Den Hartog

What Den Hartog does

Den Hartog Energies B.V. is a Dutch family-owned energy distributor headquartered in Groot-Ammers, Netherlands, operating since 1948 across four divisions: Renewable Fuels, Lubricants, Zero-Emission (EV charging and storage), and Retail. The company runs an in-house fuel terminal with 23 million liters of capacity producing 60+ custom blends, including CO2 Saving Diesel (HVO) offering up to 90% CO2 reduction, Xtra Green Diesel (FAME), Ultra Green Diesel, and standard diesel. It is the official Mobil lubricants distributor in the Netherlands, the official Esso brand partner operating 70+ tankstations, and the BASF Glysantin coolant distributor for the entire BeNeLux region. Its zero-emission stack includes AC and DC charging infrastructure (up to 400+ kW), battery energy storage systems (110kW/220kWh BESS), a proprietary Energy Management System for load balancing and solar optimization, and a public DC fast-charging network with 15 operational locations targeted at heavy transport. The retail division combines the tankstation network with Effe Lekker convenience stores and a combined tank and charging pass providing access to 400,000+ European charging points and 900+ partner stations in the Netherlands and Belgium.

Revenue is generated primarily through transaction-based fuel and lubricant sales, hardware sales, and service contracts for installation, advisory, and ERE certificate management. Pricing is largely quote-based with volume and usage discounts; the tank and charging pass is free for business customers with no monthly administrative fees. The go-to-market is sales-led, centered on personal account managers with sector expertise (marine, transport, automotive, industry, agriculture, construction), supported by direct distribution via the company's own trucks and a curated digital product-advice tool. Customer segments span enterprises (HEMA, Mourik, KwikFit, De Heer Land en Water, Roba Metals, A. de Groot Olietransport), mid-market workshops and dealerships, municipalities, and SMB fleet operators. The company holds minority equity stakes in Van der Kooy (vegetable oils and biofuels) and BlueAlp (plastic-to-fuels) through Den Hartog Participations, and reports 35-40% of activities as green, with a stated target of fossil-free operations by 2035. Approximately 101-250 employees operate the business, which is entirely owned by the Den Hartog family with no external private equity or venture capital disclosed.

Name

Den Hartog

Legal name

Den Hartog Energies B.V.

Website

https://denhartogbv.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Den Hartog Energies is a Dutch family-owned energy distributor operating across renewable fuels, Mobil lubricants, EV charging infrastructure, and a 70+ station retail network for transport, marine, industrial, agricultural, and construction customers.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Petroleum Refineries (32411), Petroleum and Coal Products Manufacturing (324)

SIC

Petroleum Refining (2911)

akta.pro primary industry

Biofuels & Renewable Fuels Switching (Biomethane/RNG, Bio-oils, Sustainable Biomass) (EUABAJAD)

akta.pro secondary industries

Alternative Low-Carbon Marine Fuels Bunkering (Methanol, Biofuels, Ammonia, Hydrogen) (TLAHAKAC), DERMS Platforms & Utility Integration (ADMS/SCADA Integration, Hosting Capacity) (EUAFAHAF), E-fuels Storage & Blending (E-diesel, E-kerosene/SAF, E-gasoline) (EUAFAFAC)

Keywords

• Motor fuel distribution
• Renewable diesel blends
• Industrial lubricants supply
• EV charging infrastructure
• Retail fuel stations

Headquarters

HQ city

Groot-ammers

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fuel Sales (Renewable Fuels): Sale of diesel blends including CO2 Saving Diesel (HVO), Xtra Green Diesel, Ultra Green Diesel, and standard diesel. Delivers up to 90% CO2 reduction compared to fossil fuels. Own terminal with 23 million liter capacity.
2. Lubricants Distribution: Official Mobil distributor in Netherlands for lubricants and coolants. Products include Mobil 1, Mobil Super, Mobil Delvac, Mobil SHC, Mobil Grease, and Glysantin coolant. Sale of automotive and industrial lubricants.
3. Retail Tankstation Network: Management of 70+ tankstations under Esso and GT24 brands. Revenue from fuel sales through owned and partner stations.
4. EV Charging Infrastructure: Installation and management of AC and DC charging solutions. Includes charging pass management with access to 400,000+ charging points across Europe. ERE (Emission Reduction Unit) registration and trading services.
5. Tank and Charging Cards: Den Hartog tank and charging pass providing access to 1000+ partner stations in Netherlands and Belgium plus 400,000+ charging points. Personalized discounts on advice prices, weekly consolidated VAT invoices.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Den Hartog Energies is a Dutch family-owned energy company operating four divisions: Renewable Fuels (HVO, FAME blends and conventional diesel blended at a 23 million liter terminal), Lubricants (official Mobil distributor for the Netherlands plus BASF Glysantin coolants), Zero-Emission (AC and DC EV charging, battery storage and energy management), and Retail (70+ Esso/GT24 tankstations plus tank/charging cards). It supplies fuels, lubricants, charging hardware and related services to transport, construction, agriculture, marine, automotive and industrial customers in the BeNeLux.

Product overview

Den Hartog operates as an energy solutions company with four main divisions: Renewable Fuels, Lubricants, Zero-Emission (EV charging), and Retail. The Renewable Fuels division offers a range of diesel products from standard fossil diesel to advanced CO2-reducing blends including CO2 Saving Diesel (HVO) with up to 90% CO2 reduction, Xtra Green Diesel (FAME blend), Ultra Green Diesel (custom FAME/HVO blends), and AdBlue. The Lubricants division serves as the official Mobil distributor in the Netherlands, offering the complete Mobil product range including Mobil 1 synthetic motor oils, Mobil Super semi-synthetic oils, Mobil Delvac heavy-duty lubricants, Mobil SHC industrial lubricants, Mobil Grease products, Mobilgard marine lubricants, and Glysantin coolants from BASF. The Zero-Emission division provides EV charging infrastructure including AC charging solutions (wallboxes and charging arrays with Alfen, Ecotap, Zaptec, Flexicharge brands), DC fast charging for heavy vehicles up to 400kW, energy storage systems (BESS), energy management systems (EMS) with load balancing and solar optimization, ERE certificate services, and a public charging network with 15 operational locations. The Retail division manages 70+ fuel stations under Esso and GT24 brands with Effe Lekker shop concepts, plus a combined tank and charging pass with access to 400,000+ charging points across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Den Hartog Zero-Emission: Division focused on EV charging infrastructure, energy storage, and energy management solutions
• Den Hartog Renewable Fuels
• Den Hartog Lubricants
• Den Hartog Retail
• Den Hartog Participations
• Den Hartog Truckkaart
• Effe Lekker
• Den Hartog Tank- en Laadpas

Products and services

• CO2 Saving Diesel (HVO) Hydrotreated Vegetable Oil renewable diesel offering up to 90% CO2 reduction versus fossil diesel; HVO content 10% to 90% and compliant with EN590 and EN15940. Sold to fleet operators, transport, construction, agriculture and marine buyers.
• Xtra Green Diesel FAME blend diesel meeting EN16709 with 10-30% bio content, up to 27% CO2 reduction and an enhanced additive package; supplied to business customers with diesel-powered fleets.
• Ultra Green Diesel Custom blend combining FAME and HVO for tailored CO2 reduction, with 20-100% HVO content meeting EN590 and EN15940; produced at Den Hartog's terminal.
• Diesel Xtra Standard diesel with Den Hartog additive package offering up to 5.5% CO2 reduction and 3.84% fuel savings compared with conventional diesel.
• Standard Diesel Conventional fossil diesel meeting EN590 with 0-7% bio content and standard additive package.
• AdBlue / Optispray Diesel Exhaust Fluid (DEF) for selective catalytic reduction in diesel vehicles, reducing NOx emissions; available in 1000L, 210L and 10L packaging.
• Mobil 1 Series Full synthetic motor oils for passenger vehicles, including Mobil 1 ESP, Mobil 1 FS and Mobil 1 X1 variants for modern engines requiring advanced protection.
• Mobil Super Series Semi-synthetic motor oils including Mobil Super 3000 and Super 2000 lines for passenger vehicles and light commercial vehicles.
• Mobil Delvac Series Heavy-duty commercial vehicle lubricants including engine oils, transmission fluids and driveline products for trucks, buses and heavy equipment.
• Mobilgard HSD (Marine Lubricants) Marine diesel engine lubricants for commercial vessels operating in marine environments, including Mobilgard 5W-40 for maritime applications.
• Mobil DTE Excel (Industrial Hydraulic Oils) Zinc-free hydraulic oils for industrial hydraulic systems requiring environmentally aware formulations.
• Mobil SHC Series Synthetic industrial lubricants including gear oils, hydraulic fluids, greases and compressor oils for demanding industrial applications.
• Mobil Grease Series Grease products for extreme conditions including Mobilgrease XHP, Mobil SHC Grease and Mobil Polyrex for bearings and chassis applications.
• Glysantin Coolants Premium BASF coolant and antifreeze products, including Glysantin G22 for electric vehicles, for all engine cooling applications across the BeNeLux.
• AC Charging Infrastructure AC charging solutions ranging from compact wallbox chargers for home use to larger charging arrays for office and commercial environments, featuring Alfen, Ecotap, Zaptec and Flexicharge brands.
• DC Charging Solutions High-power DC fast charging solutions for heavy vehicles, construction and industrial applications, with charging capacities up to 400kW and higher.
• Energy Storage Systems (BESS) Battery energy storage systems (BESS) for avoiding grid congestion, optimizing charging processes and enabling energy trading on the imbalance market.
• Energy Management System (EMS) Energy management software providing load balancing, solar optimization, battery integration, dynamic tariff-based charging and real-time reporting for charging infrastructure.
• ERE Certificate Services Emission Reduction Unit (ERE) registration and bookkeeping service enabling owners of MID-certified charging points to earn certificates from CO2 avoided by charging EVs instead of fossil fuel driving.
• Public DC Fast Charging Network Nationwide DC fast charging network for heavy transport with 15 operational locations at strategic points along logistics routes, industrial areas and major traffic arteries.
• Den Hartog Tank and Charging Pass Combined fuel and charging card providing access to 70+ Den Hartog stations, 900+ partner stations in Netherlands and Belgium, and 400,000+ public charging points across Europe, with weekly consolidated VAT invoicing.
• Esso Retail Stations Esso-branded fuel stations operated by Den Hartog as official Esso partner, offering fuels and convenience services to consumers and business customers.
• GT24 Retail Stations GT24 branded fuel station network operated by Den Hartog.
• Effe Lekker Shop Concept Convenience store and food service concept at select Den Hartog stations, offering coffee, fresh sandwiches, snacks, fries and salads for on-the-go customers.
• Home Delivery of Fuels Delivery service for businesses with on-site tank installations, ensuring supply of renewable fuels and maintaining installation quality.
• Carefree Fueling (Zorgeloos Tanken) Annual subscription service ensuring high-quality fuel supply combined with on-site tank installation maintenance and cleaning.
• Oil and Fuel Analysis Laboratory On-site laboratories for oil and fuel quality analysis, providing reliability and quality assurance, including the milestone of 6,000 oil tests performed.
• EV Charging Installation Services Complete installation services from location inventory and advice through installation, configuration and monitoring of charging infrastructure.
• EV Charging Advisory Services Expert advisory services for charging strategies, energy storage business cases, location planning, permits and subsidy applications.

Quantifiable outcome

• Up to 90% CO2 reduction using HVO (Hydrotreated Vegetable Oil) compared to fossil diesel
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• MobilcoreChannel Partner/ Reseller/ DistributorOfficial Mobil distributor in Netherlands for lubricants and related products. Provides Mobil 1, Mobil Super, Mobil Delvac, Mobil SHC, Mobil Grease, and other Mobil products to all sectors including automotive, transport, industry, and marine. Long-standing partnership with worldwide brand.
• EssocoreChannel Partner/ Reseller/ DistributorOfficial partner and distributor of Esso brand fuels in Netherlands. Authorized to use Esso brand name and tankstation concept. Operates Esso-branded filling stations as part of retail network.
• BASF (Glysantin)coreChannel Partner/ Reseller/ DistributorOfficial distributor of Glysantin, the premium coolant from BASF, in entire BeNeLux region. Provides Glysantin G22 for electric vehicles and other coolant products.
• Van der KooystrategicStrategic or Co-development PartnerStrategic participation/investment through Den Hartog Participations. Strengthened logistics capacity and position in vegetable fuel market and energy recovery. Active in oil and fat processing, green energy, and fuel distribution.
• BlueAlpstrategicStrategic or Co-development PartnerParticipation/investment in BlueAlp which develops technologies to convert plastic waste into renewable fuels. Contributes to circular future where waste streams gain value and CO2 emissions are reduced.

Scale indicators10 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• Fastned: Fastned is a Dutch pure-play operator of fast charging stations across Europe. Comparable in the Den Hartog Zero-Emission division offering, though at significantly greater scale and with a charging-only business model.
• Gulf Oil Nederland: Gulf Oil is a lubricants and fuel brand with Dutch distribution operations. Comparable to Den Hartog in offering branded lubricants and fuel products to commercial and industrial customers.
• Allego: Allego operates a pan-European public EV charging network including locations in the Netherlands. Direct competitor to Den Hartog's DC fast charging business for both passenger and heavy-duty vehicles.
• AVIA Nederland: AVIA is a Dutch fuel retail and lubricant distributor operating under a cooperative model with independent station owners. Comparable regional peer in fuel distribution, tankstation management, and lubricant supply in the Netherlands.
• Van der Kooy: Van der Kooy is a Dutch vegetable oil processor and biofuel company in which Den Hartog Participations holds a stake. Closely comparable in renewable fuel feedstock, biodiesel, and bioenergy offerings as both a partner and competitor in the Dutch biofuel supply chain.
• OK Tankstations: OK is a Dutch regional fuel retail brand with network of unmanned and manned stations, comparable in size and customer focus to Den Hartog's GT24 retail network.

Broad incumbents

• BP Nederland: BP operates a fuel retail network across the Netherlands (including the BP and AMOCO brands) and is expanding in EV charging and renewable fuels. Comparable in offering a multi-division energy transition platform including retail, EV, and lubricants.
• Esso Nederland: Esso is the parent brand partner of Den Hartog's retail network and supplies branded fuels across the Netherlands. Direct brand relationship and overlap in tankstation operations makes Esso the most strategically entangled competitor/partner.
• TotalEnergies Nederland: TotalEnergies operates fuel retail and renewable energy solutions in the Netherlands and BeNeLux with focus on biofuels, EV charging, and lubricants. Overlaps with Den Hartog's transition strategy from fuels to integrated energy services.
• Shell Nederland: Shell operates a major retail network and increasingly invests in EV charging and renewable fuels in the Netherlands. As a broad incumbent, it competes with Den Hartog in retail fuels, fleet cards, lubricants, and EV charging infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MobilDenHartog

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Den Hartog