Halliwell Jones

What Halliwell Jones does

Halliwell Jones is a privately held, multi-franchise automotive retail group headquartered in Southport, Merseyside, operating eight locations across North West England and North Wales. Founded in 1987 with an initial staff of 15, the group has grown to approximately 600 employees and represents franchised brands including BMW, MINI, BMW Motorrad (motorcycles), Kia, Kia PBV (purpose-built commercial vehicles), and BYD (electric vehicles), with a Premium Trade Cars sub-brand for premium used vehicles and a Halliwell Jones DEVA entity for Kia PBV operations. The group is structured across multiple wholly-owned UK private limited subsidiaries corresponding to each regional centre and brand line.

The company operates a traditional franchised dealer model combining physical showrooms, manufacturer-approved servicing, MOT testing, bodyshop repairs (three bodyshops group-wide), and genuine parts sales. It supplements in-person sales with a website platform offering vehicle search, finance calculators, and online reservation via a £99 refundable deposit. Revenue streams span new vehicle sales, approved used vehicle sales (approximately 867 used cars in inventory), aftersales servicing and repairs, finance and insurance brokerage (acting as a credit broker, FCA-registered via ITC Compliance Limited, registration 313486), parts and accessories, and Motability Scheme services. Customer segments include individual consumers, business/fleet customers (BMW Business Partnership Programme), and Motability beneficiaries.

The business model is regional and transaction-based, with revenue derived from unit sales, recurring aftersales/service work, and finance commission income rather than subscription or recurring SaaS-style contracts. Finance arrangements are facilitated through BMW Financial Services and BMW Motorrad Financial Services, with consumers able to access Personal Contract Purchase (PCP) and Personal Contract Hire (PCH) products. Halliwell Jones holds no public listing, has no disclosed parent company, and operates exclusively within a defined UK regional footprint covering Merseyside, Cheshire, Greater Manchester, and North Wales.

Name

Halliwell Jones

Legal name

Halliwell Jones Limited

Website

https://halliwelljones.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Halliwell Jones is a privately held UK multi-franchise automotive retail group operating eight dealerships across North West England and North Wales, representing BMW, MINI, BMW Motorrad, Kia, Kia PBV, and BYD, with approximately 600 employees serving individual, business, and Motability customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Southport

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple franchised brands including BMW, MINI, BMW Motorrad, Kia, BYD, and Kia PBV
2. Used Vehicle Sales: Sale of approved used and certified pre-owned vehicles across all brands with approximately 867 used cars available
3. Servicing and Repairs: Manufacturer-approved aftersales services including servicing, MOT testing, bodyshop repairs, and genuine parts sales
4. Finance and Insurance Facilitation: Acting as credit broker to facilitate vehicle financing (PCP, HP, PCH) and insurance products, earning commission from lenders
5. Parts and Accessories: Sale of genuine manufacturer parts and accessories for all brands

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Halliwell Jones is a multi-franchise automotive dealership group selling new and approved used vehicles from BMW, MINI, BMW Motorrad, Kia, Kia PBV, and BYD across eight physical locations in North West England and North Wales. The group complements vehicle sales with manufacturer-approved servicing, MOT testing, bodyshop repairs, genuine parts and accessories, and vehicle finance and insurance brokerage.

Product overview

Halliwell Jones is a multi-franchise automotive dealership group operating as a unified platform with distinct sub-brands. The core offering consists of new and used vehicle sales across six vehicle brands: BMW (including BMW Electric), MINI (including All-Electric variants), BMW Motorrad motorcycles, Kia (including Kia Electric), BYD electric vehicles, and Kia PBV commercial vehicles. Supporting the vehicle sales are integrated modules for servicing, bodyshop repairs, MOT testing, parts and accessories, vehicle finance brokerage, business fleet sales, and Motability Scheme services. The company operates multiple retail locations across the North West and North Wales with approximately 600 employees. The portfolio also includes Premium Trade Cars as a sub-brand offering premium used vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• BMW Vehicles New and approved used BMW passenger vehicles including electric, hybrid, petrol and diesel models across the full range from 1 Series to 7 Series, X Series SUVs, Z4 roadsters, and M performance vehicles, sold to individual and business buyers.
• MINI Vehicles New and approved used MINI vehicles including the MINI Cooper, all-electric MINI Cooper, MINI Cooper 5-Door, MINI Aceman, MINI Countryman, and John Cooper Works performance variants.
• BMW Motorrad Motorcycles

Quantifiable outcome

• Minimum 12 month unlimited mileage warranty on all Approved Used Cars
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• BMW MotorradcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Authorised BMW Motorrad motorcycle dealer in Chester. Sales, servicing, parts, accessories, and rider equipment. Complementary to BMW automotive franchise.
• BMW GroupflagshipChannel Partner/ Reseller/ Distributor · 1 January 1987Franchised dealer for BMW and MINI brands since 1987. Operates BMW and MINI centres in Southport, Chester, Warrington, North Wales, and Wilmslow. Represents primary franchise partnership with extensive history.
• Kia Motors UKcoreChannel Partner/ Reseller/ DistributorAuthorised Kia dealer in Southport. New and approved used Kia sales, expert Kia Care servicing, MOTs, and genuine parts.
• Kia PBVminorChannel Partner/ Reseller/ DistributorHalliwell Jones Deva represents Kia PBV (Purpose Built Vehicles) brand at Chester location.
• BYD UKcoreChannel Partner/ Reseller/ DistributorAuthorised BYD dealer offering new energy vehicles including Dolphin, Dolphin Surf, ATTO 2, ATTO 3, Seal, Sealion 7, Sealion 5 DM-i, Seal U DM-i, Seal 6 DM-i, Ti 7 DM-p.
• Motability SchemecoreChannel Partner/ Reseller/ DistributorPartnered with Motability Scheme to offer vehicles suited to disabled customers' mobility allowances. Provides BMW, MINI, Kia, and BYD vehicles through the scheme.

Scale indicators5 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• JCT600: One of the UK's largest family-owned multi-brand car dealer groups, with a similar regional premium-franchise mix (including BMW) and integrated aftersales. Highly comparable in scale, brand portfolio, and ownership profile to Halliwell Jones.
• Marshall Motor Group: UK multi-brand franchised dealer operating across volume and premium marques with integrated servicing and bodyshop operations. Publicly listed (now part of Constellation) and directly comparable in business model, though larger in scale.
• Vertu Motors: UK-listed multi-brand car retailer with national footprint, similar mix of volume and premium franchises, and integrated aftersales. Closely comparable business model with the added lens of public-market valuation discipline.
• Sytner Group: UK premium franchised dealer group owned by Constellation Automotive Group; operates BMW, MINI, and other premium franchises with a similar premium-leaning customer base. Direct competitor in the UK premium retail space.
• Stratstone: UK premium and luxury car retailer (part of Pendragon/Constellation) selling BMW, MINI, Jaguar Land Rover, Porsche and other premium marques. Closely comparable in premium-brand mix and customer profile.
• Lookers: UK-listed multi-brand car retailer with a mix of volume and premium franchises plus aftersales. Recently subject to a take-private, providing a relevant recent UK dealer-group M&A benchmark for Halliwell Jones.
• Cambria Automobiles: UK premium franchised dealer group with a similar premium-brand mix and integrated servicing. Comparable in scale to Halliwell Jones and provides a useful mid-market private-dealer valuation reference.

Broad incumbents

• Inchcape plc: Global premium automotive distributor and retailer operating across multiple markets including the UK. Significantly larger than Halliwell Jones and broader in scope, but competes in the same premium retail category and provides a global valuation reference.
• Group 1 Automotive: US-listed international automotive retailer with UK operations through Inchcape-acquired assets. Much larger and broader in scope, but a useful public-market benchmark for premium-franchise dealer valuations and capital-allocation practices.

Others

• BMW UK (manufacturer): BMW Group's UK operation is the upstream counterparty and franchise grantor for Halliwell Jones's core business. Not a peer in the competitive sense, but the most important commercial relationship and the principal risk factor for the group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HalliwellJonesBMW
• Facebookfacebook.com/HalliwellJonesBMW
• LinkedInlinkedin.com/company/halliwell-jones
• Instagraminstagram.com/halliwelljones
• TikToktiktok.com/@halliwelljones

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halliwell Jones