Crescent Star Insurance
Crescent Star Insurance Limited is a Pakistan-based general insurer offering motor, health, fire, marine, engineering, travel, livestock and miscellaneous insurance products to individuals and businesses, distributed via branches, bancassurance and digital channels.
- Company typePublic
- Founded1957
- HeadquartersKarachi, Pakistan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Crescent Star Insurance does
Crescent Star Insurance Limited (CSIL) is a Pakistan-based, SECP-registered general insurer founded in 1957 and listed on the Pakistan Stock Exchange under the ticker CSIL, headquartered in Karachi with a Regional Office North in Lahore. The company underwrites a diversified non-life insurance book spanning Motor, Health, Fire & Property, Marine (Cargo, Hull, Aviation), Engineering (Erection All Risks, Contractor's All Risks, Machinery, Electronic Equipment, etc.), Travel, Livestock & Crop, and Miscellaneous lines (Cash-in-Safe/Transit, Product Liability, Bancassurance). The portfolio is anchored by three branded retail products: Car Aasan (motor, with tiered VAS from Classic to Platinum Plus and an online premium calculator), Sehat Aasaan (health, with tiered annual limits from PKR 100,000 to PKR 500,000, optional maternity benefits, monthly installment billing, and a dedicated Android app), and Travel Cool (Comfort, Smart, Schengen plans). Underwriting is selectively focused on Travel, Guarantees (with 100% facultative reinsurance support), and Health, supported by adequate local and international reinsurance arrangements.
CSIL's technology stack is described as standard insurance infrastructure for policy administration, claims processing, and reinsurance management; it does not surface proprietary technology or AI/ML capabilities. The company distributes via a direct branch network, a Bancassurance channel that integrates with banking partners, an Alternate Distribution Channel led by Director Komal Lodhi that introduces modern-age selling platforms, and direct/online customer contact including a self-service motor premium calculator and WhatsApp support. Customers are split into Individual & Family and Business & Corporate segments served across Pakistan.
CSIL generates revenue through insurance premiums across its product lines with pricing models that are predominantly quote-based (risk-assessed for motor, marine, engineering, fire) and subscription-based for select retail health and travel plans. The firm is PACRA-rated 'A' for financial strength, holds paid-up capital of PKR 1,077 million, has 101-250 employees, and operates three non-insurance subsidiaries (Crescent Star Foods, Crescent Star Technologies, Crescent Star Luxury), one of which (Foods) is being merged into PICIC Insurance Limited under a court-approved scheme, while another (Technologies) forms the vehicle for a planned JV with SG Power Limited in the digital and virtual assets sector.
Crescent Star Insurance firmographics
Firmographics- Name
- Crescent Star Insurance
- Legal name
- Crescent Star Insurance Ltd.
- Website
- https://cstarinsurance.com
- Company type
- Public
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crescent Star Insurance Limited is a Pakistan-based general insurer offering motor, health, fire, marine, engineering, travel, livestock and miscellaneous insurance products to individuals and businesses, distributed via branches, bancassurance and digital channels.
- Ownership category
- akta.pro rank
Where Crescent Star Insurance is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices2 records
Markets served
Crescent Star Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: CSIL generates revenue through insurance premiums collected across multiple product lines including Motor, Health, Fire, Property, Marine, Engineering, Travel, Livestock & Crop, and Miscellaneous insurance. The company follows a focused product strategy emphasizing specialized lines such as Travel, Guarantees, and Health insurance with 100% facultative reinsurance support for guarantee business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sehat Aasaan Health Plans A-D with annual coverage limits from PKR 100,000 to PKR 500,000 |
| Unit Pricing | Annual | Car Aasan Motor Insurance with rates from 1.00% to 4.00% of vehicle sum insured |
| Subscription | Annual | Travel Cool Plans: Comfort, Smart, and Schengen |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Crescent Star Insurance product offering
Product offeringCore offering
Crescent Star Insurance Limited (CSIL) is a general insurer providing diversified personal and commercial insurance coverage across Motor, Health, Fire & Property, Marine (cargo, hull, aviation), Engineering, Travel, Livestock & Crop, and Miscellaneous lines. The company earns revenue primarily through insurance premiums, supported by adequate local and international reinsurance arrangements, and distributes its products via direct branch sales, bancassurance partnerships, and an Alternate Distribution Channel serving customers throughout Pakistan.
Product overview
Crescent Star Insurance Limited (CSIL) operates as a diversified Pakistani insurer offering a comprehensive portfolio of insurance products across multiple categories. The company's core offerings include Motor Insurance (with branded Car Aasan product), Health Insurance (featuring Sehat Aasaan with monthly installment payments), Fire & Property Insurance, Marine Insurance (covering cargo, hull, and aviation), Engineering Insurance (with multiple specialized sub-products), Travel Insurance (Travel Cool plan), Livestock & Crop Insurance, and Miscellaneous Insurance (Cash-in-Safe, Product Liability, Bancassurance). The product portfolio includes both individual retail products and specialized commercial lines, supported by a Motor Premium Calculator tool for rate quotes. The company is expanding into digital and virtual assets through a joint venture.
Differentiator
Problem solved
Functional benefit
Brands
- Sehat Aasaan: Health insurance plan with inpatient hospitalization coverage, available with monthly installment payment options. Includes coverage for specialized investigations, maternity benefits, and pre/post hospitalization expenses.
- Car Aasan
- Travel Cool
Products and services
- Sehat Aasaan Health Insurance Retail health insurance plan offering inpatient hospitalization coverage for individuals aged 90 days to 75 years, including specialized investigations such as MRI, CT Scan, and Endoscopy, with optional maternity benefits and monthly installment premium payments. Cashless service available through the company's hospital network.
- Car Aasan Motor Insurance Comprehensive motor insurance covering private cars, commercial vehicles, and motorcycles with no deductible on imported vehicles, relaxed depreciation, tracking facility, and fast claim processing, offered in Classic, Silver, Gold, Platinum, and Platinum Plus value-added service tiers.
- Travel Cool Travel Insurance Travel insurance providing coverage for unexpected emergencies during travel including telephone medical advice, medical service provider referrals, hospital admission arrangement, medical evacuation, and repatriation, available in Comfort, Smart, and Schengen plans with trip coverage up to 60 days.
- Fire & Property Insurance Insurance coverage protecting buildings, stocks, machinery, and contents against fire, lightning, explosion, riot, malicious damage, earthquake, and flood, including Property All Risks, Terrorism, Hotel Owner's All Risks, and Home Insurance sub-coverages.
- Marine Insurance Insurance coverage for goods in transit and marine vessels, including Marine Cargo for Import, Export, and Inland Transit, Marine Hull covering vessels from maritime perils, and Aviation Insurance for commercial, corporate, and private aircraft operators.
- Engineering Insurance Specialized engineering insurance covering Erection All Risks, Contractor's All Risks, Contractor's Plant and Machinery, Machinery Insurance, Machinery Loss of Profit, Boiler and Pressure Vessel, Electronic Equipment, Comprehensive Machinery, and Comprehensive Project Insurance for construction and power/steel/paper/cement/sugar industries.
- Livestock & Crop Insurance Insurance coverage protecting livestock (cows, swine, goats, poultry) and agricultural crops against disasters, adverse weather events, and unexpected losses for individual farmers and agribusinesses.
- Miscellaneous Insurance Miscellaneous insurance offerings including Cash-in-Safe/Transit coverage for cash, currency, securities, and valuables against burglary in safes or during transit; Product Liability insurance covering public liability, employers' liability, professional indemnity, stock cover, and business equipment; and Bancassurance distribution of integrated banking and insurance solutions.
Quantifiable outcome
- PACRA 'A' rating denotes high credit quality and strong capacity to meet financial commitments in a timely manner
Companies that use Crescent Star Insurance
Customer profileSegments2 records
Ideal customer profiles2 records
Crescent Star Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crescent Star Insurance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- PICIC Insurance LimitedflagshipCrescent Star Foods (Pvt) Ltd, a subsidiary of CSIL, is being merged into PICIC Insurance Limited under a Sindh High Court-approved scheme of arrangement. PICIC Insurance will issue approximately 7.9 billion ordinary shares to Crescent Star Foods' shareholders including CSIL. Following the merger, CSIL's investment in its subsidiary will be replaced by shareholding in PICIC Insurance, effectively consolidating CSIL's position within the listed insurance entity.
- SG Power Limited (SGPL)coreCSIL plans to enter the digital and virtual assets sector through a joint venture with SG Power Limited, pending regulatory approval. The joint venture involves Crescent Star Technologies (Private) Limited (CST), with SGPL acquiring a 51% stake to develop proposals for virtual asset activities. CSIL also aims to review its investment in SGPL to enhance returns.
- Crescent Star Technologies (Private) LimitedcoreSubsidiary of CSIL involved in the joint venture with SG Power Limited for digital and virtual assets sector entry. SGPL is acquiring a 51% stake in CST.
- Crescent Star Foods (Private) LimitedcoreSubsidiary of CSIL headquartered at 2nd Floor, Nadir House, I.I. Chundrigar Road, Karachi. The company is being merged into PICIC Insurance Limited as part of a strategic restructuring to unlock value from the subsidiary and strengthen CSIL's presence in capital markets.
- Crescent Star Luxury (Private) LimitedminorSubsidiary of CSIL, listed among associated companies on the CSIL Investors Information page.
- Reinsurance Partners (Local and International)coreCSIL maintains adequate and reliable reinsurance arrangements, both local and international. Every policy issued is backed by appropriate reinsurance. The company maintains 100% facultative reinsurance support for guarantee business, giving clients confidence that their coverage is supported by sound financial protection.
- Karachi Chamber of Commerce & Industry (KCCI)minorCSIL is a member of the Karachi Chamber of Commerce & Industry, maintaining industry presence and network within Pakistan's business community.
- Insurance Association of Pakistan (IAP)minorCSIL is a member of the Insurance Association of Pakistan (IAP). The company actively participates in IAP's Executive Committee and technical committees, with CEO Naim Anwar having served as Vice Chairman.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Crescent Star Insurance competitors and assessment
Company assessmentDirect peers
- East West Insurance Company Limited: Listed Pakistani general insurer offering Motor, Health, Fire, and Marine lines. Similar scale and product mix to CSIL within the PSX general insurance universe.
- Adamjee Insurance Company Limited: One of Pakistan's largest general insurers offering Motor, Fire, Marine, Engineering, and Health lines. Directly comparable multi-line carrier serving both individual and corporate segments in Pakistan.
- EFU General Insurance Limited: Major Pakistani general insurance carrier with a broad product portfolio including Motor, Health, Fire, Marine, and Engineering. Closely comparable multi-line general insurer competing in the same domestic market.
- Jubilee General Insurance Company Limited: Listed Pakistani insurer offering general insurance products across Motor, Health, Property, Marine, and Engineering lines. Comparable in scale, product breadth, and listed-entity status.
- IGI Holdings / IGI Insurance: Pakistani insurance group providing general insurance lines including Motor, Fire, Marine, and Health. Comparable diversified carrier operating primarily in Pakistan with listed status.
- Askari Insurance Company Limited: Pakistani general insurer offering Motor, Fire, Marine, Engineering, and Health products. Direct competitor in the multi-line Pakistani insurance market with similar bancassurance and branch distribution.
- United Insurance Company of Pakistan Limited: Listed Pakistani general insurer with comparable multi-line offerings across Motor, Health, Fire, and Marine. Similar small-to-mid cap profile and product breadth as CSIL.
- Habib Insurance Company Limited: Pakistani general insurance carrier providing Motor, Fire, Marine, and Health products. Comparable mid-sized listed insurer competing in the same domestic segment.
Emerging players
- Takaful Pakistan Limited: Pakistani Islamic insurance (takaful) operator offering Shariah-compliant alternatives to conventional Motor, Health, and Fire products. Comparable customer segments with differentiated product model.
Others
- Pakistan Reinsurance Company Limited (PRCL): National reinsurer of Pakistan providing reinsurance capacity to domestic primary insurers like CSIL. Adjacent ecosystem participant rather than direct competitor but relevant for reinsurance cost dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Crescent Star Insurance compliance and trust
Trust signalCompliance5 records
Crescent Star Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crescent Star Insurance leadership team
Management profileNumber of profiles
Profiles10 records
Crescent Star Insurance subsidiaries and ownership
Company hierarchySubsidiaries3 records
Crescent Star Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crescent Star Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crescent Star Insurance
What does Crescent Star Insurance do?
Crescent Star Insurance Limited (CSIL) is a general insurer providing diversified personal and commercial insurance coverage across Motor, Health, Fire & Property, Marine (cargo, hull, aviation), Engineering, Travel, Livestock & Crop, and Miscellaneous lines. The company earns revenue primarily through insurance premiums, supported by adequate local and international reinsurance arrangements, and distributes its products via direct branch sales, bancassurance partnerships, and an Alternate Distribution Channel serving customers throughout Pakistan.
Is Crescent Star Insurance a public or private company?
Crescent Star Insurance is a public company. It is classified as public and is currently operating.
When was Crescent Star Insurance founded?
Crescent Star Insurance was founded in 1957. It employs 51 to 100 people.
Where is Crescent Star Insurance based?
Crescent Star Insurance is headquartered in Karachi, Pakistan, in the Asia region.
How does Crescent Star Insurance make money?
One revenue line is on record: insurance Premiums.
Who are Crescent Star Insurance's main competitors?
Direct peers on record are East West Insurance Company Limited, Adamjee Insurance Company Limited, EFU General Insurance Limited, Jubilee General Insurance Company Limited, IGI Holdings / IGI Insurance, Askari Insurance Company Limited, United Insurance Company of Pakistan Limited and Habib Insurance Company Limited. Takaful Pakistan Limited is listed as an emerging player. Pakistan Reinsurance Company Limited (PRCL) is listed as an others.
Does Crescent Star Insurance have an API?
No public API is recorded for Crescent Star Insurance.