Sun Realty

Name

Sun Realty

Legal name

Sun Realty USA, Inc.

Website

https://naplessunrealty.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Land & Development Site Brokerage (BPAJABAG), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Residential real estate brokerage
• Property listing platform
• Southwest Florida real estate
• Luxury home sales
• Real estate agent services

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission Revenue: Sun Realty generates revenue through real estate transaction commissions earned by its sales associates on property buy-side and sell-side transactions across its covered markets in Southwest Florida. The brokerage supports a full range of property types including single-family homes, condominiums, lots, and land.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sun Realty is a full-service residential real estate brokerage operating across Southwest Florida markets including Naples, Marco Island, Bonita Springs, Fort Myers, and surrounding areas. The company provides professional sales associate representation for buying and selling single-family homes, condominiums, waterfront homes, beachfront properties, golf course homes, and land/lots. The brokerage is supported by a web-based property listing platform integrated with multiple regional MLS databases through Broker Reciprocity programs.

Product overview

Sun Realty is a full-service real estate company operating in Southwest Florida, offering a unified property listing platform that integrates property search, new construction listings, land sales, and rentals. The core offering is a comprehensive search platform enabling users to browse homes for sale, rentals, lots, and new construction across multiple Florida markets. The platform is supplemented by tools including a free home valuation service, mortgage calculator, and market reports. The company also provides agent search functionality and community information to support buyers in finding properties matching their lifestyle preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Brokerage Full-service residential real estate brokerage service in which Sun Realty's professional sales associates represent buyers and sellers in transactions for single-family homes, condominiums, luxury estates, waterfront, beachfront, and golf course properties across Southwest Florida markets including Naples, Marco Island, Bonita Springs, Fort Myers, and Cape Coral.
• Rentals Brokerage Brokerage service for rental properties across the Southwest Florida market, providing landlords and tenants with listing, search, and representation support.
• New Construction Project Sales Sales and marketing service dedicated to new construction home projects in Fort Myers, Naples, Bonita Springs, and Estero, connecting buyers with developer-built inventory.
• Land and Lot Sales Brokerage service specializing in the sale of unimproved lots and land parcels for residential and investment buyers in Southwest Florida.
• Property Listing Platform Web-based real estate listing platform providing consolidated search across homes for sale, rentals, lots, and new construction across multiple MLS systems in Southwest Florida markets.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• M.L.S. of Naples, Inc.coreTechnology or IntegrationSun Realty's website integrates listing data from M.L.S. of Naples, Inc. through the Broker Reciprocity Program, enabling the brokerage to display Naples-area property listings and contribute its own listings to the shared database used by regional real estate professionals.
• Bonita Springs-Estero Association of REALTORScoreTechnology or IntegrationThrough Broker Reciprocity, Sun Realty integrates property listings from the Bonita Springs-Estero Association of REALTORS, expanding market coverage for its agents and clients in the Bonita Springs and Estero areas.
• Southwest Florida MLS (Gulf Coast)coreTechnology or IntegrationSun Realty participates in the Southwest Florida MLS (Gulf Coast) Broker Reciprocity Program, providing access to Fort Myers, Cape Coral, and surrounding Gulf Coast property listings.
• My Florida Regional MLS DBA Stellar MLScoreTechnology or IntegrationSun Realty receives listing data from My Florida Regional MLS DBA Stellar MLS through the Broker Reciprocity Program, covering broader Florida markets including the company's operations in Tampa, Miami-Dade, and Broward counties.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• eXp Realty: Cloud-based brokerage model rapidly adding Florida agents, competing for the same regional agent pool and consumer mindshare as Sun Realty, particularly in Southwest Florida.
• Redfin: Tech-enabled brokerage with growing Florida footprint; competes for online consumer leads in the same Southwest and South Florida submarkets served by Sun Realty.

Broad incumbents

• Compass: Tech-forward national brokerage actively expanding in Florida luxury markets; overlaps with Sun Realty in high-end Naples and South Florida residential brokerage.
• Coldwell Banker Realty: Large national brokerage brand with extensive Florida agent rosters; competes across the same property types and price points in Naples, Fort Myers, Tampa, Miami-Dade, and Broward.
• Berkshire Hathaway HomeServices: National brokerage franchise network with significant Florida presence; competes with Sun Realty across residential sales, rentals, and luxury segments as part of a much broader portfolio.

Regional players

• William Raveis Real Estate: Northeast-rooted brokerage expanding into Florida luxury coastal markets; overlaps with Sun Realty on waterfront and luxury inventory in Southwest Florida.

Direct peers

• Premier Sotheby's International Realty: Headquartered in Naples, Premier Sotheby's International Realty is a direct competitor in the luxury Southwest Florida residential brokerage market, overlapping on Park Shore, Moorings, Marco Island, and other high-end Naples submarkets.
• Downing-Frye Realty: Established Naples-based residential brokerage serving the same Bonita Springs, Estero, and North Naples submarkets, with comparable luxury and new-construction focus.
• Douglas Elliman: Luxury-focused residential brokerage with a strong Florida presence, especially along the coast; competes in the same high-end Naples and South Florida segments as Sun Realty.
• John R. Wood Properties: Long-established Naples-based residential brokerage with deep Southwest Florida coverage including luxury and waterfront segments, directly competing with Sun Realty across Collier and Lee counties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/naplessunrealty
• Facebookfacebook.com/Sun-Realty-USA-Inc-162680530515714
• Xx.com/naplessunrealty
• LinkedInlinkedin.com/company/sun-realty-usa-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Realty