectables, and body contouring — to individual patients across the Atlanta metropolitan area.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Other Health Practitioners (6213), Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Pediatric Dermatology (HLAKACAB)

Keywords

• Medical dermatology services
• Cosmetic dermatology treatments
• Mohs micrographic surgery
• Skin cancer screening
• Aesthetic dermatology services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Services: Provides medical dermatology care for conditions including skin cancer, acne, eczema, psoriasis, and other dermatological conditions. Services are typically billed to insurance.
2. Cosmetic and Aesthetic Procedures: Cosmetic treatments including BOTOX, Dysport, injectable fillers, laser treatments, chemical peels, HydraFacial, microneedling, body contouring, and skin rejuvenation procedures.
3. Skincare Products: Sale of skincare products through the QualDerm online store (shop.pinnacleskin.com) including Elta MD sunscreen and other dermatology-recommended products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dermatology Affiliates is a private dermatology practice that diagnoses and treats medical skin conditions (acne, eczema, psoriasis, rosacea, skin cancer) and delivers cosmetic and surgical procedures (BOTOX, dermal fillers, laser resurfacing, body contouring, Mohs surgery, cryosurgery) across three Atlanta-area offices. The practice supplements in-person services with an online retail storefront for dermatology-recommended skincare products under the QualDerm family.

Product overview

Dermatology Affiliates is a dermatology practice offering comprehensive skin care services through three main categories: Medical Dermatology (treatment of conditions like acne, eczema, psoriasis, rosacea, and skin cancer), Cosmetic Dermatology (aesthetic treatments including BOTOX, EMSCULPT NEO, HydraFacial, Fraxel laser, VBeam, miraDry, Sculptra, Dermaplaning, Microneedling, Chemical Peels, and Injectable Fillers), and Surgical Procedures (Mohs Surgery, Cryosurgery, and Skin Cancer Screenings). The practice operates multiple locations in the Atlanta area and is affiliated with QualDerm Partners. Products and treatments are offered both in-office and through an online retail store for skincare products.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Dermatology Services Diagnosis and treatment of dermatological conditions including acne, eczema, psoriasis, rosacea, alopecia, vitiligo, dry skin, hives, moles, warts, and other skin conditions for patients of all ages.
• Skin Cancer Screenings and Total Body Skin Exams Comprehensive full-body skin examinations to detect skin cancer and precancerous conditions such as basal cell carcinoma, melanoma, and squamous cell carcinoma at an early stage.
• Mohs Surgery Micrographic surgical procedure for skin cancer removal that preserves maximum healthy tissue while ensuring complete cancer removal, performed for skin cancer patients.
• Cryosurgery Treatment that uses extreme cold to freeze and destroy abnormal or cancerous tissue, used as a dermatological procedure at the practice.
• BOTOX Cosmetic Injectable neurotoxin treatment for reducing wrinkles and treating excessive sweating (hyperhidrosis), administered as a cosmetic and therapeutic procedure.
• Dysport Injectable neuromodulator used to reduce the appearance of wrinkles and facial lines, offered as a cosmetic dermatology treatment.
• Injectable Fillers Dermal fillers used to restore volume, smooth lines, and enhance facial contours, offered to cosmetic dermatology patients.
• Sculptra Injectable dermal filler that stimulates collagen production to restore facial volume over time, offered as an aesthetic dermatology service.
• HydraFacial Medical-grade facial treatment that combines cleansing, extraction, and hydration with antioxidants and hyaluronic acid.
• Chemical Peels Exfoliating treatments that use chemical solutions to improve skin texture, tone, and appearance, offered as cosmetic dermatology services.
• Dermaplaning Physical exfoliation procedure that removes dead skin cells and vellus hair for smoother skin texture, offered as an aesthetic service.
• Microneedling Treatment that uses fine needles to create micro-injuries in the skin to stimulate collagen production and improve skin texture.
• Fraxel Laser Resurfacing Laser treatment for skin resurfacing that addresses signs of aging, sun damage, and scarring.
• VBeam Pulsed dye laser treatment for treating vascular lesions, redness, and rosacea.
• EMSCULPT NEO Non-invasive body contouring treatment that uses radiofrequency and high-intensity focused electromagnetic energy to build muscle and reduce fat.
• miraDry Non-invasive treatment that uses microwave technology to eliminate sweat glands in the underarms for permanent reduction of excessive sweating.
• Skincare Products Professional-grade skincare products including Elta MD sunscreen and other dermatology-recommended products sold through the QualDerm online storefront to support patients' at-home skin health regimens.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• QualDerm PartnerscoreStrategic or Co-development PartnerDermatology Affiliates is a member of the QualDerm Family and is supported by QualDerm Partners, a leading organization delivering top-notch business management services tailored to dermatology practices. This partnership provides administrative support, business expertise, and resources while allowing the practice to maintain clinical autonomy and focus on patient care. QualDerm supports multiple dermatology practices across the eastern United States.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Ideal Image: National med-spa chain focused on non-invasive aesthetic services (laser hair removal, BOTOX, body contouring) competing for the cosmetic/aesthetic share-of-wallet that Dermatology Affiliates also targets. Useful as a benchmark for cosmetic-only competition.

Direct peers

• Forefront Dermatology: Large dermatology group practice and MSO offering comprehensive medical, surgical, and aesthetic services across the Midwest, Mid-Atlantic, and Southeast. Comparable full-stack offering and PE-backed operating model.
• Advanced Dermatology and Cosmetic Surgery: National dermatology platform with extensive medical, surgical, and cosmetic service offerings, including Mohs surgery and aesthetic procedures. Direct comparable in scope and multi-state scale.
• Skin Care Specialty Physicians: Multi-provider dermatology practice offering medical and cosmetic dermatology with Mohs surgery. Comparable in service breadth, though typically operating in fewer locations.
• Schweiger Dermatology Group: PE-backed multi-location dermatology platform offering medical, surgical, and cosmetic dermatology with a physician-led model. Highly comparable in service mix and growth strategy, though more geographically diversified.

Regional players

• Atlanta Dermatology & Laser Surgery: Atlanta-based dermatology practice with a similar medical-surgical-cosmetic service portfolio, including Mohs surgery and laser treatments. Comparable in size and geographic footprint.
• Olansky Dermatology Associates: Multi-location dermatology practice based in Atlanta offering medical, surgical, and cosmetic dermatology across the same metro. Closest direct local competitor in Buckhead/Midtown with comparable service mix.

Broad incumbents

• US Dermatology Partners: One of the largest U.S. dermatology MSO platforms, backed by private equity, with locations across multiple states including Georgia. Competes for the same patients, providers, and payor relationships, and is a key competitor through its national scale and capital.
• Emory Dermatology (Emory Healthcare): Academic medical center dermatology department in Atlanta offering medical, surgical, and cosmetic services. Competes for complex cases, physician talent, and Atlanta-area patients.
• Piedmont Dermatology (Piedmont Healthcare): Health-system-affiliated dermatology services in the Atlanta metro under Piedmont Healthcare. Competes for the same referring physicians and patients with the backing of a large integrated delivery network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBg9O-V6JwOHOwZHbO14rwQ
• Facebookfacebook.com/DermatologyAffiliates
• Instagraminstagram.com/dermaffiliates
• Xx.com/DermAffiliates

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dermatology Affiliates