Insure Recruitment
Insure Recruitment is a UK-based, owner-operated recruitment consultancy founded in 2013, specializing in permanent, temporary, and executive placements across the insurance sector, augmented by a proprietary AI virtual assistant (Aileen) for candidate engagement.
- Company typePrivate
- Founded2013
- HeadquartersGuildford, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Insure Recruitment does
Insure Recruitment is a UK-based recruitment consultancy founded in 2013 and headquartered in Guildford, England, with regional presence in Birmingham and London. The firm specializes in permanent, temporary, contract, and executive search placements within the UK insurance sector (broking, underwriting, claims, and operations), supplemented by a recruitment arm serving financial services and sales roles. The core proposition pairs deep domain specialization, with the entire team having prior in-sector experience, against a proprietary AI-powered virtual recruitment assistant called Aileen, deployed in November 2023 across WhatsApp, web, SMS, and email for 24/7 candidate engagement, screening, and job matching. Supporting infrastructure includes a candidate self-service dashboard, client job-brief upload portal, and an annual UK Insurance Salary Survey used as a lead-generation tool.
The business operates primarily on contingency placement fees (transaction-based, typically a percentage of annual salary) and retained/executive search assignments, with pricing quote-based and not publicly disclosed. Go-to-market is sales-led and direct, driven by personal consultant relationships with insurance brokers, underwriting agencies, and managing agents across the UK. The firm additionally offers white-label licensing of the Aileen AI agent to other recruitment organizations, representing an early productized SaaS/royalty revenue stream beyond traditional placements. Operational scale is small (1-10 employees), bootstrapped, owner-operated by Managing Director Francesca Franklin, with 80% of staff retained for over five years.
Commercial traction is evidenced by 93% one-year post-placement candidate retention and a 6-month client-side retention of 93%, recognition as Insurance Recruiter of the Year at the 2021 National Insurance Awards, "thousands" of placed insurance professionals over the firm's tenure, and a partnership with an award-winning insurance training provider to source entry-level talent. No external funding, parent entity, M&A activity, or disclosed revenue is evidenced; expansion priorities articulated for 2026 include data-driven hiring insights and agentic AI evolution.
Insure Recruitment firmographics
Firmographics- Name
- Insure Recruitment
- Legal name
- Insure Recruitment Ltd
- Website
- https://insurerecruitment.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Insure Recruitment is a UK-based, owner-operated recruitment consultancy founded in 2013, specializing in permanent, temporary, and executive placements across the insurance sector, augmented by a proprietary AI virtual assistant (Aileen) for candidate engagement.
- Ownership category
- akta.pro rank
Insure Recruitment industry classification
Industry- Product category
- Insurance Recruitment Services
- NAICS
- Employment Placement Agencies (561311), Executive Search Services (561312), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Sales, Marketing & Customer Success Direct Hire (BPACAFAD)
- akta.pro secondary industry
- Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)
Keywords
Where Insure Recruitment is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Insure Recruitment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Contingency Recruitment: Traditional contingency-based placement services where clients pay upon successful placement of a candidate. Covers permanent solutions, temporary/contract workers, and executive search.
- Retained Search: Exclusive retained search assignments for senior or specialised insurance roles, offering clients dedicated talent advisors and extended screening.
- AI Technology White-label Licensing: White-label licensing of Aileen, their bespoke AI recruitment agent, to other recruitment firms or organisations wanting custom branded virtual agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Traditional contingency recruitment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Insure Recruitment product offering
Product offeringCore offering
Insure Recruitment is a specialist UK recruitment consultancy placing permanent, temporary, and contract insurance and financial services professionals across broking, underwriting, claims, and operations. Its core services include contingency recruitment, retained search, executive search, volume recruitment, and market mapping, delivered through dedicated consultants and supported by its proprietary AI virtual recruiter Aileen for 24/7 candidate engagement.
Product overview
Insure Recruitment operates as a recruitment services company with a platform-plus-AI architecture. The core offering consists of insurance recruitment services (permanent, temporary, executive search) supported by the Aileen AI virtual recruitment agent for automated candidate engagement. Additional products include the Candidate Dashboard for self-service job applications, Client Job Brief Upload for hiring workflows, and supplementary resources such as the annual UK Insurance Salary Survey and free interview guidance tools. Aileen serves as the differentiating technology layer, providing 24/7 automated candidate interaction while human consultants handle relationship management and complex placements.
Differentiator
Problem solved
Functional benefit
Brands
- Aileen: AI Recruitment Assistant - a virtual recruitment agent available 24/7 to help candidates find job opportunities, conduct screenings, and book initial calls. Created in collaboration with developer Chad Rogers using natural language processing and machine learning.
Products and services
- Insurance Recruitment Services Award-winning recruitment services for the UK insurance sector, covering permanent placement, temporary and contract staffing, executive search, retained search, volume recruitment, market mapping, and team moves across broking, underwriting, claims, and operations roles.
- Aileen - AI Recruitment Assistant Bespoke AI-powered virtual recruitment agent that engages with candidates 24/7 across web and WhatsApp, helping candidates narrow search criteria, retrieving relevant vacancies, booking screening calls, and registering candidates for job alerts. Also available as a white-label solution for other recruitment firms.
- Candidate Dashboard Online registration platform allowing candidates to create accounts, save CVs, store job applications, bookmark interesting jobs, and manage job alerts across UK insurance vacancies.
- Client Job Brief Upload Online form platform enabling clients to submit detailed job briefs including company information, job title, location, essential qualifications, job summary, benefits, skills, salary range, and contract type requirements.
Quantifiable outcome
- 93% of candidates placed are still in their new role a year later
- +2 more outcomes
Companies that use Insure Recruitment
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Insure Recruitment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature3 records
Insure Recruitment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Award-winning Insurance Training ProviderminorCollaborated with an award-winning provider of insurance training and qualifications who helps open up the insurance profession to young apprentices and supports their entry into leading insurance brands. This partnership supports diversity and inclusion initiatives by helping bring new talent into the sector.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Insure Recruitment competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Insure Recruitment social profiles
Digital presenceInsure Recruitment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insure Recruitment leadership team
Management profileNumber of profiles
Profiles5 records
Insure Recruitment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insure Recruitment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insure Recruitment
What does Insure Recruitment do?
Insure Recruitment is a specialist UK recruitment consultancy placing permanent, temporary, and contract insurance and financial services professionals across broking, underwriting, claims, and operations. Its core services include contingency recruitment, retained search, executive search, volume recruitment, and market mapping, delivered through dedicated consultants and supported by its proprietary AI virtual recruiter Aileen for 24/7 candidate engagement.
Is Insure Recruitment a public or private company?
Insure Recruitment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insure Recruitment founded?
Insure Recruitment was founded in 2013. It employs 1 to 10 people.
Where is Insure Recruitment based?
Insure Recruitment is headquartered in Guildford, United Kingdom, in the Europe region.
How does Insure Recruitment make money?
Three revenue lines are on record. Contingency Recruitment is the primary driver. The others are retained Search and AI Technology White-label Licensing.
Does Insure Recruitment have an API?
No public API is recorded for Insure Recruitment.
What industry is Insure Recruitment in?
Insure Recruitment's product category is Insurance Recruitment Services. Its primary akta.pro industry code is BPACAFAD, Sales, Marketing & Customer Success Direct Hire, with a secondary code of BPACAKAG, Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops). Its NAICS code is 561311 and its SIC code is 7361.