WIN - World Identity Network
WIN - World Identity Network is a 501(c)(3) nonprofit that advocates for blockchain-based self-sovereign digital identity for refugees, orphans, trafficking survivors, and stateless populations, operating through the Blue Passport concept, the Blockchain for Humanity campaign, and the 2024 Amazon Prime documentary 'Shadows in the Dark.'
- Company typePrivate
- Founded2017
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WIN - World Identity Network does
WIN - World Identity Network is a Washington, DC-based 501(c)(3) nonprofit founded in 2017 on Sir Richard Branson's Necker Island, co-founded and led by CEO Dr. Mariana Dahan, who previously initiated and coordinated the World Bank's Identification for Development (ID4D) agenda. The organization advocates for universal digital identity using a blockchain-based self-sovereign identity (SSI) system that stores verifiable claims rather than personally identifiable information on-chain, producing immutable attestations that cannot be forged or destroyed. Its core offerings are the 'Blue Passport' concept (a proposed non-forgeable digital identity for refugees and stateless persons, articulated in a 2018 foundational report and a 2019 Bloomberg Opinion piece), the 'Shadows in the Dark: Our Global Identity Crisis' documentary released on Amazon Prime Video in March 2024, and the Blockchain for Humanity campaign run on the UN UNITE Ideas platform to crowdsource solutions for child trafficking prevention.
The organization serves vulnerable populations rather than paying customers: refugees and displaced persons, orphans and vulnerable children, trafficking survivors, and stateless populations, with pilot implementation work in Moldova through Hope and Homes for Children. Distribution is non-commercial and primarily advocacy-driven via the United Nations, Human Rights Foundation, Singularity University, Oslo Freedom Forum, TEDx, and Amazon Prime Video. Revenue comes from tax-deductible charitable donations (preset tiers of $100, $250, $500, or $1,000, one-time or monthly) and documentary distribution, with no venture funding, parent company, or acquisition activity disclosed. The organization is small (1-10 employees), with management comprising CEO Dr. Mariana Dahan, Chief Partnership Officer Federico Baradello, and Emmy Award-winning documentary co-director Brad Kremer.
WIN - World Identity Network firmographics
Firmographics- Name
- WIN - World Identity Network
- Legal name
- World Identity Network Foundation
- Website
- https://win.systems
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WIN - World Identity Network is a 501(c)(3) nonprofit that advocates for blockchain-based self-sovereign digital identity for refugees, orphans, trafficking survivors, and stateless populations, operating through the Blue Passport concept, the Blockchain for Humanity campaign, and the 2024 Amazon Prime documentary 'Shadows in the Dark.'
- Ownership category
- akta.pro rank
WIN - World Identity Network industry classification
Industry- Product category
- Digital Identity Advocacy
- NAICS
- Human Rights Organizations (813311), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents) (FSAPACAG)
- akta.pro secondary industry
- Privacy, Data Protection & Compliance (zk compliance, GDPR/PII handling) (FSAPAJAM)
Keywords
Where WIN - World Identity Network is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WIN - World Identity Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Charitable Donations: WIN is a registered 501(c)(3) nonprofit organization. Contributions are tax-deductible in the United States. Donations support advocacy work, technology development, and programs helping vulnerable populations gain identity documentation.
- Documentary Distribution: Revenue generated from the 'Shadows in the Dark' documentary released on Amazon Prime Video, documenting the global identity crisis and WIN's work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | One-time or monthly charitable donations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WIN - World Identity Network product offering
Product offeringCore offering
World Identity Network is a 501(c)(3) nonprofit advocacy organization that promotes blockchain-based self-sovereign identity (SSI) to help vulnerable populations—including refugees, orphans, trafficking victims, and stateless persons—prove their identity without storing PII on-chain. Its core offerings center on the "Blue Passport" identity concept, the "Shadows in the Dark" documentary released on Amazon Prime Video, and the "Blockchain for Humanity" campaign run in partnership with UN agencies to crowdsource solutions for combating child trafficking.
Product overview
WIN (World Identity Network) is a nonprofit advocacy organization that operates as a research and awareness platform rather than a traditional product company. Its core offerings include the Blue Passport concept - a blockchain-based identity solution enabling individuals to prove their identity while maintaining data control; the Shadows in the Dark documentary released in March 2024; and the Blockchain for Humanity campaign - a global initiative partnered with United Nations agencies to source blockchain solutions for combatting child trafficking. The organization leverages blockchain technology to help prevent human trafficking and provide identity verification for vulnerable populations, focusing on advocacy, research publications, and humanitarian initiatives rather than commercial software products.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Passport: A concept proposed by Dr. Mariana Dahan for blockchain-based digital identity solution for refugees and stateless persons
- Blockchain for Humanity
- Shadows in the Dark
Products and services
- Shadows in the Dark Documentary A documentary film following stories of undocumented individuals across the United States, the Middle East, and refugee camps in Europe, highlighting the global identity crisis and WIN's advocacy work. Co-produced with the United Nations, Human Rights Foundation, and Singularity University, distributed on Amazon Prime Video.
- Blue Passport Concept A blockchain-based digital identity concept providing a resilient, non-forgeable proof of identity for vulnerable populations such as refugees and stateless persons. Built on verifiable claims rather than stored PII, the concept uses distributed ledger technology so identity records cannot be forged or destroyed.
- Blockchain for Humanity Campaign A global advocacy campaign partnered with United Nations agencies that ran through the UN UNITE Ideas platform to source blockchain-based proposals for securing identity data and creating immutable records of minor border transfers without parental permission.
Quantifiable outcome
- 50,000+ visits from 170+ countries to the UN UNITE Ideas platform
- +1 more outcomes
Companies that use WIN - World Identity Network
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
WIN - World Identity Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
WIN - World Identity Network partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and supporting.
- United NationscoreWIN produced the 'Shadows in the Dark' documentary in partnership with the United Nations. The organization has been advocating at UN forums and working with UN agencies on identity initiatives. WIN partnered with UN agencies for the Blockchain for Humanity Global Challenge that sourced blockchain solutions to combat child trafficking.
- Human Rights FoundationcoreHuman Rights Foundation co-produced the 'Shadows in the Dark' documentary. Dr. Dahan was invited to speak at the Oslo Freedom Forum by the Human Rights Foundation. The foundation supports WIN's advocacy for human rights and identity rights.
- Singularity UniversitymajorSingularity University co-produced the 'Shadows in the Dark' documentary, contributing expertise on exponential technologies and their potential for addressing global challenges like identity.
- Hope and Homes for ChildrencoreWIN Foundation partnered with Hope and Homes for Children to help orphans in Moldova. WIN provides ID papers, traces family lineage, and reunites children with families. WIN Ambassador Dr. Mariana Dahan was appointed Ambassador to Hope and Homes for Children. The partnership helped pass a Moldovan law requiring minors to have personal ID for international travel.
- CCF MoldovasupportingWIN works with CCF Moldova, a local satellite of Hope and Homes for Children, to get children out of the orphanage system and provide them with personal ID papers.
- Thomson Reuters FoundationmajorWIN's Blockchain for Humanity campaign became a reference case-study for Thomson Reuters Foundation. The campaign launched the world's first pilot using blockchain to prevent child trafficking.
- UN UNITE Ideas PlatformsupportingThe Blockchain for Humanity Global Challenge was run through the United Nations' UN UNITE Ideas platform, which invited companies, academia, civil society and NGOs to submit blockchain-based solutions to combat child trafficking. The platform received 50,000+ visits from over 170 countries.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
WIN - World Identity Network competitors and assessment
Company assessmentDirect peers
- Sovrin Foundation: Sovrin Foundation is a nonprofit governance organization for self-sovereign identity built on distributed ledger technology. It is the closest structural peer to WIN: a nonprofit SSI standards body working on decentralized identity standards, with overlapping governance and DID method development.
- ID2020 Alliance: ID2020 is a global alliance of NGOs, governments, and technology companies advancing ethical, portable digital ID for underserved populations. It directly mirrors WIN's mission of digital identity for vulnerable and undocumented communities and competes for the same institutional partnerships.
- Decentralized Identity Foundation (DIF): DIF is an industry-led standards body developing the foundational protocols and specifications for decentralized identity. It is a direct peer because both organizations operate in the DID/SSI ecosystem and compete for influence over emerging identity standards.
- Evernym: Evernym pioneered self-sovereign identity and verifiable credentials and was acquired into Gen Digital. It is a direct peer because both build on the same SSI primitives (verifiable claims, DID methods) and target government and humanitarian identity programs.
- Trinsic: Trinsic is an SSI platform offering verifiable credential infrastructure for organizations. It is a direct peer to WIN's Blue Passport concept because both target the developer-and-issuer side of decentralized identity, although Trinsic pursues a commercial rather than nonprofit route.
- Indicio: Indicio is an open-source decentralized identity company providing verifiable credential infrastructure to governments, travel, and humanitarian organizations. It is a direct peer because both target government-issued and humanitarian credentials with privacy-preserving verifiable claims.
Broad incumbents
- Microsoft ION: Microsoft ION (now part of Microsoft Entra Verified ID) is a decentralized identity network running on Bitcoin's Sidetree protocol. It is a broad incumbent peer because it offers DID infrastructure at scale inside a much larger enterprise portfolio, competing for the same government and institutional SSI deployments that WIN targets.
Emerging players
- HumanityDAO: HumanityDAO is building a proof-of-personhood protocol using biometric and cryptographic attestations to combat bots and identity fraud. It is an emerging player that overlaps with WIN's mission of proving 'who is a real human' for vulnerable populations.
- Consensys (uPort / Veramo): Consensys incubated uPort, one of the earliest Ethereum-based SSI wallets, and supports Veramo, a framework for verifiable data. It is an emerging player peer because it works in the same verifiable credentials and DID space, though with a broader Web3 focus.
Others
- Human Rights Foundation: Human Rights Foundation is a nonprofit that promotes freedom in closed societies and co-produced WIN's documentary. It is an adjacent peer because it is a key WIN partner operating in the same human rights advocacy space rather than competing on identity technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WIN - World Identity Network social profiles
Digital presenceWIN - World Identity Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
WIN - World Identity Network leadership team
Management profileNumber of profiles
Profiles1 record
WIN - World Identity Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WIN - World Identity Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WIN - World Identity Network
What does WIN - World Identity Network do?
World Identity Network is a 501(c)(3) nonprofit advocacy organization that promotes blockchain-based self-sovereign identity (SSI) to help vulnerable populations—including refugees, orphans, trafficking victims, and stateless persons—prove their identity without storing PII on-chain. Its core offerings center on the "Blue Passport" identity concept, the "Shadows in the Dark" documentary released on Amazon Prime Video, and the "Blockchain for Humanity" campaign run in partnership with UN agencies to crowdsource solutions for combating child trafficking.
Is WIN - World Identity Network a public or private company?
WIN - World Identity Network is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WIN - World Identity Network founded?
WIN - World Identity Network was founded in 2017. It employs 1 to 10 people.
Where is WIN - World Identity Network based?
WIN - World Identity Network is headquartered in Washington, United States, in the North America region.
How does WIN - World Identity Network make money?
Two revenue lines are on record. Charitable Donations are the primary driver. The others are documentary Distribution.
Who are WIN - World Identity Network's main competitors?
Direct peers on record are Sovrin Foundation, ID2020 Alliance, Decentralized Identity Foundation (DIF), Evernym, Trinsic and Indicio. Microsoft ION is listed as a broad incumbent. Emerging players are HumanityDAO and Consensys (uPort / Veramo). Human Rights Foundation is listed as an others.
Does WIN - World Identity Network have an API?
No public API is recorded for WIN - World Identity Network.
What industry is WIN - World Identity Network in?
WIN - World Identity Network's product category is Digital Identity Advocacy. Its primary akta.pro industry code is FSAPACAG, Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents), with a secondary code of FSAPAJAM, Privacy, Data Protection & Compliance (zk compliance, GDPR/PII handling). Its NAICS code is 813311 and its SIC code is 8300.