Smart RTB
Smart RTB operated a programmatic advertising platform serving publishers, advertisers, exchanges, and DSPs with viewability-focused monetization and buying tools. The company was rebranded and merged into Sovrn, Inc.
- Company typePrivate
- Founded2014
- HeadquartersTulsa, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Smart RTB does
Smart RTB was a digital advertising technology company founded in 2014 and headquartered in Tulsa, United States, that operated programmatic real-time bidding infrastructure connecting publishers and advertisers on the open web. Its core product was a unified advertising platform that included publisher monetization tools, ad-buyer solutions, an ad exchange, and demand-side platform (DSP) functionality, with viewability optimization cited as a primary value proposition. The platform was accessed via a programmatic marketplace at market.smrtb.com and through direct enterprise sales consultations.
Smart RTB has been rebranded and merged into Sovrn, Inc., which now operates the combined business as the "Sovrn Platform." Sovrn, Inc. is the legal entity and strategic parent; the Smart RTB brand is preserved only as a legacy URL (smrtb.com) redirecting users to Sovrn properties. Following the rebrand, Smart RTB's four product surfaces — Publisher Solutions, Ad Buyer Solutions, Exchange Solutions, and DSP Solutions — were consolidated under the Sovrn umbrella, with the combined entity claiming trust from "thousands of the world's top publishers."
The company's go-to-market operates through two distribution channels: a global digital marketplace for programmatic self-service access and a direct enterprise sales motion targeting advertisers and large publishers. The reported headcount range of 1–10 employees is consistent with a small operational team, which together with the lack of disclosed revenue, funding history, or named customer logos means the standalone business profile is highly opaque and effectively inseparable from its Sovrn parent's economics.
Smart RTB firmographics
Firmographics- Name
- Smart RTB
- Legal name
- Sovrn, Inc.
- Website
- https://smrtb.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smart RTB operated a programmatic advertising platform serving publishers, advertisers, exchanges, and DSPs with viewability-focused monetization and buying tools. The company was rebranded and merged into Sovrn, Inc.
- Ownership category
- akta.pro rank
Smart RTB industry classification
Industry- Product category
- Programmatic Advertising Technology
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
- akta.pro secondary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
Keywords
Where Smart RTB is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Markets served
Smart RTB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels2 records
Smart RTB product offering
Product offeringCore offering
Smart RTB (now Sovrn) operates a programmatic advertising technology platform that connects publishers, advertisers, ad exchanges, and DSPs to enable automated real-time bidding and viewability optimization across the open web. The platform provides publisher monetization tools, demand-side buying capabilities, and exchange functionality through a unified Sovrn Platform.
Product overview
SmartRTB is now Sovrn. The company operates a unified advertising platform with multiple integrated solutions including publisher monetization tools, ad buyer platforms, ad exchanges, and demand-side platform (DSP) capabilities. The product portfolio centers on the Sovrn Platform (formerly SmartRTB) which enables programmatic advertising and viewability optimization across the open web.
Differentiator
Problem solved
Functional benefit
Products and services
- Sovrn Platform (formerly SmartRTB) Unified advertising platform that enables programmatic advertising, viewability optimization, and monetization across the open web, connecting publishers, advertisers, exchanges, and DSPs.
- Publisher Solutions
Companies that use Smart RTB
Customer profileSegments4 records
Ideal customer profiles4 records
Smart RTB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smart RTB partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Smart RTB competitors and assessment
Company assessmentDirect peers
- OpenX: Independent programmatic ad exchange serving publishers and buyers globally, directly comparable to Smart RTB's exchange and DSP offerings.
- PubMatic: Independent SSP providing programmatic ad monetization for publishers and demand-side buying tools, directly overlapping Smart RTB's publisher and exchange solutions.
- The Trade Desk: Leading independent DSP for programmatic advertising, directly comparable to Smart RTB's DSP Solutions offering and a key demand-side counterpart to its exchange.
- Magnite: Largest independent SSP/exchange for open-web programmatic advertising, directly competing with Smart RTB's exchange and publisher-monetization capabilities across CTV, video, and display.
- Index Exchange: Global ad exchange focused on header bidding and open-web programmatic supply, operating in the same RTB exchange category as Smart RTB.
- MediaMath: Independent DSP providing programmatic media buying capabilities for advertisers, directly comparable to Smart RTB's Ad Buyer Solutions and DSP Solutions products.
Broad incumbents
- Sovrn: Parent company that absorbed Smart RTB; operates an independent SSP/exchange for thousands of publishers on the open web — the broader platform that Smart RTB's product set now sits within.
- Criteo: Public ad-tech company providing programmatic display and retargeting solutions across the open web; broadly overlaps Smart RTB's ad-buyer and exchange functions as part of a wider commerce-media portfolio.
- Google Ad Manager: Dominant ad exchange and SSP within Google's broader ads ecosystem; competes broadly with Smart RTB's exchange and publisher tools but operates at massively greater scale as part of Google's ad business.
- Microsoft Xandr (AppNexus): Microsoft-owned ad-tech platform (originating from AppNexus) offering programmatic exchange, DSP, and SSP capabilities that overlap broadly with Smart RTB's stack as part of a larger ad business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Smart RTB social profiles
Digital presenceSmart RTB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart RTB leadership team
Management profileNumber of profiles
Smart RTB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart RTB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart RTB
What does Smart RTB do?
Smart RTB (now Sovrn) operates a programmatic advertising technology platform that connects publishers, advertisers, ad exchanges, and DSPs to enable automated real-time bidding and viewability optimization across the open web. The platform provides publisher monetization tools, demand-side buying capabilities, and exchange functionality through a unified Sovrn Platform.
When was Smart RTB founded?
Smart RTB was founded in 2014. It employs 1 to 10 people.
Where is Smart RTB based?
Smart RTB is headquartered in Tulsa, United States, in the North America region.
Who are Smart RTB's main competitors?
Direct peers on record are OpenX, PubMatic, The Trade Desk, Magnite, Index Exchange and MediaMath. Broad incumbents are Sovrn, Criteo, Google Ad Manager and Microsoft Xandr (AppNexus).
Does Smart RTB have an API?
No public API is recorded for Smart RTB.
What industry is Smart RTB in?
Smart RTB's product category is Programmatic Advertising Technology. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 518210 and its SIC code is 7373.