StayLive AB
StayLive AB is a Stockholm-based white-label OTT streaming platform provider serving sports federations, leagues, clubs, and niche content creators with branded streaming apps, built-in payments, and native iOS, Apple TV, and Android publishing; acquired by Two Circles in 2024.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What StayLive AB does
StayLive AB is a Swedish white-label over-the-top (OTT) streaming platform provider founded in 2013 and headquartered in Stockholm. The company enables sports federations, leagues, clubs, event organizers, and niche content creators to launch their own branded streaming services without building infrastructure from scratch. Its core platform combines live and on-demand video streaming, integrated video editing tools, built-in payment processing (credit cards, PayPal, Swish), native mobile app publishing for iOS, Apple TV, and Android, and security/PCI-DSS compliant payment handling with a stated 99.9% uptime and SSL encryption.
StayLive operates a B2B subscription-based licensing model, selling white-label platform access to enterprise customers rather than operating a consumer-facing service of its own. Its customer base is heavily anchored in Swedish sports media — including Hockeyettan, Elitserien, Svenska Basketligan, Svensk Innebandy, Bandyplay, STCC, Superettan Basket, Padel TV, Dobb TV, Expressen, Sportbladet Play, and ESS — and has expanded internationally with deployments including INDYCAR Live in the United States, the Dutch Eredivisie platform, Fanseat, and new swimming federation partnerships across Switzerland, Denmark, Finland, and Iceland. Pricing is custom and contact-based with no publicly disclosed tiers.
As of 2024, StayLive was acquired by Two Circles as part of Two Circles' agreement to acquire Spring Media Group, positioning the company within a larger sports media rights, live production, and streaming services roll-up. The company remains a small privately held Swedish limited company with 1-10 employees, no disclosed funding rounds, and no publicly reported revenue, with go-to-market executed via direct enterprise sales, content marketing, case studies, and a LinkedIn presence.
StayLive AB firmographics
Firmographics- Name
- StayLive AB
- Legal name
- StayLive AB
- Website
- https://staylive.se
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- StayLive AB is a Stockholm-based white-label OTT streaming platform provider serving sports federations, leagues, clubs, and niche content creators with branded streaming apps, built-in payments, and native iOS, Apple TV, and Android publishing; acquired by Two Circles in 2024.
- Ownership category
- akta.pro rank
StayLive AB industry classification
Industry- Product category
- Video Streaming Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Generalist Live Streaming Platforms (Multi-Category) (MPACACAA)
- akta.pro secondary industry
- Sports OTT Aggregators & Bundling Services (MPAKAOAB)
Keywords
Where StayLive AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
StayLive AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Platform Licensing/Subscription: White-label platform licensing to sports organizations, leagues, and content creators who need to launch branded streaming services. Offers subscriptions and one-time purchase options for end consumers through the platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
StayLive AB product offering
Product offeringCore offering
StayLive provides a white-label OTT streaming platform that enables sports federations, leagues, clubs, and content creators to launch and operate their own branded streaming services. The platform combines video editing tools, integrated payment processing (credit cards, PayPal, Swish), live and on-demand streaming, and native mobile app publishing for iOS, Apple TV, and Android. Customers retain full ownership of their platform, content, and user data, while StayLive handles the underlying infrastructure.
Product overview
StayLive AB offers a unified white-label streaming platform designed for sports and media organizations. The core platform provides end-to-end capabilities including video editing tools, built-in payment processing (supporting credit cards, PayPal, and Swish), live and on-demand streaming, mobile app publishing for iOS, Apple TV and Android, and enterprise-grade security with SSL encryption and PA-DSS PCI compliance. The platform emphasizes full ownership, allowing customers to retain control over their content and user data. Notable customer deployments include INDYCAR Live, Fanseat, Dobb TV, Padel TV, and various Swedish sports leagues.
Differentiator
Problem solved
Functional benefit
Products and services
- StayLive White-Label Streaming Platform A white-label OTT streaming platform that enables sports organizations, federations, leagues, clubs, and content creators to launch and operate their own branded streaming services with integrated editing tools, live and on-demand streaming, payment processing for subscriptions and one-time purchases, and native mobile app publishing for iOS, Apple TV, and Android. Customers retain full ownership of the platform configuration, content, and user data.
Companies that use StayLive AB
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
StayLive AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
StayLive AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Two CirclesflagshipStaylive is now part of Two Circles following Two Circles' agreement to acquire Spring Media Group. This represents a significant strategic integration combining Staylive's streaming platform capabilities with Two Circles' broader sports media and entertainment services.
Recent moves6 records
Expansion highlights6 records
StayLive AB competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
StayLive AB social profiles
Digital presenceStayLive AB compliance and trust
Trust signalCompliance1 record
StayLive AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
StayLive AB leadership team
Management profileNumber of profiles
StayLive AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StayLive AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StayLive AB
What does StayLive AB do?
StayLive provides a white-label OTT streaming platform that enables sports federations, leagues, clubs, and content creators to launch and operate their own branded streaming services. The platform combines video editing tools, integrated payment processing (credit cards, PayPal, Swish), live and on-demand streaming, and native mobile app publishing for iOS, Apple TV, and Android. Customers retain full ownership of their platform, content, and user data, while StayLive handles the underlying infrastructure.
Is StayLive AB a public or private company?
StayLive AB is a private company. It is classified as corporate owned and is currently acquired.
When was StayLive AB founded?
StayLive AB was founded in 2013. It employs 1 to 10 people.
Where is StayLive AB based?
StayLive AB is headquartered in Stockholm, Sweden, in the Europe region.
How does StayLive AB make money?
One revenue line is on record: platform Licensing/Subscription.
Does StayLive AB have an API?
No public API is recorded for StayLive AB.
What industry is StayLive AB in?
StayLive AB's product category is Video Streaming Platform. Its primary akta.pro industry code is MPACACAA, Generalist Live Streaming Platforms (Multi-Category), with a secondary code of MPAKAOAB, Sports OTT Aggregators & Bundling Services. Its NAICS code is 51621.