YLiving
YLiving is a privately held online retailer founded in 2007 and based in Walnut Creek, California, that sells mid-century modern furniture, furnishings, desks, outdoor furniture, and home decor to consumers and trade professionals via an e-commerce storefront.
- Company typePrivate
- Founded2007
- HeadquartersWalnut Creek, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What YLiving does
YLiving is an online retailer specializing in mid-century modern furniture, furnishings, desks, outdoor furniture, and decor. Founded in 2007 and based in Walnut Creek, California, the company operates as a privately held for-profit entity with a headcount in the 11-50 range. Its core offering centers on a curated e-commerce storefront aggregating mid-century modern and contemporary designs across multiple home categories.
The underlying catalog and product taxonomy suggest a platform architecture structured around distinct category verticals — seating, tables, bedroom, dining, lighting, outdoor, and decorative accessories — sourced from multiple designer and architectural brands. Distribution is digital-first via an e-commerce website, with a mobile application extending the purchase and order-tracking experience to iOS and Android devices. The company also operates a Trade Program that provides exclusive pricing and dedicated design assistance to trade professionals and interior designers, indicating a secondary B2B revenue channel layered on top of consumer direct-to-home retail.
A notable source-data caveat: the detailed corporate and product records available pertain to Lumens, Inc. (operating Lumens.com), a broader modern lighting, ceiling fans, furniture, and home decor retailer, while YLiving is described as a focused mid-century modern furniture store. The precise corporate relationship between YLiving and Lumens, Inc. is not disclosed in the available data. Revenue model specifics, pricing tiers, and customer segmentation metrics are not publicly disclosed, limiting the depth of business-model analysis.
YLiving firmographics
Firmographics- Name
- YLiving
- Legal name
- Lumens, Inc.
- Website
- https://yliving.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YLiving is a privately held online retailer founded in 2007 and based in Walnut Creek, California, that sells mid-century modern furniture, furnishings, desks, outdoor furniture, and home decor to consumers and trade professionals via an e-commerce storefront.
- Ownership category
- akta.pro rank
YLiving industry classification
Industry- Product category
- Online Home Furnishings Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Luxury & Premium Catalog Department Store Retailers (CRAGAIAL)
Keywords
Where YLiving is headquartered
LocationHeadquarters
- HQ city
- Walnut Creek
- HQ country
- United States
- HQ region
- North America
Markets served
YLiving business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
YLiving product offering
Product offeringCore offering
YLiving operates the Lumens.com online store, retailing modern lighting (chandeliers, pendants, wall sconces, recessed and track lighting, floor, table, and desk lamps), ceiling fans, contemporary furniture for living, dining, bedroom, and office spaces, outdoor and landscape products, and home decor accessories (rugs, mirrors, wall art, tabletop, bath furnishings). The catalog features products from multiple designer and contemporary brands. A dedicated Trade Program provides exclusive pricing and design assistance to trade professionals.
Product overview
Lumens is a modern lighting, ceiling fans, furniture, and home decor retailer operating as a unified e-commerce platform with curated collections. The core offerings include the Lighting Collection (chandeliers, pendant lights, wall sconces, floor/table/desk lamps, recessed and track lighting), Furniture Collection (sofas, sectionals, tables, chairs, beds, office furniture), Outdoor Collection (landscape lighting, patio furniture, outdoor dining sets), Ceiling Fans (standard, smart, wet-rated outdoor fans), and Home Decor (rugs, mirrors, wall art, tabletop, bathroom furnishings). The company also offers a Trade Program for design professionals with exclusive pricing and dedicated support. The platform is accessible via website and mobile applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Modern Lighting Collection Online retail collection of modern lighting products including chandeliers, pendant lights, flush and semi-flushmounts, linear suspensions, recessed lighting, track and monorail, wall sconces, bath and vanity lights, picture lights, undercabinet lights, lighted mirrors, floor lamps, table lamps, desk and task lamps, cordless lamps, light bulbs, dimmers, switches, and outlets, sold to residential and trade consumers via Lumens.com.
- Contemporary Furniture Collection Online retail collection of contemporary furniture for living room (lounge chairs, sofas, sectionals, coffee tables, side tables, console tables, ottomans, stools, shelving, game tables), dining room (dining tables, chairs, counter and bar stools, benches, sideboards), bedroom (beds, dressers, nightstands, bedroom chairs, benches), and office (desks, office seating, office storage) sold to residential and trade consumers via Lumens.com.
- Outdoor and Landscape Collection Online retail collection of outdoor lighting, landscape lighting, outdoor furniture, patio sets, outdoor dining, planters, firepits, and patio heaters sold to residential and trade consumers via Lumens.com.
- Ceiling Fans Collection Online retail collection of ceiling fans including standard, low-profile, flush mount, large, smart, outdoor, wall, floor, desk, and exhaust fans with various features and designs, sold to residential and trade consumers via Lumens.com.
- Home Decor Collection Online retail collection of home decor accessories including rugs, mirrors, wall art, clocks, pillows, throws, vases, fireplaces, decorative objects, tabletop items, kitchen accessories, and bathroom furnishings, sold to residential and trade consumers via Lumens.com.
- Lumens Trade Program Service program offering exclusive trade pricing, dedicated trade support, and expert design assistance to verified trade professionals and designers who purchase products through Lumens.com.
Companies that use YLiving
Customer profileIdeal customer profiles2 records
YLiving technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YLiving partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights5 records
YLiving competitors and assessment
Company assessmentBroad incumbents
- Wayfair: Wayfair is the largest pure-play online home goods and furniture retailer in the US, offering a vast catalog of contemporary and modern furniture across all room categories. While much broader and more mass-market than YLiving/Lumens, it competes for the same modern-furniture online shopper.
- Restoration Hardware (RH): RH is a luxury home furnishings retailer offering premium furniture, lighting, textiles, and decor with strong emphasis on design. While positioned at a higher price point and with a gallery-store model, it is comparable to YLiving's premium modern/contemporary focus.
Emerging players
- Anthropologie Home: Anthropologie's home category offers curated bohemian and modern furniture, lighting, and decor through its DTC site and stores. It overlaps with YLiving's curated home decor and modern furnishings assortment, especially for design-driven consumers.
Direct peers
- AllModern: AllModern is a Wayfair-owned online retailer specializing in modern and contemporary furniture, lighting, and home decor. It competes with YLiving for online modern-furniture shoppers with a similarly curated style focus.
- West Elm: West Elm, part of Williams-Sonoma, is a leading modern home furnishings retailer offering contemporary furniture, lighting, and decor both online and in physical stores. It overlaps directly with YLiving's mid-century modern and contemporary design positioning.
- Design Within Reach: Design Within Reach (DWR) is a leading retailer of authentic modern and mid-century modern furniture from iconic designers, selling online and through showrooms. It is one of the closest peers to YLiving given the shared mid-century modern curation and designer-trade orientation.
- 2Modern: 2Modern is an online retailer specializing in modern and contemporary furniture, lighting, and decor from designer brands. It is a closely comparable peer to YLiving given the shared curated modern-design catalog and trade/designer focus.
- Blu Dot: Blu Dot is a designer and manufacturer of modern furniture and home accessories, selling directly online and through select retailers. It is a relevant direct peer to YLiving because it shares the mid-century modern/contemporary aesthetic and sells primarily through DTC and curated channels.
- CB2 (Crate & Barrel): CB2 is the modern, design-forward sister brand of Crate & Barrel, focused on contemporary furniture, lighting, and home decor for younger design-conscious consumers. It competes head-to-head with YLiving in the modern/contemporary online category.
- Article: Article is a DTC online retailer specializing in mid-century modern and contemporary furniture, with vertically integrated manufacturing and direct shipping. It is a direct peer to YLiving, offering comparable modern design furniture through an exclusively online channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
YLiving social profiles
Digital presenceYLiving financial estimates
Financial estimateRevenue estimate
Valuation estimate
YLiving leadership team
Management profileNumber of profiles
YLiving funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YLiving M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YLiving
What does YLiving do?
YLiving operates the Lumens.com online store, retailing modern lighting (chandeliers, pendants, wall sconces, recessed and track lighting, floor, table, and desk lamps), ceiling fans, contemporary furniture for living, dining, bedroom, and office spaces, outdoor and landscape products, and home decor accessories (rugs, mirrors, wall art, tabletop, bath furnishings). The catalog features products from multiple designer and contemporary brands. A dedicated Trade Program provides exclusive pricing and design assistance to trade professionals.
Is YLiving a public or private company?
YLiving is a private company. It is classified as unknown and is currently operating.
When was YLiving founded?
YLiving was founded in 2007. It employs 11 to 50 people.
Where is YLiving based?
YLiving is headquartered in Walnut Creek, United States, in the North America region.
Who are YLiving's main competitors?
Broad incumbents on record are Wayfair and Restoration Hardware (RH). Anthropologie Home is listed as an emerging player. Direct peers are AllModern, West Elm, Design Within Reach, 2Modern, Blu Dot, CB2 (Crate & Barrel) and Article.
Does YLiving have an API?
No public API is recorded for YLiving.
What industry is YLiving in?
YLiving's product category is Online Home Furnishings Retail. Its primary akta.pro industry code is CRAGAIAL, Luxury & Premium Catalog Department Store Retailers. Its NAICS code is 4491 and its SIC code is 5712.