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Real Food Generation

Full company profile

uuid000q57r

Namestring
Real Food Generation
Company typeenum
Private
Founded yearint
2008
Short descriptiontext

Real Food Generation is a Cambridge, Massachusetts-based for-profit organization founded in 2008 (11–50 employees) that mobilizes university students around healthy, just, and sustainable food-system advocacy, anchored by the Real Food Challenge program.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersCambridge, United States
HQ citystring
Cambridge
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
student food activism, sustainable food movement, food economy advocacy, campus food initiatives, food justice advocacy
Industry2 codes
1Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative)
CodeBPAGALADPrimaryYes
2Vending, Kiosk & À La Carte Food Programs (On-Campus Retail)
CodeEDAEAEAIPrimaryNo
NAICS code1 code
  • Special Food Services7223
Product category
Food Activism and Advocacy
Social media profiles2 records
Cost components2 values
Personnel, Operations
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Real Food Generation is a student-focused organization that unites students around building a healthy, just, and sustainable food economy. Its core offering revolves around student organizing, advocacy, and mobilization for food system reform. Specific productized services, programs, or revenue-generating offerings are not detailed in the available source material.

Differentiator
Functional benefit
Problem solved
No data
Peers10 records
TypeEmerging player
Description

Information, advocacy, and policy network connecting farms, schools, and communities to local food sourcing. Comparable as a values-driven network promoting just and sustainable food in educational settings.

TypeBroad incumbent
Description

Global food services and facilities provider with a major higher-education dining segment. Relevant as the incumbent campus food operator whose procurement practices the subject company pressures to change.

TypeBroad incumbent
Description

Specialized higher-education dining services division of Compass Group, serving hundreds of US college campuses. Comparable as a campus food-service incumbent and counterparty for sustainability procurement shifts.

TypeDirect peer
Description

Student-led national nonprofit focused on reducing food waste and improving food systems on college campuses. Highly comparable mission (students + sustainable food) and similar grassroots chapter model.

TypeBroad incumbent
Description

International food services and facilities management company with significant university dining operations. Comparable incumbent that campus sustainability movements engage as a procurement target.

TypeEmerging player
Description

Global membership organization supporting restaurants and food service providers in sustainability practice. Comparable in offering sustainability frameworks for food-service operators, albeit restaurant-focused.

TypeEmerging player
Description

Farmer-led add-on label and advocacy effort defining 'real' organic farming practices in the US. Comparable as a values-branded movement that uses certification-style frameworks to shift food procurement.

TypeEmerging player
Description

Nonprofit focused on building a sustainable global food system through research, reporting, and community building. Comparable as a mission-aligned food-systems thought-leadership and advocacy organization.

TypeBroad incumbent
Description

Large environmental NGO with active programs addressing sustainable agriculture and food systems. Comparable as a well-funded institutional actor shaping the same sustainable-food policy and supply-chain agenda.

TypeBroad incumbent
Description

Large campus-focused food service management company with a publicly stated commitment to 'real food' sourcing. Competes for the same university procurement relationships that Real Food Generation seeks to influence.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Real Food Generation

Food Activism and Advocacyrealfoodchallenge.org

Real Food Generation is a Cambridge, Massachusetts-based for-profit organization founded in 2008 (11–50 employees) that mobilizes university students around healthy, just, and sustainable food-system advocacy, anchored by the Real Food Challenge program.

Real Food Generation firmographics

Firmographics
Name
Real Food Generation
Website
https://realfoodchallenge.org
Company type
Private
Founded year
2008
Headcount range
11–50 employees
Short description
Real Food Generation is a Cambridge, Massachusetts-based for-profit organization founded in 2008 (11–50 employees) that mobilizes university students around healthy, just, and sustainable food-system advocacy, anchored by the Real Food Challenge program.
Ownership category
akta.pro rank

Real Food Generation industry classification

Industry
Product category
Food Activism and Advocacy
NAICS
Special Food Services (7223)
akta.pro primary industry
Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
akta.pro secondary industry
Vending, Kiosk & À La Carte Food Programs (On-Campus Retail) (EDAEAEAI)

Keywords

  • Student food activism
  • Sustainable food movement
  • Food economy advocacy
  • Campus food initiatives
  • Food justice advocacy

Where Real Food Generation is headquartered

Location

Headquarters

HQ city
Cambridge
HQ country
United States
HQ region
North America

Markets served

Real Food Generation business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations

Real Food Generation product offering

Product offering

Core offering

Real Food Generation is a student-focused organization that unites students around building a healthy, just, and sustainable food economy. Its core offering revolves around student organizing, advocacy, and mobilization for food system reform. Specific productized services, programs, or revenue-generating offerings are not detailed in the available source material.

Differentiator

Problem solved

Functional benefit

Companies that use Real Food Generation

Customer profile

Ideal customer profiles1 record

Real Food Generation technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Real Food Generation competitors and assessment

Company assessment

Emerging players

  • National Farm to School Network: Information, advocacy, and policy network connecting farms, schools, and communities to local food sourcing. Comparable as a values-driven network promoting just and sustainable food in educational settings.
  • Sustainable Restaurants Association: Global membership organization supporting restaurants and food service providers in sustainability practice. Comparable in offering sustainability frameworks for food-service operators, albeit restaurant-focused.
  • Real Organic Project: Farmer-led add-on label and advocacy effort defining 'real' organic farming practices in the US. Comparable as a values-branded movement that uses certification-style frameworks to shift food procurement.
  • Food Tank: Nonprofit focused on building a sustainable global food system through research, reporting, and community building. Comparable as a mission-aligned food-systems thought-leadership and advocacy organization.

Broad incumbents

  • Aramark: Global food services and facilities provider with a major higher-education dining segment. Relevant as the incumbent campus food operator whose procurement practices the subject company pressures to change.
  • Chartwells Higher Education: Specialized higher-education dining services division of Compass Group, serving hundreds of US college campuses. Comparable as a campus food-service incumbent and counterparty for sustainability procurement shifts.
  • Sodexo: International food services and facilities management company with significant university dining operations. Comparable incumbent that campus sustainability movements engage as a procurement target.
  • Environmental Defense Fund: Large environmental NGO with active programs addressing sustainable agriculture and food systems. Comparable as a well-funded institutional actor shaping the same sustainable-food policy and supply-chain agenda.
  • Bon Appétit Management Company: Large campus-focused food service management company with a publicly stated commitment to 'real food' sourcing. Competes for the same university procurement relationships that Real Food Generation seeks to influence.

Direct peers

  • Food Recovery Network: Student-led national nonprofit focused on reducing food waste and improving food systems on college campuses. Highly comparable mission (students + sustainable food) and similar grassroots chapter model.

Market position

Customer concentration

Real Food Generation social profiles

Digital presence

Real Food Generation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Real Food Generation leadership team

Management profile

Number of profiles

Real Food Generation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Real Food Generation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Food Generation

What does Real Food Generation do?

Real Food Generation is a student-focused organization that unites students around building a healthy, just, and sustainable food economy. Its core offering revolves around student organizing, advocacy, and mobilization for food system reform. Specific productized services, programs, or revenue-generating offerings are not detailed in the available source material.

When was Real Food Generation founded?

Real Food Generation was founded in 2008. It employs 11 to 50 people.

Where is Real Food Generation based?

Real Food Generation is headquartered in Cambridge, United States, in the North America region.

Who are Real Food Generation's main competitors?

Emerging players on record are National Farm to School Network, Sustainable Restaurants Association, Real Organic Project and Food Tank. Broad incumbents are Aramark, Chartwells Higher Education, Sodexo, Environmental Defense Fund and Bon Appétit Management Company. Food Recovery Network is listed as a direct peer.

Does Real Food Generation have an API?

No public API is recorded for Real Food Generation.

What industry is Real Food Generation in?

Real Food Generation's product category is Food Activism and Advocacy. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative), with a secondary code of EDAEAEAI, Vending, Kiosk & À La Carte Food Programs (On-Campus Retail). Its NAICS code is 7223.

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