Red Devil Clothing

What Red Devil Clothing does

Red Devil Clothing is a privately held direct-to-consumer apparel retailer operated by DVL Industries Inc. The company designs, screen-prints, and sells rockabilly, hot rod, and biker-themed clothing and accessories under the registered "Red Devil Clothing®" brand and trademarked devil head logo. Founded in 1998 under the "Evil Since 98" tagline, the brand is headquartered and ships from a single facility at 15152 Downey Ave, Paramount, California. It sells exclusively to US customers and does not ship to P.O. Boxes.

The product portfolio spans men's, women's, and kids' t-shirts, tank tops, pullover and zip-up hoodies, button-down shirts, trucker caps, beanies, bandanas, stickers, shop rags, and gift cards. Core products are screen-printed in-house on heavyweight (6.0oz+) 100% cotton, with designs featuring devils, skulls, Día de los Muertos sugar skulls, drag racing, rat rods, gassers, Route 66, and kustom kulture themes — a catalog of 188+ unique designs. The technology backbone is a single Shopify-powered storefront with SSL-secured checkout, supporting Shop Pay, PayPal, Google Pay, Apple Pay, and major credit cards. Shipping is handled via USPS, with Route shipping protection available as an opt-in at checkout.

The business model is straightforward unit-pricing DTC e-commerce with no subscription or recurring revenue. Products range from $19.99 caps to $94.99 button-down shirts, with gift cards available in $25-$200 denominations. Free US shipping is offered on orders over $60, and most orders ship within 1-2 business days. The target customer is the hot rod/rockabilly subculture, bikers, and families seeking matching kids' apparel — a horizontal persona segmentation served through organic social (Facebook, Instagram, Pinterest), an email newsletter with a 10% first-order incentive, and SEO. There is no paid advertising disclosure, no retail distribution, no wholesale or third-party marketplace presence, and no international shipping.

Name

Red Devil Clothing

Legal name

DVL Industries Inc.

Website

https://reddevilclothing.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Devil Clothing is a privately held DTC e-commerce apparel brand that designs, prints, and sells rockabilly, hot rod, and biker-themed t-shirts, hoodies, caps, and accessories to US consumers through its own Shopify storefront.

Ownership category

akta.pro rank

Product category

Casual Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Casual apparel
• Graphic t-shirts
• Rockabilly clothing
• Biker apparel
• Kustom kulture wear

Headquarters

HQ city

Whittier

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Apparel Sales: One-time product sales of branded apparel including t-shirts, hoodies, tank tops, caps, and accessories. No subscription model; purchases are individual transactions. Gift cards available in denominations from $25 to $200.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Red Devil Clothing, operating as DVL Industries Inc., is an e-commerce apparel brand that designs and sells hot rod, rockabilly, kustom kulture, and biker-themed graphic clothing. The company's offering includes graphic t-shirts, hoodies, tank tops, caps, and accessories for men, women, and kids, sold through its own direct-to-consumer online storefront.

Product overview

Red Devil Clothing is an e-commerce apparel brand offering rockabilly, hot rod, and biker-themed clothing and accessories. The product portfolio centers on men's and women's T-shirts, tank tops, and hoodies featuring custom car culture, drag racing, Día de los Muertos, and devil designs. Supporting product lines include caps/accessories, stickers, bandanas, beanies, and shop rags. The company sells directly through its Shopify-powered online store and operates from Paramount, California. Gift cards are available as a service offering. Products are primarily screen-printed on heavyweight cotton, with designs ranging from front-only to full front-and-back prints. The brand aesthetic is edgy, rebellious, and rooted in custom car culture, with the original company logo established in 1998.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's graphic t-shirts
• Women's graphic t-shirts
• Kids' graphic t-shirts
• Hoodies and sweatshirts
• Tank tops
• Caps and headwear
• Accessories and lifestyle merchandise

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Three partnerships are on record, tiered minor and core.

• RouteminorOthersRoute provides shipping protection coverage for packages lost, damaged in transit, or stolen after delivery. Offers 24/7 claim support with average response time under an hour. Optional add-on at checkout for customers seeking peace of mind.
• USPScoreOthersPrimary shipping carrier for order fulfillment. Standard shipping via First Class, Priority, or Priority Express depending on customer selection and transit needs.
• ShopifycoreTechnology or IntegrationE-commerce platform powering reddevilclothing.com. Provides secure server (SSL), payment processing integration, and shopping cart functionality.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hot Topic: Largest US specialty retailer of alternative/edgy/pop-culture apparel and accessories; far broader catalog (band tees, gothic, anime, gaming) but overlaps with Red Devil in the alternative rockabilly/skull aesthetic and similar teen/young-adult customer base.
• Affliction: Established premium biker-lifestyle apparel brand with broader distribution and price points; overlaps significantly in the biker/edgy graphic apparel segment Red Devil serves.
• Spencer's: National mall-based retailer of edgy/novelty apparel, accessories, and lifestyle products targeting a similar alternative-leaning demographic.
• Lucky Brand: Heritage Americana/motorcycle-inspired apparel brand with broader denim-driven assortment and mainstream retail distribution; adjacent in rockabilly/moto aesthetic.

Direct peers

• Sourpuss Clothing: Direct-to-consumer rockabilly, vintage, and pin-up apparel brand with very similar product mix (graphic tees, dresses, accessories) and overlapping kustom kulture target audience.
• Kreepsville 666: Independent rockabilly, psychobilly, and horror-themed apparel brand with comparable graphic-tee product, skull/devil imagery, and D2C e-commerce model targeting the same subculture.
• Restless Heart Apparel: Rockabilly, tattoo, and biker-lifestyle apparel brand offering graphic tees and accessories directly to consumers with very similar aesthetic and customer base.
• Sullen Clothing: Surf/skate/biker-inspired alternative apparel brand built around tattoo and artist collaborations; comparable graphic-tee D2C model with strong art-driven identity.

Others

• Dickies: Workwear/heritage apparel brand whose button-down shop shirts Red Devil already co-brands (e.g., 'Headed for Hell Dickies Shop Shirt'); comparable in shop/garment culture and customer overlap in blue-collar/moto community.

Regional players

• Killstar: UK-based gothic/alternative apparel brand with comparable graphic apparel and accessory mix; serves similar subcultural aesthetic but is stronger internationally where Red Devil does not ship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RedDevilClothing
• Instagraminstagram.com/reddevilclothingco
• Pinterestpinterest.com/reddevilclothin
• LinkedInlinkedin.com/company/red-devil-clothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Devil Clothing