What Texas Nurses Association does

Texas Nurses Association (TNA) is a 501(c)-style nonprofit professional membership association founded in 1907 and headquartered in Austin, Texas, serving as the Texas state affiliate of the American Nurses Association (ANA). It represents registered nurses across all career stages — RNs, Advanced Practice Registered Nurses (APRNs), and prelicensure nursing students — within a Texas market of approximately 300,000 RNs, of whom only about 7% currently belong to any professional association. TNA's core offerings include individual membership (with member benefits, discounts, and district-level resources), continuing nursing education delivered through the CE21 platform (Learning Curve portal and Nurse Talks Empowerment Series), a career center job board, the NurseConnect Mentor Program, the Evidence-Based Practice Fellowship, the Texas Nurses Podcast, and the Texas Peer Assistance Program for Nurses (TPAPN), an alternative-to-discipline recovery program operated in cooperation with the Texas Board of Nursing. The organization also runs the Texas Nurses Foundation as a charitable arm supporting scholarships (e.g., A. Louise Dietrich) and the Clair B. Jordan Fund for Health Policy.

TNA's business model is a hybrid of recurring membership dues, non-dues revenue (CE21-powered course fees, career center advertising, event sponsorships and exhibitor fees, and a merchandise store), and grant/foundation funding routed through the Texas Nurses Foundation and partners such as AARP and the Robert Wood Johnson Foundation via the Texas Team Action Coalition. Pricing is tiered by membership status (e.g., $45 member / $55 non-member for Nurse Day at the Capitol 2021; $125 prelicensure student rate for the 2026 conference student track; monthly Learning Curve CNE subscription). Distribution is multi-channel: the YourMembership.com-powered texasnurses.org website serves as the member portal and self-serve hub; in-person touchpoints include the annual conference (Gaylord Texas Resort in 2026), Nurse Day at the Capitol, and the new 2026 Policy Summit; and content is amplified through podcast syndication, social media, the weekly Check-Up e-newsletter, and webinars. Underlying technology is entirely third-party SaaS (YourMembership AMS, CE21 LMS, Anchor FM podcast hosting, Zoom for virtual events) with no proprietary platform or AI capabilities disclosed.

TNA derives strategic significance from its 117-year brand, dense coalition entrenchment (Coalition for Health Care Access, CNAP, NLAC, Texas Team), and tangible legislative track record — including passage of SB 240 (healthcare facility workplace violence prevention) and removal of a stigmatizing mental health question from Board of Nursing licensure renewal forms. The organization operates with 11-50 employees under recently transitioned CEO Serena Bumpus (succeeding Cindy Zolnierek), with a small leadership bench spanning government affairs (Andrew Cates, Jack Frazee), lobbyist Kevin Stewart, and Director of Practice Ellen Martin.

Name

Texas Nurses Association

Legal name

Texas Nurses Association

Website

https://texasnurses.org

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Nurses Association is a 1907-founded, Austin-based nonprofit professional membership association and Texas ANA affiliate serving the state's registered nurses with membership benefits, continuing education, advocacy, career resources, and the TPAPN nurse recovery program.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: TNA operates as a statewide membership-based professional association of registered nurses. Annual membership dues provide the primary recurring revenue stream.
2. Non-Dues Revenue Streams: YourMembership.com provides sources of non-dues revenue including career center/job board products and buyer's guides/advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

TNA fundamentally sells individual membership in a professional nursing association to Texas-licensed registered nurses. Its purchased deliverables include member dues, Texas-specific continuing nursing education (CNE) courses delivered through CE21, access to a Career Center job board, the NurseConnect mentor matching program, participation in the EBP Fellowship, and eligibility for the Annual Conference. It also delivers and recovers fees for the TPAPN peer assistance program and grants scholarships through the Texas Nurses Foundation.

Product overview

Texas Nurses Association (TNA) is a statewide membership-based professional association of registered nurses operating as a platform-plus-modules organization. The core offering centers on TNA membership providing access to benefits, mentorship (NurseConnect Mentor Program), and professional development. TNA delivers nursing education through its CE21-powered continuing education platform and the Nurse Talks Empowerment Series. Additional modules include the Career Center job board, Evidence-Based Practice Fellowship, and the Texas Peer Assistance Program for Nurses (TPAPN) for recovery support. The organization also operates the Texas Nurses Foundation as a supporting nonprofit entity. TNA runs annual conferences, publishes the Texas Nurses Podcast across multiple platforms, and provides policy/advocacy resources including Nurse Day at the Capitol. The organization uses Association Management Software (YourMembership) for member services and CE21 for course delivery.

Differentiator

Problem solved

Functional benefit

Brands

• TPAPN (Texas Peer Assistance Program for Nurses): A recovery program providing alternative-to-discipline support for nurses with substance abuse and certain mental illnesses
• Texas Nurses Foundation
• Texas Nurses Podcast

Products and services

• Texas Nurses Association Individual Membership Annual individual membership for Texas-licensed registered nurses providing access to member benefits including CNE discounts, networking, publications, and policy updates.
• Continuing Nursing Education (CNE) Texas-specific CNE courses and contact-hour programs delivered through the CE21 learning platform for license-renewal credit.
• Career Center (Nursing Job Board) Online job-listing and job-search service for Texas registered nurses and the employers seeking to hire them.
• NurseConnect Mentor Program Formal mentorship matching program for Texas nurses delivered as a TNA member benefit.
• Evidence-Based Practice (EBP) Fellowship Structured fellowship program delivering evidence-based-practice training and project work for individual nurses.
• Texas Peer Assistance Program for Nurses (TPAPN) Peer-referral, monitoring, case-management, and advocacy program for Texas nurses with substance-use or mental health concerns, operated under contract with the Texas Board of Nursing.
• TNA Annual Conference Annual multi-day nursing convention offering CNE sessions, keynote speakers, and member networking.
• A. Louise Dietrich Scholarship Named scholarship awarded to Texas nursing students by TNA, funded and administered through the Texas Nurses Foundation.

Quantifiable outcome

• TNA helped pass SB 240, the workplace violence prevention bill that requires healthcare facilities to adopt workplace violence prevention plans
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

15 partnerships are on record, tiered core and major.

• Texas Peer Assistance Program for Nurses (TPAPN)coreStrategic or Co-development PartnerTPAPN is a program of the Texas Nurses Foundation, in cooperation with the Texas Board of Nursing. It provides recovery help and promotes professional accountability for nurses with substance use or mental health conditions, safeguarding patients while helping nurses maintain safe practice.
• Texas Board of NursingcoreStrategic or Co-development PartnerTNA works with the Texas Board of Nursing on regulatory issues, practice standards, and the TPAPN program for nursing workforce support.
• Texas Team (Campaign for Action Coalition)coreStrategic or Co-development PartnerTNA is the proud sponsor of Texas Team - an Action Coalition of the Campaign for Nursing supported by AARP and Robert Wood Johnson Foundation (RWJF), working to advance nursing education, leadership, and practice.
• AARPcoreStrategic or Co-development PartnerAARP supports the Texas Team Action Coalition along with Robert Wood Johnson Foundation to advance nursing workforce initiatives in Texas.
• Robert Wood Johnson Foundation (RWJF)coreStrategic or Co-development PartnerRWJF funds the Campaign for Nursing's Action Coalitions, including Texas Team sponsored by TNA, to improve nursing education and workforce development.
• Texas Association of Business (TAB)majorStrategic or Co-development PartnerTAB supports expanding APRN education funding and practice authority, recommending $20 million to fund 500 additional primary care APRNs in Texas.
• Coalition for Nurses in Advanced Practice (CNAP)coreStrategic or Co-development PartnerCNAP consists of organizations representing more than 18,000 Texas APRNs. TNA is a member along with Texas Nurse Practitioners, Texas Association of Nurse Anesthetists, Texas Clinical Nurse Specialists, and others.
• Nursing Legislative Agenda Coalition (NLAC)coreStrategic or Co-development PartnerNLAC is a coalition of nursing organizations working together on legislative priorities including workplace violence prevention, nursing shortage solutions, and APRN practice authority.
• American Nurses Association (ANA)coreStrategic or Co-development PartnerTNA is the Texas Affiliate of ANA, representing Texas nurses at the national level.
• University of North Texas Health Science Center (UNTHSC) College of NursingmajorChannel Partner/ Reseller/ DistributorUNTHSC College of Nursing is an annual sponsor of TNA, supporting nursing education and professional development in Texas.
• YourMembership.comcoreTechnology or IntegrationYourMembership.com provides association management software powering TNA's website, including membership management, event registration, career center, email marketing, and member invoicing/dues system.
• Texas Nurses FoundationcoreStrategic or Co-development PartnerTNF is the charitable arm of TNA, hosting TPAPN and other programs. TNF provides grants for nurses with financial need, including for TPAPN initial evaluations.
• Coalition for Health Care AccesscoreStrategic or Co-development PartnerCoalition of 21 organizations (including TNA, AARP, Texas Hospital Association, Texas Medical Association) working to expand access to care through APRN full practice authority.
• TPAPN Peer Support PartnerscoreChannel Partner/ Reseller/ DistributorVolunteer nurse peers who provide support, guidance, and encouragement to TPAPN participants on their recovery journey.
• Texas Higher Education Coordinating BoardcoreStrategic or Co-development PartnerTNA has worked for over 15 years on nursing education policy initiatives including the Nursing Innovation Grant Program established in 2001.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Nurses Association (ANA):
• National League for Nursing:

Direct peers

• Florida Nurses Association:
• New York State Nurses Association:
• North Carolina Nurses Association:
• Illinois Nurses Association:
• California Nurses Association:
• Pennsylvania State Nurses Association:

Others

• Sigma Theta Tau International (Sigma):
• Texas Hospital Association:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TexasNursesAssn
• YouTubeanchor.fm/texas-nurses
• Facebookfacebook.com/Texas.Nurses.Association
• LinkedInlinkedin.com/company/texas-nurses-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Nurses Association