BeLight Software
BeLight Software is a bootstrapped Ukrainian developer of cross-platform consumer applications spanning home design (Live Home 3D), vector graphics (Amadine), typography (Art Text), desktop publishing (Swift Publisher), backup (Get Backup Pro), and encryption (Concealer) for macOS, iOS, iPadOS, visionOS, Windows, and Android.
- Company typePrivate
- Founded2003
- HeadquartersOdessa, Ukraine
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What BeLight Software does
BeLight Software Ltd. is a privately held, bootstrapped software publisher founded on January 23, 2003, and headquartered in Odesa, Ukraine, with a US subsidiary (BeLight Software 3D USA) in Chicago, Illinois. The company develops cross-platform desktop and mobile applications spanning home design, vector graphics, typography, desktop publishing, backup/archiving, and encryption/security, sold primarily to long-tail consumer and small-business buyers across macOS, iOS, iPadOS, visionOS, Windows, and Android.
Its active product portfolio centers on six SKUs: Live Home 3D (cross-platform home design and 3D visualization, the flagship at $49.99–$99.99), Amadine (vector graphics for Mac/iPad/iPhone from $9.99), Art Text (typography, transitioned to free with AI Bundle in-app purchases in April 2025), Swift Publisher (desktop publishing for Mac from $19.99), Get Backup Pro (Mac backup/disk cloning at $29.99 with incremental backups, hard-link optimization, and AES-128/256/Blowfish/Triple DES encryption), and Concealer (Mac AES-256 password/credential vault at $19.99). Technical differentiators include hard-link incremental backup, bootable APFS/HFS+ disk cloning, multi-algorithm encryption, and integrations with Trimble 3D Warehouse, Apple Time Machine, iTunes, Mail, Contacts, and Photos.
The business model is direct-to-consumer one-time perpetual licensing (with freemium exceptions), distributed through a first-party e-commerce store (FastSpring/Paddle payment processing), Mac App Store, iOS App Store, Windows Store, Google Play, and an affiliate channel (Impact Radius) paying 30% on Mac and 7% on Windows sales. Educational and non-profit buyers receive 30–60% volume discounts. There is no disclosed external funding, no public listing, and revenue is not publicly reported; a 30-person team operates the entire portfolio from Ukraine, continuing through the war since February 2022 while ceasing sales to Russia and Belarus.
BeLight Software firmographics
Firmographics- Name
- BeLight Software
- Legal name
- BeLight Software Ltd.
- Website
- https://belightsoft.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeLight Software is a bootstrapped Ukrainian developer of cross-platform consumer applications spanning home design (Live Home 3D), vector graphics (Amadine), typography (Art Text), desktop publishing (Swift Publisher), backup (Get Backup Pro), and encryption (Concealer) for macOS, iOS, iPadOS, visionOS, Windows, and Android.
- Ownership category
- akta.pro rank
Where BeLight Software is headquartered
LocationHeadquarters
- HQ city
- Odessa
- HQ country
- Ukraine
- HQ region
- Europe
Offices2 records
Markets served
BeLight Software business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software License Sales: One-time perpetual license purchases for desktop applications. Customers buy a license code that registers the software for permanent use. Educational and non-profit discounts available (30-60% off based on quantity).
- In-App Purchases: Live Home 3D offers in-apps for additional content such as furniture packs, house templates, and material collections that users can purchase within the application.
- Affiliate Referrals: The affiliate program generates revenue through partner referrals. BeLight pays affiliates 30% commission on Mac app sales and 7% on Windows app sales generated through tracked affiliate links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Get Backup Pro - Single License |
| One time/ perpetual license | Pay-as-you-go | Concealer - Single License |
| One time/ perpetual license | Pay-as-you-go | Swift Publisher |
| Freemium | Pay-as-you-go | Art Text |
| One time/ perpetual license | Pay-as-you-go | Amadine |
| One time/ perpetual license | Pay-as-you-go | Live Home 3D Standard |
| One time/ perpetual license | Pay-as-you-go | Live Home 3D Pro |
| One time/ perpetual license | Pay-as-you-go | Educational/Non-Profit Volume Discounts |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
BeLight Software product offering
Product offeringCore offering
BeLight Software develops and sells a portfolio of desktop and mobile creative and productivity applications for macOS, iOS, iPadOS, visionOS, Windows, and Android. The active product lineup spans four core products (Live Home 3D for home design, Amadine for vector graphics, Art Text for typography/text effects, and Swift Publisher for desktop publishing) plus two Mac utilities (Get Backup Pro for backup/archiving and Concealer for encryption). Products are sold as one-time perpetual licenses through the company's direct store and major app marketplaces.
Product overview
BeLight Software offers a portfolio of desktop and mobile applications primarily for Mac, iOS, iPadOS, Windows, Android, and visionOS platforms. The product lineup centers on four core active products: Live Home 3D (cross-platform home design with 3D visualization available on all major platforms including visionOS and Android), Amadine (vector graphics design for Mac, iPad, and iPhone), Art Text (typography and text effects with AI-powered image generation capabilities), and Swift Publisher (desktop publishing and page layout for Mac). The company also offers Get Backup Pro (advanced backup, archiving, and disk cloning for Mac) and Concealer (file encryption and password management for Mac). Several legacy products including Printworks, Disc Cover, Business Card Composer, Labels & Addresses, and Live Interior 3D have been discontinued and their functionality integrated into Swift Publisher and Live Home 3D respectively.
Differentiator
Problem solved
Functional benefit
Brands
- Live Home 3D: Intuitive home design software for floor plan creation and 3D visualization, available for iOS, iPadOS, macOS, Windows, visionOS, and Android.
- Amadine
- Art Text
- Swift Publisher
- Get Backup Pro
- Concealer
Products and services
- Live Home 3D Cross-platform home design application for floor plan creation and 3D visualization, available for iOS, iPadOS, macOS, visionOS, Windows, and Android. Targets amateur and professional designers.
- Amadine Vector graphics design software for creating colorful illustrations, mockups, UI and web designs, available for Mac, iPad, and iPhone.
- Art Text Graphic design software for creating artistic text effects, lettering, and typography graphics on Mac, incorporating AI-powered image generation capabilities in recent versions.
- Swift Publisher Desktop publishing and page layout application for Mac that helps design flyers, brochures, business cards, labels, envelopes, and disc covers.
- Get Backup Pro Advanced Mac backup software for data backup, disk cloning, archive creation, incremental/compressed/encrypted backups, and folder synchronization.
- Concealer Mac encryption software that securely stores credit card numbers, passwords, software licenses, confidential files, and photos using AES-256 encryption with card-based information organization.
Quantifiable outcome
- Compressed backups can reduce storage size by up to 60%
- +2 more outcomes
Companies that use BeLight Software
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
BeLight Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature5 records
BeLight Software partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Impact RadiuscoreImpact Radius Affiliate Management System processes affiliate commission payments. Affiliates earn 30% for Mac app sales and 7% for Windows app sales. Payment methods include Electronic Funds Transfer and PayPal. Monthly payments or manual requests available.
- FastSpringcoreFastSpring handles online order processing for BeLight Software products. Privacy policy references FastSpring's privacy practices govern customer data handling for purchases.
- PaddlecorePaddle handles online order processing as an alternative payment provider. Privacy policy references Paddle's privacy practices for order processing.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
BeLight Software competitors and assessment
Company assessmentDirect peers
- Planner 5D: Cross-platform home and interior design app (iOS, Android, Web, desktop) with 2D/3D rendering, a 3D model catalogue, and a freemium-plus-IAP model. Closest direct competitor to Live Home 3D in mobile-first home design, AI features, and content marketplace approach.
- Sweet Home 3D: Open-source floor plan and 3D home visualization tool that runs on Windows, macOS, and Linux with a web version. Directly comparable to Live Home 3D in scope, price point (free / low cost), and target user (amateur home designers), and overlaps in offering 2D-plan → 3D-rendering visualization.
- CorelDRAW: Long-standing vector illustration and graphic design suite for Mac and Windows. Directly comparable to Amadine and Art Text in vector graphics and typography, with an overlapping perpetual-license pricing model targeting Mac creative pros.
- QuarkXPress: Professional page layout and desktop publishing application for Mac and Windows. Directly comparable to Swift Publisher for flyers, brochures, business cards, and labels workflows, particularly for SMBs and prosumers.
- Inkscape: Open-source vector graphics editor available cross-platform. Directly comparable to Amadine as a vector illustration tool for hobbyists and pros who prefer free alternatives, and a frequent open-source alternative in BeLight's addressable segment.
- Affinity Designer (Canva): Professional vector/graphic design app for macOS, iPadOS, and Windows. Directly comparable to Amadine in vector illustration market, and to Art Text in graphic-design capabilities, with a more aggressive pricing/subscription model against BeLight's perpetual license.
- Sketch (Bohemian Coding): Vector design and prototyping tool focused on UI/web designers on macOS. Directly comparable to Amadine for vector illustration, mockups, and UI design workflows on Mac, with similar target customer (creative professionals on Apple devices).
- 1Password: Cross-platform password manager and encrypted vault for individuals and teams. Comparable to Concealer in storing credentials, software licenses, and files behind AES-grade encryption, though 1Password serves a much broader platform footprint.
- Carbon Copy Cloner (Bombich): Mac-only backup, disk cloning, and bootable backup utility widely considered the leading third-party alternative to Time Machine. Directly comparable to Get Backup Pro in functionality (bootable cloning, scheduling, encryption) and Mac-only target audience.
- Chief Architect / Home Designer: Professional-grade home design software with floor plan, 3D visualization, and architectural drafting tools for Mac and Windows. Comparable to Live Home 3D Pro in serving serious home designers and pros, with overlapping feature surface and pricing philosophy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BeLight Software social profiles
Digital presenceBeLight Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeLight Software leadership team
Management profileNumber of profiles
Profiles3 records
BeLight Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeLight Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeLight Software
What does BeLight Software do?
BeLight Software develops and sells a portfolio of desktop and mobile creative and productivity applications for macOS, iOS, iPadOS, visionOS, Windows, and Android. The active product lineup spans four core products (Live Home 3D for home design, Amadine for vector graphics, Art Text for typography/text effects, and Swift Publisher for desktop publishing) plus two Mac utilities (Get Backup Pro for backup/archiving and Concealer for encryption). Products are sold as one-time perpetual licenses through the company's direct store and major app marketplaces.
Is BeLight Software a public or private company?
BeLight Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BeLight Software founded?
BeLight Software was founded in 2003. It employs 11 to 50 people.
Where is BeLight Software based?
BeLight Software is headquartered in Odessa, Ukraine, in the Europe region.
How does BeLight Software make money?
Three revenue lines are on record. Software License Sales are the primary driver. The others are in-App Purchases and affiliate Referrals.
Who are BeLight Software's main competitors?
Direct peers on record are Planner 5D, Sweet Home 3D, CorelDRAW, QuarkXPress, Inkscape, Affinity Designer (Canva), Sketch (Bohemian Coding), 1Password, Carbon Copy Cloner (Bombich) and Chief Architect / Home Designer.
Does BeLight Software have an API?
No public API is recorded for BeLight Software.