Hotel Madero

What Hotel Madero does

Hotel Madero is a privately held luxury boutique hotel located in the Puerto Madero neighborhood of Buenos Aires, Argentina, operating since 2004 with between 101 and 250 employees. The property comprises 197 rooms and suites across eight categories (Superior through Diplomat Suite), all featuring private balconies with views of the city, river, or dams, and is positioned for both leisure and corporate travelers. Distribution is omnichannel: direct bookings via the Travelclick reservation platform on a multilingual (English, Spanish, Portuguese) website, telephone reservations, full GDS connectivity (Sabre, Apollo, Amadeus, Worldspan), the WorldHotels Luxury collection network, and travel aggregators including TripAdvisor.

Revenue is generated across five streams: room revenue (the core product), food and beverage (three venues — Rëd Resto & Lounge under Executive Chef Alejandro Bontempo with a 600+ bottle wine cellar, White Bar terrace and sushi, and Rëd Boutique gourmet takeaway), spa and wellness (Madero Spa with heated pool, jacuzzi, sauna, massage, and fitness), events and meetings across 10 configurable spaces, and curated stay packages (Escapada Gourmet, Madero Relax, Full Day Spa) priced in Argentine pesos. The corporate offer is anchored by the Le M Club business center on the eighth floor with private secretary service and meeting rooms for premium-category guests. The hotel also runs a localized pricing strategy with ARS-only, resident-restricted packages valid through 2026, indicating adaptation to Argentina's domestic demand and currency environment.

Ownership and corporate structure are not publicly disclosed; the property appears independently operated with a marketing affiliation (not an ownership relationship) to WorldHotels. No funding rounds, M&A activity, parent company, or institutional investors are identified in the available data. The underlying technology stack is conventional for the segment — Travelclick PMS/reservations plus GDS — with no proprietary platforms, no disclosed AI/ML capabilities, no apps, and no APIs. Strategic emphasis is on physical-asset quality, culinary reputation, art integration, and guest experience rather than technology differentiation.

Name

Hotel Madero

Legal name

Hotel Madero

Website

https://hotelmadero.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotel Madero is a privately held luxury boutique hotel in Puerto Madero, Buenos Aires, offering 197 rooms, three F&B venues, a spa, event spaces, and a business center for leisure and corporate travelers, distributed via direct booking, GDS, and the WorldHotels Luxury network.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Full-Service Restaurants (722511)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Hotel & Resort Restaurants (THAFACAH), Historic/Heritage Conference Hotels (THAGALAL)

Keywords

• Luxury hotel accommodation
• Hotel dining services
• Spa wellness facilities
• Event meeting venues
• Business travel hospitality

Headquarters

HQ city

Francisco Madero

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Revenue: Revenue from 197 exclusive rooms and suites across 8 room categories (Superior, Deluxe, Corner, Zen, Junior Suite, Executive Suite, Signature Suite, Diplomat Suite). Room rates vary by season and availability.
2. Food & Beverage: Revenue from three dining venues: Rëd Resto & Lounge (award-winning cuisine, breakfast, lunch, dinner), White Bar (terrace dining, sushi bar), and Rëd Boutique (gourmet treats to go including macarons, cupcakes, chocolates).
3. Spa & Wellness: Revenue from Madero Spa services including various massage treatments (Relaxation, Deep Tissue, Jet Lag Revival, Hot Stone, Lymphatic Drainage, Californian, Reflexology, Therapeutic), pool, jacuzzi, sauna, and fitness center access.
4. Events & Meetings: Revenue from 10 event spaces: Rooftop (Montmartre), Des Arts, White Bar, Espacio Jardin, Pompidou, L'Atelier, Gallerie, Biblioteca, Directorio, and La Cave. Spaces accommodate various configurations from intimate meetings to large receptions.
5. Packages & Special Offers: Curated stay packages including Escapada Gourmet (dinner, room, breakfast, spa), Madero Relax (overnight stay with spa and massage), and Full Day Spa experiences. Priced from $198,000 to $380,000 ARS.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hotel Madero operates a 197-room luxury boutique hotel in the Puerto Madero neighborhood of Buenos Aires, offering accommodations across eight room categories with private balconies. The property features three dining venues (Rëd Resto & Lounge, White Bar, Rëd Boutique), a full-service Madero Spa with pool and massage treatments, an exclusive Le M Club business center, and ten event spaces for meetings and social gatherings.

Product overview

Hotel Madero is a luxury hotel in Puerto Madero, Buenos Aires, offering 197 rooms and suites across 8 room categories (Superior, Deluxe, Corner, Zen, Junior Suite, Executive Suite, Signature Suite, Diplomat Suite). The property features three dining venues: Rëd Resto & Lounge (award-winning restaurant), Rëd Boutique (gourmet take-away), and White Bar (outdoor terrace with sushi bar). Wellness amenities include Madero Spa with pool, jacuzzi, sauna, and massage services. Business facilities comprise Le M Club Business Center with meeting rooms. The hotel also offers 10 event spaces for meetings and social gatherings, plus curated activity packages (Escapada Gourmet, Madero Relax, Full Day Spa). The property is affiliated with World Hotels luxury collection.

Differentiator

Problem solved

Functional benefit

Brands

• Rëd Resto & Lounge: Award-winning restaurant and lounge featuring local flavors and culinary creativity, managed by Executive Chef Alejandro Bontempo. Includes an exclusive wine cellar and sommelier service.
• White Bar
• Rëd Boutique
• Madero Spa
• Le M Club

Products and services

• Rooms & Suites

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WorldHotelscoreChannel Partner/ Reseller/ DistributorHotel Madero is affiliated with WorldHotels Luxury collection, providing global brand recognition, distribution through WorldHotels network, and inclusion in their luxury hotel portfolio. The partnership enhances the hotel's visibility to international travelers seeking luxury accommodations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Faena Hotel Buenos Aires: Boutique luxury property in Puerto Madero, Buenos Aires, with design-forward positioning, award-winning F&B, and a strong event/cultural programming layer. Most direct comparable given shared neighborhood and aesthetic-led luxury positioning.
• Algodon Mansion: Small luxury boutique hotel in Recoleta, Buenos Aires, with a wine-focused identity and design-forward interiors. Comparable as an independent luxury competitor pursuing the same high-end leisure and corporate niche.
• InterContinental Buenos Aires: Full-service luxury hotel in the downtown/Monserrat area, well-known for large-scale event and convention hosting. Direct competitor for corporate groups, events, and upscale business travelers.
• Hilton Buenos Aires: Large full-service hotel in Puerto Madero adjacent to Hotel Madero, with extensive meeting and event infrastructure and a strong corporate base. Competes directly for group business and corporate travelers in the same neighborhood.
• Park Hyatt Buenos Aires: Luxury hotel in the Palermo/Mosconi area of Buenos Aires with full-service F&B, spa, and event facilities. Competes for premium business and leisure travelers under a globally recognized luxury brand.
• Alvear Palace Hotel: Iconic luxury hotel in the Recoleta neighborhood of Buenos Aires, offering comparable full-service luxury accommodations, F&B venues, and event spaces. Direct head-to-head competitor for both leisure and corporate luxury demand in the same city.
• Four Seasons Hotel Buenos Aires: Global luxury flagship in the Recoleta area with full-service amenities, large meeting/event infrastructure, and an expansive spa. Competes for the same corporate and inbound luxury segment with deeper global loyalty reach.
• Sofitel Buenos Aires Recoleta: Luxury international-brand hotel in Recoleta, Buenos Aires, with comparable F&B, spa, and event space. Competes for the same inbound luxury traveler with the backing of a global loyalty program.

Emerging players

• NH Buenos Aires City (NH Collection): Upscale business hotel in downtown Buenos Aires offering premium rooms, F&B, and meeting space. Less luxurious than Hotel Madero but overlaps in the corporate and group segments at a more accessible price point.

Broad incumbents

• Sheraton Buenos Aires Hotel & Convention Center: Large convention-oriented hotel in Retiro/San Nicolás with a very large meeting and event footprint. Competes for the same large corporate group and convention demand with a globally distributed brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hotelmadero
• Facebookfacebook.com/HotelMadero
• Instagraminstagram.com/hotelmadero

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Madero