What Newtons Laboratory does

Newtons Laboratory (legal entity: The Newton's Laboratory Integrated Advertising and Communication Services S.A.) is an Athens-based, full-service integrated creative agency founded in 2011, operating from its Chalandri headquarters with 101-250 employees. The firm delivers advertising campaigns, brand strategy, corporate identity design, digital marketing, sports sponsorship activation, and cause-marketing services to enterprise clients across banking (Piraeus Bank, Snappi), retail (IKEA, Lidl Hellas), aviation (AEGEAN), telecommunications (Vodafone), energy (Protergia, Metlen), fast food (Domino's, Goody's), FMCG, gaming (OPAP), insurance (NN), professional services (PwC), sports (Panathinaikos BC, Olympiacos), non-profits (EDSNA, ELEPAP, IOAS), and government (Greek Ministry of Health). Revenue is generated through professional-services engagements structured as project-based or retainer arrangements, executed via a sales-led, direct enterprise GTM motion.

The agency's portfolio extends beyond client services into three distinct sub-products: The Newtons Academy (in-house creative training program), The Newtons Eye (proprietary content publishing platform), and The Silver Age (proprietary research initiative on Greece's 65+ demographic produced with aboutpeople, including a 500-respondent national survey plus focus groups and in-depth interviews). Production capabilities span traditional film, print, OOH, radio, and newer immersive formats including a 2024 TikTok Effect House AR experience ranked in TikTok's top 1%. The agency has accumulated extensive international creative-recognition (Epica, Golden Drum, Clio Sports, Cresta, NYF, ADC, Shots Awards, Lürzer's Archive features) from 2022 through 2025, particularly for cause-marketing campaigns (The Monster, Roots, Black Bag, Flowers, The First Step) and corporate work (Choose Sleep for IKEA, Wrong Beds, The Latecomers, It's Piraeus Time). The company is incorporated as a Greek Societe Anonyme with no disclosed parent, no funding rounds, and no institutional investors identified in the source material.

Name

Newtons Laboratory

Legal name

The Newtons Laboratory Integrated Advertising and Communication Services S.A.

Website

https://thenewtons.gr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Newtons Laboratory is a Greek full-service creative agency founded in 2011 that delivers integrated advertising, branding, and digital marketing campaigns to enterprise clients across banking, retail, aviation, energy, telecom, sports, and government sectors, with 101-250 employees based in Athens.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Creative Services: The company generates revenue through providing integrated advertising and communication services to corporate clients, including creative campaign development, branding, and marketing services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Newtons Laboratory is a full-service integrated advertising and communication services agency that develops creative campaigns, brand strategy, corporate identity design, and digital marketing for enterprise clients. The agency serves Greek and international brands across banking, retail, aviation, energy, telecommunications, fast food, sports, and non-profit sectors, delivering rebranding, advertising campaigns, and sponsorship activations.

Product overview

The Newtons Laboratory operates as an integrated advertising and communication services company, offering creative advertising campaigns and marketing services through its core agency offering. The portfolio includes specialized sub-products: The Newtons Academy (training program for aspiring creatives), The Newtons Eye (publications/releases platform), and The Silver Age research initiative (demographic research on the 65+ market in partnership with aboutpeople). The agency serves diverse clients across banking (Piraeus, Snappi), retail (IKEA, Lidl), energy (Protergia, Metlen), aviation (Aegean), fast food (Domino's), telecommunications (Vodafone), non-profit (EDSNA, ELEPAP, IOAS), and sports (Panathinaikos BC, Olympiacos) sectors.

Differentiator

Problem solved

Functional benefit

Brands

• The Newtons Academy: A specialized training program for creative young minds who want to channel that creativity into advertising. Features expert-led lessons, hands-on projects, and direct feedback from professionals.
• The Newtons Eye
• The Silver Age

Products and services

• Integrated Advertising and Communication Services Full-service integrated advertising and communication services including creative campaign development, corporate identity design, brand strategy, rebranding, digital marketing, and sponsorship activation for enterprise clients in banking, retail, aviation, energy, telecommunications, FMCG, fast food, sports, non-profit, and government sectors.
• The Newtons Academy Specialized training program for creative young minds seeking to channel their creativity into advertising, featuring expert-led lessons, hands-on projects, and direct feedback from industry professionals.
• The Newtons Eye Publication platform where The Newtons releases and shares creative work with the public, featuring campaigns, case studies, and thought-leadership content.
• The Silver Age Research Initiative Market research initiative studying the Greek 65+ demographic (silver economy), providing insights on autonomy, technology adoption, retirement perceptions, and consumer behavior for brands targeting the silver generation.
• The Silver Age Report Comprehensive downloadable research report on Greeks aged 65+ covering autonomy, technology adoption, retirement perceptions, and consumer behavior, available in exchange for contact details as a lead-generation tool.

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• MuchocoreStrategic or Co-development PartnerThe Newtons collaborated with Mucho, a design consultancy, for the strategic rebranding of Piraeus Bank following the bank's remarkable recovery. Mucho provided design expertise while The Newtons handled creative campaign development for the rebrand including the new visual identity, color palette, and communication strategy.
• aboutpeoplecoreStrategic or Co-development PartnerThe Newtons Laboratory partnered with aboutpeople, a market research company, to conduct extensive research on the Greek 65+ demographic for the Silver Age initiative. The research included desk research, 4 focus groups, national quantitative survey of 500 respondents aged 65-80, and 10 in-depth interviews to understand the silver economy in Greece.
• Region of AtticacoreStrategic or Co-development PartnerThe Newtons worked with the Region of Attica on multiple environmental campaigns including recycling awareness (EDSNA), compost bin adoption, and organic waste reduction. The collaboration focused on behavioral change campaigns to improve recycling habits in Athens.
• ELEPAPminorStrategic or Co-development PartnerThe Newtons collaborated with ELEPAP (Rehabilitation for Children with Special Needs) on the 'The First Step' campaign highlighting the collective effort behind every child's milestones in their rehabilitation journey.
• Eliza SocietyminorStrategic or Co-development PartnerThe Newtons partnered with the Eliza Society on the 'What Follows' campaign in support of Piraeus Bank's Equall initiative, aimed at preventing child neglect and abuse through kindergarten-level programs.
• Road Safety Institute 'Panos Milonas' (IOAS)coreStrategic or Co-development PartnerThe Newtons partnered with IOAS (Road Safety Institute) on multiple road safety awareness campaigns including the 'Roadside Shrines' initiative that created an interactive map documenting memorials for road traffic victims across Greece, and the 'Flowers' campaign for the institute's 20th anniversary.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Publicis (Greece): Publicis Groupe's Greek operation providing creative, media, and digital services to enterprise clients. Directly comparable service mix and client targets.
• McCann (Greece / IPG): IPG-affiliated global creative network with a presence in Athens serving enterprise clients across banking, FMCG, and retail. Direct competitor for major Greek accounts.
• Ogilvy (Greece / WPP): Global creative network with a long-standing Greek office offering integrated advertising, brand strategy, and digital services to enterprise clients in banking, retail, and telecom. Direct head-to-head competitor in the Greek market.
• BBDO (Greece / Omnicom): Omnicom-owned creative network active in Greece offering brand strategy, creative campaigns, and integrated communications to enterprise clients. Competes directly for major Greek brand briefs.
• DDB (Greece / Omnicom): Omnicom creative network with Greek operations offering brand strategy and integrated advertising. Competes in the same enterprise client pool as The Newtons in Athens.
• Leo Burnett (Greece / Publicis): Publicis-owned creative brand with a Greek office serving enterprise clients in banking, FMCG, and consumer goods. Direct competitor for the same Greek enterprise briefs.

Others

• Serviceplan Group: Europe's largest independent creative and communications group, headquartered in Munich with multiple European offices. Comparable as a large, multi-disciplinary independent with enterprise client base, though no Greek office.
• Mother London: Independently-owned creative agency with a similar boutique-but-global positioning, strong international award record, and enterprise client focus. Useful comparable for independent creative reputation, though UK-based.
• Droga5 (Accenture Song): Independent creative shop (now part of Accenture Song) known for award-winning brand work and enterprise clients. Comparable creative profile and award trajectory, US-based with no Greek presence.
• Wieden+Kennedy: Large independent creative agency known for award-winning work for global brands. Comparable in independent positioning, creative reputation, and enterprise client caliber, though operating primarily in the US/UK with no Greek office.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheNewtonsLaboratory
• LinkedInlinkedin.com/company/the-newtons
• Instagraminstagram.com/thenewtonslaboratory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newtons Laboratory