The Alamo Travel

What The Alamo Travel does

The Alamo Travel Group are a full-service travel agency. Their services include family vacations, group travel, cruises, getaways, destination weddings, and honeymoons. They also provide airlines, cruise lines, resorts, spas, hotels, and leisure destinations around the globe.

Name

The Alamo Travel

Legal name

The Alamo Travel Group, Inc.

Website

https://www.alamotravel.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

The Alamo Travel Group is a corporate travel agency, wedding travel agency, vacation travel agency, and government travel agency.

Ownership category

akta.pro rank

Product category

Corporate Travel Management Services

NAICS

Travel Agencies (561510), Travel Arrangement and Reservation Services (5615)

SIC

Transportation Services (4700)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industries

Meetings & Group Travel Management (Corporate Groups) (THAKAMAC), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Corporate travel management
• Government travel services
• Event planning services
• Higher education travel
• Vacation travel booking

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Travel Agency Services: Full-service travel management providing booking services for airlines, hotels, car rentals, rail, and cruise lines. Revenue generated through commissions and service fees from travel suppliers and clients.
2. Government Travel Management: Specialized travel management services for federal agencies under GSA Schedule contracts. Includes compliance oversight, itinerary planning, and 24/7 support for government personnel.
3. Corporate Travel Management: Strategic corporate travel solutions including online booking tools, customized planning, VIP services, group travel coordination, credit card reconciliation, and data management.
4. Event Planning and Meeting Management: End-to-end event planning services including venue selection, logistics coordination, catering, transportation, audio/visual support, and post-event evaluation for conferences and summits.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

The Alamo Travel Group (ATG) is a full-service travel management agency that books and manages air, hotel, car rental, rail, and cruise travel for federal government agencies, corporations, higher education institutions, and organizations hosting conferences or events. Services are delivered by dedicated travel consultants with 24/7 support, combined with technology integrations to Sabre GDS, Concur, and Certify/Emburse, and include itinerary planning, VIP/group arrangements, compliance oversight for federal travel regulations, expense reconciliation, and post-trip reporting.

Product overview

Alamo Travel Group (ATG) operates as a full-service travel agency offering four core travel management service lines: Government Travel Management Services, Corporate Travel Management Services, Event Planning & Meeting Management Services, and Higher Education Travel Management Solutions, plus a leisure travel sub-brand called Vacations & Cruises (Amazing Adventures By Alamo). The company functions as a traditional travel agency rather than a technology platform, combining booking engine integrations (Concur, Certify/Emburse, Sabre GDS) with personalized consultant support across government, corporate, academic, and event planning segments.

Differentiator

Problem solved

Functional benefit

Brands

• Amazing Adventures by Alamo: Vacations and cruises brand operated by ATG

Quantifiable outcome

• Modernized MARFORRES operations by integrating Sabre GDS, upgrading hardware, and realigning internal processes to maximize booking efficiency and contract performance.
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ConcurcoreTechnology or IntegrationIntegration partnership for online booking tools and expense reporting. Concur is a leading travel and expense management platform used by corporate clients for booking and reporting.
• Certify/EmbursecoreTechnology or IntegrationIntegration partnership for expense management and credit card reconciliation services. Certify/Emburse provides travel and expense management solutions.
• Premier AirlinesminorOthersPartnerships with premier airlines allowing travelers access to best accommodations, routes, and deals available.
• HotelsminorOthersHotel partnerships providing travelers access to best accommodations and deals.
• Cruise LinesminorOthersPartnerships with cruise lines for vacation and cruise booking services.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BCD Travel: One of the largest global corporate travel management companies, serving enterprises across all major verticals including government. Comparable to ATG in that both provide corporate TMC services with technology integration, but BCD operates at significantly greater scale with proprietary platform investments that ATG cannot match.
• American Express Global Business Travel (Amex GBT): A leading global TMC serving large enterprises and government clients with consulting-led travel programs. Comparable to ATG in corporate and government travel management focus, but operates at substantially larger scale with deeper proprietary technology and global supplier negotiating leverage.
• CWT (Carlson Wagonlit Travel): Global corporate travel management company serving enterprises and government clients across multiple regions. Comparable to ATG in government and corporate travel management with technology platform offerings, though at substantially larger scale and broader geographic footprint.

Direct peers

• Direct Travel: US-headquartered mid-market corporate travel management company serving corporate, government, and meeting clients. Highly comparable to ATG in business model and target segments (corporate + government + meetings), operating at similar scale with comparable technology partnerships.
• Travel and Transport: Mid-market corporate travel management company serving enterprises, government agencies, and meetings clients across the US. Directly comparable to ATG in segment mix (corporate, government, meetings) and in scale profile as a privately held mid-size TMC.
• World Travel Inc. US-based corporate travel management company serving enterprises and government clients with online booking tools and consultant support. Directly comparable to ATG in B2B travel management model, segment focus, and mid-market positioning.
• Frosch Travel: US-based corporate and leisure travel agency serving corporate, entertainment, and government clients. Comparable to ATG in corporate travel management focus with consultant-led service model, though with stronger presence in entertainment/celebrity travel.
• Christopherson Business Travel: Mid-market US corporate travel management company serving enterprises, government, and meetings clients. Directly comparable to ATG in business model, segment mix, and scale profile as an independently operated TMC.
• Adelman Travel: US-based corporate travel management company serving mid-market enterprises, government, and higher education clients. Highly comparable to ATG across multiple segments (corporate, government, higher ed) with similar mid-size independent operator profile.
• Altour: US-based travel management company serving corporate, entertainment, and government clients with consultant-led service. Comparable to ATG in corporate and government TMC focus with similar independent mid-size operator characteristics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AlamoTravelGrp
• Facebookfacebook.com/TheAlamoTravelGroup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alamo Travel