Safearth
Safearth is a specialist electrical engineering group providing earthing/grounding and lightning protection consulting, proprietary test instruments, design software and training to power utilities, mining, rail and infrastructure operators across Australia, the Americas and UK/Europe.
- Company typePrivate
- Founded1991
- HeadquartersLake Macquarie Shire, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Safearth does
Safearth is a privately held specialist electrical engineering group headquartered in Warners Bay, New South Wales, founded in 1991 within a power utility and privatised in 2008. The company provides world-recognised expertise in safe power system earthing/grounding and lightning protection, serving power utilities, mining, oil and gas, rail, defence, roads and tunnelling, and water and gas utilities. It operates across three regional hubs — Australia (HQ), the Americas and UK/Europe — with offices in Warners Bay, Perth, Adelaide, Brisbane, Canberra, Melbourne, London, Birmingham (Alabama) and Verona (Wisconsin), and a workforce of 51–100 including more than 30 degree-qualified specialist engineers.
The company monetises across four interlocking revenue streams: professional consulting (earthing testing, design, asset management, incident investigation, standards development), proprietary hardware (CS3 grounding system integrity tester, AX1 injection source, MI3 injection multimeter — all designed and manufactured in-house), software (Streets Distribution Designer for risk-based distribution earthing design), and training (public courses across the US, UK and Europe plus custom on-site programmes). Go-to-market is predominantly enterprise field sales for consulting, supplemented by a direct-to-consumer online store for instruments and an event-driven training channel. Customers include blue-chip mining majors (Rio Tinto, BHP, Glencore, Newmont, Yancoal), Australian and UK power utilities (Endeavour Energy, SA Power Networks, CitiPower, SnowyHydro, Power and Water, ActewAGL), rail operators (Sydney Metro, Cross River Rail, Metro Trains Melbourne, Yarra Trams), and government clients (NSW Health Infrastructure).
The business model is anchored by deep regulatory and standards influence: Safearth engineers actively participate in IEEE, Cigre, ENA and Standards Australia working groups, with the CEO convening Cigre WG B3.54 and senior engineers chairing IEEE 1048 and contributing to standards 80, 81, 837, 998, 1246 and 1268. Proprietary instruments are manufactured internally, including award-winning products (CS3 won the 2015 Newcastle Engineering Excellence Award and is approximately 4x faster than traditional methods), and the firm reports zero lost-time injuries across 350,000+ field hours over 8 years. Pricing across all streams is quote-based or per-project, with hardware also available via purchase, reseller or rental arrangements.
Safearth firmographics
Firmographics- Name
- Safearth
- Legal name
- Safearth
- Website
- https://safearth.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Safearth is a specialist electrical engineering group providing earthing/grounding and lightning protection consulting, proprietary test instruments, design software and training to power utilities, mining, rail and infrastructure operators across Australia, the Americas and UK/Europe.
- Ownership category
- akta.pro rank
Safearth industry classification
Industry- Product category
- Earthing & Grounding Engineering Services
- NAICS
- Mining and Oil and Gas Field Machinery Manufacturing (33313)
- SIC
- Electrical Industrial Apparatus (3620), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Grounding, Bonding & Lightning Protection (grounding bars, clamps, earthing systems, lightning arrestors) (IMAGAEAJ)
Keywords
Where Safearth is headquartered
LocationHeadquarters
- HQ city
- Lake Macquarie Shire
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Safearth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Engineering Consulting Services: Professional consulting services for earthing system design, testing, assessment, incident investigation, and asset management. Targets power utilities, mining, oil and gas, and infrastructure projects.
- Training Services: Public training courses and custom on-site training for earthing system understanding, design, and testing. Courses available in multiple formats and locations globally.
- Test Instruments: Sale of proprietary testing equipment including CS3 continuity meters, AX1 injection sources, and MI3 multimeters. Sold directly through online store and via quote requests.
- Software Products: Streets Distribution Designer software for risk-based earthing design in distribution networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Purchase, Reseller, and Rental options available for instruments |
| Other | Multi-year contract | Public training courses and custom training available |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Safearth product offering
Product offeringCore offering
Safearth is a specialist electrical engineering firm focused on safe power system earthing/grounding and lightning protection. The company delivers engineering consulting, proprietary test instruments (CS3, AX1, MI3), risk-based earthing design software (Streets Distribution Designer), and earthing training programs to power utilities, mining, rail, oil & gas, and government infrastructure sectors worldwide.
Product overview
Safearth is a specialist electrical engineering group providing world-recognised expertise in safe power system earthing/grounding and lightning protection systems. The company offers a portfolio of proprietary instruments (CS3 Integrity Tester, AX1 Injection Source, MI3 Injection Multimeter), software tools (Streets Distribution Designer), professional consulting services, and training programs. Their core offering centers on earthing system testing, design, and management for high voltage installations across power utilities, mines, oil and gas, and other industries.
Differentiator
Problem solved
Functional benefit
Brands
- CS3: Industry-leading milliohm meter earth tester for measuring integrity and electrical continuity of grounding systems, lightning protection systems, and electrical structures. Award-winning continuity meter with unique capability to overcome electrical noise.
- Streets
- AX1
- MI3
- Ventasys
- Safearth Store
- Safearth Solutions
Products and services
- CS3 Grounding System Integrity Tester
Quantifiable outcome
- Zero Lost Time Injuries (LTIs) over 8 years with 350,000+ hours worked
- +3 more outcomes
Companies that use Safearth
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles3 records
Safearth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Safearth partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AmpcontrolcoreCollaboration partnership for COVID-19 ICU ventilator development. Safearth provided engineering expertise, R&D capabilities, and in-house manufacturing to develop contingency ventilator solutions within 3 weeks for NSW Government Health Infrastructure.
- NewieVenturescoreR&D partner in the ventilator project, collaborating with Safearth and Ampcontrol to develop emergency COVID-19 ventilators for NSW Government.
- ResTechminorR&D partner contributing to the COVID-19 ventilator development project alongside Safearth and other collaborators.
- The University of NewcastleminorAcademic partner in the ventilator project, contributing research and development expertise to the collaborative effort.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Safearth competitors and assessment
Company assessmentDirect peers
- Megger: Megger is a leading global manufacturer of electrical test and measurement instruments, including ground/earth resistance testers (e.g., DET series). It is the most direct competitor to Safearth's CS3, AX1, and MI3 product line, serving overlapping power utility and industrial customers.
- Doble (Doble Engineering / ESCO): Doble supplies diagnostic instruments, test equipment and expert engineering services for electric power utilities, including grounding-related test instruments and consulting. It competes directly with Safearth on high-voltage substation testing and consulting in the US/UK markets.
- Omicron Electronics: Omicron is a global provider of primary and secondary test sets and advanced diagnostic solutions for the power industry. It competes directly with Safearth's instrument business and overlaps on substation testing services for transmission and distribution operators.
- nVent ERICO (ERICO): nVent ERICO manufactures grounding, bonding, and lightning protection products (ground rods, ground bars, connectors, exothermic welding) and is one of the most established global specialists in earthing hardware, directly comparable to the hardware side of Safearth's offering.
- AEMC Instruments (Chauvin Arnoux): AEMC Instruments manufactures ground/earth resistance testers, ground testers, and micro-ohmmeters used in power utility and industrial applications. Its ground tester product line directly overlaps with Safearth's CS3 instrument in use cases.
- Power Engineers (POWER): POWER Engineers is a global consulting engineering firm with substations and T&D practices that include grounding studies and design. It competes with Safearth's consulting side on large utility, mining, and infrastructure projects globally, particularly in North America and Australia.
Broad incumbents
- Hubbell: Hubbell is a large, diversified manufacturer of electrical products including grounding and bonding hardware for utility and industrial markets. Its Chardon and Burndy brands overlap directly with Safearth's customer base on substations and power distribution earthing.
- Eaton: Eaton is a major global power management company with extensive electrical products for utility, industrial and data centre customers, including grounding and surge protection. It serves as a broad incumbent competing indirectly across Safearth's segments.
- Fluke Corporation: Fluke is a leading global manufacturer of professional test and measurement tools, including portable earth ground testers. While broader than Safearth's specialist earthing instruments, it competes at the lower end of Safearth's instrument market with utility and industrial maintenance crews.
Emerging players
- Hioki E.E. Corporation: Hioki is a Japanese manufacturer of electrical test and measurement instruments, including ground testers for power utilities and rail. It is a niche specialist instrument maker comparable to Safearth on the hardware-only dimension.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Safearth social profiles
Digital presenceSafearth compliance and trust
Trust signalCompliance2 records
Safearth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safearth leadership team
Management profileNumber of profiles
Profiles10 records
Safearth subsidiaries and ownership
Company hierarchySubsidiaries5 records
Safearth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safearth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safearth
What does Safearth do?
Safearth is a specialist electrical engineering firm focused on safe power system earthing/grounding and lightning protection. The company delivers engineering consulting, proprietary test instruments (CS3, AX1, MI3), risk-based earthing design software (Streets Distribution Designer), and earthing training programs to power utilities, mining, rail, oil & gas, and government infrastructure sectors worldwide.
Is Safearth a public or private company?
Safearth is a private company. It is classified as management employee owned and is currently operating.
When was Safearth founded?
Safearth was founded in 1991. It employs 51 to 100 people.
Where is Safearth based?
Safearth is headquartered in Lake Macquarie Shire, Australia, in the Oceania region.
How does Safearth make money?
Four revenue lines are on record. Engineering Consulting Services are the primary driver. The others are training Services, test Instruments and software Products.
Who are Safearth's main competitors?
Direct peers on record are Megger, Doble (Doble Engineering / ESCO), Omicron Electronics, nVent ERICO (ERICO), AEMC Instruments (Chauvin Arnoux) and Power Engineers (POWER). Broad incumbents are Hubbell, Eaton and Fluke Corporation. Hioki E.E. Corporation is listed as an emerging player.
Does Safearth have an API?
No public API is recorded for Safearth.
What industry is Safearth in?
Safearth's product category is Earthing & Grounding Engineering Services. Its primary akta.pro industry code is IMAGAEAJ, Grounding, Bonding & Lightning Protection (grounding bars, clamps, earthing systems, lightning arrestors). Its NAICS code is 33313 and its SIC code is 3620.